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Sustainable Success: Dr. Sabrina Starling on Work-Life Transformation

August 26, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Sustainable Success: Dr. Sabrina Starling on Work-Life Transformation
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In this episode of High Velocity Radio, Lee Kantor interviews Dr. Sabrina Starling—bestselling author, business psychologist, and founder of Tap the Potential—discusses her mission to shift entrepreneurs away from hustle culture toward a model where work supports life. Drawing on research with over 650 entrepreneurs, she promotes concepts like 4 Week Vacations®, $10,000-an-hour activities, and 25-hour workweeks to build profitable businesses without burnout. Featured in major outlets like Forbes and Entrepreneur.com, she aims to inspire 10,000 leaders to take the Work Supports Life™ Pledge.

Sabrina Starling, Ph.D., PCC, BCC, The Business Psychologist, is the international bestselling author of the How to Hire the Best series and The 4 Week Vacation®.

The third generation in her family impacted by entrepreneurial hustle culture, Dr. Sabrina is transforming the story of success from long hours and grinding it out to work that supports and enhances life.

Hustle culture often means sacrificing our health, well-being, and relationships, all for the sake of success. Dr. Sabrina’s research shows this leads to burnout and pain in our relationships. There is a better way. Work supports life, not the other way around!™

Dr. Sabrina is revolutionizing the workplace with concepts like Work Supports Life™, 4 Week Vacations®, $10,000 an-hour activities, 25-hour workweeks, and unlimited vacation and sick time in highly profitable businesses winning the war for talent. She inspires transformation in a world where work often overshadows life, sharing insights from her ongoing research with over 650 entrepreneurs and their high-performing teams.

Featured in Forbes, Entrepreneur.com, and Thrive Global, Dr. Sabrina is the founder of Tap the Potential LLC and the globally top-ranked Profit by Design Podcast. Listed in The Daily Hustle’s Top 50 Entrepreneurs to Watch in 2022, Dr. Sabrina is on a mission to get 10,000 business leaders taking the Work Supports Life™ Pledge.

Connect with Sabrina on LinkedIn, Facebook, and Twitter.

What You’ll Learn In This Episode

  • The toxic reality of hustle culture and the hidden costs entrepreneurs pay
  • Essential mindset shifts for moving from burnout to balance
  • Why working less can actually drive greater profitability
  • How to identify and focus on your true $10K activities
  • Systems and habits that protect your time for high-value work
  • How the Work Supports Life™ mindset transforms both businesses and lives
  • The first step leaders can take today to reclaim time, energy, and freedom

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor hear another episode of High Velocity Radio, and this is going to be a good one. Today on the show, we have the Founder of Tap the Potential, Dr. Sabrina Starling, the Business Psychologist. Welcome.

Dr Sabrina Starling: Thank you. Lee, I’m excited to be here.

Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us about Tap the Potential. How are you serving folks?

Dr Sabrina Starling: We are helping business owners take their lives back from their business. And it’s not just business owners, it’s their team members, too. We are all about work supports life, not the other way around. And our focus is on disrupting hustle culture and creating businesses that can grow profitably without taking over the owner’s lives.

Lee Kantor: Well, I appreciate that because I am with you 100%. This hustle culture has to come to an end. I think this is just it sounds good on paper. Or maybe it had a point in time where it made sense, but I just think people are just taking it to an extreme and then it just destroying their life.

Dr Sabrina Starling: Burnout is pervasive in our society. And there the idea with hustle culture is we’re we’re we feel like we’re on this treadmill and we need to continually work harder to succeed. And that means sacrificing our health, our well-being, and our important relationships all for the sake of success. And what is actually happening is people don’t feel successful at all. They feel their health is crumbling, relationships are crumbling. And there’s there’s just a pervasive feeling of everyone is just trying to survive. And I think that spills over into all the tension that we are experiencing in society.

Lee Kantor: Yeah, I agree, I think that this, you know, I’m available 24 over seven as a badge of honor or that some achievement or that’s a good thing. I this has got to come to an end. I just think you’re right that it’s especially with the advent after the pandemic, with remote learning, you know, you’re you’re at home and you’re doing your work and you got your phone and it’s so easy to be connected. You need permission and grace to not be connected.

Dr Sabrina Starling: Absolutely. And what is missed in all of this connectivity is how unproductive it actually makes us, because what we’re doing is context switching. Anytime our phone buzzes, whatever we were doing now, something else has our attention, and it can take us 9 or 10 minutes to get back to a level of focus that we had prior to that interruption. But what is also going on is we’re continuing. Our focus is being continually interrupted, so we are losing our ability to focus over time. What I have found in my research now with working with business owners over 20 years, coaching thousands of business owners and their high performing teams and even myself. And what we do on our team is that when we work less, we are actually more effective and more productive. Then when we work longer hours and make ourselves continually available, it seems counterintuitive, but we see the results all over the place of business owners working 25 hours a week team meant putting limits in place for their team members, allowing their team members to work fewer hours. We actually see productivity increasing when that happens.

Lee Kantor: Yeah, I would think that. I mean, that makes sense. But it takes a level of trust I don’t know. Do you think that the the advent of multitasking was the gateway drug into the hustle culture, where that was like, oh, I can do multiple things at a time so I can, you know, be with my kid and do some work or I can, you know, watch a movie and still, you know, play on my phone like you’re we’ve just kind of, uh, adapted to all of the stimulus by making it seem like, oh, this is I. My brain’s big enough to handle all of these things simultaneously. But like you’re saying, in actuality, if you would just block time and stay focused on one thing, you’ll get it done. And you can go on with your life.

Dr Sabrina Starling: Yes. And you can get you can go on with your life in a much more calm way, where you feel healthier and you feel more grounded and connected. But to answer your initial question, was the phone the gateway drug hustle culture existed before phones dead and phones.

Lee Kantor: I was saying was multi watt multitasking was the gateway drug. Yes. The thought that I could multitask.

Dr Sabrina Starling: Absolutely. The the phones really just put that on steroids and accelerated. Um, and it’s a classic case of the technology was developed and we had no way to deal with ourselves using that technology. And so now we have a society that is addicted to the phone. And just to really come to understand and appreciate the impact that these phones have on our relationship when our primary relationships, our kids, our spouses. Um, when a phone comes out at the dinner table, the converse, the level of the conversation Remains very shallow because the phone has become a cue that I am distracted. I am not fully focused on you. So whether it’s it and that’s never stated verbally, outright, it is a non-conscious cue to the other people in the room. You don’t matter as much as what’s on my phone.

Lee Kantor: Yeah. And and you see that I was one of my favorite, um, marketers is a guy named Rory Sutherland. And he said that in business, this shows up like those kind of cues that if you’re at a restaurant and it’s like 30 minutes before they close, if they put up one chair. Yeah, that’s telling everybody we’re closing. So start wrapping it up. Uh, they don’t have to say anything else, but they’ve just made it known to everybody that we’re closing as soon as you leave, you know? And it’s the same thing that you could be signaling, um, intent in ways that you may not realize what you’re doing, and the impact is real. I mean, in that business, no one’s going to show. You know, enter that business if they see one chair up because they think they’re close. And as soon as the phone comes out, everybody shuts down. They’re like, I guess it’s okay for me to be on my phone. And then you’ve just given everybody permission to not engage in a, you know, meaningful conversation.

Dr Sabrina Starling: Absolutely. And, you know, I think the the kind of the larger issue is when we are chasing success and we want to be really good at our work and what we do so we can be successful for our families. We’re trying to set our families up for success. And so we’re we’re buying into hustle culture. But really, what sets families up for success is when we are slowing down and we are emotionally present with one another. Being emotionally present is the greatest gift we can give another human being.

Lee Kantor: So what are some of the baby steps people can do to wean themselves from, uh, kind of hustle, culture their devices and spend more meaningful time with the people that matter most to them.

Dr Sabrina Starling: Absolutely. So we we teach people how to treat us. And so setting simple limits around phone use, um, letting your team members know that you will respond to them the next business day, that you’re not going to respond after hours letting your clients and customers know that, um, if we start responding in after hours, we are teaching them that we’re going to be available after hours. And so it just perpetuates the cycle. So just having a simple statement, um, on your email saying, you know, I will respond to your email during regular business hours at such and such time. Um, but really going home at the end, having a set time to stop work each day is very powerful for. Minimizing the impact of hustle culture on our lives. Planning to be fully unplugged after we stop work each day so we put our phones away. I put my phone in the other room so that it’s not pulling my attention away from me unwinding, or me being present with my family. We can take weekends off and fully unplug. The best antidote to burnout is these regular periods of unplugging. A lot of times people think, well, I need a big, long vacation to get over my burnout.

Dr Sabrina Starling: And I’ve written a book before we vacation. And absolutely, a great long vacation will do a lot to reduce burnout. But if we take a four week vacation and then we come back and we work 70 hours a week, we’re going to be burnt out the week we’re back. So it’s these regular periods of unplugging when we stop work at a set time each day, and we fully unplug when we take evenings and weekends off fully unplugged, that’s going to prevent burnout. And then we can be intentional in that unplugged time to create experiences with our loved ones. That is what is going to build your relationships. It’s going to improve your overall mental health, and it also gives you the opportunity to have stress free exercise. I was at the gym yesterday and I looked next to me, and I noticed that the lady on the treadmill next to me was on her phone the whole time. So she was not experiencing. She was exercising, but it wasn’t stress free exercising. So we want we want to have that unplugged time and we want to have those boundaries in place.

Lee Kantor: Now you talk about, um, how to make your time worth $10,000 an hour. How do you kind of elevate, uh, and and kind of create more value for your time? Like, what’s that mindset? Mindset shift have to be in order to see your time as worth $10,000 an hour.

Dr Sabrina Starling: So each and every one of us has strengths. We have unique gifts, things that come easy to us, that do not come easy to others. And ideally, we get to do work that plays to our strengths. And when we are in a situation, when we’re working and we’re working from our strengths, it’s going to give us energy, um, versus depleting our energy. And so when that work gives us energy and we are doing work that makes other things easier or unnecessary for ourselves or others, that’s when our time really becomes worth $10,000 an hour. And this happens. It’s easy to see this for business owners when you can work on the higher value activities in the business by delegating things that are not your strengths, that are very routine and remote, are not producing value, and you shift and you focus on what can I do from my strengths that’s going to have an impact, making other things easier or unnecessary. It will allow that business to grow well as the business owner starts delegating. Oftentimes what happens is the leaders right underneath the business owner become swamped and they start to burn out. And so they also need that mindset of looking at what work can I do from my strengths that will make other things easier or unnecessary in the business, and delegate things that are not their strengths, that are not making things better in the business Us. And as we start delegating like that, what will happen is the you can run a business on fewer team members.

Dr Sabrina Starling: You can run a business on fewer hours because everyone becomes super focused on the results that are important to deliver. It’s not about the time that’s going in. It’s about the results that are getting delivered. And it creates opportunities for advancement. And the beautiful thing about creating opportunities for advancement in a company is that is the number one benefit that a players are seeking in the workplace. It’s not promotions and and like name and title opportunities for advancement. It’s not about money, opportunities for advancement. It is about the opportunity to grow in your skills and in your leadership. That’s what a players are seeking. And so when we aren’t delegating from the top and taking things off our plate, we are depriving other people on our teams from those opportunities for advancement. And that’s why we will lose top talent in our businesses. So this whole idea of identifying what are your $10,000 an hour activities and what are your team members, $10,000 an hour activities really creates tremendous engagement in the work that’s being done. I have a chart of $10,000 an hour activities, and it’s a a great tool for identifying where you should be focusing and what you should be delegating at work. Um, it’s for business owners. It’s for team members. You can download it at tap. The potential.com forward slash.

Lee Kantor: Now is that the first thing when you start working with a new client? Is there some sort of an assessment? You give them to identify what their superpowers are, and you know which of those align with those $10,000 activities?

Dr Sabrina Starling: One of the things that we do with our clients is we do use the people Map assessment to help start identifying strengths. And that’s just one of the many tools that are out there. What’s really powerful, beyond taking an assessment to identify your strengths, is to just start paying attention to what you are doing at work that really energizes you and lights you up, because those are the things that point to our strengths. Whatever we are on fire about versus the things that drain our energy and make us feel tired and worn out at the end of the day. If we’re going home feeling that way, there’s a good chance that we weren’t working from our strengths during the day.

Lee Kantor: Now, once you do. Every does every business have kind of universal. These are the $10,000 ours. Um, and we just got to find the right folks that are aligned with those kind of, uh, activities, with their strengths.

Dr Sabrina Starling: Every business has a sweet spot. You have a in the sweet spot is your group of top clients that you are serving. And whatever it is that you are doing for them is delivering tremendous value to the business. And that is why they continue to do business with you. And so understanding the business. Sweet spot. So every business has a sweet spot. Not every business has identified the sweet spot. And that’s one of the things we help our clients do at tap the potential. And every business needs to know what that sweet spot is. And then create systems to support the sweet spot that drive profitability in the business, and then you identify the strengths needed in each role. To support the sweet spot. So every role in the business, you need to be able to state what are the strengths needed to deliver the one result needed in this role? Exceptionally well. Day in and day out, and the one result that’s needed in each role is what is the person doing in this role that serves the sweet spot and drives profitability? And if they can only do that in a given day or a given week, they are going to contribute and help us be profitable as a company. And so when you’re hiring, you hire for people who have the strengths to deliver that one result in that role. I’ve written extensively about this in my book, How to Hire the Best. And it’s it’s a very practical Guide for hiring a players in small businesses where there’s limited resources, and what happens when you are hiring. With the results needed and strengths in mind, you can actually run your business on a very lean and mighty team, so that that goes right back to creating efficiency in the business, which drives profitability.

Lee Kantor: And what are what are the ways do you deliver your coaching? Is it one on one? Is it group? Do you have cohorts at top?

Dr Sabrina Starling: The potential? We love to put our small business owners in groups to gather small groups together, and we have a structured program that guarantees within one year. If you follow our process, you will be able to take a fully unplugged four week vacation and you will have more time for what matters most and more money in your bank account than ever. On average, our clients are experiencing over a 700, a 700% increase in their profitability and their time off in their first year with us.

Lee Kantor: And then what is kind of the rhythm of the coaching?

Dr Sabrina Starling: Every two weeks there is a meeting in the small group. And what we are looking for is, uh, are you taking the action steps between meetings, the $10,000 an hour activities that we guide you, we point you to exactly what you need to do. So there’s no guessing. And you take those actions. We you know, if you give us five hours a week, um, we can guarantee that you will get to this four week vacation fully unplugged within the first year with us. And and the beautiful thing about the ability to take a fully unplugged four week vacation as a business owner, as it means that you have built a team of a players, you have systems in place, your business is sustainable Regardless of what happens to you.

Lee Kantor: Now, what are some of the maybe symptoms or signals to a person that who may not think they’re close to burnout, but maybe they are headed that way? Are there some signals or symptoms that kind of illustrate if you’re on that path?

Dr Sabrina Starling: Yeah. Yeah. So feeling frustrated with team members having a short fuze, not wanting to get out of bed in the morning to go to work when the alarm goes off. You sigh and you say, oh, today I have to. Um, which is very different than your alarm going off and waking up and feeling energized and saying, oh, today I get. To which that’s the ideal situation we want to create. Um, coming home at the end of your day, feeling drained and depleted, feeling like the weekend is not long enough to recover, and that you really need much longer than two days off to to recharge. Those are all signs of Burnout. The brain fog. Feeling like you just can’t. Like decisions take a long time. Um, feeling like your work is taking longer and longer. And it’s kind of crazy because you’re getting more and more experienced at it. So you should it should be easier, but it feels like it’s getting harder and more complex. All of that is an indication of burnout. And when we’re burning out, we are like the frogs in the boiling pot of water. We don’t realize it until we have very severe symptoms. So I love Lea that you’re asking about, you know, what are some of the more subtle things that happen that let us know we’re getting into burnout?

Lee Kantor: And can you share a story? Uh, don’t name the name of the person or the organization, but maybe share what the challenge was, or they thought it was and how you were able to help them get to a new level?

Dr Sabrina Starling: Yeah, sure. So, um, I one of the, the biggest challenges that comes up is feeling like I don’t want to hire more team members because I’ve been burned so bad in the past with hiring mistakes and people who look great on paper. But then I hire them and they come in and they mess things up, and I have to work harder and longer hours. So that feeling of I’m just going to keep things small and simple. So it’s passing on growth opportunities and what we have been able to do with the how to hire the best system is really make hiring so much easier and increase the chances of hiring right to up to about 90% chance that you’re going to hire. Right? Um, and that creates a having teams of a players. And so one of the first like wins that business owners experience is when they finally hire an A player on their team and they are able to delegate and start focusing more on their $10,000 an hour activities. While that a player takes on other activities and tasks it. It creates a feeling of, oh, I’ve got this, I’ve got this. And the beauty of that is it’s a snowball effect. Because once you have one, a player on the team now, you will no longer tolerate warm bodies. And oftentimes that means letting go of poor team members who are. They may be great people, but they are poor, fit for what needs to be done. And it elevates the culture in the business. And so the the experience of wow, now we have a team of a players and things are flowing and there’s ease being created. That’s that’s a very common scenario among the business owners that we work with.

Lee Kantor: Now is the first step when it comes to hiring these potential a or prospective a a Players is getting the book hired the best? Is that a good starting point before?

Dr Sabrina Starling: That is a great starting point. We have a course in how to hire the best. A lot of people read the book and are able to implement and I also my my co-host and I, Melissa K she and I have the Profit by Design podcast and we talk about these issues every week on the podcast. So I would say get the book, tune into the Profit by Design podcast, and you will start to see that it is possible to build a team of a players. It’s possible to get yourself out of the day to day in the business, and all of that leads to more profitability.

Lee Kantor: Now, now, can these a players on your team be contract or do they have to be employees?

Dr Sabrina Starling: So at top of the potential, everyone that we have on our team is a team member, it doesn’t mean they’re an employee or contractor. So you can be a contractor or an employee of the business. Um, a players exist at all levels and in all roles. So yes, look for a players who are contractors and sometimes contractors are the best. Um, especially for small businesses, because you don’t have the budget to hire for a full time position.

Lee Kantor: So if somebody wants to learn more about tap, the potential. Is the website a place to go to kind of get or learn more about all the things you discussed today.

Dr Sabrina Starling: Absolutely. Tap the potential.

Lee Kantor: Well, Sabrina, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Dr Sabrina Starling: Thank you. Lee.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Tap the Potential

Cat the Coach: Turning Burnout Into Breakthroughs

August 25, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Cat the Coach: Turning Burnout Into Breakthroughs
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On this episode of High Velocity Radio, Catherine Peters, coach and the founder of Cat the Coach shares her journey from building thriving businesses—including Denver’s first dog park bar—to facing burnout and a breast cancer diagnosis that changed everything. Now, as a certified coach and Energy Leadership Master Practitioner, she helps overwhelmed professionals cut through the chaos and design lives that are fulfilling, exciting, and stress-free.
Catherine Peters is a certified burnout coach and the founder of Cat the Coach. After experiencing burnout firsthand, she dedicated herself to helping others recover and thrive in today’s fast-paced, demanding world.

