Young Entrepreneur Radio: 5-16-16 Episode 6-Guests: Mike Morse and Briana Snellgrove / Lucid Advertising and Tariq Sularman
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Mike Morse and Briana Snellgrove / Lucid Advertising
For over 10 years, Lucid Advertising has preached Return on Investment marketing dollars to our clients. The most exciting lead generation tool today is Digital Marketing and we are leading the way in Content Marketing, SEM (Search Engine Marketing) and Social Media Marketing. Our online marketing services are providing proven, trackable results that are increasing sales for clients ranging from landscaping to healthcare. Are you ready for Measured Results?
Briana Snellgrove is a Pensacola native and entreprenuer with a background of marketing and sales management. She began her career as a college swimmer at the University of New Orleans and graduated with a BSBA in Marketing from the University of West Florida. After graduating college, she worked in the non-profit sector then in print advertising. After experiencing the shift in digital marketing she took the leap and started her own business in social media management and marketing consulting with a business named, Social ICON.
Briana recently had a baby girl, Madeline, on New Year’s Eve. As a working mom, she felt she needed a team to help her support her client load. She met Mike Morse with Lucid Advertising and it was a perfect marriage. She now works as their Sales Account Executive, providing clients with digital marketing services including website development, content management, social media management, local directories management, graphic design and more.
Briana is married to Trent and they enjoy their time with their new little one, Maddie. She is an avid dog lover and is the proud owner of two Rhodesian Ridgebacks. She enjoys the outdoors, spending time with family and a good single barrel bourbon.
Founded in Pensacola, Florida, Lucid Advertising is a full-service advertising agency working with hundreds of clients since 2006. We specialize in all areas of advertising including media buying, creative production and return on investment results. Graphic Design, Ad Design, Media Buying: TV, Radio, Outdoor, Billboards, Digital, Magazine, Print Collateral, Printing, Promotional Items
Specialties
advertising, printing, design, graphic design, web design, ad design, TV, outdoor, billboards, radio, magazine ads, print collateral, logo design, branding, search engine optimization, social media marketing, digital marketing, adwords
Website
Headquarters
226 S Palafox Place, Suite 400Pensacola, Fl 32502 United States
Founded
2006
Tariq Sularman
ATD ICE 2017
Business RadioX was at the ATD 2017 International Conference & Exposition conducting interviews and discussing best practices for talent development professionals. The ATD 2017 International Conference & Exposition is the largest event for talent development professionals worldwide.
Day 3
Kevin Yates
Kevin Yates stopped by our booth at ATD ICE 2017 to talk about the role analytics plays in L&D.
Dianne Young
Jackson and Coker’s Dianne Young stopped by our booth at ATD ICE 2017 to talk about L&D industry trends.
Margaret Clarkson
Margaret Clarkson stopped by our booth at ATD ICE 2017 to talk about ATD NYC and professional development.
Paul Smith
Paul Smith stopped by our booth at ATD ICE 2017 to talk about how structured on-the-job training works at the Waldinger Corporation.
Amy Corcoran and Topher Olsen
Toper Olsen and Amy Corcoran stopped by our booth at ATD ICE 2017 to discuss employee development and the onboarding process at Alliance Residential Corporation.
Day 2
Addy Thomas
Addy Thomas stopped by our booth at ATD ICE 2017 to talk about Cisco’s Leadership and Team Intelligence organization.
Anitra Manning
Anitra Manning stopped by our booth at ATD ICE 2017 to talk about talent development in the philanthropic sector and at the W.K. Kellogg Foundation.
Andy Goldstrom
Midcourse Advisors’ Andy Goldstrom stopped by our booth at ATD ICE 2017 to talk about inspiring higher performance in teams.
David Gates
David Gates stopped by our booth ATD ICE 2017 to talk about learning delivery at Fiserv.
Calvin Ng
Calvin Ng stopped by our booth at ATD ICE 2017 to discuss new hire orientation and Millennials.
Kim Ziprik
Kim Ziprik stopped by our booth at ATD ICE 2017 to talk about NASCO’s VUCA Leadership program.
Lynne Key
Nielsen’s Lynne Key stopped by our booth at ATD ICE 2017 to talk about how interns can drive innovation and insight.
