Business RadioX ®

Wendy Caverly With Crusaders Networking

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Coach The Coach
Coach The Coach
Wendy Caverly With Crusaders Networking
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WendyCaverlyWith 20+ years of both entrepreneurial and networking experience and over 7 years of dedicated referral network facilitation, Wendy Caverly, the Founder of Crusaders Networking, brings her networking focus and knowledge, to professionals looking to learn how to effectively connect with others to create a solid foundation for success.

As a master connector, advocate for the business community and frequent public speaking engagements on the importance of sincere connections and how-to connect, Wendy Caverly excels at coaching individuals on what makes networking a valuable skill, separate from selling and marketing.

She does this by breaking down the complex, sometimes confusing and often overwhelming prospect of networking into easy to define ‘landscapes’, giving you confidence and control in any situation.

Her style of coaching new information is personable, friendly, and often humorous. Wendy Caverly encourages her coaching clients to view networking as an adventure and to enjoy the journey. Transforming a neglected but needed activity into a confident skill set that will soon feel like an art form to professionals like you.

Connect with Wendy on LinkedIn.

What You’ll Learn In This Episode

  • Networking as a stand alone skill Separate from selling and marketing
  • The Networking Landscapes, farming, hunting, fishing, and foraging
  • Transforming a neglected but needed activity into a confident skill set that will soon feel like an art form

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxAmbassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Wendy Cavalli and she is with Crusader’s networking. Welcome, Wendy.

Wendy Caverly: [00:00:45] Well, thank you so much for having me, Lee. I’m excited to be here.

Lee Kantor: [00:00:47] Well, I am excited to learn what you’re up to. Tell us about Crusader’s networking. How are you serving, folks?

Wendy Caverly: [00:00:53] So I am serving folks because I am a coach who specializes in the skill of networking and networking is a skill that while people know the necessity of it, is often misunderstood and not valued until troubled times come up like they did in twenty twenty. And they start to realize that it’s something that they they feel a little intimidated by. But but they shouldn’t be because it’s a skill like any other. It’s very learnable, and I am here to help them find comfort and success using the skill of networking.

Lee Kantor: [00:01:28] Well, I really appreciate that, and that’s at the heart of my business and and what we do here. Business RadioX is a version of networking. But for folks, for some folks, networking is kind of an icky thing that they feel like it’s, you know, almost too superficial or too transactional. And for other people, networking turns into not working because it’s almost like they’re not using it properly in order to grow their business.

Wendy Caverly: [00:01:56] Absolutely, absolutely. And I love that you touched on both those points, but I did have a client recently say that to me that they feel slimy, like it’s something that it’s a it’s a trick used to get a transaction done or to fake a relationship with a customer so that you can get them to agree to the services and then disappear into the night. Or another client recently said it’s something that but kissers do to try to get a promotion at work. When that is, that is the misuse of the skill of networking at the end of the day, beginning and ending. Even with this, the dictionary definition of the word networking is about connecting with people. And and that is that is what this is all about, finding great connections with people that are mutually beneficial and bring value to everyone involved.

Lee Kantor: [00:02:44] Right. I do a lot of work with salespeople, and sales has the same kind of issues where people think it’s icky and they think it’s a manipulation or you’re tricking someone to do something they don’t really want to do. But in both of the cases, I think that that they’re both for, like you said, it’s about connecting and finding the right fit and seeing if there’s ways to collaborate and work together. And it isn’t a manipulation or a any type of deception. You’re just trying to help each other win if you’re doing it right.

Wendy Caverly: [00:03:15] Politically, absolutely, I think sometimes people forget the net in networking, you are literally creating a network of people who are there when you meet. They either make you more valuable to your current customers because now you can solve a problem for your customer rather than just tell them that you really feel bad for their issues or in your own times of need. When you find yourself in an unexpected situation, you know who you can trust that will step up and help you move forward in life.

Lee Kantor: [00:03:47] So let’s kind of dig in and talk about, you know, how you communicate this and how you educate and coach your folks to be better networkers.

Wendy Caverly: [00:03:57] Crusaders networking was actually inspired by what changed in the world in twenty twenty. And I had a lot of business professionals coming to me wanting to know what they could do now that they couldn’t doorknock or have exposed to set at or, you know, be face to face with their customers. And when I started coaching how to build these effective relationships, I realized that networking is a much larger skill set than most people recognize. It has a lot of different potential outcomes, depending on which skills you use. So I started translating the skill of networking through nature references to play off of the ones that we already know very well. In the professional world. There is farming and hunting. Everyone is familiar with that in the sales world and in the professional world, and networking is very much at its heart. Relationship building, which is what the farming practices. So to help people, first of all, not be overwhelmed by this skill, I broke it down into four landscapes. I call it the networking landscape. There is farming and hunting and fishing and foraging, and each landscape is a different part of networking and has a different skill attached to it for results. And I don’t know how deep you want me to go without. I like it back and forth. So tell me what? What do you think of when you think of of farming practices?

Lee Kantor: [00:05:30] Well, I’m not much of a farmer, but I would imagine in farming that your network is very important because you need, first of all, some of the materials in order to farm. So you need kind of seed and you need kind of the machinery involved in farming. And then you also need a place to distribute the excess stuff that you farmed. So then you would need a network to help you kind of get your product out to market. So I would imagine a network is very important when it comes to farming.

Wendy Caverly: [00:06:01] So well, actually, just from a networking standpoint, farming is that building the relationship part where it’s not the one and done, it’s the home base that you are comfortable bringing people back to other professionals. It’s the people who share your farm that you are comfortable referring to. And and it’s that place where those they’ll go to mutually beneficial relationships are nurtured and cared for. You very rarely are comfortable referring somebody that you just met because you don’t actually know their quality of work. How are they going to respect your reputation? So it’s it’s a repetitive process. It’s that relationship building that happens over time. And and it’s it’s that home base where those are your go to people and those are the people who come to you when they need resources. So that’s that’s the farming aspect of networking. That’s that’s what a lot of people grow their business on. I’ve known so-and-so for 10 years and you’ve known them for 10 years because you’ve had interactions with them over the course of that time. Therefore, you know, they are someone that you can know and like and trust.

Lee Kantor: [00:07:16] So then you kind of look at this as kind of concentric circles that your closest circle is the farming circle.

Wendy Caverly: [00:07:24] I don’t actually I look at as a as an atlas, as a large landscape map that has a spider web. Actually, that’s that’s one of my favorite references is is a spider web. But when I teach the skills of networking, I first break them down into four different landscapes and then we talk about how those landscapes overlap and interact with each other. So it’s a more of a Venn diagram than than than concentric circles.

Lee Kantor: [00:07:57] So then there’s an overlap among these four landscapes.

Wendy Caverly: [00:08:02] Yes, depending on the desired outcome. Are you looking for a referral partner or are you looking for a customer? Are you looking for a resource or are you looking for a mentor? Each one of those desires? Our reach in a different manner,

Lee Kantor: [00:08:20] And then so how would. So let’s go through them, so you have the farming one, I kind of understand. So now how does the hunting one come into play?

Wendy Caverly: [00:08:28] The hunting one is from a networking standpoint, most people know hunting from a sales standpoint, from a networking standpoint, the hunting landscape is used to make a plan for your Long-Term success and manage your frustration by tracking that success. So it’s the the help was impatient that this isn’t going fast enough. I went to that one event. I met nobody. It was worthless. I’m not going to do it again. Networking is repetition, repetition. You have to have layers. So if you make a plan, it’s harder to get frustrated because you’re still making progress and you can see how far you’ve come. So that’s that’s the hunting aspect of of networking.

Lee Kantor: [00:09:10] And then where does fishing come in?

Wendy Caverly: [00:09:13] This game is actually the most classic form of networking. It’s how you meet your future mentors. It’s how you meet the people who are going to take you to the bigger rooms and introduce you to the bigger people. They’re not your clients. They’re probably not even on your farm. It’s that process where you are the one learning, and it’s commonly think about it as why do people join athletic clubs or fancy golf clubs? Of course, you know, they’re looking to surround themselves with these bigger professionals who have the ability to introduce them and help grow their business. So fishing is. You’re the bait. And how do you meet the mentors, the people who are going to carry you up? People are going to bring you to the bigger room.

Lee Kantor: [00:10:01] And then the last one is foraging.

Wendy Caverly: [00:10:04] Foraging foraging is about really looking at not only viewing networking as an adventure, but being excited by whatever opportunity you might spot around yourself, raising your awareness to what’s around you. You might find an opportunity for a new client. You might find an opportunity for a new referral partner. You just might find an opportunity to introduce two people together and look like a rock star. And and that’s why it’s foraging. You don’t know what you’re going to find, but you are looking for all the opportunities, whatever they might be.

Lee Kantor: [00:10:37] Now, when you’re coaching your clients about how to do this, well, what is kind of a day look like for them in order to implement all four of these landscapes? Or do they kind of spread them out? Do they say like one day is farming day, one day is hunting day, one days fishing day, one days foraging day? Or is this something that you just kind of build into each of your days

Wendy Caverly: [00:10:58] When when we first start out, we usually start by just learning how each individual landscape is a stand alone and what to expect from there. But as they build the skill, they start to learn the ebbs and flows. You very rarely do all four in one day, but you could do three in one hour, depending on the environment you’re in. So, for instance, you’re at a networking event, right? You’re surrounded by people you have never met before. All professions, all levels of experience. That’s a that’s a classic foraging environment where you’re there because you’re there to see what opportunities you might spot, but you might be there because of a hunting practice where you made a plan. I had a plan to go to this event so I could increase my business, make new contacts, meet new people. And if you meet someone that you think might be a valuable resource to you, you would follow up with them to try to build a relationship with them that might land them back into your farm. That home base, those, those those people that you can count on in your inner circle.

Lee Kantor: [00:12:10] So now let me see if I got this. So now I know I’m going to an event, maybe at the Chamber of Commerce. Maybe my plan is to OK, let me see who’s invited to this. Let me see who typically comes to this. Let me target, you know, I’m going to try to meet or get to meet through somebody else or directly one of these people. And then at the event, I go and either make my way to that person, introduce myself, or even better would probably be have one of the people that we mutually know introduce me to that person.

Wendy Caverly: [00:12:44] Hmm. A warm introduction is always a great way to meet a new person. Yes. And another aspect of the foraging is actually knowing how to effectively introduce yourself to get the the response that you want. A lot of people don’t like being sold to now. They can they see it coming. So if your goal was to meet this person, you don’t want to immediately try to give them a sales pitch and just dump everything on them. You don’t need to. The goal is to get to what I call the professional first date. You want to get the next time on your calendar. So by making that that warm introduction or that connection in your foraging landscape or at the networking event, in this case, the goal is to get the next appointment with them. You don’t need to close a sale. It’s not a sales call, it’s a networking event, and networking is about connecting and that open exchange of information. So take some of the pressure off yourself. It’s not a one and done scenario if you’re doing it right,

Lee Kantor: [00:13:46] And this is one of the things where I think people make a mistake as they try to accelerate the relationship faster than that, it really needs to go. It should be organic like you described, and it should be. You should be in there for the long run. This isn’t something where you’re trying to sell that person, something in that five minutes that you’re having a conversation.

Wendy Caverly: [00:14:07] Absolutely, absolutely. And it’s not the right time for that anyway. There’s there’s a lot of people there that they want to get to as well. You want to leave a positive impression and you want to give yourself a reason to follow up with them.

Lee Kantor: [00:14:20] So really, that’s the objective is really that next step. And if you go in with a plan like you described and you know, going in the object isn’t to sell anybody anything, it’s just to get, you know, the next conversation. Then it takes a lot of the pressure off.

Wendy Caverly: [00:14:36] Oh my goodness. Yes, it’s and it also helps take the pressure off when you don’t feel a ticking clock. I think that that’s true for anybody. So that’s one of the one of the skill sets in the hunting landscape is by making the plan and being able to track your process progress. It takes the pressure off that you’re not going far enough. Fast enough, you can see that you’re making progress.

Lee Kantor: [00:15:02] So now, having been involved in networking for a while, can you share an experience either with yourself or with one of your clients where you’ve helped them network and help them kind of take their business to a new level?