Through her personalized coaching services, she empowers professionals to rediscover balance, purpose, and well-being.

Catherine’s book, The Itty Bitty Burnout Book: Stress Management Strategies for Burnt Crispy Professionals, offers valuable tools for preventing and overcoming burnout and is available on Amazon.

Connect with Catherine on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • How Catherine became a burnout expert
  • The difference between stress and burnout
  • Role of employers to help their employees prevent and recover from burnout

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor hear another episode of High Velocity Radio in. This is going to be a good one. Today on this show we have Catherine Peters, who is Gomez Cat, the coach who is the author of an instant bestseller called the Itty Bitty Burnout book Stress Management Strategies for Burnt Crispy Professionals. Welcome.

Catherine Peters: Hi. How are you doing?

Lee Kantor: I am doing well. So excited to learn about your practice. Tell us about your coaching practice before we get into the book.

Catherine Peters: Well, I, I coach kind of the same audience that I wrote the book for and that’s burnt crispy professionals, professionals who have who are usually pretty high achieving. They’ve hit a certain point in their career where they’ve just reached a certain level of success, but they just kind of hit a wall and they don’t have the capacity. Whether it’s in time, energy, focus, momentum to get to that next level. And so that’s where I come in.

Lee Kantor: So are they typically corporate executives or are they entrepreneurs. Like do you have a niche.

Catherine Peters: You know this this was the hardest thing because I, I try to niche. And really when you’re dealing with stress and burnout, it it’s so endemic in so many areas. And so I find that I don’t want to limit myself to just executive just business or just life coaching. So I really do all three. I do executive coaching, business coaching and life coaching. And I like doing that because I like meeting people where they are. So I do have a lot of experience coaching high level executives in the corporate environment, as well as a lot of high level government employees. And then I also coach entrepreneurs and people trying to build businesses, as well as people who just want some help in their personal life.

Lee Kantor: Now, does burnout look the same for each of those kind of constituents? Because I would imagine if you’re kind of going up the corporate ladder, the challenges there are different than somebody trying to, you know, run a startup that’s created something from nothing.

Catherine Peters: So I’ll say this the circumstances are different, right? The circumstances don’t always look the same. The two things that remain constant are pretty much number one, the symptoms of burnout. If you’ve actually reached burnout, which is a little bit burnout, is different than stressed out. But if you stay stressed out for too long, you’re going to end up in burnout. And then, as well as the kind of internal mindsets that are causing stress and burnout, those two things stay consistent. Regardless of whether you’re a high powered executive or a stay at home mom. And so if you’d like, I can kind of give you the highlights of what? What the symptoms of burnout look like, as well as as some of the internal mindset issues that I encounter across the board.

Lee Kantor: Yeah. Why don’t we started some of the symptoms or signals a person might be having that are clues that, hey, maybe something’s amiss here.

Catherine Peters: So this is actually codified by the World Health Organization. There’s there’s three main symptoms of burnout. And one is a loss of efficacy. It takes you longer to do the same amount of work. You are making more mistakes. Your focus is shot. So you’re just not firing on all cylinders. So that’s number one. And number two is really kind of this feeling of being checked out and not having more any more FS to give so to speak. So in, in the healing or the rescue organizations, we might this might look like compassion fatigue, which most people are familiar with that term, but it can apply to any situation in which you just find yourself not caring anymore. Your level of emotional investment has been shot. And then the third symptom is exhaustion. And this is the kind of tired that a nap or a good night’s sleep is not going to fix. You wake up tired. You dread thinking about Mondays. You go through your your workday and even your evenings just feeling exhausted and depleted. So those are the big three symptoms of burnout.

Lee Kantor: So when you get to the point where, especially if you’re an entrepreneur and you don’t feel like going into work on Monday, that’s got to be the reddest of all red flags. It’s like that feeling of hopelessness. Or why am I doing this? I mean, that could cripple your business.

Catherine Peters: Absolutely. And I see it time and time again. Where, Ah, um, the exhaustion coupled with that lack that you’ve lost your passion, you’ve lost your drive. Well, then how do you move yourself forward? Other through sheer force of will, which might sustain you in the short term, but is not sustainable in the long term.

Lee Kantor: Now is something happen where they reach out and get help? Is there a trigger or something that is a stimulus that gets them to finally get help? Because I could see this just, you know, ending poorly if they just keep ignoring this and something that it kind of it makes clear to me that all this emphasis on, you know, hustle culture and, and, you know, the grind and 24 over seven that just can’t be helping this at all.

Catherine Peters: Yeah, that’s very true. There’s usually some trigger, um, just like I just can’t take it anymore. And either that, or they’ve seen me on social media, which, as much as I don’t like to be, I don’t I. You know, I have my own mental, um, tapes that play internally. I don’t want to bother anybody. You know, I don’t want to be that person who’s constantly on social media at the same time until you hear a message in a way that resonates with you, and it usually has to come from outside of you. Like your internal messaging, your internal voice is what got you there. It’s not going to be what what saves the day. So until you hear that, that voice from outside of you saying, it doesn’t have to be this way, stop it right now. Your time on earth is limited, right? It’s time to. And number three, you cannot pull yourself up by your bootstraps and fix this on your own. It’s time to bring in the big guns. It’s time to get some outside help. Uh, until people start hearing those messages outside their own heads. They’re pretty slow to get help. So I think it’s really important to do things like this radio interview to to find people where they are so that they can hear that there is another way it is possible. It does not have to be this way. You don’t have to stay stuck.

Lee Kantor: So say somebody raised their hand and says, Cat, I’m in. I feel like I have a problem. Let’s start. Let’s go to work. So what are those kind of initial conversations? Maybe some of the exercises you share with them. Maybe the pre maybe there’s pre-work they have to do before they even, you know, start meeting with you. But can you talk about the beginnings of a relationship with you and your coaching?

Catherine Peters: Absolutely. Um, I do one on one coaching and I do group and masterminds. And with one on one coaching, we really get to tailor their coaching journey to their specific agenda and their specific needs and outcomes, and then with with the group and mastermind coaching. As a group, we kind of go through the six different hidden areas of burnout that I discuss in my book and really tackle each one kind of on a deep dive basis. But one thing remains consistent pretty much with all of my clients, whether personal or in a group and or mastermind setting. And that is, we focus on managing the mind first. We focus on building awareness. We focus on kind of getting in under the hood and seeing what’s going on in people’s belief patterns and their thought patterns and their judgments in the what they what they take at face value as they’re going throughout their day. Because really, it’s usually those kind of unquestioned thoughts and beliefs that have gotten them into trouble in the first place. So that’s usually where we start across the board.

Lee Kantor: So are there some exercises or some activities a person right now that might be struggling, they can do as they listen to this. Or there’s some easy kind of, uh, low hanging fruit here that can help somebody.

Catherine Peters: Yeah, I’ll I’ll share an.

Catherine Peters: Easy three step process. But what I want to preface this by is, um, again, not pulling yourself up by your bootstraps concept that so many of us have can be really tough when it comes to mindset work and thought work. It’s kind of like a brain surgeon doing surgery on himself, or like cleaning or cleaning out your closet with a blindfold. Right. It’s really hard to have the objectivity to catch your thoughts, which is why it’s so helpful to work with somebody. But there is a tool that I use with my clients all the time, and it’s a three step process. And the first step is noticing the not. And it’s because we usually experience stress is a very physical response. So you usually know you’re stressed because your shoulders tighten or your jaw tightens, or you get knot in your stomach or in your chest or your throat. So the first step is just notice the knot. Where in my body am I having a stress response? Oh, or am I even having a stress response? Ooh. Oh, wow. Okay. I’m like, something’s going on with this. Say that you have a big presentation coming up next week to to the stakeholders. And you’re you’re trying to plan this out. You notice the not oh my God. Like, just even thinking about this presentation gives me a knot in the pit of my stomach. Okay. Number two, what’s the thought behind the knot? And here’s here’s why we do this. Because it’s never the circumstance that is causing the stress. It is always your thoughts about the circumstance, Right. And I this is something that I kind of drill into my clients over and over and over again. It’s never the circumstance. It’s your thoughts about the circumstance.

Catherine Peters: So okay, what what is the thought behind the not what are you thinking about that big presentation of the stakeholders next week? Oh, I’m thinking I don’t want to look like a Nimrod. I, I’m thinking I’m I’m scared of messing up. I’m thinking they’re going to think that I’m not up to the task. I’m thinking that if I don’t win this, this argument that I’m going to lose funding. I’m thinking that, you know, I’ll be out on the streets, I won’t be able to feed my family, whatever the thought is. Right? You could have a million different variations on that. Okay. Step three very simple question. And the trick is, when you’re asking the question, I don’t want you to have an answer. I want you to just get curious, who would I be without that thought. That’s it. And then once you’ve asked the question, I just want you to get curious and quiet. Who would I be without the thought that they’re going to think I’m a fool? Huh? Oh, okay. Maybe you can take a deep breath for the first time in weeks. Maybe your shoulders drop. Maybe there’s a sense of spaciousness. Maybe suddenly you remember why you’re so excited about sharing that information with the stakeholders. You have a message to deliver, and it’s valuable and impactful. And so you get re-energized by the purpose behind the presentation just because you’ve asked. Asked yourself, who would I be without that thought? Oh, I might be somebody who’s really passionate about my work and my message. So that’s that’s the three step process I use with my clients over and over and over and over again. And if you can use it effectively, it can be life changing.

Lee Kantor: Now, you mentioned that, um, like, stresses seems to be everywhere nowadays for everybody. And it’s I guess it’s hard to know when you’ve kind of crossed the line from stress to burnout and that you’re, that it’s now negatively impacting, uh, things around you. And it’s just not like it’s okay to have some stress, right? Like some stress is healthy or is this something that we have to eliminate stress of all kinds at all times?

Catherine Peters: Um, I would say that there’s there’s not a world in which we don’t have a stress response. Right? It’s biologically wired into us. And yes, I would say that some stress is healthy. And I would say that it’s it’s not realistic to think that you’re never going to have a stress response. It is kind of that juice sometimes. It really is when the stress is getting in the way, when it’s getting in the way of you producing the results that you want, when you’re shutting down, when you’re quitting, when you’re giving up, when when you’re stuck. And I think if there’s any kind of really simple way to determine is this stress manageable, or do I need to to get some help and additional resources on board? It’s that word stuck. That’s when I hear from my clients over and over and over again. I feel stuck, like I just, I can’t move forward. I don’t know how to quit being on this hamster wheel. I keep experiencing the same problems over and over again. When you feel stuck in terms of where you are or where you want to be, that that’s the time when your stress response may have become unmanageable, or may have resulted in some behaviors or patterns that aren’t serving you.

Lee Kantor: Now, when you talk to a leaders of organizations, um, is it something that they see as, uh, a challenge within their organization that they should be trying to solve for this? Um, because it could be impacting so many of their employees, or when you’re working with folks or are you working you mentioned, uh, individual and group coaching, but are those individuals and those groups, um, are are they on behalf of a larger organization? Because I would think that this type of coaching would be extremely useful in an organization because there has to be, you know, you hear quiet quitting and all this stuff about people who are just there over it and the the leaders, you know, haven’t fully accepted it yet.

Catherine Peters: Yeah. Uh, Lee, what I do see is really not much awareness in leadership often. And so my focus is really on executive coaching and getting as many leaders as possible into an executive coaching relationship. Because in an executive coaching relationship, we’re focusing on how you’re showing up as a leader, which really derives from how you’re showing up as a person. And there is nothing more detrimental to an organization than stressed out leaders, because you’re having a ripple effect on your team and on their teams and on your clients and your customers. Stress is contagious. If there’s one message I could get across to all leadership and all organizations, stress is contagious. It’s more contagious than any communicable disease out there. And I mean this euphemistically, like, as as one might think. Like you just, uh, that negative Nelly, you know, their, their emotions kind of rub off on you. But I also mean it scientifically and literally, because what they find is the stress hormones that people emit when they’re in a stress response are actually airborne, and they are picked up by the people around them. So what science is discovering is that it’s not just a euphemism. Stress is literally contagious. And so you’re having one stressed out leader has an outsized effect on their team and their company in so many ways that I don’t think a lot of organizations fully are educated on or appreciate. I mean, and and we know that it’s true because 70% of every person that leaves an organization is leaving their boss. They’re not leaving their company. Think about that. 70% are leaving their boss, and so often it’s because they’re tired of working for an emotionally stressed out boss who is overwhelmed.

Lee Kantor: Well, that’s a part that. That’s that’s why I’m having a disconnect of why an organization wouldn’t want to address this. I mean, I would think that the statistics are pretty clear, and the research is pretty clear that, uh, your people are stressed, uh, at too high of a level. Most of them, especially your high performers, probably. And, um, and it’s not good for them. Or. And they could be on the way out. You may not know it yet. Um, all these things are bad for an organization. I wouldn’t I don’t understand why they wouldn’t want to take a more holistic approach to their own corporate culture, to try to improve this situation by at least educating people that this is happening and that give them some resources that can help them alleviate some of the suffering that’s happening. You know, like you said, in, in, you know, well over half of the organization.

Catherine Peters: Yeah.

Catherine Peters: So here’s my hunch. My hunch is, because I do know that a lot of fortune 500 companies are really having their investing in coaching heavily because they see the financial incentive to do that. Right? It’s so much of of the science over the last ten, 20 years in regards to coaching has shown the ROI for coaching and that the companies that have coaching programs actually have much better bottom lines. Like, it really impacts the bottom line. So your larger organizations are doing that. Your military, the U.S. military, invests in coaching. I have coached, um, I’ve I’ve coached Navy, air force, Maybe Airforce, and I think those are the best. But I’ve also coached government. You know, they’re investing in coaching because they know it impacts performance directly. Where I think I see the disconnect is maybe in your midsize to smaller level organizations because they don’t they’re so busy on the hamster wheel that they don’t even have time to to look up and and think holistically. And they also, some of them may have an idea that the investment is too big. When I think that’s really a misnomer. I think there’s so many great coaches out there that everybody can find something that would fit their price point for their organization. But I really do think it’s it’s so many of them are so overwhelmed themselves and so stressed out themselves that they don’t have the opportunity to think strategically.

Lee Kantor: Well, at least they’re buying into the importance of coaching within the organization, because I think that that is a key differentiator for companies nowadays. If you’re offering that to your people, you’re going to have happier people and more productive people. So at least they’re doing that.

Catherine Peters: Well, yeah, absolutely.

Catherine Peters: I mean, honestly, I do think it’s when when the data started coming in about the bottom line and, and companies who have coaching programs ultimately being more profitable, that’s when the larger organizations really started to buy in. And I think the smaller organizations are too busy or they just have, um, a misconception about how costly it’s going to be.

Lee Kantor: So is there a story you can share about, uh, a person that came to you with struggling and you were able to help them get to a new level? Obviously don’t name the name, but maybe share the challenge that they were having or the struggle they were going through and how you were able to help them.

Catherine Peters: I have so many. I have so many. Okay, but here’s one of my favorite. This is a woman who was an executive who had been targeted for the leadership program. And then right before we started coaching, she was she was taken out of the leadership program because they’re like, yeah, we just don’t think you’re quite ready. So she and I started coaching together. She she was actually it was a government organization. She was so burnt out. She was a people pleaser. She was overwhelmed. She wanted to have a family, but she also wanted to be successful in her career. And she wanted to advance. And she’s like, how could I possibly advance and take on more than I’m already doing? I’m already maxed out. So we worked together on, um, boundaries. We worked together on, um, some techniques for focus. We worked together on this kind of people pleasing persona that she had. We worked together on executive presence. And through all of this, she learned that she could set boundaries around her time and set boundaries around her work without pissing people off. And in fact, what happened is that she gained more respect. She had better visibility, and she felt less overwhelmed, and her work product improved. And in the time that we were coaching together, she had two huge promotions. She is now doing some fertility treatment treatments for IVF. She got her pilot’s license and she’s just a happier, healthier, more productive human.

Lee Kantor: Wow. That’s amazing. Now, if somebody wants to learn more, have a conversation with you. What is the website? What’s the best way to connect?

Catherine Peters: So my website is super easy. It’s Kat, the coach. Kat is because my my name Katherine begins with a C, so it’s Kat, the Koch comm. You can find me on Instagram at Cat the coach. You can find me on YouTube at at Cat the coach. There’s full contact details on my website I am doing, and I think this will air just in time to let people know about this. I’m doing a two day free masterclass called refuel, and it’s how to reclaim your your time and energy and momentum. It’s going to be incredible. And so it’s it’s two hours each day. So if you’re interested in getting a peek at what working together would look like, or you just want some immediate support in helping you de-stress and figure out how to get out of burnout, this is an incredible, great, free, fun, awesome experience. And just reach out to me. Um, at Cat, the Coach Comm or again, Instagram at Cat coach and I will send you the details on how to get signed up for that, and that happens on Monday and Tuesday of next week.

Lee Kantor: And then, um, the book, if somebody wants to get Ahold of book, Amazon, the usual places or at the website as.

Catherine Peters: Well as Amazon, it’s also there’s a link to it from my website. And if you buy the book, there’s a great free resource that I offer in terms of how to determine, you know, which of those six areas of burnout are you suffering from most, so that you kind of have a game plan on where to start?

Lee Kantor: Good stuff. Well, Catherine, thank you so much for sharing your story today, doing such important work. And we appreciate you.

Catherine Peters: Thank you, thank you. I’ve really enjoyed talking with you today.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Cat the Coach

Navigating Organizational Dysfunction: Insights on Culture, Leadership, and Employee Engagement

August 19, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Navigating Organizational Dysfunction: Insights on Culture, Leadership, and Employee Engagement
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Host Lee Kantor talks with Yon Na from Yon Na Consulting about organizational culture and effectiveness. Yon shares her journey from advertising sales to organizational psychology, inspired by witnessing workplace dysfunction during a company acquisition. The discussion explores leadership challenges, employee engagement, and the importance of inclusive cultures. Yon explains her data-driven approach to uncovering root causes of dysfunction and emphasizes ongoing reinforcement for lasting change. She offers actionable advice for leaders to foster open dialogue and trust, highlighting that real organizational improvement starts with listening to employees and addressing their unique needs.

Yon Na, PhD, Organizational Psychologist & Principal Consultant of Yon Na Consulting.

She is an organizational psychologist and consultant who helps leaders & teams create inclusive cultures and accelerate performance by applying organizational psychology principles.

Throughout her career, she has led Organizational Effectiveness and Leadership Development efforts in Fortune 100 and high-growth companies, including Warner Bros., The New York Times, Microsoft, Johnson & Johnson, and Nordstrom. She partners with her clients by leveraging research and assessments to design customized solutions.

She lives in Northern California and, for fun, she and her husband and two dogs travel around the country in an Airstream Trailer. She does the towing, he does the navigating. The dogs snore in the backseat.