Matt Hirst
GameStop’s Matt Hirst stopped by our booth at ATD ICE 2017 to discuss portable leadership in the L&D arena.
Mike Thompson
ATD Dallas President Mike Thompson stopped by ATD ICE 2017 to discuss professional development.
Steve Parkins
Steve Parkins from GameStop stopped by our booth at ATD ICE 2017 to discuss large-scale learning transformation.
Wanda Hayes
Wanda Hayes stopped by our booth at ATD ICE 2017 to talk about Emory University’s Emerging Leaders leadership development program.
Molly Hill
Molly Hill from Starbucks stopped by our booth at ATD ICE 2017 to discuss L&D industry trends.
Day 1
Adia Smith
Adia Smith from CSL Plasma stopped by our booth at ATD ICE 2017 to discuss creating training programs for Millennials and Generation Z.
Bill Treasurer
Noted author and speaker Bill Treasurer dropped by our booth at ATD ICE 2017 to discuss his latest book “Leadership Kick in the A**.”
Brian Noble
Korn Ferry’s Brian Noble visited our booth at ATD ICE 2017 to discuss employee engagement and healthcare.
Larry Mohl
Founder and CEO of Jubi, Inc. Larry Mohl dropped by our booth at ATD ICE 2017 to discuss modern learning.
Mike Kunkle
Mike Kunkle spoke at ATD ICE 2017 about transforming results with a systems approach to sales.
Scott Comptois
Scott Comptois from Sealed Air Corp. discussed L&D industry trends while he was at ATD ICE 2017.
Matt Sharpless and Jeff Schreiber
Matt Sharpless and Jeff Schreiber dropped by our booth at ATD ICE 2017 to discuss training delivery methods at Synchrony Financial.
Scott Nutter
During ATD ICE 2017, Scott Nutter discussed how mobile works into Delta Air Lines’ overall L&D strategy.
Biz Radio U Featuring Gary Austin with OneCare
Hosted by Adam Wozniak and Darren Parkinson
Gary Austin / OneCare
CEO and Co-Founder
Gary Austin is an experienced and visionary entrepreneur with 20 years of experience starting businesses, developing technology, building sales channels and raising capital. He has deep experience in the electronic payment systems industry, and has been involved in the development of unique banking and healthcare solutions, products and transaction systems.
Gary is the inventor of the patent on merchant paid cash rewards tied to credit and debit cards and is the founder and CEO of HERO, Inc., a holding company managing intellectual property in the payment-card-based, cash rewards business. At HERO, developed client relationships with some of the country’s leading financial institutions such as Citibank, Chase Merchant Services, and Discover. HERO’s Board of Directors included the chairman of MasterCard. Under Gary’s direction, HERO introduced merchant-paid cash rewards, opt-out auto enroll marketing initiatives and Omnibus-Trust-Lockbox bank accounts. Because of these initiatives, the bank, the cardholder and the merchant were finally aligned. Today almost every card-issuing bank offers merchant-paid, cash reward cards. The patent was sold to a leading credit card rewards transaction processor for $10,000,000.00 in stock plus 15% of patent proceeds.
From HERO, Gary went on to become a co-founder of Clearwave Corporation where he invented a kiosk system that enabled patients to check themselves in and out when visiting their doctors. With the swipe of a card and entry of a 4-digit pin number, the patients were checked in and insurance eligibility was verified. The Clearwave kiosk improved patient flow and cash flow for medical practices, reduced claim rejections and decreased the amount of paperwork patients needed to complete. Today millions of patient self-check-in/check-out transactions are taking place each year through Clearwave Kiosks.
In both HERO and Clearwave, Gary raised more than $15 Million in early-stage, private and venture capital investments.
After Clearwave, Gary formed Austin Capital & Consulting, Inc. Clients of Austin Capital & Consulting included innovative companies within the healthcare, technology, biometric ID and pharmaceutical industries.
In 2008, Gary became a founder of Symbionce, LLC. Symbionce is a technology and revenue cycle management company performing medical billing and collections for hospitals and clinics. At Symbionce, Gary designed a healthcare payment technology and transaction processing solution, which replaced the legacy healthcare claims payment system. This novel process creates a healthcare payment solution that works similarly to credit cards. A patent is currently pending on this process.
