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Decision Vision Episode 85: How do People Decide to Become White Collar Criminals? – An Interview with Vic Hartman, The Hartman Firm, LLC

October 1, 2020 by John Ray

Vic Hartman
Decision Vision
Decision Vision Episode 85: How do People Decide to Become White Collar Criminals? - An Interview with Vic Hartman, The Hartman Firm, LLC
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Decision Vision Episode 85: How do People Decide to Become White Collar Criminals? – An Interview with Vic Hartman, The Hartman Firm, LLC

Former FBI agent and now attorney and CPA Vic Hartman joined host Mike Blake to discuss the “three branches of the fraud tree,” how the motivations for each type of fraud differ, and much more. “Decision Vision” is  presented by Brady Ware & Company.

Vic Hartman, Principal, The Hartman Firm, LLC

Victor E. Hartman is the Principal of The Hartman Firm. He specializes in Internal Investigations, Forensic Accounting, and Fraud Mitigation Consulting. His experience as an attorney, CPA, and FBI Special Agent enables him to bring a breadth of knowledge to address clients’ needs. Clients include individuals, companies, governmental entities, and legal counsels. Vic is also an Adjunct Professor at Georgia State University, and Fairfield University, Fairfield Connecticut where he teaches a master’s-level Forensic Accounting course.

He is the author of the book, The Honest Truth About Fraud. Vic wrote this book for an audience that includes corporate managers and forensic practitioners responsible for the prevention, detection, and investigation of fraud. He also uses the book in the classroom and workshops where he speaks.

Prior to founding The Hartman Firm, Vic served as the Chief Division Counsel and Supervisory Special Agent for the FBI in Georgia. He provided advice and counsel to executive management and investigative personnel regarding national security matters, criminal investigations, cyber issues, employment law, civil litigation, and asset forfeiture. As a leader in the FBI’s Houston Division, Vic supervised an FBI financial institution fraud squad, public corruption squad, and the Houston Area Health Care Fraud Task Force.

Highlights of his career with the FBI include playing a leadership role during the initial investigative phases of both the Enron and Worldcom investigations. These and other corporate fraud investigations necessitated the creation of the FBI’s Corporate Fraud Response Team in which Vic served as a member.

Vic is active in the forensic accounting and fraud examination community. He serves on Georgia Southern University’s Forensic Accounting Advisory Board. He is the past two-term President of the Georgia Chapter of the Association of Certified Fraud Examiners (ACFE). Vic provides continuing education presentations to both attorneys and CPAs on the topics of fraud, forensic accounting, and internal investigations.

Vic is a graduate of Emory University’s School of Law. He is a licensed Attorney and CPA in the state of Georgia. He is also a member of the State Bar of Georgia and the American Institute of Certified Public Accountants (AICPA). His credentials include being Certified in Financial Forensics by the AICPA and a Certified Fraud Examiner by the ACFE. He is member of the Society of Former Special Agents of the FBI, and he previously served on the Board of Crime Stoppers Greater Atlanta.

Michael Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional full service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] And welcome to Decision Vision, a podcast giving you, the listener, a clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:39] My name is Mike Blake and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio, with offices in Dayton, Columbus, Ohio, Richmond, Indiana, and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta for social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:05] So, today’s topic is a little bit different, but it’s an approach that I anticipate we’re going to be doing more of because I find it interesting and I think many of our listeners will as well. And what I mean by that is, we’re going to inject some topics on decisions that are not just at the tactical and strategic level, but at the foundational level. In other words, how do people make decisions in general? A spoiler alert, I’m starting to put together a book on this and I’ve done some mind mapping.

Mike Blake: [00:01:44] And by the way, mind mapping is really cool. I learned how to do this about two months ago. And now, I’m addicted. You might imagine that a mind map would be a blank piece of paper. And that’s not necessarily an unfair prediction. But, anyway, a fun thing to do is just sort of think about a topic and then kind of draw it out. It’s actually quite addictive. But that’s neither here nor there. Maybe we’ll do a topic on mind mapping.

Mike Blake: [00:02:14] But I want to do and I’m becoming fascinated by how do people arrive at their decisions. And people make decisions that make sense to us and people make decisions that, I think to many of us, seem baffling. And the baffling decisions can be very interesting. They can be very insightful. They can be very instructive. And so, you know, as we move forward with recording podcasts, we’re going to talk about different decision making themes and processes and paradigms.

Mike Blake: [00:02:51] And the topic we’re going to discuss today is, how do people decide to become white collar criminals? So, you know, there’s no shortage of kind of content, if you will, on criminal activity. And look, at least as Americans, we love crime stuff. I’m now on the older side of 50, which means I’ve started watching NCIS. And, I mean, we just love the show even though the things from 20 years ago are a little bit dated. You know, Law and Order has, like, five spinoffs and they’re on their 200th season or something like that. You know, even law firms, I mean if you think about it, a lot of people think about law firms – and with all due respect to my attorney friends out there – it’s not the thing you normally think about to say, “Man. I got to get inside a law firm.”

Mike Blake: [00:03:49] But on the other hand, law firm related shows are some of the most popular. So, people are fascinated with the law and people are fascinated with law enforcement and how that, at least, ostensibly works in a dramatized version. I can go on and on. But you just didn’t think about how many shows on TV has something to do with law enforcement? You know, it’s staggering. I’d be willing to bet you one out of every four shows has something to do with law enforcement.

Mike Blake: [00:04:22] And so, I think it’s a natural segue or a natural foothold into the topic we’re going to discuss today, which is, how do people decide to become white collar criminals? And this is an extremely broad topic because as we’re going to learn today, you know, a white collar criminal can mean a broad range of things. There’s no shortage of types of white collar crime that one might commit. But having worked alongside forensic accountants for a number of years – I am not one – but listening to the stories and then also talking with our guest who some fascinating stories of his own, you know, the question I ask all the time when I meet someone who is a forensic accountant is, how do people decide they’re going to become white collar criminals? What leads to that path?

Mike Blake: [00:05:26] And we’re going to get into a little bit of the psychology and the pathology, if you will, of white collar crime. Not because I’m encouraging somebody to make that decision. But rather, if you want to combat white collar crime or just if you want to understand what makes people kind of go down that road, you know, that’s useful intelligence. It can give you some insight in terms of how do you decide that somebody is trustworthy and how much trust can you place in them? And so, I hope you’ll agree that at the end of the day, this is going to be a very interesting and engaging topic and a very interesting and engaging guest.

Mike Blake: [00:06:15] And joining us today is Vic Hartman, who is a retired FBI agent and head of The Hartman Firm, LLC, a law firm and CPA firm here in Atlanta, Georgia, serving individuals, businesses, government entities, and outside counsels. Vic is a licensed attorney and certified public accountant in the State of Georgia and a graduate of the Emory University School of Law. He holds a credential Certified in Financial Forensics by the American Institute of Certified Public Accountants and Certified Fraud Examiner by the Association of Certified Fraud Examiners. And he’s the author of his recent book, The Honest Truth About Fraud: A Former FBI Agent Tells All. I’m sure that book will be woven into our conversation today.

Mike Blake: [00:06:56] Vic addresses his client’s needs in the interrelated disciplines of internal investigations, forensic accounting, and fraud mitigation consulting. Once an adverse event has occurred, Vic will communicate compassionately with the client and develop a positive strategy for moving forward. Prior to founding the firm, Vic was a special agent with the Federal Bureau of Investigation, where he served as a street agent, supervisory special agent, and chief division counsel. These varied experiences with the FBI enabled him to become an experienced investigator, interviewer, interrogator, forensic accountant, attorney, and leader.

Mike Blake: [00:07:31] Vic is also an adjunct professor at Georgia State University and Fairfield University teaching forensic accounting to master degree candidates. Vic hold a Bachelor’s Degree in Accounting from Valdosta State University and the aforementioned law degree from Emory University. And if we have time, we’ve got to get him to tell the moon rock story, and I hope we will. So, I had lunch with him for the first time a couple of years ago. I was transfixed about this because we had a discussion on how do you value a moon rock? So, hopefully we’ll have time. Vic, welcome to the program.

Vic Hartman: [00:08:04] Hey, Mike. Thanks for having me. Glad to be here.