Wendy Caverly: [00:15:16] Yeah, actually, I can. I personally have been running referral teams for businesses for seven and a half years, so they get a very immersive experience in the farming landscape where they get to build those relationships. And we talk a lot about those long term relationships. Don’t come from laying out your expectations up front, it’s from trying to be of service to them. This is this isn’t new. This is Dale Carnegie one on one, right? You’ll make more friends in two months caring about their problems than two years. Trying to get them to care about yours. And the go giver right now is a very popular book. Same principle. How can you be of value or of service to the person that you’re connecting with? So by kind of tweaking that thought process a little bit as opposed to treating it like a sales call, treat it like an exploratory on how you might connect, find mutual common ground and and then find some to do for yourself. And it’s amazing how frequently because attitudes are important, I should back up for a quick second. When you leave a conversation with another person with something to do for them, even if it’s just, I’ll find the answer to that question. You just gave yourself a reason for another connection. Another touch. So, so without feeling like you’re just randomly reaching out to them, it’s like, Hey, I hope you had a great week. Here’s the answer to that question. Does that help you help you? So it gives you that other thing. It’s not unusual for me to have clients that when they start practicing this skill, they start finding synergy between their business and another business. I have a business consulting firm that I work with who was introduced to a leadership coach I also work with, and they’ve actually partnered in teaching one of their their clients. It’s a large credit union out west, and that synergy came because both of them were open to exploring how they could help the other person, not just what they could get from them.

Lee Kantor: [00:17:33] And it’s one of those things when you’re kind of move away from sales to service. Amazing things can happen.

Wendy Caverly: [00:17:42] Hmm. Just. For me personally, I jokingly call it my drug of choice. I the sense of satisfaction that I get when I can connect to people who may not have met otherwise, and it was a great connection or to watch my clients stop being nervous or embrace their own professionalism. Or heaven forbid, they have imposter syndrome. And they finally embrace the fact that they have things to offer that other people want to know so they don’t have to feel jealous or shy or intimidated by wanting to connect with other people. It really helps people overcome those hurdles in their professional lives.

Lee Kantor: [00:18:30] Now, Wendy, if somebody wants to learn more, have a more substantive conversation with you or somebody on your team or get into your network. What is the best way to do that?

Wendy Caverly: [00:18:40] Well, right now I have a brand new website, Wendy Cavalry dot com, and it has right now. It’s still a landing page, but there are multiple ways to contact me. I love to connect with new people, find out what makes them amazing and share them with others. And the best way to do that is to say hello.

Lee Kantor: [00:18:57] And that’s w e and y CRV e rl wiki. Correct. Well, Wendy, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Wendy Caverly: [00:19:09] My pleasure. I appreciate the opportunity to be here.

Lee Kantor: [00:19:13] All right, this is Lee Kantor. We’ll see, y’all next time on Coach the Coach radio.

Forrest Tuff: CEO and Accredited Speaker

by

Atlanta Business Radio
Atlanta Business Radio
Forrest Tuff: CEO and Accredited Speaker
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Forrest Tuff is an award-winning speaker, author, filmmaker, and television producer. He is the founder and CEO of One Vision Productions, a multimedia production, and branding agency that is recognized as one of Atlanta’s Best and Brightest Companies to Work For.

A Certified Business & Master Life Coach, he was named one of Atlanta’s 500 Most Powerful Leaders and the 89th Accredited Speaker in the world by Toastmasters International.

 Connect with Forrest on Facebook, LinkedIn, and Twitter.

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This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:04] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Atlanta Business Radio brought to you by on pay Atlanta’s new standard in payroll. Now here’s your host.

Lee Kantor: [00:00:24] Lee Kantor here, another episode of Atlanta Business Radio, and this is going to be a fun one. But before we get started, it’s important to recognize our sponsor on pay. Without them, we could not be sharing these important stories today on the Atlanta Business Radio. We have forced tough with one Vision Productions. Welcome Forrest.

Forrest Tuff: [00:00:43] Hey, how are you doing, Lee? Glad to be here.

Lee Kantor: [00:00:45] Well, I am excited to be talking with you. Please tell us a little bit about one vision How are you serving, folks?

Forrest Tuff: [00:00:52] So we’re doing good out here. We’re basically a multimedia and branding agency. We provide video production, aerial drone services. We hope to branch a company with writing services. We also have photography and graphic design, so those are some of the areas that we cover.

Lee Kantor: [00:01:09] So what’s your back story? How did you get involved in production?

Forrest Tuff: [00:01:13] You know, I grew up in the church, my father was a pastor and I was part of the media team as a young kid. You know, I was and services. This before we had members. Fast forward, I finished college and I’m now trying to figure out what I want to do and I find myself. Going right back to the media production, so in 2004, I started a business and it just so happened to be in that field. That’s kind of the long and short of it.

Lee Kantor: [00:01:39] So then when you started serving, folks, did you were you working primarily with other churches or did this kind of get into business or individuals?

Forrest Tuff: [00:01:48] Yeah, to be honest with you, I worked only with a couple of churches. It started out. I was doing a lot in the entertainment field, music videos, weddings, birthday parties. And as time progressed, we started to work with more corporations and government agencies. So now that’s pretty much solely who we work with businesses. And in the government and the sector of government. And so with that, that’s kind of where we’ve changed over now the past decade.

Lee Kantor: [00:02:16] Now, as part of your work, you chose to get involved with Toastmasters. What was the thinking behind that?

Forrest Tuff: [00:02:24] Well, you know, also I’m a filmmaker, and as I started to do things, I started to get requests to come out and speak. And, you know, being in my field, I was a behind the scenes person, and I just didn’t feel comfortable standing up in front of a group of people having conversations about what I did one on one, I was OK and I found out about Toastmasters. It was a program that would help me to become a better speaker in a public arena. So that’s how I joined the organization and that’s why I joined the organization.

Lee Kantor: [00:02:53] So now what was it like going to those first meetings where you know, you were behind the scenes person and now they’re kind of pushing you up to the stage?

Forrest Tuff: [00:03:03] You know, it’s it’s great because Toastmasters is in a club setting. One minute you’re feeling like, Oh, this is going to be the worst thing ever. But when you walk in the club and you realize that everyone is on the same journey and they’re all rooting for you, it’s a really laid back environment. You know, it’s very organized and structured in terms of teaching you different skills as a speaker, but everyone’s very supportive. So it took away the inhibition or the apprehension I had when I first went and I was actually pretty comfortable my first time.

Lee Kantor: [00:03:32] And then for the people who aren’t familiar, can you kind of walk through what a Toastmasters meeting looks like?

Forrest Tuff: [00:03:39] So you go into a meeting and they run through the business, they have a hierarchy set up. There’s a president, vice president, sergeant at arms. They have all these different officers who run different parts of the meeting. And so when they start the meeting, they’ll have speakers. They’ll have someone to do a joke philosophy. They also have this thing called table topics where you do impromptu speaking, but also with the speaking. They have a portion, a better listening where you get evaluation and feedback. And this is one of the best parts of the program because the feedback is always supportive. It’s never there to tear you down. They listen to you and they give you constructive criticism on how you can become a better speaker without letting you know how bad you are when you first come. And that’s my case. But it’s just a great environment, and I would encourage anybody who’s interested in public speaking to start with Toastmasters.

Lee Kantor: [00:04:32] So now when you started going to Toastmasters, how quickly were you starting to feel really confident and confident and start pursuing speaking as you know, another one of the things services you offer?

Forrest Tuff: [00:04:47] I started professionally speaking after about two years, being with the organization now, Toastmasters was giving me the skills. It was providing all the training and education to become a better speaker, better leader. But I was very proactive in pursuing a career as a professional speaker once I got involved. I found myself drawn to that side of it, and so I began to actively pursue that side of public speaking. So for me, I think it took about two years before I started to try to get paid speaking jobs.

Lee Kantor: [00:05:20] So now we’re were you speaking about things related to your company or were you speaking as, you know, Fforest, the speaker?

Forrest Tuff: [00:05:28] Well, yes, most of what I do comes from some of my background or training. You know, I was doing working on conferences and entrepreneurship. Also, as I said, I’m a filmmaker, so I was doing workshops and. I’m also a score business minister, so during that time, I would do workshops pro bono as also ways to share information and also get more practice speaking in front of different crowds. So I chose any opportunity I could to speak and get better.

Lee Kantor: [00:05:58] Now, any advice for the person who’s considering a career as a speaker is there like, how do you transition from doing those kind of pro bono works to getting paid to speak?

Forrest Tuff: [00:06:09] Well, I think you have to. Want to do it? First, you have to have the desire to go into it and also look at speaking as a business, which means you have to now start to change how you approach different speaking engagements, how you search for them. And some of the organizations you join. I’ve also joined professional speaking organizations such as the National Speakers Association, because that’s one that focuses more on the business side of speaking. But I would tell you to try to be comfortable in your own skin. That’s the biggest thing. You know, there are so many great public speakers, but you have to find your avenue and find how you’re comfortable and what story you want to share with people.

Lee Kantor: [00:06:54] Now you have an accredited speaker designation. Can you explain to the folks what that is and why it’s important?

Forrest Tuff: [00:07:02] Yes. Well, Toastmasters has been around ninety six years, one of the largest, most amazing organizations for speaking and leadership. They have a program called the accredited speaker designation that’s made for professional speakers. The program has been around since nineteen eighty eighty one, I believe has been around about 40 years, and that program has eighty nine accredited speakers. Currently, I’m the eighty ninth in the world, so that’s just not local or statewide. There are only eighty nine accredited speakers in the world and what you have to do is you have to actually prove yourself as a professional speaker. There’s a lot of work you need to do to submit paperwork, videos and then during Toastmasters International Conference, their annual international conference, you actually present in front of a panel of judges who are accredited speakers. And if you pass the mark, then you’ll given that designation as an accredited speaker.

Lee Kantor: [00:08:00] Now you’ve in the same breath you’ve mentioned speaking in leadership, how do you see the two tied together?

Forrest Tuff: [00:08:09] I think personally, leadership is the way you carry yourself. And also being mindful of what you say. I think Toastmasters gives you the ability to formulate your thoughts and give a presentation that will be received by a broader audience. I think as a leader, you have to be mindful of what you say and to who. And that’s where you’re giving these skills to understand what it means to be a leader and also the ramifications of what you say as a speaker. So for me, leadership. And speaking go hand in hand, because as a speaker, you have to make sure that you’re sending out a message that’s going to uplift the people or something that’s going to be used in a positive manner. And that’s my personal take. It differs for everyone.

Lee Kantor: [00:08:59] So now how did you come come about your kind of leadership philosophy? Is it something that you’ve kind of cobbled together yourself or your from your own kind of life? Or did you have mentors or do you follow a certain other kind of leader prescription?

Forrest Tuff: [00:09:16] My biggest mentor in life was my father. You know, I watched my father’s life. This is a man who I’ve watched daily and his life has been a testament to me of what true leadership is in terms of treating people fair, not judging people caring about the community. So that was my biggest lesson. As far as the leader is concerned, so as I grew up and I became a man, I started to follow under those same principles, those same guidelines. Now, along the way, I’ve met people that are great leaders in different areas and business and philanthropy and other aspects that I was interested in and even great speakers. And so with that, I find myself drawn to people that are leaders in their own right and things that I find myself interested in.

Lee Kantor: [00:10:01] So now recently you’ve been named among Atlanta’s 500 most powerful leaders. How did that award come about?

Forrest Tuff: [00:10:10] Well, I think they’re searching for different people in the community or in Atlanta who are either involved in business philanthropy and they do their background research and they send you an invite to let you know that you’ve been selected or your name has been put in the hat by other leaders in the community. And so that was a great surprise for me because being an Atlanta native and doing so much in the city as far as business, I was happy to hear that because I really do care about the city of Atlanta. I’m Atlanta native born and raised. I moved away for a while but came back. So it’s always important to be recognized in the city or where you really spend your time trying to make a difference.

Lee Kantor: [00:10:53] Now, some of your work is done through coaching, can you talk about why it was important for you to become a certified coach?