In 2005, Gary was chosen to receive the CEO Diversity Award by the Georgia Minority Business Leaders Association. And in 2007, Gary was selected to be a Keynote speaker and was recognized as one of the innovators of the year by the Georgia Chapter of The Healthcare Information Managers Systems Society (HIMSS), the largest healthcare technology organization in the US.
Gary is very active in his church and he enjoys music, hunting, fishing and cooking for his friends and family. Gary and his wife Reva, live in Atlanta, Georgia.
Womens Health Week
Womens Health Week
This week marks national “Women’s Health Week” in America! The goal is empower women to make their health a priority and to take time out to reflect on how we can improve our health. Women are never too busy to take care of their health! Dr. Anne Patterson, a board-certified OBGYN and past President of the GA OBGYN Society will be discussing steps women can take to improve and maintain their health throughout their lives and preventive screenings for women.
Cory Hewett and Evan Jarecki with Gimme Vending, Rodney Koop with The New Flat Rate and Brandon Vallorani with Vallorani Estates
Cory Hewett / Gimme Vending
CEO and Co-Founder
While he isn’t your typical techie startup founder, Cory Hewett always had a vision, drive, and an ability to think outside the box. His 10+ years of vending experience began back in high school after his parents told him if he wanted to drive, he’d have to buy his first car. Not only did Cory grow his route to 26 machines, but he eventually hired a close friend to service the machines.
When the iPhone released, Cory was first in line (and is still Apple’s biggest fan). This leap forward in technology sparked an idea in his mind: always be connected to my vending machines.
Cory ran with this idea and convinced his smart friend Evan to help him develop the technology. They learned from hundreds of vending operators exactly what they were looking for before crafting Gimme into the award-winning technology it is today.
Evan Jarecki / Gimme Vending
CTO and Co-Founder
Evan Jarecki was an electrical engineering intern working at Gulfstream Aerospace in Savannah, GA when he first met Cory, a like-minded entrepreneurial dreamer. While working together, Evan learned all about Cory’s vending business and they tossed around ideas to start a business together one day. That day came right before graduating from Georgia Tech, when Cory pitched Evan the idea to connect every vending machine in America. Evan agreed.
He serviced a machine daily at Georgia Tech for 6 months before spending another 6 months in the field alongside a vending service driver, to learn the nuts and bolts of the business. Teaming his technology background together with Cory, Evan has helped turn Gimme into the award-winning technology it is today.
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Rodney Koop / The New Flat Rate
CEO and Founder
Rodney Koop – CEO and Founder of The New Flat Rate, is a motivational speaker, author, entrepreneur, and solutions based enthusiast. Over the last three decades, Koop has founded and sold HVAC, Electrical, and Plumbing service companies. Koop is a Master Electrician holding 10 unrestricted electrical licenses and has helped to write and qualify exam questions for state board testing. During his career, Koop has contributed numerous articles and industry assessments to multiple publications and recently authored his first book. Koop is dedicated to challenging all audiences to utilize their brains in creative ways for growing their companies.
Working from a place of strength is Koop’s motto, where he believes success and advancement can be achieved with the right tools in our expertise. When he’s not advancing his company forward, Koop can be found on the trails riding one of his four-wheelers or traveling around the world with his wife Karen.
Brandon Vallorani / Vallorani Estates
Founder
Brandon Vallorani is a practiced entrepreneur and accomplished CEO. He founded a five-time Inc. 5000 media conglomerate, author of the new bestselling book, The Wolves and the Mandolin: Celebrating Life’s Privileges In A Harsh World (ForbesBooks, March 20, 2017), and now has shifted his focus to Vallorani Estates, a brand of hand-curated luxury goods. Vallorani began his career in the non-profit sector, quickly rising through the ranks to become director of media, and then executive vice president. He simultaneously earned his Master of Business Administration, a testimony to his hard-working attitude and drive that would propel him through the rest of his career. He went on to boost revenue at another non-profit from a few hundred thousand dollars to several million per year in a period of only three years.