Mike Blake: [00:08:07] So, Vic, you’ve been a long time agent, you’re a professor of financial forensics, and catching white collar bad guys. Is there a typical profile or anatomy of the white collar criminal?

Vic Hartman: [00:08:25] Wow. That’s a fairly simplistic question. It’s amazingly complex to answer, actually. But at a 30,000 foot view, I would break white collar criminals into two categories, predatory fraudsters and situational fraudsters. Predatory fraudsters, we’ve got to know through the ransomware where somebody encrypts your hard drive and extorts a ransom. Or the business email compromise, which is the biggest fraud happening across the world and the U.S. right now. Common frauds, you know, “Congratulation, you won a prize. And you got to pay something for it.” Those are predatory fraudsters. They’re very thought out. They know what they’re doing. And they got into it very intentionally.

Vic Hartman: [00:09:08] The other category is situational fraudsters, which means if a certain group of circumstances during an occupation, a certain pressures, and opportunities, rationalizations, and other things come to fold, then they make a bad choice when the situation arises. So, broadly, we can put those into those two camps. Most of my time has been spent with the situational fraud, however.

Mike Blake: [00:09:35] You know, Vic, as you make that response, I’m reminded of a reading that I’ve done on espionage and, in particular, Soviet, U.S., Cold War espionage. And I would argue that espionage is a kind of white collar crime. It’s simply a crime against the state as opposed to an individual or a company. And the common theme that emerged of American spies for the USSR was that it was that situational transactional scenario. And I’m sure we’ll get into more of this. But somebody who had gambling debts or who is particularly financially vulnerable that was pushed into crime out of an act of desperation. And it sounds like there may be kind of a common thread there.

Mike Blake: [00:10:29] There’s a wide range of white collar criminals, isn’t there? I mean, it’s not just somebody forging checks anymore, is it? I mean, there’s just this broad range now of opportunities and, therefore, types of white collar crime, isn’t there?

Vic Hartman: [00:10:44] Yeah. There’s actually a classification system where we can categorize every fraud known to man in certain categories, which is very helpful for investigators, it’s very helpful for management just trying to develop internal controls to prevent them. It’s formulated by the Association of Certified Fraud Examiners and it’s known as the Occupational Fraud and Abuse Classification System, affectionately known as the Fraud Tree. And we can’t get into all the details on this podcast, but from a high level view, we can break it down into three branches. This is very important because these frauds in these three different branches are dramatically different and the motivations which causes them to commit those crimes are dramatically different.

Vic Hartman: [00:11:32] One, it’s the most easily understood, and that’s misappropriation of assets. Good news and bad news. The good news is, this lower dollar amounts, usually. The bad news, it’s the most popular types of frauds. It includes embezzlements, time and attendance fraud, travel reimbursements, credit card abuse, these types of things we commonly seen as misappropriation of assets. On the other end of the spectrum, there was financial statement fraud. So, good news, bad news there. The good news is, it doesn’t happen that often. The bad news is, the magnitude of it can result in the demise of the organization. And then, the third branch of the fraud tree, and it happens in intermediate degree of frequency and intermediate degree of loss, and that’s corruption and conflicts of interest. And that would be paying bribes or having a conflict that you don’t disclose to your board.

Vic Hartman: [00:12:25] What I find fascinating, though, is these three branches, misappropriation of assets, financial statement fraud, and corruption, the motivations to commit those are radically different. In the case of misappropriation of assets, the most common types of fraud, I call them, status crimes. And that people are trying to keep their status or increase their status. So, to keep their status, it’s fear based. Fear of losing their job, fear of not being able to pay the mortgage, fear of not being able to keep up with their gambling habit. And fear is a tremendous driver of fraud. And then, the other status is greed based. That, “I’m not happy where I am with my lot in life. And my salary doesn’t support my lifestyle, therefore, I will commit fraud.” So, those status crimes are commonly associated with misappropriation of assets.

Vic Hartman: [00:13:16] For financial statement fraud, radically different. And I’ve played leadership roles in Enron and WorldCom and got to know some of the motivations of those executives who are already tremendously wealthy. So, it wasn’t about the money for those. It was other drivers like pride and shame and managing those emotions in the workforce. And then, lastly, corruption, which I find the most fascinating branch of all the trees because it’s the most difficult to investigate. But I call it, the social contract of reciprocity. Actually, a marketing term. But it’s a quid pro quo that if I scratch your back, you’ll scratch mine. If I give you gifts over time, I just slowly corrupt you. And that’s the core motivator that I found for most types of corruption.

Mike Blake: [00:14:07] I want to follow that up, because I think that’s really the answer. Why is it that corruption is, in your view at least, so much harder to investigate than the status and wealth motivators?

Vic Hartman: [00:14:23] So, of the three branches of the fraud tree, with misappropriation of assets and financial statement frauds, they’re somewhat accounting frauds. You can trace the money. There’s money that went from point A to point B and you can follow that with not too much difficulty. With corruption, however, the payments, often cash bribes, paid outside of the organization. And for some reason it happens by passing a cash envelope in the men’s restroom. I’ve just seen that happen that way so many times. But it can happen in all different ways. But if you don’t have an undercover FBI agent or some other undercover type investigating that, doing wiretaps and other complicated investigative techniques, it’s hard to prove corruption because there’s often not an easily traceable money trail.

Mike Blake: [00:15:13] So, that’s interesting. So, the thing we see on TV with the brown envelope full of cash, that actually —

Vic Hartman: [00:15:19] It actually happens more than times that I would have thought. I wouldn’t have believed it if I hadn’t seen it happen so many times.

Mike Blake: [00:15:26] I guess Hollywood has, at least, one good consultant somewhere along the way. Now, in your book, you talked about a construct – I think it was in your book – called the fraud triangle, which I thought is really interesting. I think it’s a widely held construct in your profession. If that’s correct, could you explain what that means?

Vic Hartman: [00:15:49] Sure. Well, it’s a theory that explains most, but not all. There’s a major exception where it does not explain. But a fraud triangle explains why fraud occurs. And it was actually theorized by Dr. Ronald Cressey in the 1950s. And really didn’t get popular until the 1980s and ’90s. But now, it’s in all the literature for CPAs, accountants, the PCAOB. This theory of Dr. Ronald Cressey is now in all the accounting standards. And it’s instructive for auditors and CPAs to consider these three branches or these three vertices of the fraud triangle when doing audits and other techniques. The theory is that if these three vertices the fraud triangle exists, then fraud is highly likely to happen or could occur. And the three vertices are opportunity, pressure, and rationalization. So, if those three come into play – these are often occupational frauds – an employee is more tempted to and may commit fraud.

Vic Hartman: [00:16:57] Opportunities is the easiest to understand. If you can’t have the opportunity to commit fraud, then it just won’t occur. So, internal auditors can develop internal controls around opportunity. But pressure and rationalization, those are a lot more difficult vertices of the fraud triangle to prevent against. And the theory is that, if we knock out one of these three sides of the fraud triangle, then we’ll prevent fraud in our organizations.

Vic Hartman: [00:17:22] And pressure can come from two types, pressure inside the organization, pressure to make the numbers. Those often is incentivized by the HR Department where they put commission structures and such and incentivizes it. So, pressure to make the numbers. And then, there’s pressure outside the organization, and I call them life happens events. Divorce, drugs, gambling, bankruptcy, all these things happen. So, these employees bring that pressure into the workforce and are tempted to commit fraud. Employee assistance programs are very helpful things to try to work with employees. Because if your employer is trying to help you, you’re much less likely to steal from them.

Vic Hartman: [00:18:05] And then, the third vertex of the fraud triangle is rationalization. And that’s a really difficult one to try to mitigate around. But it deals with the culture of the organization. And we have a strong culture. The employees feel like they’re on the same team. Pulling for the same mission statement. That’s ways to mitigate that rationalization.

Vic Hartman: [00:18:25] So, the theory is that if these three components are present, then fraud may occur where some employees will be more tempted to commit fraud. There’s one extreme limitation now on the fraud triangle. And the fraud triangle works when you’re in, what I call, privity of trust or in a trust based relationship. So, that’s why we have rationalization of the fraud triangle, because we have a conscience and we have to rationalize around that to commit fraud. But if we don’t have to rationalize, if we’re not in privity of trust with our victim, the business email compromise, the ransomware, scams that we’re getting via emails, these predators don’t even know their victims. So, for this one category for which the fraud triangle does not apply, I call them, predatory fraudsters because they’re not in privy of trust with their victim.