Forrest Tuff: [00:11:01] So I’ve been a business mentor with score for seven years, and Score is a resource partner through the Small Business Administration. And they offer a pro bono mentoring services for those who are looking to start or sustain a business. And as a business owner myself, this was a great opportunity for me to not only give back, but to continue learning with professionals that have retired or working professionals that have a wealth of knowledge that I may not have but can learn from. So as I have been on that journey mentoring individuals, I find myself drawn to the coaching business. And so last year, I went through a rigorous training of about six months and become and became a certified coach. And as I’m building that aspect of my business, it really focuses on people who are either in the entrepreneurial space or those who are just looking to find more purpose in their life. And that’s how that journey came about for me.

Lee Kantor: [00:12:01] Now, any advice for the business owner out there listening that maybe never had a coach before? Can you share some of kind of the. But maybe how to vet a coach or how to find the right coach for you.

Forrest Tuff: [00:12:16] Well, I think the biggest thing you want to do when finding a coach is make sure that they understand what your goals are. You know, I think oftentimes in coaching you can have a prescribed program, but you want to make sure that you tailor something to that person because everyone has a different need. They have a different outcome, and they also define success differently. So when you’re looking for a coach, make sure you ask those questions. You know, make sure they understand what you want, find out their history or if they have referrals of people they’ve worked with and have had some success. I think as long as you do your due diligence and you have a rapport or you like the person or you feel as if they can help you or their life shows you that they are living the thing that they’re trying to help you do. I think you’ll be all right now.

Lee Kantor: [00:13:04] Can you share a story and maybe you don’t have the name the name, but maybe they came to you, whether it’s through your business, through your coaching, through your speaking. They came to you and had a challenge and they were able to talk with you or work with you, and you are able to help them get to a new level like the most. An example that kind of illustrates the something that was rewarding for you and and and it had a big impact on the person.

Forrest Tuff: [00:13:29] Yes, I had a client that I worked with who had a desire to start a business. And the industry was working with pets, and it was a very unique business and they have been searching. To find someone to help them get to the finish line or to get started, for that matter. And so one of the things that we focused on was the finances, and we also talked about patience, you know, not being too eager. To get started until the foundation was laid for starting the business. Long story short, they were able to save a lot of money. They were able to get the finances they need because of the patients. They were able to open their location and get their business started, and it was a process that took about a year. But that was fulfilling because, number one, it wasn’t a it wasn’t a feel that I was familiar with. But there were things that I knew about the business that had nothing to do with pets. But more about having a facility licenses things of those nature, getting the business started and loans and finance. So when we got to the finish line and we had the grand opening you, it was great to stand there, take a picture with her and just see her facility and just see the satisfaction she had with her dream coming true.

Lee Kantor: [00:14:51] So now for people listening, who is an ideal candidate to work with you at one vision, whether it’s your coaching or whether it’s your production, what is kind of do you have a sweet spot in terms of the ideal customer that works with you?

Forrest Tuff: [00:15:06] Yes. If you are a small business owner or if you have you work for a corporation, the services we provide are really geared towards that. We do a lot of work with, like I say, government, local, state, even federal agencies in terms of providing services for internal videos, marketing packages, even helping with businesses to brand themselves if they have something new that they’re coming out with. So that would be the sweet spot as far as customers are concerned. Now for speaking engagements. You know, I talk with churches, youth groups, you know, conferences, entrepreneurial conferences and also film festivals and workshops. Those are some of the places where I’ve had the most traction as a speaker and been hired to speak.

Lee Kantor: [00:15:57] Well, congratulations on all the success force. If somebody wants to learn more, have more substantive conversation with you or somebody on the team, what’s the website?

Forrest Tuff: [00:16:07] Will visit me personally at four tough that’s fo r r e s t t USF. And you can find any of my social media or any of my other business sites located there. That’s a hub for everything that I do. So for stuff.

Lee Kantor: [00:16:26] Good stuff. Well, thank you again for sharing your story. You’re doing important work and we appreciate you.

Forrest Tuff: [00:16:31] Thank you so much, Leigh. All right.

Lee Kantor: [00:16:32] This is Lee Kantor. We will sail next time on Atlanta Business Radio.

 

Peter Schneider With Primerica

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High Velocity Radio
High Velocity Radio
Peter Schneider With Primerica
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Peter Schneider has been President of Primerica, a public company traded on the NYSE (PRI), since April 2015.

As Primerica’s President, he is responsible for the Company’s strategic and reputation functions and works side by side with the CEO on all important corporate matters. Corporate and Foundation giving programs are part of Primerica’s reputation function.

Mr. Schneider has a deep commitment to Primerica’s mission of helping families become financially independent and is one of the Company’s primary spokespersons with public officials, regulators and the community, as well as the Field Force.

His responsibilities also include corporate governance, government relations and oversight of the legal, compliance and media functions. Along with Primerica’s Chief Administrative Officer, Peter has been one of the drivers of Primerica’s DEI initiative.

Mr. Schneider joined Primerica as its General Counsel in 2000, Mr. Schneider continually has accepted increased responsibilities, which have included human resources and growth and distribution of Primerica’s Field Force.

Before joining Primerica, Mr. Schneider was a partner in the Atlanta law firm of Rogers & Hardin. Primerica was one of his major clients. Prior to joining Rogers & Hardin, he worked at the law firm of Paul, Weiss, Rifkind, Wharton & Garrison in New York City.

Mr. Schneider serves on a number of charitable boards and is active with industry groups on behalf of Primerica.

Connect with Peter on LinkedIn.

What You’ll Learn In This Episode

  • More secure financial future for middle-income families
  • Families are generally optimistic about their financial situation

 

Doug Phillip With Budget Blinds

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Franchise Marketing Radio
Franchise Marketing Radio
Doug Phillip With Budget Blinds
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

Doug Phillip with Budget Blinds, is an experienced Vice President Operations with a demonstrated history of working in the food & beverages industry.

He is skilled in budgeting, operations management, management, sales, and strategic planning.

He is a strong business development professional with a bachelor’s degree focused in business, management, marketing, and related support services from Auburn University.

Follow Budget Blinds on Facebook, LinkedIn, and Twitter.

What You’ll Learn In This Episode

  • What should aspiring franchisees look for an in franchise opportunity

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SEO Samba, Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing. Go to seosamba.com. That’s SEOSamba.com.

Lee Kantor: [00:00:32] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a good one today on the show, we have Doug Phillip with budget blinds. Welcome Doug.

Doug Phillip: [00:00:41] Hey, thanks for having me, Lee. Great to be here.

Lee Kantor: [00:00:43] Well, I’m excited to learn what you’re up to. Tell us a little bit about budget blinds. How are you serving, folks?

Doug Phillip: [00:00:49] Oh, you know, budget lines is such a great brand. We’re a franchise organization that is actually the largest custom window coverings franchise in North America. We have franchisees that serve our customers in all 50 states across the United States. We’re all across Canada and we’re even in Mexico. You know, budget lines has actually been around since 1992. Unbelievable. We’re going to be celebrating our 30th anniversary here this next year in doing business and designing windows for our customers. It’s such a great brand.

Lee Kantor: [00:01:22] Now, can you share a little bit about the back story in history? What was the genesis of the idea?

Doug Phillip: [00:01:28] You know, it actually started with what’s commonly referred to as the five guys. It was a group of friends and family that started this business back in 1992. They started as a business for themselves and then a couple of years later started franchising, and it’s grown ever since. You know, it’s really neat when you look within. We actually call it a family between our corporate structure and our franchisees. But this family has grown so much. We’re in over 1300 territories again across North America. And what to me is so wonderful to watch is the franchisees. People buy in. They might buy one territory and then they keep expanding. They add territories to their business because they like it so much. They’re successful and then they get their family involved. So we have so many franchisees that, you know, have their their own family operating within that business, or they help them buy another territory to get into the business. So it’s been great to watch over the years how this business has evolved.

Lee Kantor: [00:02:25] Now has the kind of profile of an ideal franchisee evolved as well.

Doug Phillip: [00:02:31] You know, it’s interesting in the world of franchising. I’ll tell you a little story that you know you’d never see on a resume. I actually started with my family owning our own business all the way back when I was very young. My brother and I would watch my parents start their own business. It wasn’t a franchise at that time, it was their own, and so they had to develop the model. They had to figure everything out. And so I grew up in that world of watching and living in my parents, you know, providing for our family. And that really set the foundation for kind of getting into what I think of small business. That’s that’s such an important part of my life. When you look at franchising in today’s world, it’s actually very easy to get into. You go to Entrepreneur Magazine’s top 500 over half of the top 20 of those costs less than two hundred $200000 to get involved with. So it’s actually fairly inexpensive to become your own owner within a business and and not have to report up through the corporate America. It’s actually very simple for people to get involved in and to be part of.

Lee Kantor: [00:03:38] So when the brand first started out were the franchisees looked the same as they do today.

Doug Phillip: [00:03:46] You know, they probably probably did. I wasn’t involved back when it first started, but we actually have a mix of different types of people that get into the business. There’s folks that have already, you know, owned other franchises and other businesses that are looking to expand their portfolio. We also have people that have never owned their own business and want to be part of this. We actually have a process to be able to teach people, no matter where you’re coming from, to get involved with the business, to help you be successful.

Lee Kantor: [00:04:15] Now what are some qualities that you find successful franchisees have that are maybe that first time franchisee?

Doug Phillip: [00:04:24] You know, great question, Lee. You know, it’s interesting to watch people get into business, there’s so many different reasons that they get into business. There’s so many different things they’re looking from and what they consider success to be, whether it’s financial supporting their own family, their lifestyle, just so many different reasons. Now, when they get into the business, you know, again, some people have a background of owning their own business. Some people don’t. But the qualities are really somebody that you have to be happy with what you’re doing. There’s so many different opportunities in franchising to get involved with find something that you love, something you’re interested in because you’re going to be doing it every day. And then you know what? What I’ve seen is it takes somebody that’s going to be aggressive and willing to take chances. Again, you’re starting up a business or taking over in a business that’s there. You’re the person that’s responsible for that, and you need to be willing to go out and be aggressive to go chase that down.

Lee Kantor: [00:05:20] Now, do you have any advice for emerging franchise laws in terms of what they would have to do to help support that new franchisee in their system?

Doug Phillip: [00:05:32] You know, it’s an interesting question, Leigh, in the world of franchising, I do believe it is all about supporting the owners. And so in budget blinds, we actually earlier this year so proud. We’ve got a brand new facility and we invested in over 40000 square feet of training space that we have an opportunity to bring new owners in to be able to learn the business. It’s state of the art training rooms and then we’ve got a huge open area that we create what we call an experience center. But it’s an experience to be able to learn the business. It’s hands on getting in and understanding how they’re going to operate and what they need to do to be successful. So if a new franchise organization is coming in to me, it’s about how you set up your support for the franchisees to help them be successful. We’ve got, you know, again, I told you, we’re going to be celebrating our 30th year. We’ve got so many franchise success stories out there that have happened through the years. It’s truly a wonderful part of budget lines.

Lee Kantor: [00:06:30] Now, what does budget blinds do for those franchisees? Is there a opportunities for them to learn from each other? Is there kind of a sense of community among the franchisees?

Doug Phillip: [00:06:42] There is. I mentioned it earlier. Our franchisees refer to it as a family. It’s our corporate associates, our staff. It’s our franchisees and how everybody works together on the business. So it’s really unique. We’ve got all the standard departments, from marketing to technology operations within the corporate structure and all of the years of experience that people bring to the table to be able to support our franchisees. But then again, imagine we’ve got all of our franchisees across North America and all of the years of experience they have in doing the business. Well, chances are, if there’s a problem, somebody runs into, somebody’s got a solution. And so this network, this family of people that support each other has truly been unique within budget lines. I absolutely love it, and it’s something very special.

Lee Kantor: [00:07:29] Now, how does that kind of logistically operate for that franchisee? Is there like a Slack channel? Is there a regular calls or is there, you know, Facebook Group? Like, how do you kind of facilitate that kind of collaboration?