Connect with Yon on LinkedIn.

What You’ll Learn In This Episode

  • How to improve your business outcomes: Creating inclusive Cultures Key Questions

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor hear another episode of High Velocity Radio and this is going to be a good one. Today on the show, we have Yon Na, who is with Yon Na Consulting. Welcome.

Yon Na: Thank you Lee. Nice to be here.

Lee Kantor: Well, I’m excited to learn what you’re up to. Tell us about your firm. How are you serving folks?

Yon Na: Sure. I am happy to say that I’m able to help organizations to be less dysfunctional and meaning they are working. They, meaning leadership, are working effectively together. Employees feel motivated and inspired to do their work. And ultimately, with those two in place, you’re getting better business outcomes. And I do that by helping to create inclusive cultures where all voices and ideas are heard and also implemented, if it makes sense.

Lee Kantor: So what’s your backstory? How’d you get involved in this line of work?

Yon Na: It’s funny because I was living in New York a long time ago, in the 90s, before I moved out of New York right before nine over 11 or around that time. And what happened was that the company that I was working for was in the process of becoming acquired, and it was during the.com boom, and I happened to work for a.com company. And this is the most stressful time during an acquisition for all parties involved. You know, everyone from the senior leaders to the administrative assistant, they’re all wondering, you know, who’s going to stay? Who’s going to go? What’s going to happen post acquisition? And I was one of those people who were questioning what was going to happen to me. And I was not in HR. I was not in leadership development. I wasn’t doing any of the work that I’m currently doing now. I was in a role where I was very detached from that piece, and this had a profound impact on how I was viewing my work, how my colleagues were interacting with one another. And there was, as you can imagine, there was a lot of this kind of grabbing territory, you know, that kind of thing where people were feeling like, I have to protect my territory, I have to protect information, I have to protect my work.

Yon Na: And that’s what I’m talking about when I’m talking about dysfunction in organizations. If there was some communication from leadership about where the company was going and not all the details, because during acquisitions, you know, you can’t divulge all the information that employees want to hear. But what you can do as a leader is tell them, you know, we don’t know exactly how everything is going to fit, but we will figure it out and you will be the first to know. You know, those kinds of things help when you’re going through a massive change. So seeing that and experiencing it as an employee and then seeing the HR team try to navigate that. That’s really how it all got started. And so this was a number of decades ago. I realized that every single company I worked in, there was some level of dysfunction and organizational ineffectiveness. And so I did a whole career switch. I was in advertising sales, and then I went back to school for a degree in organizational psychology.

Lee Kantor: Now, it’s funny that you bring that up. My work for corporate for decades and in her career, it felt like every 18 months or so there’d be a reorg and there’d be kind of what you’re describing is that, you know, I gotta protect my turf. Or if I survive, I have kind of survivor’s guilt, like, why did I make it? And this other person didn’t make it, or now I got, you know, the work still there? Um, you know, people might have be gone, but the work is still there. So anytime there’s, um, Kind of that kind of change. I just boggled the mind as being an outsider and being kind of an entrepreneur, and not kind of having that corporate lens that she has that the organization would just it’s almost like they want the employees to have that men in black little thing where they click the thing and then they don’t remember what just happened, and then they just go boldly forward as if we’re just have a clean slate today.

Yon Na: Yes.

Lee Kantor: Um, so I don’t understand how we’ve gotten to this point. I mean, maybe you have more insight because this is what you’ve been studying, but to me, it just is. I, I don’t get it. And like, they, they wonder why there is, you know, no loyalty anymore. And quiet quitting and all this stuff happening. And then they create cultures where that’s what they’re encouraging.

Yon Na: That li that visual of the men in Black, that, um, whatever that thing is that the device that you that is perfect because I That’s. So we’re talking about blind spots. So leaders have blind spots when it comes to things like organizational culture and how that leads to business outcomes. They have a blind spot because they believe, inaccurately wrongfully, that whatever worked in the past is going to work now and in the future. Um, because this is how we’ve done things. You know that whole idea, right? So, um, it’s helping. So the work that I do is around helping to uncover what the, uh, potential issue might be that they’re facing. As leaders, as organizations, and without. So it’s sort of like, if you don’t understand exactly what the root cause of the problem is that you’re trying to solve for, first of all, do you even know what the problem is that you’re trying to solve for? Is it employees leaving? Is it people not feeling engaged or productive? What is that problem number one. And then how do we get to the root cause of that. And you can’t do that by, you know, taking a so-called best practice from another organization and applying it to your company. So I learned about this interesting idea that there’s a social contagion out there, meaning business leaders are looking to see. So Google is looking at Facebook. Facebook’s looking at Microsoft, whatever the case may be, to see what’s working, maybe for those particular companies and then trying to apply that to their own company without really digging into like, what is it that they’re trying to actually solve for? That’s I think that’s where we’ve gone sort of, um, into this chaotic environment that we’re in right now.

Lee Kantor: Now, if they’re not working actively in creating kind of this enclosed, inclusive organizational culture that you speak about, a culture is going to form no matter what they do, what they do or don’t do. And if they’re not mindful about it and not proactive, they’re Obviously they’re not going to get the result that they want. Like it’s impossible.

Yon Na: Yes. It just, um. There’s that old saying and, you know, it’s attributed to different management consultants, but the that culture eats strategy for lunch. And I firmly believe that because, um, exactly what you said, Lee, if you don’t actively manage it, but before you manage it, understand what it is, then how are you going to how are you going to work with it so that you can get the best out of people? So, you know, sometimes we talk about culture and leaders get really nervous. Like what is like, how do we even address it? Is it going to take 20 years for us to build that ideal culture? Yes and no. Um, there are incremental steps you can take as a leader to make sure that the, the immediate environment that you’re creating for your direct reports is the type of culture that you want to create. So are they contributing to contributing their ideas so that they can solve business problems together. They meaning the team. Are they looking for ways to do things differently, or is it that they’re going to continue to do things the same way? Because that’s what gets rewarded. So these kinds of intangible things, that’s what culture is about, right? It’s the beliefs. It’s the behaviors, it’s the mindsets. And you can’t really hold on to that. Uh, from a kind of a tangible like, it’s not a block you can pick up, but it is something that is swirling in the environment, and that’s what you need to get you. Meaning the leaders need to get a handle on.

Lee Kantor: But do you feel that the way to do this properly is kind of slowly demonstrate with behavior some sort of cultural shift or change, rather than make some grand announcement and tack a new list of you know who we are. Mission statement on the wall and say we’re done.

Yon Na: Yes. Right. Right. And. And that. Yes. You put that poster up, and then you just leave it and nobody looks at it again. Um, yes, that is true.

Lee Kantor: So because culture is it’s an action. Like it might be invisible, but things are happening like they’re not. Um, you might not. Like you said, it’s not maybe three dimensional, but it’s affecting everything, whether they wanted to or not. So, I mean, this stuff is I mean, it’s so interesting to me and it’s so complex because whenever you have an organization, especially a fast growing or a large organization, it’s very chaotic and it’s hard to manage that level of chaos. And, you know, the more you try to control it, the more chaotic it becomes. So let’s talk about your work specifically. What is the trigger that brings them to you or you to them?

Yon Na: It usually is something around like something’s not working from a team standpoint or employees feeling disengaged, meaning, um, they are. So when in our in the field that I’m in, the way we think about employee engagement is what is that extra effort that an employee is going to put in to their work, meaning they can just do the basics or they can put in that extra effort. And that’s what true employee engagement means. So if there’s some, uh, dip in that, um, kind of scale in terms of how much effort someone is putting into their work and people feel like they’re disconnected from the work or teams are not working well together, that’s another big area. Or there’s a big thing that may have happened with the company, like, um, and this happened in early 2020 when every single it seemed like so many large corporations were put on notice, so to speak, about, what are you doing about our culture? What are you doing about diversity, equity, inclusion? That was a big there was a big call to action, so to speak, from employees to their leadership. So these are all the kind of, um, things that might prompt a leader to reach out to me.

Lee Kantor: But is there something happening like that they can see on a dashboard? Is there? Is it is it something like, why can’t we fill this position? You know, it’s been empty for, you know, six months now or or why is turnover so high or, you know, like like is there are there things that are like, you know, kind of blaring lights that they can’t ignore? Because some of the stuff I would imagine, especially in the higher levels of leadership, they’re not even they don’t see with their eyes, you know, they might see on a spreadsheet, but they might see what their eyes.

Yon Na: Yes. Right. Exactly. Yeah. High turnover, you know, higher than what the industry is. The industry that they’re in, high turnover is one area. The other is employee engagement surveys. That’s the so many of the companies that I’ve worked with have employee engagement surveys. And those survey results are going down year over year. And they’re trying to understand why, even though they’re trying to do all of these things from an employee engagement standpoint. But programs and events only go so far. So you can do a, hey, let’s all get together and have a, um, like a celebration of something, but what is that really going to address long term? So that’s where you know that there’s a disconnect between what employees want and what leadership thinks they want. And what I’m trying to do is bridge that gap.

Lee Kantor: So how do you go about bridging the gap? Like are you kind of advocating for the employee and you’re kind of pulling them in an anonymous manner where you’re kind of getting the lay of the land so you can go to senior management and say, look, you, you, you’re thinking that happy hour after work is a perk for them. And you’re, you’re giving them something they want. But these people want to go home to their family. So you’re punishing. They’re seeing it as punishment. That’s not a reward, right?

Yon Na: Yeah. I advocate for the data. Meaning what is being said by employees, by middle managers, even the leadership team who are also trying to figure out what that gap is. So that’s the data that I try to advocate for. And by that, I mean that’s how you get deeper into what the root cause of the problem is. Just like you said, it’s like, yeah, I mean, happy hours. Sure. That might be great. From a, um, get a couple of drinks in me and then I go home. But that’s not going to solve the broader problem that you might be experiencing as an organization. So yes, it’s the data that I try to, uh, dig into by way of looking at the qualitative information on employee, uh, employee surveys, qualitative results say so much more sometimes than what quantitative result might say. I do focus groups to understand or listening circles and focus groups to try to understand from a group standpoint what’s working, what’s not, what can we do more of, and what should we definitely stop doing? And then having one on one interviews with key leaders in the organization, because they may be feeling it too. They may be feeling that disconnect, but they don’t know how or who to articulate that to.

Lee Kantor: So then they’re they’re going to you to look for kind of the truth, like your job is to kind of kind of suss out what’s real and what’s not. You know, because a lot of times, especially in these complex environments or bureaucracies, even, there’s a lot of assumptions made by both sides. And and what happens over time, I believe, is that people stop giving the other side the benefit of the doubt. And they’re looking kind of at the worst. They’re looking at what the worst thing is rather than what other possibilities might be. So you’re trying to kind of determine what is factual and true and what people are believing, not what you think they might be believing.

Yon Na: Yes. When I worked in HR, um, unfortunately, once in a while I would get called into a deposition because I would be the the party on behalf of the company and providing my perspective via the deposition. And there was a time when a lawyer said this to me, which I thought was so fascinating. And I think this is why the data piece is important. The lawyer said to me, you know, there’s there truth. There’s, you know, the there’s the one person’s truth, the other person’s truth. And then there’s the actual truth. And that’s what we’re talking about. The the data that is collected from an organization in the method that I described. That’s the truth that we’re creating together. It’s not a one sided truth.

Lee Kantor: Right? As long as it’s a truth we both believe to be true, then everything will be okay.

Yon Na: Yeah. I mean, and that’s the thing. It’s like. And this is hard for. And I have to say, you know, someone who has been on the HR side for an HR practitioner to go in there and try to dig that up, that’s really hard because first of all, the perception is sometimes unfortunately, you can’t tell air certain things. Uh, and that’s really unfortunate, but that’s, that’s the perception from employees. And then from an HR perspective, you are looking out for the company. So you do have an unconscious bias that could go, that could filter how you’re looking at what’s emerging in terms of the potential problem that we’re all trying to solve together.

Lee Kantor: Now, is there a story you can share that maybe illustrates how this can work? Like share, like how they came to you with a challenge or problem and you help them get either a solution or get to a new level. You obviously don’t name the name of the organization.

Yon Na: Yeah, yeah. And and this is why the what is the problem that you’re trying to solve. That question is really important. So there was a situation or there was an a scenario where it seemed like based on what the kind of the call to action was from the employees that the employees were asking for, um, a racially sensitive organization. So dismantling racism that is currently in this organization. That’s big. That’s a big thing. And that’s what I was called in to try to figure out. How do you address that? But I mean, how do you address that? You go back to what everyone is saying in terms of, okay, so what does that look like? What does diversity look like? What does inclusion look like? What does it look like to have an equitable work environment where your mitigating for racism, you know, racism will exist in certain situations and certain organizations. But how do you mitigate the the negative impacts of it? So, so what was really fascinating was that the problem was not actually about racism, but it was about there was some things around nepotism that, you know, existed in the organization. Um, there were some things about regional differences, meaning geographical differences. This is a multinational organization. So there were um, obviously like different cultural like as in culture as in country differences. Um, there are also differences around how employees were perceiving promotions. Um, and if that was, you know, so all of these things were not pointing to racism. It was more around transparency, clarity, Charity and giving people an opportunity to have a voice in, in solving problems. So it was all around. It was all about that. It was about how we worked together rather than the racism issue that was glaring. It seemed like that was the thing that we were trying to solve for.

Lee Kantor: So how did you kind of, um, explain to both sides that this is going to be the solution? And then for the people who felt racism was the issue initially, that you’re not addressing that directly because you’re kind of handling this at a more macro level. How did you kind of create a Kumbaya experience after after after? They each obviously initially saw something that they really, after a while realized that that wasn’t really the issue.

Yon Na: Yeah. And the, the coming up with so coming up with what the actual solution is to, um, all of these things that I described that was not directly about racism. Um, they were they meaning there were multiple focus groups across the organization, uh, randomly select selected individuals who contributed to creating kind of what does it mean to have a more inclusive culture? What does diversity mean to you? What does inclusion mean to you? So defining it. So that’s where the clarity comes in. Like okay we’re going to create a culture where we’re looking at inclusivity as a way to help people feel like they belong. What does that look like to you? So there was a um, going back out to the organization in terms of helping them to build what it is that they wanted to reach in the future. So that was very helpful. And then for the, um, the part of the organization that wanted to figure out how to best, um, work together. And and it was really about unconscious biases that people had around. They might be perceiving others differently. You know, if you’re in the mainstream, so to speak, in that organization, how are you working with others who are not in the mainstream and vice versa? So we did specialized things to help with that. So there were special, um, like trainings and content that helped them to feel more comfortable about interacting with others and using the right language so that we were not alienating folks. So there was the macro piece, and then there was the like the very customized specific, um, kind of solution by way of training, understanding and follow up trainings to help people to really have a conversation. And that’s what it is like when there’s a disconnect. People need to learn how to have a conversation about these challenging topics, so help them to build those skills to listen and then have the conversation by using the right language.

Lee Kantor: And have an environment of trust where it’s okay to have a conversation like this and and not, you know, hurt someone’s feelings or get defensive or some of these other issues that kind of can bubble up when you’re, you know, trying to have these kind of conversations.

Yon Na: Exactly, exactly.

Lee Kantor: So how do you kind of make sure that the change isn’t just temporary? Like is there follow up? Is that kind of built into the the way that you work so that there are kind of, um, reminders and, and, uh, so we keep talking about it so it doesn’t like, you know, you’re never done. So like.

Yon Na: No. Right. Right. Um, and it depends on the organization. Some organization will organizations will have reinforcement like sort of conversation, ongoing dialog or conversations or trainings or off sites with key leaders to continue to reinforce what they’re trying to change within that culture. And for other organizations, it’s, you know, they try to do something from within. So there might be a group of people. And this was at another organization I worked with, a group of people came together, a volunteer group, and they developed, uh, their roadmap for creating a more empathetic culture. Um, and that was a piece that they wanted to work on, is creating more empathy in their culture so that they could serve their patients in an empathetic manner. So they created their own, uh, governing body to address the work. Or, you know, I can help with some of the implementation implementations of the recommendations that I come up with. So it could be that training, it could be follow up trainings, it could be, um, benchmarking to see, you know, based on how you’re doing and based on benchmarks of companies that are in your similar industry and also similar size. You know, what can we potentially, um, look at or leverage moving forward? So it’s always this kind of ongoing thing because it doesn’t end right. Culture work doesn’t end after 90 days. It doesn’t end. That’s just the beginning.

Lee Kantor: Right. And you want to make sure it sticks. I mean, you know, people have been through so many trainings where they get all fired up and then, you know, a week later they forgot about it.

Yon Na: Yes. There’s a there was an interesting statistic. I read that when someone attends a training. So within 30 days, the way our memories work is that within 30 days they lose 90% of their whatever they learned. Unless there’s some sort of reinforcement activity, whether it’s coaching or whether it’s continued discussions or dialog or making that particular behavior or skill part of the performance evaluation process, there has to be some reinforcement, Otherwise it just goes away.

Lee Kantor: So consulting and training are part of your work. Is coaching also part of your work?

Yon Na: It’s a if I look at the big pie. It’s probably about 20% of my work ie consulting, doing research and coaching. That’s how I kind of categorize my work.

Lee Kantor: So what do you need more of? How can we help you?

Yon Na: Oh, you know, part of it is just helping leaders to understand that you need to think about. And even if they don’t call me to do it, you need to get a handle on your culture and do a cultural assessment or an audit, is what we call it, and try to figure out what’s working, what’s not, especially in this business environment where things are so chaotic and there’s so much going on outside of the workplace where, I mean, I just saw a recent Gallup poll where, uh, employees, when asked in the United States, 1 in 2 employees is open to leaving the organization. I mean, that’s a that’s an alarming statistic. And one of the key reasons is due to culture and then well-being and work life balance is another reason. So you’ve got employees who might be on the fence or who are just doing the bare minimum to get by because they don’t feel as motivated. They don’t feel like there’s clarity. There’s not trust because leadership is not focusing on creating that level of trust with their employees. All of these like seemingly simple things that can be done, um, from a behavior standpoint on a day to day basis. That’s what I want leaders to think about. You can do a lot, even in a conversation with someone that lasts 20 minutes.

Lee Kantor: So you mentioned assessments and surveys as maybe a place to begin. Is there any kind of thing a leader that’s listening right now could implement just, you know, in their own organization immediately. Like, or is it just kind of a change your thought pattern a little bit like what would be something that’s actionable for a leader right now?

Yon Na: I would say the next time you have a staff meeting and give your team a heads up, that this is what you’re going to be asking for. Just spend 20 minutes during that one hour call and ask your team, you know, how are we working together? Meaning, how is this whatever it is that we’re trying to do together, how is that working for you? What needs to change from a everyday kind of interaction standpoint, and what can we do more of? Just asking that and letting them, you know, think about it and then maybe participate in the meeting. Or they can email the leader in advance of the meeting and then you can have a discussion about it. It really depends on what kind of climate or culture you’ve created for your team, but that would be the one thing that I highly advocate that leaders do is just see how are things going, what’s working, what’s not from a work standpoint, right?