Mike Blake: [00:19:29] That’s really interesting and I like to explore that. So, you talked about rationalization and that vertex of the fraud triangle, it seems to me that one thing I hear a lot about white collar crimes and criminals is a perception that a crime can be, you know, “victimless.” We both heard the term victimless crime. Is that a frequent perception that drives or enables that rationalization along the line or is that more of a stereotype and myth?

Vic Hartman: [00:20:05] Well, first of all, fraud is a human act. It’s intentional. It’s what one person does. At any time there’s a fraud, it’s a criminal act, it’s an unethical act. The fraudster gains and the victim loses. Not often by equal amounts, but the fraudster gains and the victim loses. So, every crime, by definition, has a victim. However, in writing the book, The Honest Truth About Fraud, there’s three frauds that jumped out for me. And I’ve been doing this for 30 years. But there’s three humongous categories of fraud that struck me as to their magnitude. And then, I asked myself the question, why are these frauds occurring? What is health care fraud? And that actually was not a surprise to me because I was over the Houston Area Health Care Fraud Task Force. So, humongous amounts of fraud and try to quantify how much this fraud was happening across the U.S. But health care fraud is one of those categories.

Vic Hartman: [00:21:02] The second one was tax fraud. It’s amazing how much intentional underpayment of taxes that U.S. Citizens, people, and corporations fail to pay in their taxes. Tax evasion and it’s tax fraud. And in the third category that really struck me is a very large category is theft of intellectual property, which technically is not fraud because it’s theft. And just think China about espionage and theft of intellectual property.

Vic Hartman: [00:21:32] But what these three frauds have in common, health care fraud, tax fraud and theft of intellectual property is that, the victims, yes, it’s U.S. Citizens. We don’t feel victimized by any of these. And yet we pay more for health care, we pay more in taxes, and we pay more for goods and services because intellectual property has been stolen. So, while it appears victimless, we all pay the price. We just don’t feel it. And each of these are about a quarter trillion plus as we have calculated in the book. But these are humongous frauds that’s ripping us all off. And none of us feel it. You know, after this podcast, none of your listeners are going to run their congressman and complain about this. And if it came out of your paycheck, you’d be up in arms if somebody stole $500 out of your paycheck this month. But these frauds are ripping us off daily and we don’t even feel it.

Mike Blake: [00:22:29] That perception certainly sounds like you can rationalize it all you want. Of course, I’m not suggesting there is such a thing as a victimless crime. But you bring up something that gets me thinking and that this relatively new avenue of fraud via cybercrime really provides, I guess, a new channel, if you will. I don’t know if that’s the right term of art. But a new channel for the intentional, malicious, malignant fraudster whose sole desire is to steal money as opposed to an opportunist who kind of emotionally warps and rationalizes their way into a crime. But with cybercrime, 99 times out of 100, you know, more than that out of a million, you don’t know and you don’t even care who the identity of your victim is. It’s really pushing buttons, hacking code, and then taking people’s information, and doing something malignant with them. Is that something that, maybe, makes cybercrime more scary because it’s a natural venue, if you will, for, maybe, even professional criminals? Does that question make any sense to you?

Vic Hartman: [00:23:56] It certainly does. And even with cybercrime, there’s two categories. There’s theft of intellectual property. And, again, think China and they’re doing it as a nation state actor and they’re very intentional. And they don’t consider it fraud by their standards at all. It’s for the greater good of communism that they’re stealing intellectual property from governments and businesses. The FBI director said, every 50 states have ongoing espionage cases. But that’s one category of cyber fraud.

Vic Hartman: [00:24:25] And then, there’s a radically different, so that’s the trying to hack computers, the business email compromise, ransomware. And the profile of that individual is often Eastern country actors, Ukrainians – not to pick on them – but others in foreign countries. And the profile is a white male between 20 and 30 years old. And they’re not necessarily doing it for the money. There’s more excitement, fun. And it often takes a combination of hackers with various skill sets and they come together and then they pull off hacks. And sure, they get a lot of money. But that’s not really their primary motivator, or at least not at first. It’s really about the challenge. And it’s like a new game. You know, when you don’t see your victim, it’s just a game.

Mike Blake: [00:25:13] Really? I would not have guessed that. That’s fascinating. So, what you’re saying is that, for a lot of these cybercrimes, the motivation is as much about vandalism, effectively. And I guess sort of showcasing their skills and just trying to beat somebody else’s security. And the fact is a financial payoff, I guess, just makes it all the more attractive. But that’s not why they get into it.

Vic Hartman: [00:25:41] No. It’s like a pinball game and you just got higher number. More money was the goal, but you weren’t in it for the money. You’re in just to see who could do the most damage.

Mike Blake: [00:25:54] So, let’s talk about the situational fraudsters as opposed to the intentional and professional ones. Because the professional intentional ones, I think, is a fairly straightforward mindset that we may come back to it. But on the opportunistic or situational side, can you talk, are there patterns that have emerged on how people kind of start down that path? Because my impression is, people in that situation – I don’t know what percentage that is of all fraud, if it’s 10 percent or 90, or 52.8 – but they don’t wake up in the morning saying, “Hey, I’m a crook, so it’s time for me to steal something today.” Is it something else that kind of drives that decision and then the subsequent decisions to pursue that criminal path?

Vic Hartman: [00:26:52] Yes. So, first of all, we’ll rule out the predatory fraudsters, which are very intentional. And they do wake up and say, “I’m going to be a crook.” They don’t consider it that way, but it’s more of a game type for them. But the situational fraudster, everyone that I’ve met, they never joined the organization with the intent to commit fraud. They’re otherwise mostly outstanding members of the community. They would be your next door neighbor and then they find themselves in a corporate environment. This is an example of where – think about the fraud triangle – pressure, opportunity, rationalization. And then, they find themselves either on one of the three branches of the fraud tree. They’re either in the finance department responsible for financial statements. Or they’re out doing sales with government officials they might be tempted to bribe them. Or they’ve been given a credit card with no controls.

Vic Hartman: [00:27:50] You know, now in my private practice, since I’ve left the FBI, I would say 80 percent of the frauds that I’m called in to look at, it’s going to involve credit cards. And if you give somebody a credit card with no internal controls around it, a high percentage of people will abuse it. But they find themselves in the situation where (A) they have the opportunity to commit the fraud. Then, there’s some self-perceived pressure and then they rationalize in some way. Like, “I’ve been in this organization all my life. I deserve better.” Or, “I see corporate officials abusing the company.” And so, just that piece of rationalization will get them over the edge. And they find themselves in the circumstances and then they’re committing fraud. They would never have thought of it of themselves. The people around them never would have thought they would have done that. And then, here they are committing fraud.

Mike Blake: [00:28:44] And so, they rationalize. And that’s a fascinating number, by the way – or not number – characterization. If I heard this correctly, if you give most people an effective blank credit card, at some point down the road, they’re going to commit fraud. Which interesting, I would not have necessarily thought that. But my perception and, maybe, I just sort of made this up, do they start with something that’s small that’s kind of in a gray area where you could credibly argue that it’s not fraud. It’s really just a decision on this. Maybe there’s a dual purpose to that charge, which you can argue that did bring value to whoever has the credit card liability. And then, once that slides through, you’re then encouraged to become more aggressive. Or, is that some other kind of emotional pathology that is at work there?

Vic Hartman: [00:29:48] No. It’s a slippery slope concept? You know, I’ve never seen anybody that started at a million dollars and worked their way down. It always goes the other direction. And they do it once and they feel uncomfortable about it. And then, they don’t get caught. There’s no internal controls. And then, they increase it. And then, the next thing you know, they’re into significant frauds.

Vic Hartman: [00:30:08] You know, I’ve seen this slippery slope concept with financial statement fraud where the CFO will call an all hands on deck and said, “It’s the end of the quarter. We’re just a few shy cents of our number meeting Wall Street’s expectation. Can everybody, the finance department, the accounting department, go back and scrub the numbers for mistakes or judgments? And by the way, there’s this thing called Sarbanes-Oxley, and I don’t want you to violate that. And we want to uphold the highest of ethical standards. But do scrub the numbers and look for judgments or mistakes.” And then, a day or two later, somebody comes back and, “Hey, boss. Congratulations. We did this. We found a couple of mistakes and there’s some accounting judgments that we tweaked and we think it’s more in line. And by the way, we made our numbers.” And then, the CFO or the CEO lavishes praise and congratulations.