Doug Phillip: [00:07:45] You know, great question. We’ve got a number of different ways. We have an operations team that’s based in the field that supports our franchisees. We’ve also got a field marketing team that helps our franchisees understand and do better with local area marketing. But you know what? It’s this family. All of the different channels of communication from Facebook to we have regular calls that we get are regional franchisees together on on a weekly and monthly basis to walk through the business. What to do, what are the initiatives we’re working on? What problems are people having that we can all solve together? But it’s this network of communication on a very regular basis that I think helps us to be successful.

Lee Kantor: [00:08:24] Now, when you have a franchisee out in the market, maybe first time, maybe they worked in a corporate setting. What are some dos and don’ts when they’re kind of launching their franchise in a local market?

Doug Phillip: [00:08:38] You know, if they’re starting a new business, first and foremost, you’ve got to learn the business extremely well, it’s why we’ve got that experience center I mentioned over in Dallas that we’ve created to help people get started in their business and truly learn our products, truly learn installation and how to take care of their customers. One of the unique things I think about budget blinds is our customer experience and how we’re out in customers homes helping to take care of their needs. Truly designing beautiful rooms that make our customers happy and want to do business with us again. For a new franchisee coming in, it’s so important to just truly take the time to ramp up the business, understand the products, understand what you’re trying to solve for the consumer so that we wind up having happy customers that want to come back time and time again.

Lee Kantor: [00:09:28] Now did the pandemic, maybe for some changes into the operation in terms of, you know, how you do what you do, that maybe will be a silver lining and you’ll be able to implement post-pandemic.

Doug Phillip: [00:09:41] Yeah, you know, for all small businesses, this pandemic has been just a crazy world in the last couple of years. You go back, it shut down so fast, and all the new regulations that were out made it tough to get out in customers home. It made it tough for small business to even operate. Matter of fact, across the United States and in Canada, so many small businesses were forced to close because of the nature of of the business and the changes. We actually grew. We invested in our own infrastructure and we invested in our franchisees to help them to be successful and we grew. So we added things like a virtual consultation so that if we couldn’t be out in the home, our franchisees had the opportunity to connect virtually through all the online platforms that we utilize today. We created new tools and processes and created support for our franchisees so that if they were in an area where they were struggling because of the regulations and ability to get out, they could still be successful and make it through to the end of this is what I mentioned. I’m so proud of the work that our franchisees have done. We’re actually larger today and set up better for success coming out of this pandemic and where we stand today and probably where we were going into it

Lee Kantor: [00:10:56] Now for the people out there that are listening in one to learn more. Is there a website?

Doug Phillip: [00:11:04] There is its home franchise concept. If you’re interested in the business or learning more home franchise concepts as the parent company for budget lines, we actually have six different brands in the Home Improvement and Home Services segment. We have a van, a clean concrete craft, tailored living kitchen tuneup and bath tuneup and of course, budget blinds. But if you go to that website home franchise concepts, you can click on the franchise info, put a couple of pieces of information there in our incredible team. We’ll call you back here very quickly to start talking through the business and what the opportunities are now.

Lee Kantor: [00:11:41] From an ideal franchisee standpoint, do these ideal franchisees have kind of a sweet spot in their own personality and skills in maybe sales? Or are they more operational minded or are they more management minded? Is there kind of a, you know, kind of a best practice in terms of the type of ideal franchise, like what kind of qualities that they would have?

Doug Phillip: [00:12:04] You know, I think in so many different franchise models lead, there is more of a specialty that’s needed, but again, I’ll go back to what I think is unique and special about budget lines. I see so many different types of personalities come through start up businesses or buy existing businesses and be successful. We do. There is a need to have an outgoing personality to be able to be successful selling in the home. But a lot of people, if that’s not their their true skill, they hire people that can do that. There’s the installation side of the business and you know, you know, the the hands on being in the home, installing window coverings. Again, some people have that skill set in their background. Some people don’t. But the great piece is it’s a simple model. If that’s not my skill set, I can hire people to do that. And it’s and it’s not a hard function to have to perform.

Lee Kantor: [00:12:58] Now, do you help your franchisees with hiring? I know that obviously that’s their own business, but is there some best practices you’re able to share to help them attract the right folks?

Doug Phillip: [00:13:10] Yeah. So it is interesting in the world of franchising, we can’t hire and and go through the process for them, but we do have national programs that we’ve put together to help recruit and source potential candidates that meet the needs for our franchisees. Very difficult in today’s world, even finding employees to be able to work in businesses and small businesses. We all see it in the news every day. But we bring some incredible resources that help our franchisees solve that and we’re adding to that every day. And then second, you know, what are the the tools and materials that the training needs for these new people coming on board? And we’re continuing to build out what our inventory of support materials are for our franchisees as they bring in a new new employee, whether it be a salesperson and installers, somebody working in their office. We have the tools for them to be able to train them and make it easier for them to get started in the business.

Lee Kantor: [00:14:07] Well, thank you so much for sharing your story today. One more time with the website.

Doug Phillip: [00:14:12] It is home franchise concepts.

Lee Kantor: [00:14:15] All right, Doug. Well, again, thank you for sharing your story. You’re doing important work and we appreciate you.

Doug Phillip: [00:14:21] Thank you so much, Leigh. Great to be on the program.

Lee Kantor: [00:14:24] All right, this is Lee Kantor. We’ll see you all next time on Franchise Marketing Radio.

 

Jonathan Weathington With Shuckin’ Shack

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Franchise Marketing Radio
Franchise Marketing Radio
Jonathan Weathington With Shuckin' Shack
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

Jonathan Weathington joined Shuckin’ Shack in an official capacity in 2014 at the outset of franchising. Initially hired as VP of Franchise Development, he was promoted to CEO in November of 2014.

Prior to working for Shuckin’ Shack, Jonathan helped build the second Shuckin’ Shack in Historic Wilmington NC, and spent 14 years in the service and retail industry with companies such as VF and BB&T.

He holds a BA in Political Science and an MA in International Relations. At home, Jonathan enjoys spending time outdoors and hanging with his wife and two cats – Frank and Etta.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by SEO Samba, Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing. Go to SEOsamba.com. That’s SEOSamba.com.

Lee Kantor: [00:00:31] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a good one today on the show, we have Jonathan Wethington with Shukin’ Shack. Welcome, Jonathan.

Jonathan Weathington: [00:00:42] Hey, Lee, how are you doing?

Lee Kantor: [00:00:43] I am doing great. Before we get too far into things, tell us about Chuck and check How are you serving folks?

Jonathan Weathington: [00:00:50] Sure, I think we’re serving folks really well. We started in two thousand seven single unit and grew to a second unit in two thousand twelve and then started franchising in twenty fourteen. And and really, it’s our goal to just treat people well by serving them the best seafood and coldest drinks possible.

Lee Kantor: [00:01:06] Now what’s the kind of the origin story of the franchise? Did it start out as a mom and pop and then just organically grew into a franchise? Or did it set out to be a franchise from the beginning?

Jonathan Weathington: [00:01:18] It did not set out to be a franchise from the beginning. I think like most other restaurants, it really just set out to survive the first year from the beginning, and that was that was twenty seven. We were kind of headed into not a great place as far as macroeconomics are concerned across the nation, but just kind of started kicking butt and taking off and grew from there. And the partners. I was not a founder, but I knew the founders and I was around when the concept started and I saw it grow from just a single location. Mom and pop with two business partners and a 960 square foot location just grew every year. Started looking for a second location somewhere around late. Twenty ten or sorry, around late two thousand eight. And then things really started taking off. Finally opened a second location in twenty twelve. And then we’re in the process of looking for a third location and at that point decided to shift gears a little bit and focus a little more on franchise growth.

Lee Kantor: [00:02:18] Now, when you made that kind of switch to being a franchise group. Organizationally, how did that impact kind of your day to day because that’s a different real business, right running a franchise. Being a franchisor as opposed to, you know, running a franchise?

Jonathan Weathington: [00:02:36] It’s an extremely different business, you’re no longer just an operator, and I came in from the outside, though I knew the founders and I helped them build the second location. I was working for a couple of other companies at the time that they started franchising, and so I came in completely from the outside to help them specifically grow the franchising side. I had a rich history and, you know, processes and procedure and all of those things and kind of consolidating. I’d gotten a taste of really ultra ultra large business for some of the previous organizations I had worked with, and I knew that Chuck and Jack was scalable. But to answer your question directly, the partners, I think, found out and really knew coming into it that you’re no longer an operator of a single restaurant. It’s no longer your base. Goals are the same, which is to treat your customers exceptionally well, served great food and give people a good time. But how you get there on the franchising side is a little bit different because now you’re responsible for imparting that knowledge and training that within your own system to new franchisees coming in who may or may not have any familiarity whatsoever with your brand.

Lee Kantor: [00:03:44] Now, what does that ideal franchisee look like? Are they kind of that second act executive or are they the professional franchisee that is looking for another maybe a food concept to kind of round out of portfolio or the empire builder that’s going into a market and wants to take over the, you know, the the area?

Jonathan Weathington: [00:04:08] I think all of the above, I think that’s one of the beautiful things about franchising in general is that for us, at least for us, I can’t speak for every brand, but I’ve certainly had these conversations with other brands and that the diversity within their own franchise system is pretty great and that we do have folks in our system who are in empire building mode. I want to start with one, I want to build 10 and I want to do that over the next 10 or 12 years. And they have multiple units of multiple brands and they see us as as a long term investment. We also have a single unit franchise owners who are owner operators, and right now in our system, that’s our bread and butter. We love single unit owner operators. They tend to care about the business extremely well. Their numbers are typically even better than us as our company units, because let’s face it, they have to pay us royalties and marketing fees. And so there’s more of an incentive for them to run a little bit tighter ship. And, you know, they’re really invested within the community. And then on the other side, we have former military former military in our system. We have folks who have retired from their other careers and started the second career in this. So they come from all different directions. And I don’t think that’s just your main to check and check. I think that’s franchising as a whole. That’s one of the best parts about the industry and the sector overall.

Lee Kantor: [00:05:25] So in your system, what separates kind of the rock stars from the kind of average?

Jonathan Weathington: [00:05:31] How they treat people. That’s it. You know, we give people a great systems, we give them great products, we give them great marketing materials to reach their customers. We can drive customers in the door. That’s not an issue. It’s how they treat people. That’s what separates the rock stars from from the average folks. And again, that may not be just germane to us, but at the end of the day, when people come into a restaurant, they’ve already decided that they’re going to spend money there. It’s how you can make that money, have value to them. What is the worth like? How do they feel walking out of the doors? Would they, without hesitation, say yes, I will absolutely come back within the first few minutes of coming into their visit. And that’s it how they treat people and how invested they are within their local communities. That’s what separates the great from just the good.

Lee Kantor: [00:06:20] Now how does the organization help a franchisee when it comes to their people and their talent? What are you doing to help them kind of identify the right check and check employee and also keep them?

Jonathan Weathington: [00:06:37] Sure. So I think on our end, a lot of what we do, we don’t we don’t certainly hire for any of our franchisees or anything like that, but we encourage folks to hire for talent as opposed. I mean, sorry, we encourage folks to hire for personality as opposed to talent or as opposed to skill. We want people within our four walls who can speak to others just like you’re in someone’s living room. We desire folks who work for us to have a genuine sense of connection with other human beings. And quite frankly, the product doesn’t matter. We just happen to serve an exceptional product. And so that’s that’s one of the things that we teach is a part of our university training is how do you identify those kind of life skills that go beyond what you might find in a restaurant? And then as a part of our further training, once we actually get people in the doors and we’re training our employees, we kind of throw out all what we believe are a bunch of bad habits that a lot of other brands use that may work for them, but it doesn’t work for us. We don’t have greetings within our stores. We don’t wear name tags. We don’t do all the typical stuff that you might see in a franchise restaurant. And that’s because when we want, when people walk in the door, we want them to feel welcome. We want them to feel like they actually belong there, like it’s a place that they would go, hang out. I’m not going to come to your house and hope that you have a nametag on and hang out with me. That’s not what I’m after. And so for us, we kind of create that homegrown environment and we are teaching. And I say this very, very often, especially when we’re talking about bartenders and servers in front of the house employees. We’re not teaching them to do the certain things we are teaching them to read the room. We are teaching them to read other people and respond accordingly. And that’s one of the things that makes us extremely different from other brands.