Lee Kantor: Just act like a human being and pretend you care. Like humans used to do back in the day. Let’s treat each other like humans.

Yon Na: Yes, absolutely.

Lee Kantor: Yeah. I mean, I think that if we all got in the habit of just asking, you know, how are you doing? What what kind of help do you need? You know, what can we be doing for you and caring about that and really following up and making sure that they get heard. And I mean, it’s that would solve so many problems. But people just are like so task oriented. They’re just they don’t look at the humanity of the organization. They just look at the, the production.

Yon Na: And I think they’re afraid. I think that’s the other thing, too. They don’t know what to say. They don’t know how to say it. They feel like they might get canceled or, you know, like, there’s just people are afraid.

Lee Kantor: Well, that’s why they have to bring experts like you in to kind of smooth some of these rough edges off.

Yon Na: I hope so.

Lee Kantor: So if somebody wants to learn more about your practice, um, get a hold of you or somebody on the team. Is there a website? Is there a place to connect?

Yon Na: Yes, I am on LinkedIn. Yana or it’s Yana Consulting. Um, if you do a search or you can just go to Yana consulting.com.

Lee Kantor: All right. Well, John, thank you so much for sharing your story today, doing such important work. And we appreciate you.

Yon Na: Thank you Lee.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Yon Na Consulting

The Best Strategies for Preventing Workplace Burnout and Culture Drift

August 18, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
The Best Strategies for Preventing Workplace Burnout and Culture Drift
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In this episode of High Velocity Radio, Lee Kantor interviews Michelle Majette, founder and CEO of AllProfit HR. Michelle shares her mission to transform workplace culture by prioritizing people, purpose, and equity over mere compliance. She discusses common challenges faced by mission-driven organizations, such as burnout and culture drift, and explains AllProfit HR’s proactive strategies—including stay interviews and their Workplace Empowerment Framework—to build thriving, equitable workplaces. Michelle also introduces the Butterfly Conservatory Collective, a community supporting women’s leadership and growth.

Michelle Majette— architect for people, culture, and workplace empowerment.

With over 20 years in Human Resources and Organizational Development, she have had a front-row seat to how business decisions are made behind the scenes. And what she have seen is this: too many workplaces forget the people at the heart of their mission. So she founded AllProfit HR to flip the script—to help leaders build cultures where employees don’t just survive… they thrive.

At Team AllProfit, they proudly people-powered and purpose-driven. Their Work Empowerment Framework helps organizations define their culture, evolve their leadership, and inspire transformation—because they believe everyone deserves to profit when purpose leads the way.

But her work doesn’t stop with the boardroom. Her heart work is just as important. And that’s where the Butterfly Conservatory Collective was born. The Butterfly Conservatory Collective is a nurturing space for professional women—especially women of color—to grow, transform, and reclaim their power.

We are more than a network. We are a community rooted in care and accountability. Like the butterfly, we believe in metamorphosis—those sacred, sometimes unseen moments where transformation happens. This Collective is our chrysalis. A place to ideate, to be held, to emerge—stronger, freer, and more vibrant than ever before.

This isn’t just about business. It’s about belonging. And she’s so grateful to be doing this work.

Connect with Michelle on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • What inspired Michelle to start AllProfit HR
  • Butterfly Conservatory Collective
  • What does People-Powered and Purpose-Driven look like in action for clients
  • How the Workplace Empowerment Framework helps organizations thrive
  • Advice for leaders who want to build a more equitable, empowered workplace

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor hear another episode of High Velocity Radio, and this is going to be a good one. Today on the show we have Michelle Majette. She is the founder and CEO with AllProfit HR. Welcome.

Michelle Majette: Thank you Lee.

Lee Kantor: Well, I am so excited to learn what you’re up to. Tell us about AllProfit HR. How you serving folks?

Michelle Majette: Yeah. So just a little background on me. I’ve been serving in this capacity in terms of human resources and organizational development for about 20 years. All profit HR is meant to flip the script when it comes to what I have seen and experience from the corporate perspective. We are an organization that looks to center people purpose and equity and workplaces. We’re not about checking the box. We’re really about transforming lives. We’re really about healing and growth and equity. That may seem like things that don’t take place from a human resources and organizational development perspective. But I promise you, it is possible. One of our mantra is people powered, purpose driven, profit for all. So it’s really a part of our operating system as an organization.

Lee Kantor: So what type of clients do you serve?

Michelle Majette: We primarily work with mission driven organizations. However, we are also a women minority enterprise and a minority business enterprise, so we can compete for government contracts as well. But we’re really looking for organizations that are not just about compliance. They also want to pursue positive workplace cultures.

Lee Kantor: Now are they are they primarily for profit non profit. Both.

Michelle Majette: Both. But we do primarily have supported either community based or mission driven organizations.

Lee Kantor: And so how do you go about kind of getting on their radar. What is the pain that they’re having where they would reach out to all profit HR to solve that problem that they got?

Michelle Majette: Yeah, I would say that their pain points typically center around navigating growth burnout or culture drift. So for example, during the Covid period, right, a lot of organizations struggled with agility or resiliency and sustainability. Looking at how do we communicate uncertainty when we don’t even know as business owners or employers, what’s coming down the pike? And so really, putting the humanity when it comes to running your organization and being that trusted thought partner to those organizations. So while they’re navigating Rating, difficulty and change. And that can happen right out of any aspect in business at any point. It doesn’t have to be around crisis, right. But we’re really looking at how do you ensure that you keep human focus? Human resources is not just the title. It’s really a way that you can go about running your organization.

Lee Kantor: So for leaders who are out there, um, are there symptoms or signals that maybe your corporate culture has gone amiss or that your, um, you know, there’s kind of, uh, leading indicators that maybe something’s not going well? Um, when it comes to human resources, are there things that the leader can say, okay, for example, uh, we’re having a hard time filling this role, or it seems like we’ve had a lot of turnover lately. Wonder why? Like, are there certain things that are happening from a leader standpoint that could be kind of a aha. Maybe I should be looking into this a little deeper. Maybe I should get have a call with all profit HR.

Michelle Majette: Yeah. For sure. I mean, one of the phrases that many have heard, especially over the last few years, is quiet quitting. Right. And so when you notice you mentioned turnover, when you notice that there’s an impact in your retention, but you also may notice an impact in engagement or adrift in your, your team. Um, we are very much about intentional rather than a reactive approach to your strategy, your workplace strategy. So if you’re if you’re plugged in and you’re paying attention, not just the, the, um, metrics, whether it’s turnover rates or like you’re saying, hard to fill positions, but you’re actually having your 101 check ins and paying attention to what your employees are sharing. The verbal and non-verbal cues that can provide you with a signal, Home, and hopefully you will receive that signal in enough time to make an impact prior to something like a mass exodus of your workforce due to, um, an unexpected or unpleasant workplace culture. Um, so I would say that yes, those metrics are important, but but if you’re plugged in and you’re paying attention to your workforce, if you’re listening to what your employees are saying, oftentimes that will signal, hey, I need to, you know, institute some programing to see if I can uplift my workplace culture.

Lee Kantor: Now, is there any advice you can share with our listeners that are leading organizations when it comes to maybe, um, being proactive when it comes to quiet quitting, what are some things they could be doing, uh, that can prevent this from happening in the first place? So there are some do’s and don’ts. Is there some activities or exercises or engagement strategies you’ve learned that can help?

Michelle Majette: Absolutely. We I recently actually just completed a listening tour. Also, no estate interviews. So a lot of organizations love to do employee engagement surveys, which are great. Um, my approach is really to take the time to sit down one on one and have a conversation with the employees. Oftentimes, I ask open ended questions. So things like what’s working well, what isn’t working? And I let them know this is a confidential conversation. Um, I want you to think about anything that comes to mind when it comes to your employment at this particular organization. Nothing is off limits and nothing is off topic. And then we’ll capture that information and create an insight report for leaders or decision makers. We’re not providing identifying markers or names or job titles or even departments, but really looking at the themes and trends that are coming up. And when you allow a conversation to be open, anything could happen. While leaders may be thinking, you know, I need to increase pay. Who knows? That Insight report may talk about we really need more mental health benefits, or we’re really looking for maybe summer Fridays during the summer season. So it’s easier for us to spend time with family and our children when they’re out of school. So again, having that conversation and really think about putting yourself in the position, what is the human component? What is missing as a fellow human being? Right. How would I want to be treated in this workplace culture?

Lee Kantor: Now, when you’re having these conversations with leaders, I would imagine that, um, one of the selling points of working with you is its kind of fresh eyes that aren’t kind of, um, the company, like, these are kind of people coming in here that are trying to just take the temperature in a neutral manner and then make recommendations based on what they learn. So people might be more apt to share more with somebody like you or yourself, um, rather than if the boss comes and asks the same exact question.

Michelle Majette: Absolutely. Um, we also work alongside internal human with, excuse me, internal human resources team. So you’re absolutely right. I like to think about it as, you know, a parent child relationship where mom or dad may be telling their son or daughter the same thing over and over and over again, but when they go to school and hear it from a teacher or their coach, it resonates differently. Um, right. And so for me, it’s it’s also about co-creation. Um, that’s one of the things that we do at all profit chart we co-create. So sometimes we can be used in many ways as a resource to support both teams agenda, whether it be the employer or the employees and create that positive influence. So we all reach our ultimate goal. Because ultimately, if you have an organization where everyone feels like they can be themselves, they want to produce, and that is the end right result for the employer. Employees want to be treated well. Employers want their business to succeed. So our role is how do we fit in between sometimes those two opposing forces so that we can show there is a way for all of us to work together and for everyone to receive whatever it is that they’re looking for in their life.

Lee Kantor: Can you share a little bit about the workplace empowerment framework you’ve developed?

Michelle Majette: Oh, yes. So the Workplace empowerment framework is our signature framework. It really resonates the heart of our profit HR when it comes to creating, um, you know, workplace culture. I am really about, again, being intentional rather than reactionary. Where possible. Um, and so we guide our clients through three phases. Excuse me. We have defined, um, defining is where we really are just naming it. Right. What are what are the aspiration? What is the current state? Um, whether it be policy, but really just centering our workplace culture that embodies a lot of different things. Then we’re looking at evolving. So we move from once we define, we want to evolve, what do we need to change? What do we need to consider? What practices do we have that are spoken and unspoken? Right. And then we inspire, um, after we evolve. And that is where we activate the transformation from the inside out. Um, I really also like to look at how are you working externally, especially for those mission driven organizations that center the community in which they serve. How are you treating that external community. It doesn’t match your workflow. Workforce internally. If there’s a mismatch, we need to look at the define, evolve and inspire to make sure that we are the same person inside the house at the workplace as we are externally. Um, it’s very practical when it comes to the framework, but it has that transformation that take place. Um, one of the most beautiful compliments that I received from a client is that they said that the blueprint really elevated the soul of the organization. Um, so we utilize this framework as a way to activate that transformation and impact that we like to see at workplaces.

Lee Kantor: Now, is there a story you can share? Um, don’t name the name of the organization, but maybe share the challenge that they had when they met you and how you were able to help them get to a new level?

Michelle Majette: Yeah. So I am in the Washington, DC metropolitan area, and we have a client that, um, hired us to do a compensation market study. Um, so the goal of it was to really look at pay equity, really look at how are they, you know, in the marketplace, are they leading the marketplace to assess that data? Um, but we saw an opportunity to really go deeper. Um, so through our code designing sessions, we saw that there was a disconnect not only with the pay structure, but how employees felt about rewards at the organization. And we developed a roadmap. Um, so we worked with executive leadership, their internal human resources department. Um, they have a Dia committee as well as various caucuses. Um, to co-create the workplace empowerment program. Um, and this is where we’re looking at the compensation study, the, um, SOPs that activated the study and the policies. And did it align with the values of the organization. Did it align with things like, for example, if you’re doing a bonus structure or a cost of living increase? Are you prioritizing the highest paid personnel over those that may not make, for example, a six figure salary? And what does that mean to your workplace culture? What does that mean to the perception of the employees when it comes to working for a mission driven organization? So the compensation study became more than just about fairness and pay equity, but also about trust and transparency.

Michelle Majette: And the transparency was realized because the um, operational ization of the the data was shared across the organization. They understood how new higher pay was designed. They understood how to move about the pay structure. Um, so trust and transparency was developed and reaffirmed at the organization, and now we’re working with them to, uh, redo their employment manual. Um, to socialize the policy and, again, operationalize ways that it can impact culture in a meaningful way. Um, so workplace culture, as we know, is about our attitudes, our behaviors and our belief. Um, it really is often shaped by policy. Um, so again, how do you believe the workplace is when it comes to, you know, fairly applying policy across the behavior? It truly influences our culture. Um, so when our policies reflect the purpose, when it reflects the aspirational values, that’s when we can see transformation taking place.

Lee Kantor: Now is, um, is that how you typically enter a new relationship with a project, and then it maybe expands after they see what quality work that you’re delivering?

Michelle Majette: Yeah for sure. I would say more often than not, that’s the beautiful thing about having human resources at the table and not viewing HR or organizational development as transactional or check the box process. Um, when you have a expert in any area, right. But especially human resources at the table, we have a different pair of ears. We’re able to hear things differently that others may not recognize in the moment. Um, and so we’re able to make those strategic recommendations that will elevate any initiative or project or, or just being, um, simply because we were at the table and paying attention. Um, and so we truly value our co-creation because it’s, again, not just providing our clients with a scope of work. We really are seeing. How do we add value to your existence as an organization as well as the experience of your people?

Lee Kantor: So now, before we wrap, I’d like to ask you a question about the Butterfly Conservatory Collective. Can you share a little bit about that?

Michelle Majette: Yeah. Um, I’m over here smilingly. I wish you could see me. The Butterfly Conservatory Collective is another extension of my heart. Um, it is a sacred space for women. Uh, where we pause, we reflect, and we reclaim our power. Uh, we have been doing this, um, maybe since two years into the existence of all profit HR. Uh, we typically celebrate women in some way for our, um, anniversary. Um, and it’s just an opportunity for women to gather in community to honor what we like to say, the cocoon, moments of our life and leadership. If you look at our logo, our logo has the butterfly wing. And the butterfly is a metaphor for a lot of the things that we do at all profit air. And so when we think about the cocoon, we think about the the struggle of breaking out of the cocoon. But the beautiful thing about the cocoon experience is that it creates strength in your wings. So it’s strong enough to carry you. And that’s really the the vibe that we want to curate in the Butterfly Conservatory Collective. Um, and so it’s it’s not just a networking group. We’re really a community rooted in care and accountability and transformation. Um, this December, we’re actually excited to be going global with our first international retreat into Mexico to getaway and transform by a beach. We’re going to have curated workshops and healing experiences to go really, really deep into what it means to lead from a place of wholeness. And so this work directly complements our prophet Air because it centers the person. Um, while the collective is not just professional women, it’s anyone that leads their own life. So we’re looking at where we can meet power, purpose and rest.

Lee Kantor: So, um, what do you need more of at all profit air? How can we help you?

Michelle Majette: Well, I appreciate this conversation. Just to have the opportunity to share with those that we have not had the opportunity to meet the good and beautiful work that’s being done at all. Prophet air. Um, just to be able to expand our voice beyond just the metropolitan metropolitan area or the East Coast. Um, we’re really being very intentional about our scale, but we’re scaling with soul. Um, we’re looking at rolling out more coaching circle and cohort opportunities for communities. And we’re also growing our nonprofit arm, which is called Connect to Purpose. Um, so I would say that, um, I would love to continue to share more about the beautiful work and support that we give organizations through our LLC, the Our Profit HR, as well as connect to purpose for um eligible organizations that need pro bono HR services similar to that that we offer at our private HR.

Lee Kantor: So if somebody wants to learn more, connect with you or somebody on the team, what’s the website? What’s the socials? What’s the best way to find you?

Michelle Majette: Yeah for sure. So our website is WW profit. Hr and profit is singular. So WW profit.com. We are on Facebook and Instagram all prophet air as well as on LinkedIn. You can also find me on LinkedIn. I’m under Michelle Nicholson midget and my jet is m a e t t e.

Lee Kantor: Well Michelle, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Michelle Majette: Thank you. Lee.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: AllProfit HR, Michelle Majette

Creating Spaces That Spark Joy: The Art of Personalized Interior Design

August 18, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Creating Spaces That Spark Joy: The Art of Personalized Interior Design
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In this episode of High Velocity Radio, Lee Kantor interviews Nicole Roe, founder of R. Nickson Interiors. Nicole shares her journey from building construction to interior design, emphasizing how thoughtful design shapes people’s lives. She discusses working with both residential and commercial clients, blending technical expertise with creative vision to create authentic, functional spaces. Nicole offers practical tips for personalizing homes, explains her collaborative approach with clients and contractors, and highlights the importance of aligning design with lifestyle and brand.

Nicole Roe, Taste-Maker and Authentic Lifestyle Creator is the founder and creative force behind R. Nickson Interiors, a boutique design firm known for blending bold, elevated aesthetics with real-life functionality. With over 15 years of experience in construction and design, she holds a degree in Building Construction from Georgia Tech and has an extensive working knowledge of all aspects of the construction process.

Her technical expertise, combined with an eye for expressive design, allows her to bring each client’s personal brand to life in their home—whether it’s one of many or their forever space. Her clients are busy professionals who value exceptional design and trust her to deliver spaces that are both impressive and intentionally crafted.

Originally from Orange County, California, her upbringing was rooted in creativity and a deep appreciation for home and lifestyle. After her family relocated to Baskerville, CA, she eventually made her way to Atlanta for college, where she met her husband Geoff. Today, they live in Central Florida with their four energetic boys, ages 5 to 11. She calls her family “feral creatives,” constantly fueled by outdoor adventures like camping, mountain biking, and lakeside living. Their lifestyle informs her belief that a home should support how you live—not just how it looks.

She launched Nicole Roe Design before evolving the  brand into R. Nickson Interiors, expanding from a home office into her own warehouse and receiving house. This operational independence allows her team to manage every aspect of a design project with precision and care.

Whether clients are drawn to minimal modern, layered traditional, or something entirely unexpected, she embraces the fluidity of style and helps them find their unique expression. Her ability to merge structure with soul means no two projects ever look alike—while each feels undeniably personal and polished.

She believes in the power of design to elevate everyday life. From full home renovations to curated interiors, her goal is always to create spaces that function beautifully and feel deeply aligned with her clients’ lives. With a deep love for vintage treasures, adrenaline-fueled hobbies, and spa days alike, she brings an inspiring duality to her work—equal parts grounded and adventurous.

Under her leadership, R. Nickson Interiors continues to redefine boutique design service with bold vision, next-level creativity, and an unwavering commitment to functional luxury.