Vic Hartman: [00:31:01] Then, the next quarter comes up and the same thing, “We’re just shy of Wall Street’s expectations, go back and scrub the numbers. Look for mistakes and judgments issues.” And somebody comes back and saves the day. And then, this happens quarter after quarter. And then, we went from a gray area to the financial statements are just absolutely bogus and fraudulent. And we’re scratching our head, “How did we get here?”

Vic Hartman: [00:31:27] Well, the CFO had a leadership failure by doing two things. One, he asked them to look for the numbers that only helped them. So, he didn’t ask to scrub the numbers and see which would come up the other way because they turned up negative numbers. But he only asked to look for a biased number, which is a positive number. And then, he lavished praise on them for doing that. And you get to an organization where nobody really intended to do this and they went down the slippery slope and now they have bogus financial statements they’re reporting to Wall Street.

Mike Blake: [00:32:06] And what happens is sort of there’s a reinforced behavior, right? So, you talked about the leadership there, and I can’t agree more. What you’re basically doing is you’re training people – maybe without even those people fully understanding it, you’re basically training them to commit fraud. And from my perspective, I love your opinion on this, it’s okay to ask people to go back and scrub the numbers. But then, at a minimum, that number should be looked at, maybe, constructively. I might have one team whose objective is to find numbers that will help us. Another team to find numbers that would hurt us. Or the second team reviews the first one and try to play the role of the auditor, if you will, and try to have some sort of backstop.

Mike Blake: [00:32:58] But you’re right, there’s, at least, that implicit notion that, “Yeah. Don’t violate Sarbanes-Oxley, but don’t necessarily help the auditors either.” And that is a lot of omission as much as it is one of commission.

Vic Hartman: [00:33:14] Right. Right.

Mike Blake: [00:33:15] So, one thing we really haven’t talked about – and it may mean that the question is not relevant. And if it is, that’s great – is personality. You know, we’ve talked about opportunity, and pressure, and rationalization. Are there some personality types or emotional states and, maybe, that goes more to pressure – I’m actually going to take that off the table. Are there personality traits that in your mind seem to make people more susceptible or more receptive or more resistant to the notion of being a perpetrator of fraud?

Vic Hartman: [00:33:58] Yeah. There definitely are. First, just by the numbers. The Association of Certified Fraud Examiners does a biannual report to the nations. And so, they track all these thousands of frauds that they’re looking at. And they’ve come up with some numbers that the average white collar defendants between the ages of 35 and 45, 70 percent are male, they have a tenure of one to five years in their organization, and they’re more likely to work in accounting and finance department. That being said, those are some raw characteristics of the white collar defendant. I don’t like to look at that at all. That’s profiling. And to me, it’s somewhat nothing wrong with profiling in this context, but it’s just not helpful because it really can be anybody in the organization. So, I’ll throw that out there as just some raw data.

Vic Hartman: [00:34:45] But, really, what I look at is frauds happen – think about the fraud tree again, there’s different motivators for those different types of frauds. And there’s different personality traits associated with each of those. So, you know, for the misappropriation of assets, that status of fear, greed based, that’s going to have a certain profile of the individual. The social compact and reciprocity, the concept of corruption and how we’re being influential, a lobbyist type, an outgoing, gregarious personality, and try to influence people. So, that would be a different personality trait.

Vic Hartman: [00:35:32] And then, with financial statement fraud, it’s really how we manage pride and shame. And so, it takes a certain personality to handle those issues. You know, what I really like to think in fraud outside of the fraud tree is – and I know most of my audience, at least my students, people in business – we think we’re very intellectual, analytical people. And so, when we make a decision to whatever we’re making a business decision, we put the analytics, and the pros and the cons, and we have our algorithms. But, actually, we as humans, when we make judgment decisions, we make it with emotions. I learned this through a psychiatrist that I consult with in the behavioral forensics group.

Vic Hartman: [00:36:19] So, what I like to tell people in this field is let’s use emotions as data. And there’s affects or emotions psychologists and psychiatrists would describe as an enjoyment, fear, shame, contempt, anger. But these emotions drive decision making. So, we might tee up a decision with pros and cons for various issues. But it’s actually our personality and our emotions that’s actually going to drive a particular decision.

Mike Blake: [00:36:53] So, I’m curious about one thing – and you may not even want to answer this. And if you don’t, that’s entirely okay. But I’m curious, are there traits that make people more successful as white collar criminals? I’m sure there’s not a 100 percent catch rate. You know, the reality of life is that some people do get away with murder. You know, are there personality traits that make people more likely to be successful or, at least, be able to avoid detection for a longer period of time and, therefore, do more damage than others?

Vic Hartman: [00:37:38] Absolutely. Again, it depends on the individual and what part they’re in the organization as to what traits would make them effective. For example, if you’re in the accounting or finance department, the trait may be – and what we’re looking at is fraud is a violation of trust. So, we’re looking at personality traits that make that person appear to be trustworthy because then you trust them, misplace trust, and you get victimized by fraud. So, the accounting and finance example, that individual may be smart, hardworking stays late, maybe even be a little boring. That’s their personality and it makes them trustworthy. So, that personality trait, if you’re in the finance or accounting department, might be the profile that would gain trust.

Vic Hartman: [00:38:24] Whereas, say, you’re in sales, totally different personality. You have charisma, you relate to people, you’re believable but, again, you’re trustworthy. And then, in the C-suite, the CEOs and CFOs and those types, they have the appearance of success. The hard work in them, the hard driven personalities that build trust. And in this area, which my time with the FBI, I’ve spent more time working with financial statement frauds, even though they occur less frequently. And I’ve learned of this concept of the dark triad of personalities. And these were three very negative personalities can come together. One is psychopathy, it’s where you have no empathy towards your victim. Narcissism, all about yourself, promoting yourself. And Machiavellianism, which means the ends justify the means. And some CEOs who have these combinations of deadly traits known as the dark triad, you don’t know what’s going on in their mind. But they look very successful. But it’s a very dangerous personality to have.

Mike Blake: [00:39:37] So, I’m so delighted that you put it in this way because it justifies the reason for my doing this interview, which is about the decision making in white collar crime is not necessarily what we would consider a purely rational one. And one of the irrational facets about decision making process that I find fascinating – and you even touched upon this in the very start of this conversation – is, do white collar criminals not appreciate the consequences of getting caught? Because the consequences of being caught are often disastrous. I mean, I guess sometimes there are slaps on the wrist. But from where I sit, they’re often disastrous. Do people not perceive that? Is there a rational tradeoff saying, “Yeah. I know I can get caught. And it’s really bad but I’m going to take the risk anyway.” What does that emotional state look like in your mind?

Vic Hartman: [00:40:38] No. They never think they’re going to get caught. In the first instance, they really don’t think what they’re doing is wrong. They’ve rationalized in such a way that they don’t fully appreciate what they’re doing is wrong. And they certainly don’t think they’re going to get caught. Every time we have a major scandal in the U.S. – and I’ve watched this over my 30 years of watching how Congress reacts – they’ll come out with new laws and now we’re up to 20 year offenses for many federal crimes. I’ve never known one white collar defendant that said, “Well, I looked at the statute and it said I could get 20 years. I think I’m not going to do that.” The consequences of their action have no bearing on their decision making.

Vic Hartman: [00:41:18] And I’ve also never seen, for example, a white collar defendant that says, “Yeah. I think there’s a five percent chance of me getting caught, but there’s a $3 million reward. So, I’ll take my odds and I’ll go with the three million.” I’ve never find anybody that works under that calculus. It’s the fraud triangle at work. It’s more of they’re caught up in a situation. They think what they’re doing is not wrong or not too wrong. They’re going to get out of it. They’re going to repay the money. And certainly they’re never going to get caught.