Lee Kantor: [00:08:24] Now, during the pandemic, were you forced to kind of make some changes that maybe will have legs post-pandemic?

Jonathan Weathington: [00:08:33] Of course, yeah, I think we were we would be not telling you the truth entirely. We didn’t take a look at our entire system and say, What’s working, what’s not working, what’s not working? Let’s not put any time, effort and energy into it, and let’s focus on what’s working. That was a little bit more of our approach. We knew, practically speaking, when you’re talking about seafood and you’re talking about our brand. There’s not a whole lot of ubiquity on seafood and delivery. And so we knew that we could not compete with pizza or or some other concepts that may have a great delivery program because that’s what they’re known for. I mean, I order pizza at my own home, and we knew that we wouldn’t be able to compete with that and capture that customer. However, what we did know we could do is stay engaged with our customer base. And then when they were ready to come back or ready to order to go or pick something up, or they just wanted to get out of the house and drive up to the curb and pick something up from us, we were there and we tried to focus a lot of time, effort and energy on exactly that, which is engaging our customer base, making sure that they were there and that we were there for them. And then as time progressed, we were able to, depending upon, of course, the state and the municipality. We were able to develop some take home programs with taken boil kits and booze to go kits and those things. But I think the name of the game for the pandemic for us was just agility. No idea was stupid. Quite frankly, no idea was immediately swept under the table. We everything was on the table and we considered everything and adaptability and agility. Just pragmatism, I think, is perhaps the best way to encapsulate our approach to dealing with COVID and continuing to do it

Lee Kantor: [00:10:15] Now as we end this year and we move into next year. Are you targeting certain regions or is it kind of the whole country in play right now?

Jonathan Weathington: [00:10:27] I think a majority of the country, you know, 20, 20 was kind of our early twenty twenty one late twenty twenty was kind of the first time we started offering franchise opportunities for the right folks across the country. Prior to that, we had primarily been focused on the southeast U.S. east of the Mississippi, of course. We just wanted to have a little bit more market proof and markets outside of the Carolinas. And now that we have that and we’ve seen our restaurants grow and do exceptionally well, not only away from the coast but outside of the Carolinas. We’re at the stage in our development. We’ve got a lot of the right pieces on board internally. We’re partnered with the Great Development Group, Braintree Franchise Systems, franchise brands and we’re poised to grow as long as with the right people. And I think that matters more than anything else is that we would consider relationships and franchise partners in other states near or far. But you got to be the right fit in our system, and not everybody fits and that’s OK.

Lee Kantor: [00:11:32] Now, any advice for the emerging franchisor that’s out there, that’s listening on how to kind of get over the hump and get that escape velocity?

Jonathan Weathington: [00:11:44] Sure, I think the biggest thing is to have high brand confidence, and that sounds that sounds so silly and stupid, especially if you’re a founder of your own brand. But if you know your brand more than anyone else, which you should, is that continue to lean into that and continue to make sure that you depend upon that when you’re making decisions. And I think furthermore, just because someone hasn’t done something doesn’t mean that you can’t do it. And so I think that, you know, you have to determine obviously systems, procedures, all of those things, but lean on what you know. And that’s at the core DNA of what your brand is and what it has been and what’s gotten you there. Then maybe it’s not something you should you should sacrifice moving forward.

Lee Kantor: [00:12:30] Well, if there’s somebody out there that wants to learn more about the opportunity, what’s the website?

Jonathan Weathington: [00:12:35] Sure, it’s Chicken Shack franchise,

Lee Kantor: [00:12:38] And that’s chicken with no gee, right?

Jonathan Weathington: [00:12:41] No, gee, that’s right s s h youkai n Shack franchise.

Lee Kantor: [00:12:48] Well, Jonathan, thank you so much for sharing your story today. Thanks, Lee. All right, this is Lee Kantor, we’ll see you next time on Franchise Marketing Radio.

Debbie Radish-Respess With Invisible Horizons Coaching and Consulting

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Coach The Coach
Coach The Coach
Debbie Radish-Respess With Invisible Horizons Coaching and Consulting
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InvisibleHorizons

Debbie Radish-Respess, an executive and leadership coach, located in the Nashville, TN area, is the founder of Invisible Horizons Coaching and Consulting, a global executive coaching firm.

With over three decades of professional experience in corporate operations and executive human resources, Debbie is a proven results-driven leader. Her expertise includes strategy, change management, talent management, and organizational development, employee relations, and executive and leadership coaching.

She is a highly effective communicator and team leader with a proven ability to build long-term relationships across internal and external customer environments built with integrity, confidence, authenticity, and trust.

Debbie earned her Bachelor of Arts in Management and Human Relations and her MBA from Trevecca Nazarene University.

Based on her previous diverse experience, she chose to complete Newfield Network’s certified coaching program and became a credentialed Associate Certified Coach through the International Coach Federation.

Additionally, she is a Certified Practitioner in the Shadowmatch and StandOut assessments.

Connect with Debbie on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a good one today on the show, we have Debbie Radish-Respess with invisible horizons, coaching and consulting. Welcome, Debbie.

Debbie Radish-Respess: [00:00:45] Thank you.

Lee Kantor: [00:00:46] Well, I’m excited to learn what you’re up to. Tell us a little bit about invisible horizons. How are you serving, folks?

Debbie Radish-Respess: [00:00:53] Oh, I do it through executive coaching, leadership, coaching, trying to build the inner game of those leaders who actually want to take their organization to the next level.

Lee Kantor: [00:01:04] So you use an interesting phrase in her game. Can you tell us a little bit about how you’re defining that?

Debbie Radish-Respess: [00:01:11] Yeah, I I really look at how we show up with our own biases and assumptions and how that influences our behaviors and actions, which in turn affect how we actually lead a team. So our inner game really has to do with our emotional state, our mental state and how we communicate with folks.

Lee Kantor: [00:01:41] Now you talk about biases, how like what are some maybe unconscious biases? You see, folks have that to you. It’s like, you know, maybe a flashing red light, but to them, it’s invisible.

Debbie Radish-Respess: [00:01:55] Actually, I don’t think that we have subconscious biases. I think that we really are. We have we don’t have unconscious bias. We actually have subconscious biases. I think that we know that we have biases, but we don’t always see them. Two that I talk about a lot within businesses are called ones called in-group favoritism, and another is confirmation bias. And the in-group is kind of where we just kind of hang out with people who are just like us. I kind of attribute that to like the storm troopers. You know, we all look the same talk, the same act, the same. Our hair is the same. We think the same things, we believe the same things, and we really lack the diversity that really needs to occur to be an innovative organization. So that’s that’s one of the two. The other one is the confirmation bias, which is where we are going to seek out. Quote unquote, facts that are going to make our opinions be truthful, whether they’re really truthful or not. So we’re actually just confirming what we want to believe instead of actually getting the the right stuff right

Lee Kantor: [00:03:08] Now, do you find that most companies want to solve these problems or are they kind of OK with what they are? And just say, Look, this is what we are and this what we believe and and that’s it.

Debbie Radish-Respess: [00:03:22] The clients that I talked with actually after we have a conversation, they see that there is a disconnect between their mission, vision and values and actually what they allow to happen in the organization so their guiding behaviors don’t necessarily fit in with what they. Have on the walls or what they preach. So, you know, my job is to come in and just see what is that alignment and when they recognize that there is a misalignment, we can then kind of go deeper into their own inner game because it starts with the leaders now.

Lee Kantor: [00:04:04] So at some point, there are some incongruity, right, that they they’re saying one thing and they’re behaving in a different way. There’s a football coach I forgot who said this, that says You kind of you are what your record says you are. So your actions are kind of what, no matter what you’re saying is is nice, but it’s your actions that are are kind of reality. When you point this out to people, is this a lot of times like, Oh my god, I didn’t realize this or is it like I sensed that something was amiss, but I didn’t realize that it was this?

Debbie Radish-Respess: [00:04:39] Um, yes, to that, actually. Sometimes they do recognize that there is something that they’re missing, that’s that invisible horizon. And on the flip side, there are some times where they’re like, I had no idea that that’s what it was. So I think that it comes from two separate places, but it really comes down to that inner game. And how well, how will they know themselves or how truthful they are with themselves?

Lee Kantor: [00:05:10] Now it sounds like you’re these are or could be construed as hard truths where these are, you’re not kind of polishing up something and tweaking something. You’re really getting to the heart of kind of a true north of an organization. And that, for some folks, might be difficult and might be too painful to adjust. Is there a way to kind of ease them into this or is this something of a rip the Band-Aid kind of strategy?

Debbie Radish-Respess: [00:05:39] Clients actually dictate that we it depends on how they want it. Sometimes I’m a pretty bold coach and a very strategic business consultant. And there are times where compassion I’m always compassionate regardless of whether the Band-Aid needs to be ripped off. And it really is about asking permission on how far they want to go or how deep they want to go. They will eventually get there, but coaching is all about not leading, but it’s actually walking and partnering with the client at the pace that they’re willing to go. I hope that made sense.

Lee Kantor: [00:06:22] Right, so you’re kind of letting them, you’re giving them recommendations and then but they have to ultimately lead.

Debbie Radish-Respess: [00:06:32] Yeah, actually, so coaching isn’t about giving recommendations, it’s actually helping them come up with solutions because I play on both sides of that fence. If I’m solely coaching, it’s actually just partnering with that client and having them come up with their own solutions and the path that they want to take when I’m consulting. They may ask specifically what are some recommendations? And I use my coaching skill set to be able to help them come up with ideas and solutions and innovative ways of being able to address some of those things that they don’t necessarily see. Because when when a when a person comes up with their own ideas and solutions, they have one hundred percent buy in to want to make it. Can lead a horse to water. I think that you’ve got to be able to at least show the water and let that person decide, what path do I want to take to be able to go there?

Lee Kantor: [00:07:35] Right. But also remember, some of these horizons are invisible.

Debbie Radish-Respess: [00:07:39] That is correct. But it’s all about the deep questions. That’s that’s part of the journey. And it’s a journey, Leigh. I mean, it’s not like there’s never just a destination. That’s why coaching occurs year after year after year because we continuously grow and learn and develop and just we have such awesome depth within ourselves that you can’t get it all at once. I mean, that’s just not reality and and businesses change and leadership changes. And, you know, let’s just look at the world environment right now that has changed, which means we have to also be able to step into a new and different version of ourselves. And that’s it’s a beautiful journey.

Lee Kantor: [00:08:24] Now what are some of the symptoms that an organization might be going through or or seeing show up that it might really be attributed to these kind of core issues that you’re dealing with?

Debbie Radish-Respess: [00:08:37] Um, turnovers, always a big one, though, that’s a really tough one nowadays, because there there’s a lot of people that are just leaving organizations because they can, you know, there’s there’s such a high unemployment rate, there’s a lot of jobs on the market, on people. Unhappy people is a big thing when you’re, you know, this has been since as long as I’ve been in business. When you have your good employees, you’re strong. Employees become less engaged or even disengaged. You know that there’s a problem. Leadership is typically a big challenge when when you start seeing that or not so big, you know a big word right now and turnover is a big word and not, you know, retention is a big word right now. All of those underlying things, when people start complaining more than they ever have before it, it’s it’s the same to me. It’s the exact same problems as it has been. I’ve been in business for 30 years. Those haven’t changed and the underlying currents are, are you listening to the employees? Are you watching them? Are you looking at their behaviors and where is the disconnect in what you think you’re doing within the organization to what’s really happening in the organization? You know, are your clients happy? Are your are your vendors happy? You know, I look at the entire supply chain and go, Where’s where are you seeing the hiccups or the bottlenecks that need to be looked at? And then you start looking at it always comes down to people. And I think that that’s I think that that’s where the you just have to be aware it starts with awareness.