Connect with Nicole on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • Functional Luxury – designing homes that live as beautifully as they look
  • The Tastemaker Next Door – Nicole Roe on creating an authentically stylish life, inside and out
  • From Construction to Couture Interiors – A woman in a man’s world carving her own lane

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor hear another episode of High Velocity Radio, and this is going to be a good one. Today on the show, we have Nicole Roe, who is a tastemaker and authentic lifestyle creator and founder with our R. Nixon Interiors. Welcome.

Nicole Roe: Hi Leah, I’m so excited to be here.

Lee Kantor: While I am excited to learn what you’re up to. Tell us about our Nixon Interiors. How are you serving folks?

Nicole Roe: We are a full service interior design firm for both residential and commercial spaces were located in Central Florida, but we’d handle projects across the country.

Lee Kantor: So what’s your backstory? How did you get involved in this line of work?

Nicole Roe: I’ve always been someone deeply affected by my surroundings. The colors, the light. The way a room feels. Even as a kid, you know. My bedroom, my dorm, my first apartments all were a really, really big deal to me. And I really didn’t know why until I discovered interior design was more than just someone picking pretty pillows. It was really about shaping how people live and feel. After attending Georgia Tech, I had graduated with a degree in building construction. I started my firm Art and interiors, and now we have the opportunity to design every space authentically for each client. So, you know, it’s not just a beautiful space, but it really transforms the way they experience their life.

Lee Kantor: Now. When did you kind of connect the dots that interior design isn’t necessarily, you know, different kinds of pillows. Like when did you elevate kind of the thinking or maybe had more depth of of understanding about what it could be and what it isn’t like? Did something happen that was like an aha moment for you?

Nicole Roe: Yes. I actually had the opportunity to intern with a luxury developer that was mixed use in Atlanta. We were in West Midtown and the developer worked with a contractor. They worked with an architect, but they also hired an interior design firm to design the condos, to design the office spaces, the restaurants, etc. and this team of women and men would come in and what they were presenting and what they were designing and what they were executing really blew my mind. And at this point, I was already, you know, a few years deep into my construction degree. So I knew construction. I loved construction, but seeing that interiors combined what I loved about construction, the job site, the creation, the beginning and end with the ability to really make something awesome and affect people’s lives. I was all in.

Lee Kantor: And then when did you take kind of that learning and thinking into, okay, now I’m going to help other people. And they might have already finished, uh, apartment or room or condo or whatever. And now I can transform what’s there and use those bones as kind of a jumping off point to something creative from a design standpoint of the interior.

Nicole Roe: The conversation for many people is very similar. Our standard client is a busy, successful professional. They put a ton of work into their company, into their personal image. You know, the clothes they wear, the cars they drive, the events they go to. But so many of them were coming home to these, you know, kind of large, very builder basic homes that really sparked no joy in them. But also they didn’t really want to bring people back to they didn’t want to entertain, they didn’t want to host, and they weren’t utilizing their spaces to the best of their ability.

Lee Kantor: So what are some kind of symptoms or signals that a person might have a builder? Basic home.

Nicole Roe: When your friends walk in and they don’t sense that you actually live there. Does that make sense? They don’t see the things you love. They know you have hobbies. They know you have adventures. They know there should be collections, there should be art. But when they walk in and it’s, you know, the five piece set that was ordered from Pottery Barn and Art from Home Goods and just very, very basic items that check the box instead of telling a story. That’s when it’s time to really elevate your space and upgrade.

Lee Kantor: So do you have any kind of tips or advice for that person right now that maybe looks around their place and says, okay, that’s she’s talking about me. What are some easy, low hanging fruit things that a person could do right now just in their own environment? Um, that they can handle themselves without an expert like you involved.

Nicole Roe: Of course I think. Think about what you love. Where do you like to vacation? What are some of the activities you like to do? Do you like to go to the mountains and go hiking? Maybe. Let’s find some art. Next time you are in the mountains and hang a few pieces of real art that somebody created. Or if you like music, let’s start collecting maybe vintage guitars or records and start displaying them. The more items you have that you love that are around you, you’ll naturally start creating a space that feels like you.

Lee Kantor: And when you’re working with commercial clients, how does it work in that realm?

Nicole Roe: It’s very similar. Founders have a story, even if it’s partners, or even if their desire is to franchise or expand, they still have their core values of what they love, but they also have a branding kit if they’ve worked with a branding agency. So it’s very fun to combine what is given by the agency, but also who is the founder, what is their team, how do they operate, and what would really elevate that experience at the office for their team members and their clients?

Lee Kantor: So when you’re working with your clients, um, what is the kind of the trigger that, um, you know, gets you involved in the project? Is it something that they’ve already been, uh, at somewhere and then they’re kind of, you know, maybe getting tired of it or bored of it and they want a refresh. Or is it? Are you involved at the very beginning of the construction?

Nicole Roe: A combination of both. Of course we do new builds and we will start with the architect and builder. The kind of the three of us can really help steer a project, but more often than not, the clients gone on vacation, you know, it may be international, it may be just to another city for a conference. And they realize the feeling they get when they go into that hotel where details have been thought about. Art is on the wall. The lighting is really good and they realize it’s an experience. But then when they come home, they have, you know, the 2010 gray paint on the wall and nothing else beyond, you know, can lights on the ceiling and nothing that gives them that same feeling. And that’s when they normally reach out and say, hey, I was just at this hotel in New York, and I want that for my house.

Lee Kantor: And then when you start meeting with them, what are some of the questions you ask them? Or maybe some of the pre-work you ask them to do before you actually begin an engagement?

Nicole Roe: We really want to understand how they live, how they function, what their day to day is, but also their goals. What are they not doing in their home that they hope to do in the future? This could be a wellness area in a gym. Like they want to start working out at home in the morning. Or it could be we want to start hosting events at night. We want to host fundraisers. We want to host, you know, events with our friends or school age kids or whatever it is that they’re not doing now. So the end goal is, how can we get there?

Lee Kantor: So what’s the ratio of clients you have that are for the home versus the for the office?

Nicole Roe: It varies season to season, but it tends to be about two thirds residential and a third commercial.

Lee Kantor: And then sometimes do the commercial turn to residential and vice versa.

Nicole Roe: Almost every single time.

Lee Kantor: Almost every single time. So if you start with a business owner, you might get their their home as well.

Nicole Roe: Yes, we’ve done dental offices and you know, we finished the dental office or the med spa. And 3 or 4 months later they’ve hired us to begin at their home.

Lee Kantor: Now, is that a niche for you, those kind of medical practices?

Nicole Roe: Not necessarily. I think that is a level of commercial that requires contract grade. It doesn’t allow those business owners to just get online in order whatever chairs or sofa they think looks great. You know, on the internet it requires a certain level of fabrics and fire protection and honestly, like weight limits.

Lee Kantor: And then when you’re working with them, um, they obviously they want it to look good. But like you mentioned, there is some practicality that’s involved as well so that you have to take care of that as well. Is that more challenging when you have those kind of parameters, or is that make it easier in some ways because you have those parameters.

Nicole Roe: It almost makes it easier, even though the business owner has the ownership of the space and they want it to look good. They’re very busy, and they trust that we are going to create something that their team is going to love and clients are going to love, and they’re not as attached to every single detail. Whereas in their home, we find people might overanalyze a little bit more and not give as much freedoms until they’re comfortable.

Lee Kantor: Now. Are you doing most of your work in the interior design side? Are you still, you know, kind of leveraging that, uh, building degree that you have from Georgia Tech?

Nicole Roe: Great question. I think one of the things that really helps us succeed is my knowledge of construction. A lot of designers were never formally taught, you know, the construction process or really understand the intricacies of construction. They can come in with these great ideas. They can design an awesome space, but then more often than not, the contractor will come back and say, hey, this can’t work or be, you know, the cost of this is so insane that no one is actually going to go for it. So I believe that my knowledge really allows me to kind of skip those steps. The trades respect me tremendously, and it’s really just fun to be part of construction, but not have to be the contractor.

Lee Kantor: So are you working primarily in Florida right now or is it? Or do you go anywhere that your clients are?

Nicole Roe: Yes. We will really go anywhere. Often interior design clients will have multiple homes. You know, they may have a home that they live in in Florida in the winter, but then they have a house they live in in North Carolina in the summer or out in Montana or really, you know, across the country. So it allows us to continue on the process. And with technology now, it really is feasible for us to do a project anywhere.

Lee Kantor: So you can do the design part. But even the execution of the stuff with boots on the ground in those local markets.

Nicole Roe: Yes. When we provide the spec book and all of the materials, we have the ability to ship everything to a receiver that’s local, we can coordinate deliveries. And of course, we set a schedule of when we fly out there or drive over And there are certain milestones that we explain to the client that are very important that we do in person. And then at the very end, we come in and the local moving companies get all of our items from the receiver. And, you know, a few days later the house is finished.

Lee Kantor: Now, you mentioned working with architects and builders. How do you kind of this is maybe some advice for other people who rely on other partners like this. How do you kind of vet and choose who is the right fit for your firm? Uh, from a culture, from a, you know, a deliverable standpoint, because I’m sure you only want the best for your clients and you don’t want to be associated with someone who would kind of damage your brand. So how do you choose the right partners?

Nicole Roe: Of course. You know, nearly a decade of doing this, we’ve learned who we like working with and who we prefer to work with. But I would say collaboration is great. And as long as you know the contractor is licensed and willing to collaborate, as long as the architect is skilled, licensed, and also willing to collaborate, more often than not, it can be a really great relationship. And as long as we’re all honest with each other, I think there’s times that really hard conversations need to happen and scopes would need to be clearly defined. And as long as that happens early on, we really haven’t had any issues.

Lee Kantor: So like, what are some kind of yellow flags for you or, or hints that maybe this wouldn’t work out?

Nicole Roe: We’ve had it happen and it’s been a while, but when contractors just decide to go rogue, you know, they don’t, you know, reference the drawings, they decide to lay tile their own way or they do not reach out to us because there’s times where, especially in a renovation, you know, walls get opened up and they discover that maybe the plumbing can’t actually go where we were all hoping it could go. And as long as the contractor communicates with that, drawings can be updated and we can all pivot successfully. But there has been times in the past that the contractors just kind of made their choice and not really informed the architect or the designers or really anyone else.

Lee Kantor: So good clear communication is kind of a must have.

Nicole Roe: Yes. Of course.

Lee Kantor: And then and if you don’t have that, that’s kind of might be a hint that maybe there could be trouble brewing down the road if if your partner is kind of ghosting you or not telling you the whole truth, those are kind of signals that, hey, you know, we got to really stay on top of this or else we could be blindsided by something down the road.

Nicole Roe: Of course, we never go into a project with the desire to throw someone under the bus. It’s not professional, and it never ends well for anyone. But we once again have those hard conversations with the client in the beginning of whose responsibilities are Or what? And occasionally, you know, the client may have to get brought into a hard conversation that we would rather, you know, keep them out of. But, you know, all of our goals in the end, is to do a successful project that leaves the clients extremely satisfied.

Lee Kantor: Right. And giving them the outcome they desire. They don’t care how the sausage is made. They just want a nice product when they’re done.

Nicole Roe: 100%.

Lee Kantor: So, um, is there a story you can share? Maybe one of your more rewarding projects? Share. Don’t name the name, but maybe share what the challenge was and how you were able to kind of maybe surprise and delight them.

Nicole Roe: Of course, this past summer, we completed a waterfront beautiful project on the Gulf Coast of Florida. The gentleman who had purchased the home, he was actually my boss over a decade ago, which is just wild that, you know, everything has come full circle. But he was recently separated, had purchased this property on his own, but never really had a place that was fully his or designed for him. Because as a lot of us know, you know, husband, wife, you’re raising children, you’re starting businesses. It was never a priority. He brought me into this house and we looked around and he said, I want to walk in and make it feel like me. But of course, he didn’t fully know what that meant. He’s like, I love fishing, you know, kind of gave the list of, we’re going to have clients come in. I’m going to have team members come in and family and friends, mostly men. So we were able, over the course of the next nine months to fully renovate the place, fully furnish, hang art, put towels in the bathroom, forks in the drawer. So the day after install he was able to come in and it nearly brought, you know, tears to this man’s eyes because it felt like him and he had never experienced that. And he thought this was going to be, you know, just a vacation home. He came to occasionally to go deep sea fishing. But now it’s where he wants to be all of the time. And we’ve already started another project near that beach house, you know, kind of for overflows for guests. But they were able at that home to host a wedding event for his son. And he’s now I spoke to him this week. He hosted 17 fishing trips for clients and vendors this year, and everyone had a great time and loved the house.

Lee Kantor: So what do you need more of? How can we help you?

Nicole Roe: I think to give permission to everyone you know to reach out to us, obviously, but you deserve a space that functions for you if you’re, you know, a successful professional who really wants your home to reflect the success you’ve earned. You know, to allow us to remove the overwhelm of the design process and really elevate your personal brand and lifestyle in your home like that is what brings us joy. You know, you can find us on Instagram. We are our as the letter Nixon and I c k Essonne interiors. And we’re on you know YouTube and all the social channels. But as well as our website, we do virtual consultations, which can be extremely helpful if you just want somebody to, you know, start the process with you, kind of talk through what your goals are and what your needs are. And maybe like we started this conversation like, what are some small things they can do in their own space to really elevate.

Lee Kantor: And the website is R Nixon interiors.com and Nixon and Nixon.

Intro: Correct.

Lee Kantor: Well Nicole, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Nicole Roe: Thank you so much.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: R. Nickson Interiors

Strategies for Joint Health: Insights from an Orthopedic Surgeon

August 18, 2025 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Strategies for Joint Health: Insights from an Orthopedic Surgeon
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On this episode of Atlanta Business Radio, Lee Kantor interviews Dr. Stephen Smith of Peachtree Orthopedics. Dr. Smith discusses orthopedic care for hip and knee issues, emphasizing the importance of exercise and weight management for joint health. He also highlights the Peachtree Orthopedics Foundation’s charitable work, including providing surgeries in Honduras and supporting disadvantaged medical students at Morehouse Medical School.

Dr. Stephen Smith is an orthopedic surgeon with Peachtree Orthopedics in Atlanta, specializing in joint replacement. In addition to his local practice, he serves as Co-Director of the Peachtree Orthopedics Foundation’s Honduras Missions program alongside Katie Smith, PA.

Earlier this year, they led a team of 31 physicians and volunteers to Honduras, performing 40 life-changing surgeries entirely free of charge to local patients.

He also travels annually to Haiti to donate his expertise, reflecting his deep commitment to improving lives through compassionate, world-class orthopedic care.

Connect with Stephen on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • Leadership roles in the orthopedic field and overview of clinical specialties and career highlights.
  • Peachtree Orthopedics Foundation: Origin and mission of the program. How they became involved and eventually became Co-Directors—the importance of bringing advanced orthopedic care to underserved communities.
  • Scope of the 2025 Honduras Mission trip: 31 physicians and volunteers and performing 40 life-changing surgeries—free of charge.
  • Impact & Long-Term Goals: The ripple effect of this work in local Honduran communities and how these missions inspire and influence their work back home.

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business Radio studio in Atlanta, Georgia. It’s time for Atlanta Business Radio. Brought to you by Kennesaw State University’s Executive MBA program, the accelerated degree program for working professionals looking to advance their career and enhance their leadership skills. And now, here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Atlanta Business Radio in. This is going to be a good one. But before we get started, it’s important to recognize our sponsor, CSU’s executive MBA program. Without them, we couldn’t be sharing these important stories. Today on the show, we have Dr Stephen Smith. He is with Peachtree Orthopedics. Welcome.

Dr Stephen Smith: Thank you.

Lee Kantor: Before we get too far into things, tell us about Peachtree Orthopedics. How are you serving folks there? Air.

Dr Stephen Smith: We’re a group of about 35 orthopedic surgeons in Atlanta. We’ve been here since, I think, 1952. I’ve been here a long time. Uh, and we do every area of orthopedic surgery operate at Piedmont and Northside hospitals. We’ve got several different therapy centers around the around town, several different surgery centers around town. So we help serve Atlanta and various, uh, orthopedic needs, whether it be hand or spine or ankles or feet or hips or knees. I’m a hip and knee specialist, so that’s kind of my area.

Lee Kantor: Now, are the folks you see mostly older people? I would imagine with the aging of the population, there’s a lot of folks coming in for near hip issues.

Dr Stephen Smith: Yeah. So my patient population is on the older side, but you’d be surprised how many people in their 30s and 40s. See, I just finished a clinic About ten minutes ago, and I was seeing a guy in his 40s. So, yeah, I mean, there’s a lot of, uh, younger folks too, but we serve all ages now.

Lee Kantor: Is there any advice you’d give maybe somebody that’s getting older in order to get more, uh, use and ability out of their knees and hips? So there’s some do’s and don’ts as you age to have a healthy knees and hips.

Dr Stephen Smith: Yeah. I mean, a lot of times it boils down to losing weight and exercising daily and that I guess so many things boil down to that. But I think, you know, if you can maintain an ideal body weight and exercise daily, uh, which is easier said than done, I understand. But a lot of it boils down to that. You know, I think those two things are probably the most important pieces of advice I could give.

Lee Kantor: Now, does exercise have to be super strenuous or is kind of walking okay?

Dr Stephen Smith: No, I think as long as you do something, a lot of people ask me the best exercise, and I think the best exercise is the one that you’re going to do and stick with. So I always tell people to try and choose something that’s fun and that you enjoy. Whether it be walking or biking or swimming or go to the gym or doing ellipticals or, you know, what have you. I think that choose something that keeps you moving for, you know, 30, 45 minutes an hour per day. And that is going to be the thing that’s best for you is something that you’ll stick with and and actually do. And, you know, I hear all the time things like stationary biking and ellipticals are so boring. But, you know, you can plug in your phone and watch Netflix or catch up with content, Instagram, movies, whatever have you. But choose something that’s fun that you can do and stick with.

Lee Kantor: Yeah, I think sometimes people think to overthink it, that it has to be so hard or difficult or, you know, hitting personal bests. But there’s something to be said of just showing up every day and doing something.

Dr Stephen Smith: I completely agree. And you know, once you get in that habit of exercising daily, when you don’t exercise, you’ll miss it. And I think it’ll become a part of your, of your life. And it helps you in so many things, not only physically but mentally. Uh, I think it’s super, super helpful. I’m a big believer.

Lee Kantor: Yeah. And and don’t you think that humans are meant to move like we weren’t meant to sit on a couch for, you know, eight hours at a time?

Dr Stephen Smith: Correct. I think that’s a fantastic point. And, you know, people, I see a lot of hip and knee arthritis and people think, well, if I if I use it and I exercise more, I’m just going to wear it out quicker. And nothing could be farther than the truth. I mean, joints, uh, joints, whether it be a hip or a knee or a shoulder or what have you. Uh, they they love the movement. They say motion is lotion or. And I think that’s that’s that’s true. I think the movement is good. I mean, the joints were meant to move and they respond well to that.

Lee Kantor: Now let’s talk a little bit about the Peachtree Orthopedics Foundation. How did that come about?