Mike Blake: [00:41:54] And this overlaps nicely with another question – and I think we’re answering it in real time and that’s fine – is that, you know, I agree with you. From what I’ve seen sort of secondhand is that a lot of people who are caught, they’re (A) surprised they got caught and (B) surprised they even committed a crime. Sometimes you have to go to jail for a long time before they finally really get it that they’ve actually done something wrong because they’ve so rationalized it in their mind. And that de-linkage of actions and consequences, I think, is really important and very perceptive, because maybe that’s the pattern that leads to the pressure to commit the fraud in the first place. Right?

Mike Blake: [00:42:46] If you have a drug problem, you have a gambling addiction that puts you outside of something that you can sustain financially that, therefore, creates the pressure that has you seek the opportunity to create the rationalization for fraud. These are not a standalone things. They’re probably linked. Is it the person who is inclined to rationalize fraud that same mental approach is probably what has led to the pressure to commit the fraud in the first place. Does that make any sense at all?

Vic Hartman: [00:43:20] Absolutely. Yes.

Mike Blake: [00:43:25] So, I think there’s a notion out there that, you know, good people become criminals. But it always reminds me of, you know, when we hear of a mass violent crime in the United States, it’s never. “Oh, yeah. That person was outgoing.” Or, “Everybody knew that person was nuts.” It’s always somebody that, you know, kept to themselves, seemed nice enough, nobody really knew them, they’re kind of invisible. And you kind of wonder maybe there’s even a linkage between the emotional state of someone who’s willing to commit a violent crime versus a nonviolent crime, probably a matter of degree.

Vic Hartman: [00:44:11] Right. So, good people commit fraud. Bad people commit fraud as well. But my experience has actually been that there are good people, at some level, they’ve done certain things in their life that are probably very noteworthy and would be your next door neighbor that you wouldn’t mind living next to. The reason why most of the times it’s good people that did a bad thing is because fraud is a violation of trust. And so, you have trust in that individual. And in order for you to have trust in the individual, you must have experienced some level of good that they’ve done in the past or you wouldn’t have that trust. And recidivism rate among white collar defendants is very low. When you have an executive in a company that gets caught with white collar crime, they’re not likely to do it again.

Mike Blake: [00:45:07] That’s interesting, so people do, I guess, sort of snap out of it or they learn the lesson and then try to pick the pieces up. Now, I suspect part of that is also once you have a record that says you’re a fraudster, the opportunities to do so go down. So, that’s got to be part of it as well.

Vic Hartman: [00:45:25] They have a lot more to lose. So, when you fall from the top, the pinnacle company, I mean, you fell a long way. You have a personal embarrassment, which is pride and shame that was lost. You have a financial pitfall. You experienced a heavy penalty other than like some drug dealer on the street who gets arrested. Their loss is nowhere near the loss of one of these white collar defendants.

Mike Blake: [00:45:54] We are speaking with Vic Hartman, who is the author of The Honest Truth About Fraud: A Retired FBI Agent Tells All. And we’re running out of time here, but I do want to get back to what I hinted at the start because I think we have time to work it in. So, you’re telling me that you worked on a case where there is a theft of moon rocks. Meaning, rocks that had actually been recovered from one of the NASA lunar missions. Can you tell us sort of a synopsis or a succinct description of kind of what that case was like?

Vic Hartman: [00:46:34] Sure. You know, I got a call from a German geologist and he said that somebody was selling moon rocks on the internet. And so, when you get that cold call, you’re like, “Who are you? And why are you calling me?” And, certainly, nobody is selling moon rocks on the internet, which is what he thought as well. But he was very credible and an expert in his field. And so, I, certainly, wanted to look into it. And naturally, what I thought was that this was some scam. That somebody is going to sell rocks from the Earth and they’re going to sell it for a lot of money to this German geologist. So, we put an undercover in the scenario and started developing an online relationship and then a personal relationship of the sellers of these moon rocks. And it turns out they were some Brigham Young interns that were purportedly selling these rocks.

Vic Hartman: [00:47:35] So, with the undercover staying, it happened, it went through. They sold them. And sure enough, they were moon rocks. They were actually interns at NASA. And NASA had put the rocks in safes, but the safes had wheels on them so they could roll them around the different floors of NASA. And these brilliant students decided they would take the safe, roll it down the freight elevator, load it onto a van, and drive off with them, which is exactly what they did, and then sold them.

Vic Hartman: [00:48:04] The fascinating piece about this, Mike – because I know your expertise is valuation – and the reason why this became relevant when a defendant gets sentenced at trial, one of the factors that a judge considers is what’s the loss to the victim. In this case, it’s theft of government property and it belongs to the United States Government. So, what are the value of these moon rocks? Now, I think, the question that I posed to you –

Mike Blake: [00:48:34] You did. I mean, I go back to that question a lot, actually, because it is one of the more fascinating valuation problems I’ve discussed. Do you want to do the big reveal or should I?

Vic Hartman: [00:48:46] And I’m not an expert in valuation, but I learned a little bit about valuation because I was working a savings and loan fraud case and the issue pivoted on what’s the value of a skyscraper in Houston. And they overvalued the building in order to get a humongous loan and commit fraud against the bank. So then, I schooled myself up on valuation issues. And there’s three approach to valuations as I understand it. What would be the fair market value? So, what does a product sell, or a house, or whatever good between two parties A and B? So, the fair market value. Of course, in moon rocks, there’s no fair market value. They don’t trade so that’s not available.

Vic Hartman: [00:49:36] Another is an income stream. So, what’s the income stream of this skyscraper in Houston I was trying to value? If it threw off rents and revenues and you discounted it for 20 years, it threw up X million dollars and you just got current present value. That might be the value of that. But that wouldn’t work for moon rocks either.

Vic Hartman: [00:49:58] And so, what the government actually did in this case was the cost approach today. So, if you had to go back to the moon and get these rocks, what would it cost? And we looked at the Apollo 11 or one of the Apollos that got these rocks, the cost of that mission to the moon and then brought it forward to present value of how much it would be to get those moon rocks. And it turned out to be in the billions of dollars, which was off the sentencing guidelines. I mean, once you exceed, I think, $100 million or some number, it really becomes irrelevant. So, these defendants just maxed out on the value of what they had stolen.

Mike Blake: [00:50:39] And I agree with that. They aren’t traded. I don’t know what the disposition of moon rocks are. Certainly, the U.S. Government has them. I imagine a few academic institutions hold them as well. But I would imagine they’re probably not allowed to sell them. Like, if a donor came on and said, “Hey, I’ll give you $100 million dollars because I would like some moon rocks.” The university were tempted to accept that offer they probably would not be allowed to. Because I think they’d be considered sort of a property of humanity, not of an individual.

Mike Blake: [00:51:16] And I think you’re right, it’s pulled into more focus now as we have and the Artemis Program that we think we’re going to be returning to crude lunar missions sometime this decade. I mean, that’s the only two ways to get a moon rock legally. One is, you go back to the moon and get them. Or two, you hope that something really big hits the moon, create some meteorites, and pieces of the moon hit in your backyard. And that’s a pretty tough, very [inaudible] to wait for. And the interesting thing, as you mentioned that’s safe, it’s the opportunity. Right?

Mike Blake: [00:51:51] The amazing thing is that there is an opportunity for interns who are probably being paid less than minimum wage to somehow – not only was the safe itself mobile, but there is a way to get that safe out of NASA without a security stopping them and asks, like, “What are you doing with the safe?” You know, clearly there is an issue on the opportunity. And NASA, I’m sure, has tightened up ever since.

Vic Hartman: [00:52:19] Vic, this has been a great conversation. I’m already holding you longer than I had promised. And I know you have more bad guys you’ve got to go out there and catch. If people want to contact you to learn more about kind of this topic and how you might be able to help them with fraud matters in general, what’s the best way for them to contact you?

Vic Hartman: [00:52:40] You know, I have a big internet presence. If you type my name. Vic Hartman, into Google, you’ll quickly find hartmanfirm.com. So, I would love to reach out to your audience if I could help them in some way. And we only scratched the surface on the topics that I covered in my book, The Honest Truth About Fraud. And I will offer your listeners this, if you’ll go to my website and purchase the book, at checkout, if you type in the coupon Hartman, H-A-R-T-M-A-N, you’ll get 25 percent off. So, I’d love for your readers to read the book and contact me and give me some feedback what they think.