Lee Kantor: [00:10:32] And then so but when you start seeing some of these things pop up and they might be like, you know, you can attribute it to outside forces and you’re like, Wow, it’s not me. It’s, you know, the pandemic or it’s not me. It’s, you know, this is happening everywhere. But at some point you have to kind of look in the mirror and say, OK, what can I control and what can I help? You know? And then this is where it sounds like somebody like you or your firm can come in and really kind of help me see holistically my role into this and what I can be doing to improve the situation for my team and my company, my community.

Debbie Radish-Respess: [00:11:10] Correct. Correct. And and you have to want you have to want the change. It’s it’s not, you know, I don’t I don’t want to work with someone who is not willing. To take some tough steps, coaching and consulting can become very uncomfortable because part of the transformation that happens is you have to get out of your own way and that’s uncomfortable because it means that you’re going to try something different. So, you know, you’ve got to want the change, and that means you have to want to be a little uncomfortable. And again, the client sets that that rating of how uncomfortable they want to get and how soon.

Lee Kantor: [00:11:56] So now how do you kind of allay some of the fears for folks that are maybe new to this or I haven’t taken these kind of bold steps when it comes to showing some results. Is there a way to kind of take some baby steps in this in terms of show, some results get some momentum or this is to me an area where I think people hesitate before choosing a coach because they’re unsure that this change is going to be for the better.

Debbie Radish-Respess: [00:12:28] Yes, changes, changes always for the better, you know, you make it what you make it. When a person literally starts thinking about, OK, what am I doing that I could be doing differently? That’s that’s the first step and and it’s literally just having a conversation with someone like me just picking up the phone and saying, All right, let me just talk this through. What do you offer? What where do we want to go? And I just ask the question, what what’s important to you? What’s the underlying current? Why now? What have you tried in the past? What hasn’t worked? What has worked? Typically, there’s a lot that has not worked in the past, which is why they’re trying something different. And it really is that the first step is just having the conversation. I offer free consultations. You know, it’s just, Hey, let’s just have a conversation and see if this is even a fit for you. Sometimes it is. Sometimes it’s not. And that’s OK. And you know, my job is to serve my clients, whether they’re really my clients or not. I got into this because I love I love serving others, and I love seeing them prosper in a way that touches their heart. It’s not just about the financial goals, it’s about building teams and building trust and having respect and all of those soft skills that leaders are not always taught that actually drive the bottom line. So when a person starts feeling the change within themselves, the results of that is manifest on their team and on the others that they that they are actually serving.

Lee Kantor: [00:14:17] Can you share an example of a group you work with, an individual you work with that maybe went in thinking, OK, we’re going to solve problem a but then after working with you, they realized that the the impact is going to be greater than just that maybe tactical thing they were after initially. But it was more kind of cultural and it impacted the whole organization and obviously don’t name any names. But if you have an example that can illustrate maybe the challenge they had and then how you were able to inject yourself and help them get to a new level, that’d be great.

Debbie Radish-Respess: [00:14:49] Yeah. One of my favorite stories is I worked with a CEO. He owned his own business and we had worked together in a past life. And he said, Deb, you’re in this new thing. Let me try this out. What is it? I don’t even know what I’m going to get out of it. So he actually kind of came into it haphazardly, did not really think that he needed to learn leadership skills. He was the owner. He could make the decisions. He was successful. And we started with executive coaching that transitioned into not just the executive coaching, but we did some team coaching where I got his group together and they had a bed of very nice family feel. But there was an underlying current of distrust and we got to the heart of that, and we went through about a four month program of learning to trust each other, being able to be open and honest but compassionate. And they the success of them they had in over eight hundred percent revenue increase. The team has been there now. It’s been multiple years and he actually was in a business that was very, very high turnover because it’s a very, just hard industry. And he’s not only retained but promoted his folks and he’s built and some additional staffing. So that is one of the greatest success stories because I just love the fact that he went into it kind of haphazardly.

Debbie Radish-Respess: [00:16:30] He is a much better leader. He actually learned that he was getting in the way instead of really helping and supporting. He learned how to support in a manner that was more successful for his team and what the team needed, not what he thought they needed. So they listened better. It was just, I love, love, love that story. And that’s what a lot of my clients get is they come in with one one idea and it blossoms into cultural change and team development and greater respect and trust for your fellow colleagues, even executive teams where you kind of sometimes have that little backbiting or you have the we’re all together in it as a team when we’re in the meeting. But then we leave, excuse me, the meeting and you’ve got two people go off and they’re talking about others and you have another little click that goes off and. The success is when those those people walk out of a meeting and they’re laughing and they’re there together and they’re not in little clicks. That’s where that’s where you can really see the transformation in an organization. And I’ve had that multiple times with my clients.

Lee Kantor: [00:17:45] Now in your work, do you have kind of a sweet spot in terms of industry size of organization that you work with?

Debbie Radish-Respess: [00:17:54] I love manufacturing. I come from the manufacturing background. However, I have kind of morphed into like wealth management, financial advising, distilling. I’ve got home construction and business construction and the challenges that these organizations have. Honestly, are exactly the same. They just happen to be in a different industry. So although I love manufacturing, I can speak the lingo in other organizations and be very and help them be very successful.

Lee Kantor: [00:18:35] Now any advice for other coaches out there that are trying to build a practice and maybe moving from one niche to another?

Debbie Radish-Respess: [00:18:45] I do. When I initially started, I really thought manufacturing was at, and I really had my mind set, and this is where you come up with biases, you know, 30 years in business and it’s all been in fairly under the umbrella of manufacturing. I felt that that was the only place I could work. And all of a sudden I found myself not having manufacturing clients. I was being referred to other industries. So my very first recommendation is to recognize and understand your own biases and. Kind of consider what that is doing, is it helping or is it hurting you, is it holding you back? Is it propelling you forward? Take that leap of faith. Not. Don’t be afraid to just think, Well, I’m stuck here. I can’t go anywhere else because it’s a bias. I mean, we we can absolutely overcome it. And it’s about mindset change and habit changes. The second thing that I that I really tell everybody, including myself, is just take that step. So if I’m going to recognize and be aware of the biases that I have, I consider what are the steps that I can take that’s going to make me feel uncomfortable, but that’s going to take me in a different direction if we’re not agile, if we’re not flexible, if we don’t build in that ability to. Be able to serve those clients, whoever those clients may be. It’s really going to be hard to be successful because sometimes some of the best clients come from areas that you’re not even considering because it comes back to that first point of the biases. Um, and then as with everything, be kind to yourself. Give yourself permission to try new things and provide a platform not just for yourself, but for your clients of safety, respect and compassion. And be authentic. I can’t I can’t stress that enough is to be who you are and step into that awesomeness. That’s how we were created. It’s it’s a beautiful place to be.

Lee Kantor: [00:21:02] Well, Debbie, thank you so much for sharing your story today. You’re doing such important work and we appreciate you. Is there a website that people can go to to learn more, get on your calendar to have a more substantive conversation?

Debbie Radish-Respess: [00:21:15] Absolutely. It’s called invisible horizons coaching. And there’s a number of places that they can just, you know, click here to to chat.

Lee Kantor: [00:21:25] And that’s horizons with an S. Right?

Debbie Radish-Respess: [00:21:28] That is correct. Invisible horizons, yes.

Lee Kantor: [00:21:31] Good stuff. Well, Debbie, thank you again for sharing your story.

Debbie Radish-Respess: [00:21:34] Great. Thank you. Leigh, I appreciate your time.

Lee Kantor: [00:21:36] All right. This is Lee Kantor. We’ll sail next time on Coach the Coach radio.

Amber Saunders With The Saunders Firm

by

Atlanta Business Radio
Atlanta Business Radio
Amber Saunders With The Saunders Firm
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As is a highly regarded attorney whose mission is to enhance the lives of families by securing their futures tomorrow, it took personal loss to underscore the importance of estate planning to Amber Saunders. Since that point, she has tirelessly dedicated herself towards this cause, using her expertise in finance, business, and legal decisions to help families realize their financial goals.

Saunders holds a law degree from the prominent John Marshall Law school in Atlanta, GA. Graduating in 2009, she has amassed credentials that have helped her excel as an attorney.

Notable accomplishments include serving as a Judicial Assistant to the Honorable Judge Penny Reynolds on the State Court of Fulton County, receiving the Advocacy Award for her work with the Moot Court Team, served as a Dean’s Fellow for her legal writing skills, and served on both the local and regional board for the Black Law Students Association.

She is also the author of Ahead of the Curve: What Parents Need to Know to Get their Kids into College.

In 2013 Saunders started Saunders Law Group, representing high-net-worth families and their businesses in various personal and business matters. Currently, Saunders is Principal Attorney of The Saunders Firm– a law practice specializing in providing a new approach to business planning that incorporates tax, succession, business, estate, and intellectual property planning into every aspect of the work done for clients.

Connect with Amber on LinkedIn and follow The Saunders Firm on Facebook.

What You’ll Learn In This Episode

  • Estate Planning
  • Law
  • Protecting your legacy
  • Protecting your business estate
  • What Parents Need to Know to Get their Kids into College
  • Intellectual-property planning
  • Conservatorship
  • Women, Wine, and Wealth events

About Our Sponsor

OnPay’sOnPay-Dots payroll services and HR software give you more time to focus on what’s most important. Rated “Excellent” by PC Magazine, we make it easy to pay employees fast, we automate all payroll taxes, and we even keep all your HR and benefits organized and compliant.

Our award-winning customer service includes an accuracy guarantee, deep integrations with popular accounting software, and we’ll even enter all your employee information for you — whether you have five employees or 500. Take a closer look to see all the ways we can save you time and money in the back office.

Follow OnPay on LinkedIn, Facebook and Twitter

Shannon Hudson With 9Round Fitness

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9Round
Franchise Marketing Radio
Shannon Hudson With 9Round Fitness
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Brought To You By SeoSamba . . . Comprehensive, High Performing Marketing Solutions For Mature And Emerging Franchise Brands . . . To Supercharge Your Franchise Marketing, Go To seosamba.com.

9Round

Shannon “The Cannon” Hudson, founder, and CEO of 9Round Franchising, LLC, is a former IKF Light Middleweight Kickboxing Champion of the World. He trained under legendary boxing trainer Xavier Biggs, brother of 1984 Olympic Gold Medalist Tyrell Biggs.

After over 70 bouts in the ring, competing in Canada and Europe, Shannon could not find a place where the average person could be exposed to the “Top Secret” training of some of the best fighters in the world. That is where his vision for 9Round began.

He knew that if he could take the grueling workouts he did in the ring, and create a non-intimidating, convenient circuit workout format, then the average person could enjoy the benefits of boxing and kickboxing without getting hit.

Shannon is a family man himself with two children, so keeping the workout short but still effective was key when creating the 9Round concept.

Shannon and his wife, Heather, opened their first 9Round studio in 2008. Since then, the brand has grown to more than 750 locations across 42 states and in 12 foreign countries.

Shannon is fully involved in the day-to-day operations of the business and constantly works to bring the best support to 9Round franchisees and the best workout experience to 9Round members.

He released a business book entitled Zero to 100 in early 2016, which is a candid memoir of the journey from one 9Round location to the first 100 locations being opened. This book made Shannon a best-selling author on Amazon. Shannon enjoys public speaking and motivating others by thinking outside the box.

Connect with Shannon on LinkedIn and follow 9Round Fitness on Facebook and Twitter.

What You’ll Learn In This Episode

  • How 9Round responded to the pandemic and helped franchisees get through the shutdown
  • Evolve faster when you have crisis
  • Strategy for continuing to develop additional comprehensive support for franchisees
  • Overcoming challenges in business

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Welcome to Franchise Marketing Radio, brought to you by Akosombo Comprehensive, high performing marketing solutions for mature and emerging franchise brands to supercharge your franchise marketing, Go to SEOSamba.com.That’s SEOsamba.com.

Lee Kantor: [00:00:32] Lee Kantor here, another episode of Franchise Marketing Radio, and this is going to be a fun one today on the show, we have Shannon Hudson with 9round fitness. Welcome, Shannon.

Shannon Hudson: [00:00:42] Hey, thanks for having me.

Lee Kantor: [00:00:43] Well, I’m excited to learn what you’re up to. Tell us about nine round fitness. How are you serving, folks?