Dr Stephen Smith: Yeah. So, um, it came about because we wanted to kind of have a non profit, non non profit wing of a group, uh, that uh could uh, pay for charity work that we’ve been doing in Haiti, um, and Nicaragua and Honduras. Um, it also helps to cover research efforts that we’re involved with. Um, and some various programs that we’re, um, involved with. We do a program at Morehouse that at Morehouse Medical School that helps, um, some, um, Financially disadvantaged students gain access to orthopedic, um, internships and fellowships. So we do a lot of things with the foundation, and it’s just an avenue that people can contribute. And, um, and we can do a lot of, a lot of cool things. Uh, with.

Lee Kantor: So how did that come about from the practice standpoint? Like you said, there’s, you know, three dozen or so, um, kind of doctors as part of your practice. How how do you all decide, you know, okay, we’re going to go to Honduras or we’re going to support Morehouse, like, like, how do those decisions get made?

Dr Stephen Smith: Yeah. So it’s it’s been a part of our fabric as a group really since the 50s. Um, one of our founding partners would go to Haiti every year and developed a lot of good relationships there. And so really, since the early 50s, our group has been sending 2 or 3 Three groups per year to Haiti to do work. Uh, and then, um, I don’t know if you follow the situation in Haiti, but it has become, uh, incredibly bad, uh, with the gang violence and really the breakdown of the government there over the past 2 to 3 years. And, uh, Haiti has become, uh, pretty impossible to do anything in because I think they’ve only got one functioning hospital now in port au Prince. Uh, and, uh, it has sadly become a place where you really can’t get a lot done. And it’s super dangerous to even go there now. So that that actually has been happening in Haiti for probably for the past decade or so. And so I actually started doing some work in Nicaragua and in Honduras and have developed a relationship there with some medical professionals in Honduras. And so we’ve kind of morphed our efforts, uh, from Haiti to Honduras. And now, you know, I do two trips a year where we do, we’ll go down there and do, uh, 30 to 40 knee replacements. Um, uh, in about 3 or 4 days. Uh, for deserving people in Honduras. Um, uh, so it’s been a tremendously rewarding, uh, effort. Uh, and we are trying to make that sustainable, uh, through, you know, each partner in my group actually has agreed to donate, uh, a percentage of their salary every year to the foundation so that we can fund those trips and make it sustainable. Uh, hopefully for a long, long time in the in the future.

Lee Kantor: Now, when you’re going over there, are you primarily doing During the surgeries. Are you training folks there to to do surgeries when you’re not around?

Dr Stephen Smith: Yeah. So we do both. Um, the we we do all the surgeries, but we have fellows down there that also learn with us. So we’re teaching the Honduran surgeons to do the the surgery. The problem in Honduras and many developing countries is that they just can’t afford the implants, the actual implants that you do. Uh, and a lot of orthopedic surgery where you’re replacing a hip or replacing a knee, uh. The implants can run, you know, $5,000 just for the implants. So they just simply can’t afford that when many people, you know, make 3 or $4 a day. I mean, they’re not going to be able to afford a $5,000 implant as you can. Uh, as you, as, you know, so we we provide the surgeries free of charge. We get Stryker, uh, Corporation and Crosslink Orthopedics to donate the implants. So we do everything for free and we carry everything with us each trip. Um, and we’re able to do these surgeries. And because we’ve got a relationship with an orthopedic surgeon there. Um, he can take care of the pre-op and post-op problems, because the last thing you want to do is go down there and do a bunch of surgery and just leave, and so that nobody’s really taken care of after or after the surgery. So, you know, thankfully, we’ve developed a really good relationship with some medical professionals down there. And they can, um, they can do the work on the ground after we leave. And it works out really good so that people were taken care of.

Lee Kantor: So, um, let’s talk a little bit about the work with Morehouse. Um, how did that come about?

Dr Stephen Smith: You know, it came about just, uh, through, you know, Morehouse Medical, um, students, uh, for whatever reason, we saw a need, uh, that they were not getting the same access to, uh, or to to orthopedic surgery residency programs in America. And we thought a lot of it had to do with in order to, to go from medical school to residency and to get the residency that you want. Um, it it takes a lot of money, believe it or not. Um, and the reason for that is that during medical school, you have the opportunity to go spend time with various residencies and get to know them and, and, uh, experience, um, that area of medicine. So, in other words, a medical student would go, let’s say they are interested in Vanderbilt. They would go over to Vanderbilt and spend some time with the orthopedic residents and, uh, work with them for six weeks during a, a elective rotation. Well, it takes a lot of money to go to Nashville and stay in Nashville and, and do that. And a lot of the students just didn’t have the financial resources to avail themselves to these, um, to these away rotations like that. So we saw a need and we stepped in. And we we like to help the students, if they so choose to do that, to help them do that and hopefully, uh, increase, um, the diversity within orthopedic surgery. Uh, and, and the field.

Lee Kantor: Now, are there enough orthopedic surgeons, um, with this kind of aging population? I would imagine that you guys a lot of demand for your services.

Dr Stephen Smith: Yeah. I mean, it’s like a lot of things in medicine. I mean, there’s enough in the cities and there’s not enough in the rural areas. Uh, and that’s been an age old problem in just about any, you know, family practice or OBGYN or what, whatever specialty you choose. So the trick is, uh, I think there’s enough Off in total numbers. But the trick is in order to kind of lure people to go practice and in more underserved areas. And I’m not sure what the answer to that is, but, uh, you know, as far as numbers, I think there are enough. It’s just perhaps geographically misplaced.

Lee Kantor: Is it, uh, is there a place for, like, telemedicine? I know that from a surgery standpoint, probably not. But is there is there some technology that can help alleviate some of the shortages in some of these, uh, areas?

Dr Stephen Smith: You know, telemedicine became very popular during Covid, and we did a lot of telemedicine. Um, but the problem with orthopedic surgery is that you can’t really do this surgery till, you know, uh, robotically from afar, at least at this point, you can’t. Um, and so you can only do so much through, uh, through telemedicine because we do a lot of injections Actions and, um, a lot of things like that that you just can’t do through telemedicine. But I think certainly there’s a part for telemedicine, but perhaps not as much in orthopedic surgery as, say, uh, primary care.

Lee Kantor: So if somebody wants to learn more about the practice, whether they have any issues or they want to just contribute to some of the causes that you’re all supporting, what is the best way to connect?

Dr Stephen Smith: Yeah. So just look up. Uh, just Google Peachtree Orthopedics. Uh, I think it’s Poke atlanta.com and you’ll see information on the foundation uh, and, and our group. So yeah anything is appreciated for sure.

Lee Kantor: Well, Steven, thank you so much for sharing your story today, doing such important work. And we appreciate you.

Dr Stephen Smith: Absolutely.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

Tagged With: Dr. Stephen Smith, Peachtree Orthopedics

Grants, Guidance, and Growth: The TAG Invest Connect Experience for Entrepreneurs

August 15, 2025 by Jacob Lapera

Atlanta Business Radio
Atlanta Business Radio
Grants, Guidance, and Growth: The TAG Invest Connect Experience for Entrepreneurs
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In this episode of Atlanta Business Radio, Lee Kantor interviews Larry McHugh, co-chair of TAG Invest Connect. They discuss the upcoming event on October 23rd at Comcast Headquarters, designed to support underserved entrepreneurs—especially women and minorities—by connecting them with corporate buyers and investors. The event features a buyers brunch, a pitch competition with $10,000 and $5,000 grants, and mentoring for participants. McHugh highlights Atlanta’s collaborative tech ecosystem and shares how TAG Invest Connect helps entrepreneurs gain funding, exposure, and valuable connections. Applications are open until the end of September.

Larry McHugh had a successful career in marketing, advertising and sales before ‘retiring’ ten years ago. He helped build the business of well known companies such as Procter & Gamble, Ogilvy & Mather, and The Art Institutes – as well as here with The Weather Channel.

Born in Pittsburgh, he grew up in a small town, raised by a single mother, along with his three siblings. Thanks to generous federal and state grants, he was able to get a good education in business and psychology at private liberal arts college.

For the past ten years, Larry has been focused on ‘paying it forward’ – grateful for what he has been given. He has supported entrepreneurship with organizations such as the Urban League, KSU, GSU, TAG, Georgia Tech’s ATDC, Venture Atlanta, and Startup Atlanta – he now also serves on several non-profit Boards.

Larry and his wife of 39 years have moved to Atlanta three different times – and now live happily and actively in Vinings.

Connect with Larry on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • Association of Georgia (TAG)
  • TAG Invest Connect
  • Resources for entrepreneurs in Atlanta’s thriving innovaton ecosystem

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business Radio studio in Atlanta, Georgia. It’s time for Atlanta Business Radio. Brought to you by Kennesaw State University’s Executive MBA program, the accelerated degree program for working professionals looking to advance their career and enhance their leadership skills. And now, here’s your host.

Lee Kantor: Lee Kantor here, another episode of Atlanta Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, CSU’s executive MBA program. Without them, we couldn’t be sharing these important stories. Today on the show, we have Larry McHugh. He is the co-chair of Tag Invest. Connect. Welcome, Larry.

Speaker3: Glad to be here, Lee.

Lee Kantor: Uh, for folks who aren’t familiar, can you share a little bit about tag invest connect. Can you talk about it a little bit?

Speaker3: Sure. Technology Association of Georgia is a member organization with 30,000 members. They do like 150 events a year. One of which is tag invest connect, which is part of their Bridge Builders program. And that will be coming up for the, I believe, the third year on October 23rd at Comcast headquarters in the battery. And it will start at 11 a.m. with chance for entrepreneurs to meet buyers from corporations in Atlanta like Home Depot, Cox Enterprises, BlackRock’s and major players in the community. And that will be followed by an Investor Connect session, where many individual investors from the Atlanta area will judge them, judge the entrepreneurs and their products, and the winner will get a $10,000 grant, not equity And the second place will be $5,000. So it’s a full day on October 23rd at Cox. I’m sorry. At Comcast headquarters.

Lee Kantor: So what was the genesis of the idea? There were so many pitch competition going on throughout the city. Why was it important for Tagg to do one?

Speaker3: Tagg is focused on entrepreneurship and inclusivity, and this is focused on underserved entrepreneurs, female and minority entrepreneurs, which get a fraction of investments from venture capitalists and even angel investors. So it’s an outreach to underserved entrepreneurs, and it’s been very successful. In fact, of the 1500 or so people who have participated in this program over the years. 62% of them have actually gotten some funding through the program. So it’s it’s very successful. It’s very focused. And the great community involvement is other people say Atlanta’s secret sauce is collaboration. And while there are 12 serious investors judging the presentations, I’m going to be reaching out to many more. So there will be a lot of capable investors in the room.

Lee Kantor: So what was kind of the criteria in order to be able to pitch.

Speaker3: Its beyond a minimum viable product? It has to have. The entrepreneurs have to have some paying customers some revenue and scaled for growth. And that’s what usually the investment is for, to do some outreach for marketing and promotion and production. Pretty basic stuff, but it’s not investing in ideas or individuals. It’s actual experienced entrepreneurs that have experience in their field and a product that’s up and running and some happy customers.

Lee Kantor: Now, what was kind of for you, the impetus to get involved at the co-chair level.

Speaker3: Um, that’s a fair question. I’ve been very involved in Atlanta’s startup ecosystem for about 13 years now, starting with Georgia Tech’s advanced Technology Development Center, the ATC. I’ve also served on the board of the Urban League of Greater Atlanta and supported their entrepreneurship program as well as development. And you mentioned that Kennesaw State Executive MBA program is the sponsor of this program. They all. Kennesaw also has a well funded entrepreneurship program sourced by Doug Shaw. And that that program is expanding on both campuses. Emory has a program. Uh, Georgia State has a program on the board there as well. So for the last ten years, exclusively, I’ve been volunteering to support entrepreneurs in several organizations around town. And it’s very personally rewarding, frankly, to to work with motivated, determined, smart people, and I learned stuff every day.

Lee Kantor: Now, you mentioned the criteria for pitching is to have sold somebody something. Um, is there kind of any niches or is it just kind of if they’re in technology, then this is the right place for them to consider participating.

Speaker3: Fair question. Um, yes. Technology. Uh, and that can be software as a service. That can be fintech. Uh, it can be medtech. Uh, put tech at the end of anything and you’ve got it. But, uh, edtech. Um, Atlanta’s ecosystem is thriving. Um, for example, the the startup awards are happening on October 9th. Recognize some of the key players in town. And it’s just a it’s just a great community with a lot of different people involved and a lot of collaboration as opposed to competition. I’ve lived in other places where it’s kind of a zero sum game, where the only time I can win is for you to lose. And it’s just not that way in Atlanta. I’ve seen multiple cases where direct competitors are very supportive of each other.

Lee Kantor: Now, how does the. So let’s walk me through kind of the day of the event. What’s going to occur on the day of the event on October 23rd?

Speaker3: Uh, very good. There’s a buyers brunch. Where, um, at 11:00, representatives from companies, um, like UPS, uh, Comcast, Home Depot, Georgia government, Blackrock, Honeywell, these, uh, enterprise companies will have people there to share what they look for in a product when they buy. And then the entrepreneurs will have an opportunity to ask questions and, uh, pitch their product to these buyers. So it’s it’s it’s not hypothetical. It’s real buyers from real companies. That’s at 11:00. And then, uh, later in the afternoon, probably around 1:00, we’ll start the pitch event, where they will get a chance to pitch to active investors, both B2B and B2C. And like I said, there’s a $10,000 first prize to that and a lot of capable investors in the room beyond the actual prize. So it’s really a great opportunity for a small group of entrepreneurs to meet with several different investors, both angel investors and venture capital investors.

Lee Kantor: Now, so when you apply to pitch and then you pitch, is there any mentoring that goes on prior to that to give them kind of a leg up when it comes to pitching, or is this. Is that not included in this competition?

Speaker3: Well, just like Adventure Atlanta, it’s a competitive process where people submit an application to participate and they will be prescreened for selection there and then those that are accepted will get active mentoring and coaching right down to their their their PowerPoint deck and presentation skills. So yes, there’s direct mentoring of the people before they present.

Lee Kantor: And then you mentioned October 23rd is the day of the event. Is is it already kind of locked down of is it too late to to apply or is it still a.

Speaker3: No go on? Uh, Technology Association of Tours website, which is tag online and follow the event for Bridge Builders program and then tag invest connect application online.

Lee Kantor: So there’s still time to um, apply to pitch.

Speaker3: Absolutely, yes.

Lee Kantor: Now, um, have you been involved like you mentioned, this is just I think you said the third year of the event.

Speaker3: It’s. Yes.

Lee Kantor: Have you been involved in all three years I have.

Speaker3: Um. It’s been a great event. You know, it’s fun. You know, Larry Williams, the CEO of a tag he’s very involved in. Doctor Loretta Daniels is the executive director, and she’s in charge of all the education programs, this being one. And, uh, it’s a great program. I’m not sure where the genesis of it came, but I joined it in the early stages. And it’s it’s a very worthwhile organization and event.

Lee Kantor: Now, um, the are the judges, um, kind of VCs and investors. Is that who you have judging? So there are actual people that would put or could put kind of their money on the line?

Speaker3: Absolutely. Um, people like Aaron Hurst from Dogwood Ventures, LaVar Hassani from Bendy Capital Group, Junior Gaspard from Fulcrum Equity, Stig Mosley, the godfather of angel investing, Scott Lappin, who’s with uh, Tech Square Ventures and some others. So it’s a it’s a highly respected group of actual investors.

Lee Kantor: Now, are you finding that Atlanta is becoming a more hospitable place for VCs? Are you seeing some folks who exited, staying around to keep the flywheel going and keep investing in Georgia based companies?

Speaker3: Well, absolutely. Absolutely. Um, the people that have come out of the ATC and, uh, the Atlanta Tech Village, David Cummings was a successful entrepreneur who reinvested in starting, uh, Atlanta Tech Village. And he’s also invested in several of the companies that are unicorns. Um, you know, now worth over $1 billion. One example might be flock safety, which I think is worth $7 billion now. And I can remember when they were looking for their first round of seed funding with the Atlanta Technology Angels. So, um, Atlanta’s you know, it’s not exactly Silicon Valley by any means or New York. Um. That’s where the serious money is. But it’s a thriving tech ecosystem with some well-established investors and very successful companies. There’s numerous companies that started from nothing and are now worth billions of dollars, and they’re paying it back like like clock safety. Started a program, um, to invest in brick and mortar businesses.

Lee Kantor: So you’re seeing kind of that, um, successful exit and not just kind of leaving and going, you know, to retire somewhere in a yacht, but to actually stick around and, um, and, and kind of help the community, uh, grow and thrive.

Speaker3: Absolutely. It’s like I said, it’s a it’s a collaborative community. And I’ve reached out to numerous people to participate in events, not just, for example, the Startup Atlanta Awards. Um, the deadline has been extended to Thursday night and people can go on Startup Atlanta dotcom and apply there. And just last night I sent a note to 28 people very involved in the community. I heard back from many of them, several of whom have said they’re going to submit companies for recognition. And, uh, Hieronymus is going to do another plug, uh, Wednesday to promote the, the the extended deadline. Yeah, there’s, there’s there’s a real community of people that are willing to help each other and often, uh, without reward.

Lee Kantor: Now, you mentioned that you’ve been involved with this event, um, since its inception. Has there been a company that came out of one of the early, um, competitions that has gotten some traction?

Speaker3: You know, I can’t come up with any names for you right now, but I do believe that, uh, just last year, two companies got got funding, uh, from the actual event the day of the event, because there are a lot of investors in the room. And if there’s a Resonance with one of the investors. I know that at least two companies last year did. And, um. And on the other hand, the people that have participated. Uh, 98% were very satisfied with the program. So it’s done a lot of good.

Lee Kantor: Now, out of the people who apply, how many make it to the kind of the pitch competition on the 23rd.

Speaker3: I think we had over 40 applications and 5 or 6, uh, will be presenting on the 23rd.

Lee Kantor: So what do you need more of? How can we help you?

Speaker3: Um, people with a tech company that has, uh, a minimum viable product, some at least a handful of happy paying customers and are scalable. Ideally, an experienced entrepreneur that’s started another company, even if it wasn’t successful. Um, we have found that experienced entrepreneurs, uh, are more successful and in many cases. I know investors that say we’re betting on the the jockey, not the horse. In other words, the team, the entrepreneurs are more critical than the actual product in some cases.

Lee Kantor: And then the event is October 23rd. Do you know the deadline to apply to pitch?

Speaker3: I believe it’s the end of September.

Lee Kantor: All right. And then if they want to learn more, they go to tag online and then look for, uh, invest. Connect.

Speaker3: Yes. Under the Bridge Builders program then tag invest. Connect.

Lee Kantor: Well, Larry, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Speaker3: It’s my pleasure. Lee, it’s always a pleasure talking to you.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.