Mike Blake: [00:53:17] All right. That’s a good deal. So, not only good information, but you get a coupon as well, which I think is a first on the Decision Vision program. So, thank you for that. That’s going to wrap it up for today’s program. And I’d like to thank Vic Hartman so much for joining us and sharing his expertise with us.

Mike Blake: [00:53:32] We’ll be exploring a new topic each week. So, please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy these podcasts, please consider leaving a review with your favorite podcast aggregator. It helps people find us that — once again, this is Mike Blake. Our sponsor is Brady Ware & Company. And this has been the Decision Vision Podcast.

Tagged With: Certified Fraud Examiner, FBI, financial fraud, forensic accounting, fraud detection, Fraud Investigations, fraud mitigation, fraud response, internal investigations, The Hartman Firm, Vic Hartman

Rena Youngblood, Computer Museum of America

September 30, 2020 by John Ray

Computer Museum of America
North Fulton Business Radio
Rena Youngblood, Computer Museum of America
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Rena Youngblood, Computer Museum of America (North Fulton Business Radio, Episode 293)

Executive Director Rena Youngblood, Computer Museum of America, discusses the organization’s founding, mission, and vision with host John Ray. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Rena Youngblood, Executive Director, Computer Museum of America

Rena Youngblood is the first Executive Director of the Computer Museum of America (CMoA) located in Roswell, Georgia.

The museum opened to the public in July 2019. Rena leads and directs all aspects of the organization, including finances and fundraising; communications and marketing; education and programming; stewardship and management of facilities and collections; and building positive working relationships with the Board of Directors, community, external partners, stakeholders, visitors to the museum and donors.

Before joining CMoA, Rena served as a Senior Director of Charter School Services for the Association of American Educators and as Director of Member Services at the Georgia Charter Schools Association. She is a graduate of the University of North Carolina at Charlotte with a bachelor’s degree in English Literature and minor in Communication Studies.

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Questions/Topics Discussed in this Show

  • When did CMoA open its doors and what led to that day?
  • What can someone expect when they visit CMoA?
  • What is the mission and vision at CMoA?
  • Have you had time to define and implement programming?
  • What sort of event space do you have?
  • What are your future plans?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Computer Museum of America, computers, Rena Youngblood, Technology

WellStar Chamber Luncheon Series: Georgia Transportation Update, From Port to Perimeter – Sen. Brandon Beach, Rep. Kevin Tanner, and Griff Lynch, Georgia Port Authority

September 30, 2020 by John Ray

Georgia Transportation Update
North Fulton Studio
WellStar Chamber Luncheon Series: Georgia Transportation Update, From Port to Perimeter - Sen. Brandon Beach, Rep. Kevin Tanner, and Griff Lynch, Georgia Port Authority
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WellStar Chamber Luncheon Series: Georgia Transportation Update, From Port to Perimeter – Sen. Brandon Beach, Rep. Kevin Tanner, and Griff Lynch, Georgia Port Authority

A Georgia transportation update is offered by three key leaders in the state’s effort to keep transportation infrastructure aligned with the state’s economic and business growth. An assessment of how Covid-19 has affected transportation issues was provided as well.

The host of “The GNFCC 400 Insider” is GNFCC CEO Kali Boatright and the show is presented by the Greater North Fulton Chamber of Commerce and produced by the North Fulton studio of Business RadioX®. John Ray and North Fulton Business RadioX served as the media sponsor for this event.

Moderator: Samir Abdullahi, Deputy Director of Economic Development at Select Fulton

Samir Abdullahi
Select Fulton

Samir Abdullahi is Deputy Director of Economic Development at Select Fulton.  It is the Fulton County, Georgia’s economic and workforce development initiative that drives collaboration among public and private partners in order to generate inclusive growth, opportunities, and prosperity for the Metro Atlanta region.

Select Fulton does this by fostering the creation of middle and high skill jobs in our key industries, preparing our residents for those opportunities, and accelerating the growth of connected and sustainable commercial development. Additionally, Select Fulton provides collaborative economic development leadership to promote a globally competitive, prosperous, and growing Fulton County economy to improve the wellbeing of our residents and communities.

Senator Brandon Beach, Chairman, Senate Transportation Committee

Sen. Brandon Beach, Georgia

State Senator Brandon Beach, a Republican, was elected to the Senate in 2013. He represents District 21 which includes portions of Cherokee and Fulton counties. Senator Beach is the Chairman of the Transportation Committee. He is also a member of the Economic Development, Higher Education and Science and Technology committees.

Senator Beach currently serves as the President and CEO of the Greater North Fulton Chamber of Commerce, leading the fourth largest chamber in the metro area. Sen. Beach has played an integral role in helping North Fulton grow and prosper in his 24-plus years in Atlanta. During his tenure with the Chamber of Commerce, membership of top level executives and CEO’s (Chairman’s Circle) increased by 60 percent, and commerce retention developed from 67 to 82 percent annually.

Senator Beach served as the Chairman of the Public Private Partnership Committee (P3 Committee). Under his leadership the P3 Committee was able to acquire key local transportation projects approved for Cherokee and North Fulton. Sen. Beach was elected to the Board of the GDOT by state legislators from the 6th Congressional District in 2008. In 2001, Governor Sonny Perdue appointed Sen. Beach to the board of Georgia Regional Transportation Authority (GRTA). In 2008, he was selected to chair one of GRTA’s most important committees – The Land Development Committee. In this role, Sen. Beach is responsible for leading a review of every significant development brought before the 16-county area that GRTA serves.

Closer to home, Senator Beach is the President, CEO, and one of the founders of the North Fulton Community Improvement District (CID). Under his leadership, the North Fulton CID has invested more than $2 million to help bring more than $30 million in new infrastructure for the District area. Senator Beach is a member of numerous community boards including the Regional Business Coalition, Grady Hospital Board of Visitors, the Greater Metro Atlanta American Heart Association, the Georgia Association of Chamber of Commerce Executives, Encore Park and the Historic Roswell Convention and Visitors Bureau. Senator Beach received an undergraduate degree from Louisiana State University and a Masters in Business Administration degree from Centenary College. He is also a graduate of the Regional Leadership Institute and a former member of the Alpharetta City Council and the Alpharetta Planning and Zoning Commission. He and his wife, Shuntel, have two children and have lived in Alpharetta for the past 24 years

Representative Kevin Tanner, Chairman, House Transportation Committee

Rep. Kevin Tanner, Georgia

Kevin Tanner has spent 27 years in public service. He is serving in his fourth term as a State Representative for District 9, which includes Lumpkin County and parts of Dawson and Forsyth counties.

Kevin currently serves as the chairman of the House Transportation Committee and has been a member of several other committees in the House, including Appropriations, Education, Special Rules, Natural Resources and Intergovernmental Coordination committees. In 2019, he was appointed to serve as the co-chair of the joint Georgia Commission on Freight & Logistics. He has previously served as chairman of the House Commission on Transit Governance & Funding and has served on several special study committees, including chairman of the House Unmanned Aircraft Study Committee.

Each year of his service, Kevin has successfully passed meaningful legislation in the General Assembly. During his first term, he authored legislation that lead to the successful passage of a constitutional amendment relating to brain and spinal injuries. He also worked to create a mental health study committee to begin addressing this critical issue in our state. Additionally, he authored and passed legislation that made it a crime to commit the offense of revenge pornography. During his legislative career, he authored legislation that reformed and increased the level of transparency at the Georgia Parole Board and legislation to create an incentive for employers to assist their employees in obtaining a GED. He also passed legislation that ensures that municipal court judges are able to carry out their duties without political interference and legislation to ensure that local schools involve parents in the adoption of curriculum and textbooks used in schools. Kevin has authored legislation that was signed into law to address the opioid epidemic facing our state. Kevin also authored a major education reform bill designed to help low-performing schools. In doing so, he was able to build a coalition of support from members of both the Democratic and Republican parties and the education community.

A committed family man, Kevin has been married to the former Stacie Pickering for more than 20 years. Stacie is a first grade public school teacher, and they are the proud parents of three beautiful daughters, Kaitlyn, Abbie and Chloe. All three of their daughters attend public school. A man of faith, Kevin serves as a deacon and adult Sunday school teacher at Bethel Baptist Church, where his family has attended church for seven generations.