Shannon Hudson: [00:00:48] Well, we serve people by helping them punch and kick to get in better shape with kickboxing fitness program. And we we use kickboxing as the vehicle to make people feel better and just live a better life.

Lee Kantor: [00:01:02] So what’s your backstory? How did you get involved in fitness and in kickboxing?

Shannon Hudson: [00:01:06] Great question. My older brother, almost nine years older than me, started martial arts when I was born in nineteen seventy nine and I grew up basically in a karate school. I remember going to watch him do karate, and when I turned seven years old, almost eight, I started karate in the same karate school and just grew up loving it, started competing in karate tournaments, then went into boxing and kick boxing and turn professional. As a professional kickboxer, I won a world title in 2011. Up in Canada had a great career. I got to meet some really neat people. I got the fight on Chuck Norris World Combat League. As a professional, I got to do some really neat things and get the fight in Europe, representing the USA over there on the kickboxing event in Europe a couple of times. And you know, I wanted to create something that I could give to the average person, but take out the getting hit part and make it all about fitness and fun. And we created my wife and I created this 30 minute workout back in two thousand eight, and here we are 13 years later and seven hundred locations later.

Lee Kantor: [00:02:12] So now when you were making the transition from being a professional fighter to creating something that you know a regular person could enjoy and benefit from, was that a difficult transition to just mentally kind of wrap your head around, OK? Everything I’ve been doing and training for has been to succeed as a fighter in a ring, and now I’m going to take some of those techniques, similar techniques and then use it for a regular person to just kind of get in shape with mentally. Was that difficult for you?

Shannon Hudson: [00:02:44] Of course. I mean, you have to think we got the term we use as beginner friendly, right? So how do we take something that I took to a very high level and make it beginner friendly where anyone can do it? And that’s kind of the mentality you have to have when you want to scale something on the masses is to make it very beginner friendly. So that’s what we’ve done, and I think we’ve done a pretty good job of it. And you know, so so yes, it is challenging, but it’s a different mindset. Yes, sir.

Lee Kantor: [00:03:13] Now when you’re when you were first kind of playing around with the concept and you were focusing in on beginners and people that don’t want to be kind of the best fighter they can be, but just want to kind of start moving and play on the ground with their grandkids. That’s a different kind of audience and clientele that I’m sure you were surrounded with. Was that hard for you to kind of kind of wrap your head around how to serve these kind of people that are just, you know, for them going to check the mail and coming back and not be winded is a big victory.

Shannon Hudson: [00:03:48] No, you’re so right. And it was challenging and it surprised us. When I say us, my wife and I, you know, because you think boxing, kickboxing, you think this guy? Tough stuff, kind of kind of thing. But when we opened it open the very first nine round location, two thousand eight, we realized, Oh my gosh, females are a big part of this. And today, demographically, we’re 60 to 70 percent female age 30 to 40, and it really surprised us. Can this can younger people in older people do it? Absolutely. But that’s really that’s a real sweet spot for that. And my wife, Heather is a big advocate for it and believes that one of the reasons is females want to feel empowered and they they do feel empowered, punching and kicking where maybe guys like you and I, Lee grew up wrestling and roughhousing. And maybe, maybe females didn’t do that as much, but it surprised us on who this what? Who’s attracted to this? And you know, we’re very now we’ve learned so much and we’re very grateful for it. But it was surprising and very different than we thought originally.

Lee Kantor: [00:04:54] So then when you were starting out, did you have to kind of format the classes a lot different than maybe you initially drew them up?

Shannon Hudson: [00:05:02] No. You know, that’s funny. You say that the nine stations, the nine different rounds are still the same equipment, same same type of round, but we do different drills on the rounds every day. The workout changes every day, so we didn’t have to change anything as far as the core format of the model. We’ve definitely improved since then. We have full time workout programs in-house that program all these workouts for the franchise owners out there. And you mentioned the word classes it’s. It’s funny you say that because we really don’t have classes, the 30 minute sessions is a circuit that’s running pretty much all of the most of the day. And when a member shows up, they can just pop in the circuit whenever they whenever they get there, which makes it really appealing for very busy people so they don’t have to make a set class time.

Lee Kantor: [00:05:49] So you don’t have to be there at noon, you can come at any time and then just jump in and you where you start is where you start and it takes about 30 minutes to complete.

Shannon Hudson: [00:05:58] You got it. You nailed it. It’s like a conveyor belt. It’s perfect.

Lee Kantor: [00:06:01] And then now, what about from a franchisee standpoint? Is your ideal franchisee like kind of that fitness wellness person? Or could it be anybody?

Shannon Hudson: [00:06:10] It is. Well, it’s a couple of things that the director of the studio, which which is the face of the business and that might be an owner, operator or it might be a manager, right? So like Lee, if you wanted to hire. I don’t know you, Lee, and you didn’t want to be in the day to day, then you would hire a manager to run the studio who would be into fitness. Yes, and love people and love being the face of the business. If you were the owner operator and wanted to do that as your job right, you would be in there and you would be. And we definitely want you to love fitness. One of our values is you have to love fitness. You have to love people. This is a people business and you’ve got to be to connect with people. So, yes.

Lee Kantor: [00:06:50] So somebody on the team has got to be that face for the nine round fitness studio.

Shannon Hudson: [00:06:56] You got it. You have to have a driver in there that drives the business. That’s the day to day is the face of the business, kind of like I’m the face of the franchising company, right? I go to the events I’m on, I’m on the radio shows with you, right? So, so yes, you have to have that person that has that passion for it because that energy and that excitement is attractive and that’s what you want.

Lee Kantor: [00:07:17] Now, when a person takes on this, are you looking for that owner to be kind of just that fitness wellness person that’s serving that local community? Or at this stage, are you looking for kind of I need empire builders who is going to take over a market that’s going to, you know, take over a large territory. And so therefore, I’m looking for more of the professional franchisee who maybe has other franchises that are aligned with this from a customer standpoint. But then they can weave this into a make a really dynamic portfolio.

Shannon Hudson: [00:07:50] Yeah, great question. Actually, we’re looking for both. We will take both, you know, we love the smart business operator. That’s very advanced in franchising. In fact, we have several that own other concepts, not fitness, but they are multi unit owners and they do very, very well with they get franchisor. They understand it’s about systems and building people and training people and developing them. So, so yes, however, we we love the dynamic, passion driven person as well that’s willing to join a team nine round and willing to be coached and trained and follow a system. So the answer is we will do. We will take both of those.

Lee Kantor: [00:08:28] Now, how did kind of COVID impact the business in terms of a lot of locations weren’t allowed to have face to face? Were you the way you’re set up? It sounds like you might already kind of have some social distancing as part of just the makeup of the fitness center. But did that really impact you or were you able to navigate that pretty well?

Shannon Hudson: [00:08:48] Well, yeah, it impacted us a lot. I think restaurants and fitness centers and gyms really got hit the hardest, I think. But you’re right, our model is set up. You know, our stations are minimum seven eight feet apart. So the social distancing piece is actually pretty easy for us to do. But again, physical people breathing hard huffing and puffing. Yes, it did cause a lot of operational issues. But you know what? We we capitalized on that. We created an in-home at home workout. We have an app called Nine Room. Now, a lot of nine round franchise owners are selling this piece as an at home only workout, and they’re being able to take the revenue from that or include it in the membership to make the membership more robust and more well-rounded. So you have an in-studio membership, but you also have your app or you can plug on and turn it on at home or on all the apps the Roku, the iOS, the Android. So you know what? We built a studio at our headquarters to film these workouts in, and we have all the fancy lights and cameras and we’re on all the apps. So, you know, in great crisis comes innovation and different technology that’s advancing, and we’re proud to be a part of that and lead the way in that. So. So yes, it impacted us. It’s been hard. It’s not been easy. You know, we’re in 17 countries, too. So that throws a whole nother wrinkle in because the U.S., you know, half of the U.S. is vaccinated and the and doing better with with COVID, we’re handling it better. But now there’s, you know, the the variant and then you have the other countries or not as far along as we are for, for example, Australia, a lot of them are on total lockdown. We’re getting ready to open up our first location in Vietnam, but we can’t the whole countries lock down all of a sudden. So has it been hard? Yes. But you know, some good things have come out and with innovation that has come out of it.

Lee Kantor: [00:10:41] So now what has it been like for you as an entrepreneur, somebody who came up as a professional athlete and is now kind of growing this massive global franchise network? Any advice for the folks out there, maybe with an emerging brand themselves and how they can, you know, they aspire to where you’re at right now?

Shannon Hudson: [00:11:03] Absolutely. You know, the advice is don’t let the business outgrow you write a lot. A lot of founders sometimes, you know, founder and CEO are two different things. And I’ve so far I’ve been very blessed. I’ve been able to learn the CEO piece in the business piece and I’m still learning it every single day. Don’t get me wrong, but a lot of founders don’t continue on to become the CEO and operate the business, operate the chain at this level. So if you are one of those people, you have to decide. The advice is do you want to learn how to run the business or do you want to just be a founder and not really be in the day to day operations of running a business? I’ve decided, yes, I want to be the operating the business, so I enjoy it. I love it. I enjoy building a team and learning business systems. And so those are things you have to decide if you if you want to do so, whatever the decision is, commit to it and don’t let the business out, grow yourself and rock and roll.

Lee Kantor: [00:12:02] Now, do you think that you might have somewhat of a competitive advantage being an athlete at the highest level like you have been and you have been surrounded by coaching and great coaches and leaders that you just see that as part of the team is having a coach or a great leader. So therefore you kind of gravitate towards that role. Or maybe you look for people that have those qualities.

Shannon Hudson: [00:12:28] Oh, hundred percent. I mean, being competitive, be a competitive fighter or being a professional athlete has helped me be competitive in business. And I think anyone and I think everyone is competitive to a certain extent, but I take it even further. I like to win. I like to beat my kid and Mario Kart, too, you know, and playing video games. So I’m just competitive, right? So yes, and you have to you have to have that drive to win in business. You have to be competitive. I mean, it’s a competitive world. And I look I have trainers still today that that in business trainers, coaches and also physical trainers and coaches. So everyone needs a coach. Everyone needs to be held accountable. Everyone needs to be pushed to go as far as you can possibly go. And absolutely, it’s helped me. Yes.

Lee Kantor: [00:13:15] Now how do you help your franchisees as coaching involved as part of what the franchisee gets is their access to kind of these great leaders that you get to benefit from?

Shannon Hudson: [00:13:28] I mean, we think it’s the most important thing we can do as a franchisor is the training, and that’s also teaching, so our people are what we call them. Franchise business coaches have to be good at teaching franchisees. We do regional trainings. Everybody has a franchise business coach in-house. We were out there, a corporate rep, when they open, if they’re struggling, we’ll go see them. We have annual conventions, we have online training modules that they go through online universities, they go through. I mean, it goes on and on and it’s something that continuously has to evolve and it’s very, very important. And people call it training, but it’s really teaching, you know, training and teaching basically the same thing. You have to be teaching and become a good teacher. So everyone here needs to really work. We really work hard on our communication skills, are teaching ability or teaching skills, and we’re saying what the franchisees need. We have a franchise advisory council. We’re asking them, Hey, tell us, like, what training do you need on marketing? So we’ll find that we’ll develop it. If we can’t find it, we’ll make it so. So you’re right, one hundred percent. I think good franchise systems out there have great training teaching programs, and it’s very important

Lee Kantor: [00:14:41] Now for the folks that are in a local market. What separates kind of the rock stars from the kind of middle of the pack? What are they doing in their local market to really be successful and serve and really nurture the relationships that you need to have in order to serve a local community?

Shannon Hudson: [00:14:58] Great question. It’s all about execution franchising. We have the playbook done. It’s who can execute the best. And a lot of people don’t understand that marketing is one of the most important things you can possibly do. It’s why I’m on this radio show right now. What am I doing in marketing, right? Because I mean, a great example that I tell everyone is McDonald’s. They don’t have the best product, but they sell more hamburgers than anyone in the world. Now why? It’s that? Why is that was the marketing they have. I mean, it’s the marketing they’ve done years and years consistently over and over and over. So in the community, you have to execute, you have to be out in the community, be the face of the community. You need to be the nine nine round guy or girl or gal out there. You have to be the face and and it has to be consistently done. Do we want a great product? Absolutely. Do we give a good product? One hundred percent. But without the marketing, no matter how good your product or service is, if you don’t do it and do it consistently, no one’s going to get helped by it. Get served, as you like to say, and I like that terminology, we’re serving right. We keep that attitude, keep marketing. That’s how you win in this business.