Tagged With: Larry McHugh, TAG

Navigating the IEP Maze: Essential Tools for Parents of Children with Special Needs

August 15, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Navigating the IEP Maze: Essential Tools for Parents of Children with Special Needs
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Lee Kantor talks with Luba Patlakh, founder of Kidology, a multidisciplinary therapy company for children. Luba shares her journey from immigrant to entrepreneur, discusses Kidology’s bilingual therapy services, and introduces “The Confident IEP Parent”—an online course empowering parents to advocate for their children’s educational needs. The conversation highlights the importance of holistic, individualized support for families navigating special education, Kidology’s growth, and Luba’s commitment to helping parents confidently secure the services their children deserve.

Luba Patlakh is a passionate and dedicated speech language pathologist, the founder, and director of Kidology, Inc., a pediatric practice specializing in speech, occupational therapy, physical therapy, and ABA services. With over 15 years of experience in the field, Luba’s expertise and compassion have shaped her approach to child development.

She has built a thriving private practice, where her innovative and client-centered approach has empowered families to help their children achieve significant milestones in speech and development. Her deep commitment to fostering inclusive and community-rooted services has earned her recognition as a winner of the Entreprenista 100 Award, and in 2024, she was named to the Inc. 5000 list for growing her business at an impressive rate.

Her journey to becoming a leader in pediatric speech therapy was not traditional. She originally studied broadcast journalism and worked as a production assistant at Good Morning America, but her path took a significant turn when she discovered her love for helping children. She earned a master’s degree in speech language pathology and found her calling in pediatric care.

After working in clinical settings, including skilled nursing and pediatric hospitals, she opened her practice, Kidology, with a mission to provide scalable and compassionate care to children and their families.

A dedicated entrepreneur and “mompreneur,” Luba is the mother of three and a champion for helping others balance family life and business ownership. Growing up in a family that taught resilience and manifestation, she was inspired by her mother’s entrepreneurial spirit and her father’s hard work.

As a child, she faced adversity, including growing up in the Ukraine before immigrating to the United States, where she learned firsthand about the challenges of overcoming poverty. These early experiences fuel her passion for helping others break through barriers and build their own successful businesses.

When she’s not working, she enjoys spending time with her family, traveling, and indulging in hobbies like gardening and bike riding. She is also an advocate for supporting families with diverse needs and loves giving back through philanthropic efforts. Her story is one of perseverance, innovation, and dedication to transforming the lives of children and families through education, therapy, and support.

Luba is a powerful voice for women in business, child development, and scalability in healthcare, and her mission continues to inspire both in her practice and beyond.

Connect with Luba on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • Empowering families and breaking barriers: How she supports children with diverse needs
  • Building a scalable healthcare business: Lessons from her on growing a pediatric practice

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor hear another episode of High Velocity Radio, and this is going to be a good one. Today on the show we have Luba Patlakh, and she is with Kidology and a new product and service called the confident IEP parent. Welcome.

Luba Patlakh: Hi. Thanks for having me.

Lee Kantor: Well, I am so excited to learn more about what you’re up to. Let’s start with Kidology. How you serving folks?

Luba Patlakh: There is an incredible brand I’m proud founder if you will, like a proud parent. We’ve been in business for ten years and I am a speech language pathologist. That’s how it all got started. We serve as children, ages birth to 21 years old in multidisciplinary therapy capacities like speech therapy, occupational therapy, physical therapy and ABA, which stands for Applied Behavior Analysis. So everything we do here at chronology is for the betterment and well-being of the development of young children and beyond, and counseling their families through the process, of course.

Lee Kantor: So what was the genesis of the idea? Had this all get started?

Luba Patlakh: You know, actually I come from broadcast originally, which is is funny. I love this realm, but my whole life I always wanted to help people. I came here as an immigrant at two years old from Kyiv, Ukraine, with my parents. My mother was a nurse there. My grandfather was a famous dentist there, and we had other people surrounding us that were, you know, busy helping others. And I always wanted to do that. I wanted to be a doctor. I was a natural born mom. I wanted to help people, but I was damn terrified of blood, like, I. I was not going to be a doctor and we would, like, laugh about that. And then as I grew into adulthood, I found the speech pathology when I was searching for career Path. And I said, you know, I have the gift of gab. I think this could be this could be the field for me. And I started to learn more about the education. I received my master’s in speech pathology, and that’s how I got here.

Lee Kantor: So how did kind of all of that education and desire turn into Kidology? Like what was the the problem you were trying to solve from a business standpoint?

Luba Patlakh: When I started working initially and I gained some experience as a special instructor, actually, and I’m from Pennsylvania, so it was in the Philly area, and there weren’t too many companies that were considered bilingual or multilingual aside from Spanish speaking ones. And I happened to work at one, but I spoke Russian, so I brought something very unique to the table for them. And as time went on and I was able to open my own business, I decided that there really was an absence for the immigrant community in terms of therapy for their children. And while I am a big advocate for learning in English because eventually the child goes to school and they have to speak English for in America. However, with the influx of immigrants coming to the United States and the parents feeling like they don’t really understand what’s going on with their child, I knew that I was meant to be that voice for them, given that I had grown up the same way, and I was so happy to be able to, you know, go out to the community and really teach people, hey, you don’t have to hide. You don’t have to feel like if your child has autism or any other need, that there’s no one out there to help you.

Luba Patlakh: I’m here for you. You know, come to my business and and I’ll help you. And that’s exactly what I did. And year by year, we grew. More people were finding out. More parents were coming. One mother, four weeks from Ukraine literally came on these refugee programs that are going on right now. It was last year. She came straight to my office. She said, my cousin told me to come straight here and talk to you. I said, am I in trouble? And she said, no, I want to tell you about my son. You know, he’s seven and he’s autistic, and we just came here from Ukraine and we desperately need your help. He’s been out of service for several months and he’s regressing. Can you help me? Like in tears. And we got her in service right away. And that’s the message I want to put across. I’m here for all families and children at technology and I myself as an advocate. And, um, and that’s that’s what we want to do. We want to make the childhood and the development of a child who’s already in need easier and guide their parents through the process.

Lee Kantor: Now, is your practice primarily still in Pennsylvania, or is this something that’s nationwide?

Luba Patlakh: Right now we have two locations in Pennsylvania. We have a remote office in Florida, so we are licensed there to see people. Unfortunately, we don’t have a full office brick and mortar like we do here there. But we are available in Florida on Teletherapy and we are God willing. Future future plans. Maybe the brand will go nationwide, but you’ll have to stay in touch with us to find out what happens next.

Lee Kantor: Now, can the services be delivered virtually over zoom, I would imagine. I mean, my son had help with speech and elementary school, uh, as part of, I guess, that they have plans for, for kids through the public schools that, um, yeah, support this. So he had that for several years, and that was very helpful and useful and helped him, uh, you know, even to today he is able you can tell that he articulates well and he can speak very precisely, uh, compared to maybe other people who hadn’t had that kind of training early on. Um, is that kind of the goal is to make it where people can access this type of services wherever they are, without the need of being kind of in person.

Luba Patlakh: So the teletherapy is beautiful, especially when it was Covid time. We all became tele therapists and thank God because people were going crazy at home with their kiddos and they didn’t want to have a gap in their services. Um, teletherapy is a beautiful thing. We can provide teletherapy. If a client comes forward and says, hey, I’m really interested in you’re multilingual and there’s nothing like that around me. We would just have to get a licensure for that type of therapy in the state. But the interesting thing about therapies, which is different than like a lawyer perhaps, is that a lawyer will have to sit for the board in every state, whereas a speech therapist, occupational or physical therapist, if they already have passed their boards in one state, all they have to do is apply for the license in a different state. So yes, we would be able to do so. And 1,000% Teletherapy is a beautiful thing and it’s really, really convenient for all ages, especially once you’re five. Plus, because the kiddo can sit with the provider on the screen. There’s so many interesting games now and products. It’s not like you’re just sitting there face to face like, hey, how are you? We actually do, uh, you know, engage with them in virtual and digital capacities, which are so interesting.

Lee Kantor: And it doesn’t need kind of like physical touch, right? Like this type of service can be done, you know, just speaking virtually.

Luba Patlakh: Yeah. So for speech. Very extremely. So that’s the one that’s the most I’ll say successful on teletherapy occupational and physical therapy, of course, depending on the diagnosis of the individual may demand that in person. But what could happen is techniques and therapy advice and some stretching or whatever. Some exercises that are able to be on tele would be provided. And then when the need would come either out, you know, a provider could be assigned or we have Partnerships with people that we know and we could provide someone to. Them in person on an as needed basis. But of course Teletherapy is 100% suitable for people, of course, depending on their need.

Lee Kantor: Now, um, your clients are the children of your clients. Sound like their needs are very diverse. Can you talk a little bit about the variety of services that you offer when it comes to this?

Luba Patlakh: Yeah, absolutely. So we work with a wide range. It is not a niche type of, uh, pathology or physical therapy where sometimes you’ll go somewhere and it’s very specific. Like I have a friend who runs an office of just executive functioning here at archeology. Um, we do offer services to all needs so the child can have as simple a need as a couple of sounds that are disarticulated, and they just need maybe an 8 to 12 weeks therapy. And then they overcome those sound difficulties and are able to clearly speak them, or someone as severe as a chair bound disabled child, whether born or post traumatic injury or something like that, who might have autism or Add. We really work with a wide variety of needs. Um, and I am just very lucky to have such a wonderful team who’s not only willing but eager to dive into needs like that, because sometimes it gets complicated and it takes a lot of patience, a lot of commitment. But we have so many wonderful people working here, and we can work collectively and we train the family, which is a really important piece. So that’s why I feel like we’re so successful, um, even in the most severe situations, of course, we will refer out if we feel that it’s something we can’t do, but that doesn’t happen too often for us.

Lee Kantor: Now, talk about kind of the ambition from growing just a thriving local business, which you obviously have done in Pennsylvania, and then scaling this to something that can be all over the place. Um, those are kind of two different mindsets. Can you talk about what was the thought process you had when it came to okay, I’m going to build the scalable business. And number two, that, um, what was kind of the signal that, hey, this can work anywhere, not just where I’m at right now locally.

Luba Patlakh: So for me, um, I’ve always been a bit of a go getter, if you will, but I, I’ve always been, like, very fast paced and any jobs that I held prior. And in the last ten years, when I first started this, it took about a year to actually become an established business. So I actually opened 11 years ago, but has been running for ten years. Um, because it took one full year for the state of Pennsylvania to deem us a provider of the state. And I think once I finally got that paperwork and I started to figure out piece by piece, how this would look, um, people. People started to come and I started with one type of service capability. So I was working only early intervention services. And then over time, I want to say like year 3 or 4 is when I started to dive a bit into insurances, which was a whole other slew of, uh, contracts. And we accept over 14 insurances, including medical assistance. So we, we want to help everyone. And initially I didn’t even have an office. I was just kind of going door to door. The model was more homecare esque. I was interviewing people in Starbucks and then my girlfriend, who owned a very successful home care at the time. She’s like, what are you doing? Why are you not opening an office? You can’t carry all this weight by yourself.

Luba Patlakh: You’re getting busier. It’s getting harder. I was pregnant with my first child then, and she’s. And she’s said all these things to me. And I said, what are you talking about in office? I, I’m like, I don’t think I can afford an office. That sounds expensive. And I got to hire a secretary and like, that’s expensive. And but I took her advice finally, and I just stopped being so afraid. And I’m so grateful to her for the push because me opening a space stopped us. Going from going to Starbucks gave us some credibility. People were coming in to interview and train in my office. That led to them bringing their neighbor for therapy, and we were still going out a lot at the time. So when I say going out, it’s all of our providers were working in the field, so they would work at daycares or schools or homes. Um, but now we had a space so we could bring people in and mothers would be like, well, I want to come to you on my insurance. And that’s the process that kind of started to, uh, push me forward and make me apply for insurances, get credentialed that way so that I could accept those people and not just out of pocket. I saw that there was a need. I saw that there was an interest. Um, whether it was because of the way I was communicating and advocating for the families or just that there really was a need for this.

Luba Patlakh: It was coming together for me, and I didn’t want to give up the opportunity. So I worked really hard and I kept watching what I was doing, how I was doing it, planning, growing. And slowly but surely, I went from, I think, year one. I had four providers and myself and one other person in the office. And then and I don’t forget, I was between both. So I was in the office and I was a therapist. Um, and then by year four, I had jumped to like 20 providers from four, which was a huge difference. And already five people in the office. And today we have like 75 providers and 17 administrative office staff. So as you can understand, it’s been quite a production. Um, but the idea, I think, just comes from that rocket fuel motivation I have within me the eagerness to succeed, but also really like the will and want to help others. I before I had a piece of paper for speech therapy, I had the heart for it. And I think deep down from my early babysitting years and baking cookies for the neighborhood, I have always had a bit of an entrepreneurial spirit. So I think all that combined, it just it just worked out in my favor.

Lee Kantor: Now, have you developed kind of a cardiology methodology that unique to the work that you’re doing, or are you just kind of building on what is just a standard way of interacting with young people in order to help them, you know, to support them and to get better at whatever their challenge might be.

Luba Patlakh: We don’t follow a particular cardiology based curriculum. Um, what I always like to say is every provider therapist has their unique methodologies, and we let everybody kind of figure out each individual client on their own. There’s really no rhyme or rhythm to how someone will come across, because everybody’s so different. Every day here is different. Um, so we don’t have, you know, a cardiology methodology or curriculum. However, because I’m participating in so many IEP meetings, which are Individualized Education Plan. That’s what. Iep stands for. And it starts at the age of three. Once the child is technically like. Of kindergarten going to kindergarten. Um because early intervention is birth to three. So that’s an individualized family service plan. And then the 3 to 5 will start the Individualized Education Plan. This is a plan that’s updated yearly. We work off of those plans, um, with kiddos and their families here in the clinic for the school district. But when they come internally, we make our own initial assessments and goal plans. So we don’t necessarily follow IEP in the private care space, but we advocate and work with so many IEPs. So what I have gone ahead and created and it’s my new product I’m launching right now. It’s called the confident IEP parent. And what my intent is with this the minute families believe me Ology, or they’re continuing archeology and they’re now at the school level.

Luba Patlakh: They may come across the need for an IEP in the school. So whether they were getting speech or OTP prior and now they’ve gone to school or this came up in fourth and fifth grade. There could be a variety of reasons why it comes up, but it comes up. This family no longer has the cushion of a company like ours to go in and advocate while the kiddo is here. We are on calls with their coordination teams insurances. We’re constantly advocating showing data results to get them hours to ensure their meeting their needs and goals. However, once they get to the school, we don’t have the right to do that now. It’s the school district and the parent. And what I’ve come to find is parents are not winning. They are coming against the big bad wolf of the school district. They don’t see the clear picture of the child. And it is my goal and duty now from here on out, to train parents to be the confident IEP parent in order to successfully get to that meeting. Sit at that table and prove to those people. My kid needs this, this, this. Please give it to me. Have a nice day. And that is what we’re aiming to do now with, um, you know, you brought up. Do you have a method? Not necessarily in theology, but I do now with the confident IEP.

Lee Kantor: And then these, uh, plans, are they something that once you build a plan for one, uh, group like a school system in Pennsylvania, that that would be kind of translatable to another one in different community? Or is this something that has to be customized based on whatever the requirements are of a given market?

Luba Patlakh: Are you speaking to the program of the company, the IEP?

Lee Kantor: Yeah, the the confident IEP parent program.

Luba Patlakh: This is it’s going to be a course that’s going to be sold on our website which will be just the IEP. Com. Um, if people want to go and sign up now we’re handing out free freebie handouts. And you can get on our waiting list to hear when the course comes out. But it’ll be a work at your own pace for families. And they have a question and answer time and a resource like someone to talk with about it. I’m not an attorney. I’m not an advocate in that way. I’m just advocating and teaching the parent techniques and skills of what to say, how to say, how to ensure their child comes across so that they’re not constantly told no when they’re asking for certain services. For whatever reason, the school doesn’t always see the big picture. They like to assign goals. Academically, it makes sense. But there’s more to a person, a child than just their academia. What’s their personality like? How are they socially? How are they in the home? What kind of needs do they have? It’s so important to see the global picture. And the parents are educated today. And this is like, you know, it doesn’t have to be interchangeable to, um, a state at all. Ieps or IEPs. It’s all based on what the school thinks a child needs. But the parents are not getting a voice because they just don’t know what to say. If a parent is coming more prepared data, information and kind of like a a whole global picture of their kiddo, they’re more likely to get what their needs are.

Lee Kantor: Right. You’ve learned kind of best practices. You’ve learned how to the right words to say and not say in order to help the child get what they need, where the parent, this is their first time doing it, and the stakes are extremely high for that individual parent, but they just don’t know what they don’t know. And you do.

Luba Patlakh: You’re right. That’s right.

Lee Kantor: So, um, so that course is going to be rolled out and that’ll be available to anyone in any market. Because like you said, that type of coaching and consultation is kind of universal and it’ll have to be customized by the parent in order, you know, for their specific situation, but that the general knowledge is universal in that standpoint.

Luba Patlakh: Yes, exactly. And I’m really anticipating being able to help so many parents. I looked up the statistics recently and it said that over 7.5 million children between the ages of three and 12 have an IEP.

Lee Kantor: Wow. That’s crazy.

Luba Patlakh: It’s a lot. It’s a lot of families.

Lee Kantor: Yeah, that is too many. Um, so, um, what could we do to help you? What what do you need in order to continue growing and continuing serving this, uh, this constituent.

Luba Patlakh: I’m. I’m just so excited to share this information. I want people to know that there’s a person like me out there that is behind the scenes, advocating and caring for them and their families. I know despite going sometimes to the schools or bigger entities, not everybody is going to think about their best interests. But there are people out there like myself who are. I’d love for anyone who needs. I have a personal Instagram. I’m at Queen k d l g q e n. That’s my personal. Feel free to reach out to me if you have any questions about any therapy related stuff? Business related stuff? Um, then of course we have, uh, at the confident IEP parent. It’s directly on there too, on my Instagram and at our Cardiology Inc. you can see what we’re up to in our clinics. We have a TikTok. Our everyone’s a really good sport in my clinics. And they love to share what they’re doing in therapy. Their kiddos wins how our clinics look. So if you’re somebody that’s interested in this market or realm, or a parent that wants to better understand how it might look, there’s a lot of information on there for you as well.

Lee Kantor: Well, thank you so much for sharing your story today. You’re doing such important work and we appreciate you.

Luba Patlakh: Thank you. I’m so like I’m honored to be on and I appreciate you sharing my message. And thank you so much.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

Tagged With: Kidology, Luba Patlakh

Finding Clarity in Chaos: How Coaching Transforms Lives with ADHD

August 15, 2025 by Jacob Lapera

High Velocity Radio
High Velocity Radio
Finding Clarity in Chaos: How Coaching Transforms Lives with ADHD
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In this episode Lee Kantor talks with Dawn Keating of ADHD Brain Understood about the complexities of ADHD, especially in adults and women. Dawn discusses her personalized coaching approach, the importance of accurate diagnosis, and how ADHD can be reframed as a strength. They explore the differences between therapy and coaching, challenges with executive functioning, and practical strategies for managing ADHD. Dawn also shares advice for those considering support and highlights the value of self-awareness and seeking help without waiting for the “perfect” time. 