Griff Lynch, Executive Director, Georgia Ports Authority

Griff Lynch, Georgia Ports Authority

Griff Lynch has been Executive Director of Georgia Ports Authority since 2016.

At the Georgia Ports Authority, they are laying the foundation for a future in which Georgia’s deepwater ports are even more powerful engines for economic development.

Infrastructure investment is a vital facet of their mission to accommodate growing trade, empower entrepreneurs and strengthen industries.

About GNFCC and “The GNFCC 400 Insider”

Kali Boatright, President and CEO of GNFCC

“The GNFCC 400 Insider” is presented by the Greater North Fulton Chamber of Commerce (GNFCC) and is hosted by Kali Boatright, President and CEO of GNFCC. The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1400 business enterprises, civic organizations, educational institutions and individuals.  Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell and Sandy Springs. GNFCC is the leading voice on economic development, business growth and quality of life issues in North Fulton County.

The GNFCC promotes the interests of our members by assuming a leadership role in making North Fulton an excellent place to work, live, play and stay. They provide one voice for all local businesses to influence decision makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806.

For the complete show archive of “The GNFCC 400 Insider,” go to GNFCC400Insider.com. “The GNFCC 400 Insider” is produced by John Ray and the North Fulton studio of Business RadioX®.

Breakthrough Strategies for Business Owners, with Jason Neu, Dichi Performance Group/ActionCOACH

September 30, 2020 by John Ray

Jason Neu
North Fulton Business Radio
Breakthrough Strategies for Business Owners, with Jason Neu, Dichi Performance Group/ActionCOACH
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Breakthrough Strategies for Business Owners, with Jason Neu, Dichi Performance Group/ActionCOACH (North Fulton Business Radio, Episode 292)

Jason Neu grew up in a family of entrepreneurs, so his passion for business owners is authentic. He joins host John Ray to discuss how he helps business owners retool their marketing, get a larger share of customer wallet, and take other steps which improve their bottom line. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Jason Neu, CEO, Dichi Performance Group, an ActionCOACH affiliate

Jason is a certified business coach and owner of Dichi Performance Group, an ActionCOACH affiliate. He helps driven and energetic business owners and leaders increase their profits and their operating efficiencies.

As a coach and advisor, Jason helps clients achieve more using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide over the past three decades.

ActionCOACH is a business coaching company. They work with businesses and individuals, from start-ups through to executives. Their coaching programs are designed to identify client’s challenges and to apply practical and results-driven solutions.

ActionCOACH has been helping people and businesses to work through these kinds of issues for over 15 years. The knowledge and systems developed over that time have brought significant improvements to hundreds of thousands of businesses around the world.

Company website

LinkedIn

Twitter

Instagram

Questions/Topics Discussed in this Show

  • For the business that’s listening and is ready for the next phase of growth or maybe a business that’s listening and needs a lifeline, where is the ONE area they should be focusing their time, energy and attention too right now?
  • How would you approach the business owner that would make the claim that they’ve tried just about every marketing platform and most don’t work?
  • Where do you find the biggest opportunity for business owners in today’s economic condition?
  • For those who are not quite sure what a business coach does or potentially trying to understand how one could help them, what would you say to them?
  • What keeps you going in this line of work?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Action Coach, business advisory, business consulting, Dichi Performance Group, Jason Neu, marketing

Three Mistakes Leaders Make in Developing Other Leaders, with Beth Armknecht Miller, Executive Velocity

September 29, 2020 by John Ray

Beth Armknecht Miller
North Fulton Business Radio
Three Mistakes Leaders Make in Developing Other Leaders, with Beth Armknecht Miller, Executive Velocity
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Three Mistakes Leaders Make in Developing Other Leaders, with Beth Armknecht Miller, Executive Velocity (North Fulton Business Radio, Episode 291)

Beth Armknecht Miller of Executive Velocity joins host John Ray to discuss how leaders can increase their energy, develop other leaders, improve their succession planning process, and much more.  “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Executive Velocity

Executive Velocity is a leadership development and succession planning advisory firm committed to building and strengthening your leadership pipeline through coaching, custom training, and assessments.

Beth Armknecht Miller, CEO, Executive Velocity

Beth Armknecht Miller is CEO of Executive Velocity, a top talent and leadership development advisory firm. Beth is a trusted executive consultant, Vistage Chair Emeritus, and committed volunteer. She is certified in Myers Briggs, Hogan, EQi and Business DNA. And, she is a Certified Managerial Coach by Kennesaw University.

Beth’s insight and expertise have made her a sought-after speaker on hiring, leadership development, and succession planning. Her book, Are You Talent Obsessed? was published in 2014 and is available on Amazon. She is a frequent contributor to Entrepreneur Online, About.com, and TalentCulture to name a few.

She is a graduate of Babson College and Harvard Business School’s OPM program.

Company website

LinkedIn

Facebook

Twitter

Instagram

Questions/Topics Discussed in this Show

  • What advice would you give leaders as they move forward?
  • How can leaders maintain their energy during these difficult times?
  • What techniques can you share leaders to up their leadership capacity?
  • Hiring Best Practices
  • Succession Planning for Small Businesses
  • Developing Future Leaders

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Beth Armknecht Miller, Executive Velocity, hiring, hiring best practices, Leadership, leadership capacity, leadership development, Succession Planning

2020 Women on Boards Atlanta, with Co-Chairs Neeti Dewan and Gerri Vereen

September 28, 2020 by John Ray

2020 Women on Boards
North Fulton Business Radio
2020 Women on Boards Atlanta, with Co-Chairs Neeti Dewan and Gerri Vereen
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2020 Women on Boards

2020 Women on Boards Atlanta, with Co-Chairs Neeti Dewan and Gerri Vereen (North Fulton Business Radio, Episode 290)

Neeti Dewan and Gerri Vereen, Co-Chairs of 2020 Women on Boards Atlanta, join host John Ray to discuss their organization’s objective to increase the proportion of women on corporate boards, why it matters, and a special event for Atlanta-area companies and women on December 4, 2020. North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

About 2020 Women on Boards

Co-Founders Stephanie Sonnabend and Malli Gero wanted to create a grassroots campaign to raise awareness of the issue of women on boards among young people, middle managers, senior executives, and consumers—people who probably had not previously thought about its relevance to their lives and jobs. They wanted to enlist them as champions through the use of social and traditional media. From that concept, the campaign expanded to involve corporations throughout the country.  They tracked the lack of women on boards through in-depth research, and spawned major public events in key cities to educate women at all stages of their careers about getting on boards.

They believe their goal would be easily achievable in ten years: to raise the percentage of women on U.S. corporate boards to 20% or greater by the year 2020. The campaign expanded nationally in 2011.

For the first six years, the campaign tracked the Fortune 1000 corporations and saw the percentage of women on boards increase from 14.6% in 2011 to over 20% in 2017. Having reached the goal of 20% in the Fortune 1000 the campaign transitioned to the Russell 3000 companies. In 2017 the percentage of women on the Russell 3000 was 16% and one-fourth of the companies had no women on their boards. By 2019 the Russell 3000 list exceeded 20% and only 11% of the companies have no women.

Continuing to grow in size and influence over the years, 2020WOB built an army of active volunteers and supporters who continue to propel the campaign forward.  When the milestone year 2020 is reached, there will be a new name, a new goal, and renewed focus to add more women on corporate boards.

For the national 2020 Women on Boards website, follow this link. Information on the Atlanta chapter and their December 4, 2020 event, follow this link.

Why it Matters

It’s Good for Business

Numerous independent research studies have shown that public corporations with women on their boards out-perform boards with only men, as measured by profitability, productivity, and workforce engagement. Corporations are in business to grow, provide jobs, and generate profits, so adding the talents and experience of highly qualified women directors provides a competitive advantage. For the first time in history, institutional investors with trillions in assets are holding back their support when a corporate board has no women directors. A number of states have passed, or are considering, laws related to diversity on boards because it makes logical business sense for their state economies. In 2018, California was first in the U.S. to pass the historic law requiring corporations to add specific numbers of women directors within three years.

