BRX Pro Tip: Don’t Chase Money
Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you and I, and really our most productive and successful Business RadioX studio partners live into this discipline but talk more about it. Don’t chase money.
Lee Kantor: Yeah, I think that if you focus on building value and being of value and of service, you’re going to be much better off over the long run. Chasing money is kind of a rookie mistake. And it’s a mistake a lot of people make, especially when they’re just starting off. That’s all they’re looking for, is they’re just chasing revenue instead of really understanding why they should be building value instead, because value is something that’s going to stand the test of time, where kind of sometimes revenue is fleeting.
Lee Kantor: So, if you’re asking how do I make more money instead of how do I deliver something that people actually need, then it’s just shortsighted in my opinion. So, here’s the difference. When you chase money, you’re always hustling for the next deal. I got to get the next deal. I got to get the next client. I got to get the next transaction. It’s transactionally oriented. But when you’re building something of value, the relationship really is the most important thing. How can I serve this person? How can I make their life better? If I can do that, then money will follow naturally.
Lee Kantor: When we started Business RadioX, we didn’t ask how to maximize revenue. That was never the case. We said, let’s create a platform that generally serves the business leaders in our community. And if we do that relentlessly, we can build a valuable media asset, and the monetization is going to come from that foundation, and that is going to stand the test of time. That’s why we’re still here 20 years later. Do you know how many podcasts have come and gone? Do you know how many media companies have come and gone since we started?
Lee Kantor: So, when you shift your focus, instead of thinking of what I can sell, but thinking about the problem you can solve better than anybody else, your business has a chance to scale and grow. So, build systems that deliver consistent value, create intellectual property, develop a reputation that precedes you. When you build something truly valuable, you won’t ever have to chase money again.