Dawn Keating, Owner of ADHD Brain Understood.

She is the coach you call when you’re done white-knuckling your way through life with ADHD and are so over the burnout, overwhelm and 57-open tabs opened up on your computer.

She works with smart, driven women who know they’re capable of more, but can’t seem to get out of their own way.

Connect with Dawn on LinkedIn and Facebook.

What You’ll Learn In This Episode

  • The hidden toll and costs of unmanaged ADHD
  • Why successful women with ADHD are often the most burned out
  • Do you really need a diagnosis?
  • What Dawn wishes more people understood about living with ADHD

Transcript-iconThis transcript is machine transcribed by Sonix.

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for High Velocity Radio.

Lee Kantor: Lee Kantor hear another episode of High Velocity Radio in. This is going to be a good one. Today on the show we have Dawn Keating, who is with ADHD Brain understood. Welcome.

Speaker3: Hi, Lee. How are you?

Lee Kantor: I am doing well. So excited to be talking to you about this important topic. Tell us about your practice. How you serving folks?

Speaker3: Well, I am serving folks in a whole bunch of different ways. I see a variety of clients that are entrepreneurs, that are healthcare professionals. And so I say that my coaching practice is kind of a one size fits none, because if you’ve met somebody with ADHD, you’ve met someone with ADHD. We all show up differently. And we all have different needs and really what we’re looking for. So it’s kind of it’s designed to kind of meet the, you know, individual where they’re at.

Lee Kantor: About how many people have ADHD.

Speaker3: Well, they say that about, you know, that some of the numbers are changing, you know. And, you know, I would say maybe between like eight and 10%. And so the one thing that I’m noticing, though, is that more and more people are getting diagnosed. And that’s really that group of us women that got missed or didn’t present as the typical, you know, nine year old boy we think of when we think of ADHD, you know, jumping on the furniture. And so now we’re starting to come out and say, hey, wait a minute. Right. Or in my case, I got misdiagnosed and didn’t really even get my, you know, official diagnosis to 48.

Lee Kantor: Now, you mentioned that for women that maybe they are not even being diagnosed or they’re being diagnosed. Way later than a lot of children, when I’m sure that’s when they typically check this. Right. As a kid, the kids, you know, having a difficult time in elementary school. And then they say, we better test them. Is that the normal?

Speaker3: Yeah. Or it might be that the teacher, right, is saying, hey, this you know, Johnny is being disruptive in my class. Right. And so something is going on with Johnny maybe not thinking that, you know, Johnny is a kinesthetic learner. Maybe Johnny is going to learn better with movement, right? And so normally, you know, when it’s picked up early, it’s normally because it’s been an unexpected behavior or something that it just didn’t check off the box. Right. If everybody else can do it and Johnny can’t, there must be something wrong with Johnny. And for girls, right. Lots of times we’ve been raised to be polite. Right. Don’t speak unless you’re spoken to. You know, sit quietly. You know, we’re kind of people pleasers, and we’re kind of quiet. And so for a lot of those reasons, it can also be missed. Right. Is, you know, for example, you know, at one point it got brought to my parents said, wow, you know, Dawn has some real anger issues, right? And I was doing the best I could to keep it together at school. And the reason that the anger issues came out was because she, my teacher, had said, hey, you know, she’s always ripping up her papers and getting frustrated. And it was my brownie leader who said, no, dawn just needs a pair of left handed scissors. Right. And so sometimes, you know, we have these boxes that we have to check off. And guess what? Li. Once I got left handed scissors, there was no more ripping up paper. Right. And so sometimes I think of being the left handed person in a right handed person’s world. Just like being ADHD person in a neurotypical world.

Lee Kantor: Now, for folks who are getting diagnosed later, are they getting diagnosed by like kind of in through official channels? Or are they like taking kind of BuzzFeed tests to say if I have ADHD or not?

Speaker3: Yeah, that’s a great that’s a great question. You know, there was a lot of that going on for a while where you could kind of go online and, you know, fill this out and get this diagnosis. And the the clients that I work with are doing, um, they’re not really doing that. Buzzfeed. The you know, what’s in now, they’re really seeing the psychologist or their doctor and, you know, taking the channels to really get this official diagnosis. You know, some of my clients might say that they didn’t do the two day neural psych eval, but they’ve they’ve done the questionnaires. They’ve done the maybe the piece involvement from a spouse or a coworker. And they’re taking those channels, you know, and, you know, that’s it’s tricky because sometimes people, you know are wondering even at this point, like, does it does it matter? Right. And so I am seeing though that more people, um, are getting, you know, diagnosed later in life or are coming to me and saying, hey, you know what, Don? I don’t know if it’s ADHD, but there’s something going on here. Right. Um, and so again, do you have to have the ADHD diagnosis to know, hey, I’m struggling here.

Lee Kantor: And what are. As as you age, you obviously learn different coping techniques and different ways to navigate the world that you wouldn’t as a child. Um, what are how is it presenting itself, as, you know, a 30 or 40 year old, uh, where they say, were they individuals? Like, this is something. It’s not nothing. Um, I should get checked out. Like, what are some of the symptoms or signs that this might be ADHD related?

Speaker3: Yeah. Well, it what what I’m hearing from the people that, you know, that I worked with and what I even noticed myself is it’s, you know, this executive executive function, which is the day to day operations that we do right just to manage our day to day living. When we start adding more executive functioning to our plate is when it gets harder, right? And so let’s say that, you know, I’m, you know, in school or maybe I’m in high school and, you know, I’ve missed a couple assignments and, you know, um, I’ve done a few little things right, like skipping class. I’ve missed some assignments. My my room is messy. Right? I got maybe a couple speeding tickets. Right. And now I’m in college. Right. And now there’s there’s such a bigger load. Right. Or I’m in my graduate program. And now I’ve really got to use this executive functioning for planning my day, organizing my calendar. Right. Getting started on these tasks. Right. I also see it a lot when there’s that change of life, say, and for me is where I notice it is when I had kids. So not only am I just responsible for myself, but I’m also responsible for these these little people, right? Planning their day, organizing the doctor’s appointments. It’s not just about me anymore. And so I see that a lot when there’s, you know, maybe this big change of life event, right? Um, you know, running your own company, right, is different than working for somebody, right? Um, you know, and so normally it’s kind of when we got that, we’re really tapping into that executive function and some of the tools or strategies that we used before, you know, some of them may still work, but then all of a sudden they’re not working anymore and we can’t figure out why. And that’s why.

Lee Kantor: So now when the person is, you know, they go through the process, they’re diagnosed, they’re not diagnosed, but they they realize that this could be ADHD. How are they deciding between kind of a therapist or a coach? Because obviously they’re similar, but they’re really different in a lot of ways.

Speaker3: Yeah. Well, and that’s a great question. A lot of my clients that I work with actually also have a therapist with them. Right. So therapy will work on, you know, the traumas or childhood or, you know, if sometimes if there’s something that they feel needs to be, you know, fixed. Right. Where coaching really? My coaching is very strength based. Right. We don’t really talk about anything from the past unless it’s something like. All right, well, how is that, you know, showing up in our day to day, right? How we’re not going to spend our time there. Right. I know that my clients are are capable. They’re resourceful. Right. They know the answers. They just need to figure out how is my ADHD showing up or what is it getting? What is it that’s actually getting in the way? And how do I build those, you know, strategies or tools that I need to really excel. And so it really is, you know, if you think about even, you know, in school, right, if you had a coach, right? Your coach, you know, maybe helped you, you know, run a little faster, right. How to shoot those hoops, how to train. And that’s really more so what coaching is, is helping you really be the best version of yourself. And, you know, helping you kind of get uncomfortable so that you can do the growth, right. And so I say, you know, um, are we, you know, a partnership? Yes. Am I going to cheer you on? Yes. But am I going to just cheer you on and not help you grow? No. Right. And so the relationships are different. Um, but a lot of my clients have a therapist, um, as well.

Lee Kantor: Now, as part of your work as a coach. Um, is teaching the individual to, uh, look at their ADHD. Not necessarily as a detriment, but maybe as a superpower and how to kind of wring out the most from that.

Speaker3: Absolutely. And ADHD is not a detriment. You know, I think the, the and I should say it like this is that if you don’t understand your ADHD, right? Or, you know, you’re so focused on trying to become something that you’re not or someone that you’re not, yeah, it can be a detriment, right? And so the the piece that really is enlightening and freeing is when you understand that, hey, it’s, it’s just a different brain wiring and you know that there’s other ways that I can do these things, you know, and some people hate the word superpower because, you know, you know, ADHD can definitely be a challenge, right? But you know, and so but there are superpowers. There are they’re great gifts. Right? We’re the ones that think outside the box. We’re the ones that come up with the answers. Right? We’re the ones that are creative. Right. A lot of us are the entrepreneurs or the self starters. Right? And so, you know, looking at, hey, there are a lot of benefits, um, you know, and a lot of, you know, really amazing things we can do. But we first got to understand it and be willing to kind of learn to work with it.

Lee Kantor: Now, you mentioned earlier that, uh, some of the people you work with tend to be entrepreneurs or healthcare. How did kind of those two groups get? How did you get attracted to those two groups? They seem a little disparate. They’re not necessarily, you know, two in a row that I would think of.

Speaker3: Yeah. Well, you know what, Lee? It’s actually funny that you say that because it’s entrepreneurs and health care professionals that I get. And then the other group I get are men that are usually in their late 40s or 50s. So I don’t know how I get one of the three. Um, but I think the healthcare professionals, I get them. Um, because before this I worked at a major medical, um, you know, hospital for 23 years, and I did nuclear medicine. And so I have a lot of training in neuroscience. And I think that, you know, I have that love of learning. And I think that that group of health care professionals, um, kind of can relate to that. And the piece of how can you look so successful on the outside, but on the inside feel like you’re barely keeping up? Right. You know, I had a woman, a client of mine, and she said, you know, Don, um, she worked in the ER, and she said, I am saving. I’m saving lives. Like I am triaging what needs to be happened. But inside I’m falling apart, you know? And so I think that I resonate with them. And then I think that piece of the entrepreneur of, you know, we’ve got these great ideas and we’re creative. And sometimes, you know, we want to do it our way. Right. Um, and that thinking outside the box and, you know, this was my own entrepreneurship, right, is leading from the medical field to start up my own business. So I think it’s a combination of those two. And as for the gentleman, I think maybe they figure, you know, I’m a wife, I have a husband, and she must know how to help me with, you know, leaving the towel on the floor or forgetting to get the milk, whatever it is, I don’t know. Um, and so that’s pretty much how I, um, I think I kind of resonate with that with those three.

Lee Kantor: Now, when you’re working with your clients, um, are they coming to you after something kind of bad has happened, or are they being proactive and like, I want to get a handle on this, like, what is usually the trigger that gets them reaching out to you? Or are they getting referred by a therapist? Like like how what’s your path to a new client? Because it seems like this is an interesting challenge for these folks to, to to get help or get at least, um, people to listen to them, to see what it is that their issue is. But so how do you kind of go about getting that client?

Speaker3: Yeah. So, um, it’s a little bit of combination. I do get some of my clients, um, as referrals from psychiatrists or psychologists. Um, I just had a conversation with a psychologist, um, who knows about ADHD, and she said, but you know what, Don? I, I can help other people, but I’m really drowning myself, right? And I’m feeling that I’m a fraud, right? And that I’ll be found out and and so sometimes it might be that piece of, you know, just sheer exhaustion, right. This front of if I work harder, if I plan better, if I’m more organized right, or I steal time from somewhere to get more time, I’ll be better. I can outrun this ADHD. And then that’s the myth, right? It’s like you’re not going to outrun the ADHD. And at that point, sometimes it’s just that sheer exhaustion, right? Sometimes it’s that piece of, you know, they’re playing small, right? Like, you know, I, I’m, you know, I missed this promotion or, you know, um, people maybe aren’t finding me as a team player or I’ve let my team down or, you know, I’ve got a lot on the line. I’m running this group. Right? And if I can’t manage my time and our goals, then we’re not going to make it. And so it’s a little bit about, I think, realizing like, first of all, does it have to be this difficult. Right. And sometimes it’s like, you know, I’ve done everything I can and now I need to ask for some help. And I think that especially with women. Right. We you know, we’re, you know, we’re we’re people pleasers, right? We’re you know, we’re managing our household. We’re managing our team. You know, there’s no sandwich years where we’re managing our own young kids and then elderly parents, right? And it’s like there’s just too much that they feel like, you know, I just. I just can’t do it. Right. And it’s costing them, you know, relationships. It’s costing them time with their family or bringing their work home. And now they’re like, hey, you know what? I’m I’m always in ketchup mode. And that just gets exhausting.

Lee Kantor: Now, in health care specifically, there’s such a crisis of burnout. I would imagine that if you can help somebody solve this problem, you’d be making a big difference for a health care system or individual that’s in health care, because it is a tough time for those folks nowadays.

Speaker3: Yeah. And, you know, I was, you know, in health care still during Covid. And I remember just just the stress with that and, you know, just the shortage and you didn’t really know what you were walking into. You know. And what I see is that the, the clients that I work with, they love what they’re doing. They’re so dedicated to patient care and helping. Right. But, you know, it’s the piece of, um, managing their schedule. Right. Or say they’re, you know, doing research, right. You know, um, allotting the time to get that done or charging at the end of the day. Right. The seeing the patients and the crisis, that’s the excitement. That’s what gets them interested and motivated. But at the end of the day, now they’ve got charting, right. And they’ve got these pieces that they’ve got to check in with. Right. And then there is more of that burnout because then sometimes they’ve got to bring it home. Right. So there is not that time to relax or unwind with your family or just do the things that you want to do, because now you’re bringing that home with you. Right. And that doesn’t help with the burnout or recharging.

Lee Kantor: Now, is there any kind of tip or advice you can share for someone that’s listening that maybe hasn’t been officially diagnosed for ADHD, but they have some of the characteristics you describe that they might be, um, suffering from it. Is there some action they can take right now to either relieve some of the suffering, or at least kind of manage it a little better?

Speaker3: Well, I would say this is that, you know, it’s it’s not about, you know, getting the diagnosis. It’s not about having an excuse, but it’s about having that explanation. And so sometimes when clients, you know, to say, hey, I’m going to get this diagnosis, um, you know, it doesn’t mean it’s for medication or whatever, but it might be of a little bit of that piece of, aha! I knew it wasn’t. It wasn’t me. I knew something else was going on. Right. And then maybe learning. Okay. Well, what what is it or what are the areas that I really need to, you know, kind of learn about or dive into. Right. I think now. Um, and so I think that there’s that piece of just that validation of I knew something was going on. Right. But then again, it can also help you, you know. Okay, now where do I go from here? And as for the people who maybe decide, you know, I don’t want to do medication or I don’t really want the diagnosis. I would say, you know, one of the a tip that I could give would say, you know, be, you know, take a few minutes every morning right before the chaos starts and really say, what’s my priority? Right. What’s draining me? What is my intention for today? Because we’re in this world of just this autopilot and this go go go go. And, you know, sometimes, you know, I’ve, I’ve met with some, you know, potential clients and they’ll say, all right, once I get my, my life together and I get more time than I’m going to be ready to dive in.

Speaker3: Right. But here’s the thing. This is when you need it. Now. When you don’t have the time, right? It’s like saying, I’m going to get my teeth. You know, I’m gonna start brushing and flossing before I go to the dentist and get that cleaning. No, you need to get to the dentist now. Right. And so there’s that piece of, you know, when I get it together a little bit more, you know, maybe then I will reach out or, you know. Um, and I don’t know if some of that is just that mentality of, hey, you know, in today’s world, right? We can do it, all right? We can run a business, we can run a family. We can take care of, you know, our aging parents, you know, we have a clean house, we’re making homemade meals, and we’re getting in our exercise every day. And so they feel that this is something that they should be able to do, you know. Um, but really, at that point when you’re struggling, it’s like, now is the time, you know, even if it starts with, you know, getting really clear on your day of what’s really important to me today. Right? Because it all feels important to us with ADHD, right?

Lee Kantor: And especially when you have that hustle culture where everybody is, is just kind of bragging about how they’re getting it all done, when in reality they probably aren’t getting it all done. And if they are, it’s probably not done well and just giving them grace and space, um, you know, just to find their routine or path that’s going to help them grow and be the person they want to be. I’m sure your coaching is just invaluable when it comes to just giving them kind of a place to share, because it can get overwhelming.

Speaker3: It can. And, you know, lots of times just having that safe space to really process something and to have that reflective partner really can just, you know, create so many ahas or, you know, giving you the space to really think this out because we’re always so busy, right? It’s always that hustle or we’re having a conversation with somebody and they answer the question, and we didn’t really get to process what we were even thinking. Right. And so I do feel that that’s just that space of like that safe space of, okay, what’s really important here and, you know, time to really deep dive. And that’s also where the personal growth and development comes from. You know, um, I think that’s when we get a chance to see and learn a little bit more about ourselves.

Lee Kantor: Now, when you’re coaching, is it primarily one on one? Is a group is a virtual like what? How do you coach?

Speaker3: Yeah. So, um, right. I’m, I’m, I’m going to start groups. Just not yet. I’m waiting for the summer. Um, even though summer are supposed to be relaxing and chilling, I feel like this is like the busy version of December. And so, um, I will be starting that more in fall, but right now, my, um, coaching is one on one, um, predominantly virtual because I never know where anybody is coming from. I only see two clients that are local in person and, um, yeah, it’s, you know, and, um, and it’s funny because one of the clients that I work with, you know, was afraid to drive in the snow. So even though there’s no snow, we still work in person. Right? Because I guess snow can be scary if you’re from California. And so, yeah, it’s it’s predominantly just online.

Lee Kantor: And if somebody wants to learn more, have a more substantive conversation with you to see if it’s a good fit. What is the website? What’s the best way to connect?

Speaker3: Yeah, the best way to connect is to reach me through my email address, which is Don at ADHD brain understood.com.

Lee Kantor: And that’s the website right ADHD brain understood.com. They can go there and they there’s information a blog. There’s ways to kind of learn a little bit about you there right.

Speaker3: Yeah there is so yeah ADHD brain understood is my website. My email is Don at ADHD. Brain understood and I did create a little bit of a like a clarity kickstart guide. Um, right. Because you know, ADHD is, you know, people say it’s about the focus, right? But, you know, it’s about the regulation, right, of our focus, of our attention. And so I did create a little kickstart that might help some of the audience kind of see where it is that they’re struggling with this ADHD and around this executive functioning. Um, and so that’s on there as well.

Lee Kantor: Good stuff. Well, Don, thank you so much for sharing your story today, doing such important work. And we appreciate you.

Speaker3: Thank you. And thank you so much for having me.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on High Velocity Radio.

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