Vallorani graduated from West Virginia University with a Bachelor’s of Fine Arts in graphic design. He also holds of Master of Business Administration from Thomas More College. He lives in Atlanta, Ga., with his wife, seven children and two dogs. In his free time, he enjoys playing in casinos around the country and world.
Biz Radio U Featuring Sven Cowart with Traxion
Hosted by Adam Wozniak and Darren Parkinson
Sven Cowart / Traxion
Head of Design & Engineering
Sven Cowart is the co-founder of Traxion, a business accelerator that focuses on supporting start-up companies by harnessing the collective power of our community by bringing local governments, corporations, educational institutions and individuals together to provide a solid foundation for early-stage companies to establish themselves, gain traction and thrive.
Women in Technology (WIT) Special Edition
The work of Women in Technology has an incredible impact.
Since 1992, Women in Technology has had a mission dedicated to promoting the advancement of women in Georgia’s technology community. Through the WIT COMMUNITY, WIT Also educates and encourages girls and young women to pursue careers in STEM.
Christina Beyer / WIT
Director of Programs and Events
Joining WIT (Women in Technology) as Director of Programs and Events, Christina serves as a primary leader in the organization with oversight of programs, volunteer services and events. Christina is a personable, detail-oriented manager with experience demonstrating improvements in sales and marketing efforts, operations, customer service ratings and team productivity.
Kathryn Finney / digitalundivided
Founder and Managing Director
Kathryn Finney is the founder and Managing Director of digitalundivided (DID), an organization that invests in the success of Black and Latina women tech founders by providing them with the network, coaching, and funding to build, scale, and exit their high growth companies. DID runs the BIG Innovation Center, home to the BIG accelerator program, a 16 week program for high potential startups led by Black and Latina Founders. She is also a General Partner in the Harriet Fund, the first pre-seed venture fund focused on investing the untapped potential of high potential Black and Latina women led startups.
One of the first social media “stars”, in 2014 Kathryn sold her site, The Budget Fashionista, to a midwest media company and later was the editor at large at BlogHer (sold to Sheknows), a platform representing 40MM+ women influencers.
An honors graduate of Yale University, and Rutgers University, Kathryn received the Champion of Change Award in 2013 from the White House for her work increasing inclusion in the tech industry and is an Eisenhower Fellow. She’s also listed in Marie Claire’s 10 Women to Watch in 2016, Entrepreneurs Magazine’s “Woman to Watch in 2016”, New York Business Journal’s Women of Influence Award, SXSW Black Innovator Award, The Grio 100, Ebony Power 100, Black Enterprise “40 under 40” list, and inducted into Spelman College’s “Game Changers Academy.”
On February 26, 2015 she was honored by Manhattan Borough President Gale Brewer with the “Kathryn Finney Appreciation Day.”
Talking About Bad Outcomes
Dan Huff
Talking About Bad Outcomes
All medical malpractice cases involve bad outcomes that generally involve significant damages.
In addition to the patient and their family, bad outcomes often devastate the physician and other
care providers. Unfortunately, bad outcomes are unpreventable in many cases.
How a physician handles a bad outcome with the patient and their family is critical when it comes to avoiding litigation, and how a physician responds to a bad outcome can say more about them than the fact that the bad outcome occurred. In the event of a bad outcome, the interest of the patient must be first and foremost.
A physician must put his or her pride aside and do what is best for the patient under the circumstances – and the patient’s needs and timeliness should always govern the decision-making process. Good communications and documentation are also important factors when a bad outcome occurs.
All medical malpractice cases involve bad outcomes that generally involve significant damages.
In addition to the patient and their family, bad outcomes often devastate the physician and other
care providers. Unfortunately, bad outcomes are unpreventable in many cases. How a physician handles a bad outcome with the patient and their family is critical when it comes to avoiding litigation, and how a physician responds to a bad outcome can say more about them
than the fact that the bad outcome occurred.
In the event of a bad outcome, the interest of the patient must be first and foremost. A physician
must put his or her pride aside and do what is best for the patient under the circumstances – and
the patient’s needs and timeliness should always govern the decision-making process. Good communications and documentation are also important factors when a bad outcome occurs.