Lee Kantor: [00:16:10] Now what do you what are you looking at as you continue to expand? What are the next, you know, the end of this year and next year look like for you guys?

Shannon Hudson: [00:16:18] Yeah, great. Great question. We’re hopefully going to open in three new countries Vietnam, Indonesia and Qatar in the Middle East. We have a pretty big presence over there in the Middle East, especially Saudi Arabia. We have almost 40 locations in Saudi Arabia. We’re going to continue with our app. We’re doing some new technology inside our studio with screens, workout screens, coaching screens by the workout stations to help give the customer a better experience. So a lot of innovation, a lot of exciting things happening. And you know, we’re hoping to finish the year strong and start 2020 too strong because, you know, New Year’s is coming a big time of year for us, New Year’s first quarter of twenty twenty two. So we’re just ramping up staffing up here. We have more on the Home Office staff. We have more team now than we did before COVID and I’m very proud of that. So we’re excited to continue growing and continue kicking well.

Lee Kantor: [00:17:13] If somebody wants to learn more, have a more substantive conversation with you or somebody on the team, what is the website?

Shannon Hudson: [00:17:20] Easy nine round. That’s the number nine. Are you? And we’re looking forward to getting as many people punching and kicking as we can.

Lee Kantor: [00:17:29] Lee Well, congratulations on all the success, Shannon, and you’re doing amazing work and we really appreciate it.

Shannon Hudson: [00:17:37] Well, thank you, sir. I appreciate it.

Lee Kantor: [00:17:39] All right. This is Lee Kantor. We’ll sail next time on Franchise Marketing Radio.

Joanna Tress With Mattanna5DX

by

Joanna Tress
Coach The Coach
Joanna Tress With Mattanna5DX
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Matthew and Joanna Tress is a married couple celebrating a life of purpose and passion by liberating the performing artists within themselves and sharing that sweet freedom by helping others do the same.

They are the founders of Mattanna5DX.

While they are not professionals, they have performed at public and private events consistently for the past 30 years. You’ll get a taste of their “secret sauce” of bringing dreams to reality when you participate in one of their virtual or live events.

After hosting workshops, music nights, and showcases over the years and touching hundreds of lives, they’re taking it all to the next level for you. They’re here to facilitate, collaborate and motivate.

Connect with Joanna on Linkedin.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Joanna Trece with Mattanna5DX. Welcome, Joanna.

Joanna Tress: [00:00:44] Hello, I’m so happy to be here, Lee.

Lee Kantor: [00:00:46] Well, I’m excited to learn what you’re up to. Tell us about Mantegna. How are you certain folks?

Joanna Tress: [00:00:52] Well, Matina, five, is actually short for the Matina five dimensional performing arts experience. So we are a collective of people age thirty five and older here in Orlando, Florida, or wherever. All over the world, they would like to sing, dance, act, play an instrument or express themselves creatively in a supportive judgment free zone. Or we’re having fun and helping one another overcome whatever obstacles we might have when it comes to getting on stage or in front of the camera as a performing artist.

Lee Kantor: [00:01:30] Well, it’s interesting that you’re targeting this kind of a little bit older group that may be a lot of performing arts folks go after I was recently interviewing someone and they told me this interesting fact, and you’re probably can resonate with this when they talk to children that are like preschool, kindergarten, they ask, Who’s an artist? Everybody raises their hand. But by the time they’re in fourth and fifth grade, only a handful of people raise their hand anymore when they’re asked if they’re an artist. And at some point, people are starting to self-select out of the arts. And, you know, only the the one person that can draw well considers themselves an artist, and everybody else says they’re not an artist anymore. And I thought that was really sad, and I’m excited to learn how you’re kind of rekindling that artistic spirit in, folks.

Joanna Tress: [00:02:21] Thank you so much. It’s definitely needed because in particular, the performing arts with the dance lessons, the band and the chorus at school and community theater often target the children, and we’re busy investing time and energy and resources into helping our youth develop those skills and then see where that takes them further on in life. But for many of us, when we’re grown up, we’re at the height of our careers. We’re taking care of families, even older parents, et cetera. We found that our experiences in the performing arts have gone to the back burner or nonexistence or whatever. Hopes, dreams and aspirations we had as a young person have sort of died. So we want to rekindle that and let people just have that missing piece of their life or build and be able to delve into their art and just really feel alive again, happy and satisfied with where they are because they’re being their authentic self.

Lee Kantor: [00:03:23] Now, how did this idea kind of come about? Is this something have you been involved in the arts your whole career or is this kind of a second act for you and your team?

Joanna Tress: [00:03:34] Right? Well, this is where I started off with what high school and college performances make my first professional demo back in nineteen ninety three. And I’ve been in multiple bands and a community, theater, productions and things over the years. And then I taught kids as well. So I’ve seen both sides of the experience where I taught young people as far as singing stage presence and beginning piano. And that is where I realized that, well, wait a minute, I want to do things now. I want to have fun and I could continue to do community theater. But there are a variety of options. Now I’m creating a new option that is going to to help someone who maybe doesn’t have the confidence or the skill level doesn’t know how to plug into the arts. My I have a gateway to that and we’ll do our own thing, and folks can add that to their resume and their workshops and things that help them get to where they want to be. So really, we make dreams come true. People have all kinds of creative concepts and ideas, and we can collaborate on them and make sure we find a way to make it happen.

Lee Kantor: [00:04:51] So why do you think so many people kind of self-select out of this performing arts? Is it because they feel like, Oh, you know, my window is closed, I’m not going to become famous? So then why bother? Or there’s too much rejection? They’re never going to pick me. Like, what are some of the reasons you found that people kind of opt out of the arts at, you know, at a certain age?

Joanna Tress: [00:05:13] Yeah. And it’s all of the above. People respond to a survey that’s on our website, and some of the responses include that when they were young, their parents want them to focus on academics even though they had an interest in the art. So sometimes it’s that family pressure or the family business and for them, for a particular career path and they don’t see where it can fit in. For others, there was an accomplished young woman who studied opera for years could sing and play the piano, et cetera, have even put out a record. But then she had an accident, and that that drastically dramatically affected her ability to sing. It was an injury to her face and put her in intense pain, so she put that on the back burner for years. So a lot of times it could be health related. It can be just the responsibilities that we think are we don’t have time. It’s those who feel that they’re not good enough, that they don’t have anything to offer, that they won’t make it. You get rejected so many times for certain auditions and and then you just sort of want to give up. So it’s a combination and everyone has a story. And we actually delve into that so that we can frame our experience. That’s keeping us away from what we love to do and really create a bridge that we can cross over. All right, that was then. This is the next chapter, and here’s what we can do now.

Lee Kantor: [00:06:44] So now what are the five dimensions for Montana five d x?

Joanna Tress: [00:06:50] Well, the five for performing arts that I mentioned as far as creative expression, playing an instrument, acting, dancing and singing, while also we want to make sure every time we get together that we’re immersing ourselves with our five main senses. So we’re going to have something that excites the eyes. Something you can touch and feel physically, tactically. Of course, what you can hear with your ears, which you can smell and what you can taste, especially when we have our live experiences. You know, even if you were giving a goodie bag, it’s going to have something to indulge your senses so that you’re completely immersed in that experience. That’s why we call it five dimensional. And of course, the fifth dimension is also magic, so we’ve got a little sprinkle of that, too.

Lee Kantor: [00:07:39] Now what is the experience like for someone who wants to kind of join forces with you or participate in some of your activities?

Joanna Tress: [00:07:49] Ok, well, the first stop is W W W Dot Matan Lee Kantor, that’s M82 A and a dot org Mactan, a double t double edged sword because that’s where they’ll see what we’re about, and they’re invited to take our initial survey to see where they are. We follow up. We have a secondary survey to get more specific and then we have a free 30 minute consultation to let them know what we can do for them, how we see them. And then of course, we invite them to one of our events online, virtually by Zoom, of course, first. And of course, what that leads to after know, sometimes there’s an open mic element. Sometimes there’s a creative writing and even meditation element. Sometimes it’s an assessment. We have an actual process step by step, but ultimately we want to get together and put a live show on for the community to buy. Tickets have sponsors just all of us delve in and and present a customized show based on each person’s interest. So every show we’re going to do is different.

Lee Kantor: [00:09:08] And then so it’s primarily for people in the Orlando area.

Joanna Tress: [00:09:12] Well, the live events, yes, you’ll come to Orlando for the live events, but of course, the virtual events and we’re getting together on Zoom. I’ve attended many successful events online. That’s, of course, because of COVID. That’s we’ve transitioned to so we can all still share and participate in the workshop activities and even have the spotlight in that group setting. We’re all pretty comfortable with that now, and you’ve got to start somewhere so virtually we can serve the world and then go for that special thing. Got to come to Orlando, and it’s the big time comes over when we get COVID under control, like next year. We look forward to that.

Lee Kantor: [00:09:54] So now are you partnering with other organizations that are involved in the performing arts or would like to be?

Joanna Tress: [00:10:01] Absolutely. I I have organizations that I love and support, like the Tim Aqua Arts Organization here in Orlando. I went to a live performance before the shutdown and blew my mind. There is a collective with recording studios and stages small stages called Jacob JIC. I’ve attended their events and support them, but we are really open to all of the places that have been used that have an audience that we can help and nurture. And we’re opening that up. So we participated with where we attended Orlando Fringe. We’d like to volunteer next as Theater Festival. So really, we’re just getting involved we can and getting the word out. That’s really what I’m doing. The podcast circuit for the radio is to spread the word, to get more people to join us, so we have more to work with.

Lee Kantor: [00:11:04] Now do you find that there’s some kind of maybe businesses that would like to have you maybe do a luncheon, learn or do some education to kind of instill that creativity and that artistic kind of culture into their organization?

Joanna Tress: [00:11:20] Absolutely. I am open to that and I am working on reaching out to businesses for that. Next week actually is my first lunch and learn, so to speak. It is at a a place for the healing arts, so they focus on on total health and wellness with natural things, maybe alternative or homeopathic, whatever you want to call it. And I was invited to attend their staff meeting because we can talk about the therapeutic qualities so they have plenty of clients who would love to have this creative outlet and to really show how it incorporates into your overall mental, emotional and physical health too. So we’re just starting with that next week.

Lee Kantor: [00:12:09] Now you talked about the events you do virtually and in person. If someone goes to your website, is there some samples of that? Can they kind of get a feel for what an event looks like or sounds like?

Joanna Tress: [00:12:23] We don’t have the samples yet. I will. When I connect with someone, I can share testimonials with them that I have on other websites. So experience that I have had and gotten positive feedback, things like singalongs and music nights that are posted. And so it’s not trying to be secretive, but we try to streamline things and we’re really inviting people to connect with us and then we have so much to share from that point. But we want them to get in touch with us and share a little about themselves as well, because the more feedback that we get from those who visit Montana, the more customized we can have to really make this experience what people want and need. You sell them what they want and then you give them what you need. That was the advice I’ve got recently.

Lee Kantor: [00:13:16] Good stuff. Well, congratulations on all the success if somebody wants to learn more one more time with the website.

Joanna Tress: [00:13:22] Yes, WW w dot Mattina dot org. That’s M a t a and a dot org, m a t a and a dot org.

Lee Kantor: [00:13:36] Well, Joanna, thank you so much for sharing your story today.

Joanna Tress: [00:13:40] Oh, I loved it. I appreciate the opportunity. Thank you so much.

Lee Kantor: [00:13:45] Once again, that’s Montana Dawg. Joanna Trece. Thank you for sharing. You’re doing important work and we appreciate you. Thank you. All right, this ad Lee Kantor, we will sail next time on Coach the Coach radio.

 

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