It’s About Career Advancement for Women

Historically, the corporate boardroom and top C-Level positions (CEO, COO, CFO, CMO, CIO, etc.) have been off-limits to women.  Generations of women have worked hard to advance in their careers, only to be stopped at the boardroom door. Serving on a corporate board is generally recognized as the pinnacle of business success. There’s a higher level of social esteem and business respect that comes from serving on corporate boards, as well as paid compensation. Board members themselves become more well-rounded executives.  Women deserve to benefit from board service, just as men have for decades.

It’s About Workplace Culture

Today’s corporations must address issues of pay disparities, sexual harassment, and discrimination against women that have diminished corporate and individual reputations as well as public trust in their brands. Having women on boards is a step toward gaining, regaining, or maintaining a positive workplace for women. When women directors serve on boards, women employees look up to them as role models, reinforcing that the company values and recognizes the contributions of women at all levels.

It’s a Global Issue

European countries were the first to mandate minimum requirements of women directors. Their targets of 30% and 40% have been achieved and are considered normal now. In 2019, US companies exceeded 20%. Well-qualified women throughout the world are seeking and serving on corporate boards, to the advantage of enlightened corporations. Now is the time to welcome women to boards, adding their voices to business leadership in the U.S. and the world.

Questions/Topics Discussed in this Show

  • Tell me about this organization – what’s its mission?
  • When is the event?
  • What is the 2020 Women on Boards initiative?
  • Have you seen any improvement in having more women directors on boards?
  • How can someone get on their first board?
  • Who should attend?
  • Why are you personally involved?

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Gerri Vereen, Neeti Dewan

Covid-19 and Sports – Episode 41, To Your Health With Dr. Jim Morrow

September 25, 2020 by John Ray

Covid-19 and Sports
North Fulton Studio
Covid-19 and Sports - Episode 41, To Your Health With Dr. Jim Morrow
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Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Covid-19 and Sports – Episode 41, To Your Health With Dr. Jim Morrow

Dr. Morrow discusses various considerations around Covid-19 and sports, questions of safety, and much more. Dr. Morrow also offers an update on the Covid-19 vaccine. “To Your Health” is brought to you by Morrow Family Medicine, which brings the CARE back to healthcare.

About Morrow Family Medicine and Dr. Jim Morrow

Morrow Family Medicine is an award-winning, state-of-the-art family practice with offices in Cumming and Milton, Georgia. The practice combines healthcare information technology with old-fashioned care to provide the type of care that many are in search of today. Two physicians, three physician assistants and two nurse practitioners are supported by a knowledgeable and friendly staff to make your visit to Morrow Family Medicine one that will remind you of the way healthcare should be.  At Morrow Family Medicine, we like to say we are “bringing the care back to healthcare!”  Morrow Family Medicine has been named the “Best of Forsyth” in Family Medicine in all five years of the award, is a three-time consecutive winner of the “Best of North Atlanta” by readers of Appen Media, and the 2019 winner of “Best of Life” in North Fulton County.

Dr. Jim Morrow, Morrow Family Medicine, and Host of “To Your Health With Dr. Jim Morrow”

Covid-19 misconceptionsDr. Jim Morrow is the founder and CEO of Morrow Family Medicine. He has been a trailblazer and evangelist in the area of healthcare information technology, was named Physician IT Leader of the Year by HIMSS, a HIMSS Davies Award Winner, the Cumming-Forsyth Chamber of Commerce Steve Bloom Award Winner as Entrepreneur of the Year and he received a Phoenix Award as Community Leader of the Year from the Metro Atlanta Chamber of Commerce.  He is married to Peggie Morrow and together they founded the Forsyth BYOT Benefit, a charity in Forsyth County to support students in need of technology and devices. They have two Goldendoodles, a gaggle of grandchildren and enjoy life on and around Lake Lanier.

Facebook: https://www.facebook.com/MorrowFamMed/

LinkedIn: https://www.linkedin.com/company/7788088/admin/

Twitter: https://twitter.com/toyourhealthMD

The complete show archive of “To Your Health with Dr. Jim Morrow” addresses a wide range of health and wellness topics, and can be found at www.toyourhealthradio.com.

Dr. Morrow’s Show Notes

Covid-19 and Sports

  • To date, limited data are available on COVID-19 and its effects on children and adolescents.
    • We know that those with severe presentations
      • (hypotension, arrhythmias, requiring intubation or extracorporeal membrane oxygenation [ECMO] support, kidney or cardiac failure)
      • or with multisystem inflammatory syndrome in children (MIS-C)
      • must be treated as though they have myocarditis
      • and restricted from exercise and participation for a duration of 3 to 6 months.
      • These athletes must be cleared to resume participation by their primary care physician
        • and appropriate pediatric medical subspecialist, preferably in consultation with a pediatric cardiologist.
        • Cardiac testing (EKG, echocardiogram, 24-hour Holter monitor, exercise stress test, and if warranted, cardiac resonance imaging) must have returned to normal, before return to activity.
      • Those with moderate symptoms must be asymptomatic for at least 14 days
        • and obtain clearance from their primary care physician before return to exercise and competition.
        • Any individual who has current or a history of positive cardiac symptoms,
          • who has concerning findings on their examination,
          • or who had moderate symptoms of COVID-19, including prolonged fever,
          • should have an EKG performed and potentially be referred to a pediatric cardiologist for further assessment and clearance.
  • The question still remains about what to do with others infected with SARS-CoV-2
    • or who had close contact with an individual with COVID-19.
    • Because of the growing literature about the relationship between COVID-19 and myocarditis,
      • all children and adolescents with exposure to SARS-CoV-2, regardless of symptoms,
        • require a minimum 14-day resting period
        • and must be asymptomatic for >14 days before returning to exercise and/or competition.
        • Because of the limited information on COVID-19 and exercise, the AAP strongly encourages that all patients with COVID-19 be cleared for participation by their primary care physician.
        • The focus of their return to participation screening should be for cardiac symptoms,
          • including but not limited to chest pain,
          • shortness of breath,
          • fatigue,
          • palpitations,
          • or syncope.
        • All individuals with a history of a positive test result for SARS-CoV-2 should have a gradual return to physical activity.
          • If primary care physicians have any questions regarding their patients’ readiness to return to competition,
            • they should not hesitate to consult with and refer individuals to the appropriate pediatric medical subspecialist.

What Could Happen?

  • There are complications that will stay with a Covid-19 patient for the rest of their lives.
    • The severe complications are
      • pulmonary fibrosis
      • and myocarditis.
      • The likelihood is that in order to develop these complications,
        • a patient will likely have to be moderately ill,
        • that is, having been hospitalized
        • and likely to have required supplemental oxygen therapy.
      • But there is still not a lot of data about this.
    • What is obvious now, that was not obvious at all obvious early on, is that young people are at risk.
      • They are at risk of contracting the virus
      • and they are at risk of having a moderate or severe case.
      • We have already had one football player, in California, die from complications caused by Covid-19.
        • There could be many more.
      • Because of these possibilities,
        • two conferences in the Power 5 decided not to play football this year.
        • They felt that it might be safer in the Spring of 2021.
        • I am not sure what they thought was going to change by then.
      • Recently, the Big Ten conference has reversed their position and decided to play.
        • The main reason cited is advances in availability of testing.

Testing, Covid-19 and Sports

  • The ACC is conducting coronavirus testing three times per week
  • The updated Medical Advisory Group report requires all team members to be tested
    • within three days of game day.
    • one test must be performed the day before kickoff, and must be conducted by a third party the ACC office selects.
    • another test must be done 48 hours after the game.
    • In addition, every student-athlete who tests positive for COVID-19 will undergo a cardiac evaluation that includes an
      • electrocardiogram,
      • a troponin test
      • and an echocardiogram before a phased return to exercise.
      • Many ACC schools already had procedures in place to screen for any possible heart issues.

Should parents and other spectators attend their children’s sports practices and games?

  • Parents/guardians should follow current local regulations for social distancing and use of cloth face coverings when considering game attendance.
    • Attending outdoor events may bear less risk than indoor events with less space and ventilation.
      • No one should attend any sports function as a spectator if they are exhibiting signs or symptoms of COVID-19.
      • Parents and other spectators with high-risk health conditions should strongly consider not attending indoor events or events held outdoors where appropriate social distancing cannot be maintained.
      • Live streaming or recording of athletic events, when available, may allow individuals who are unable to attend to participate in viewing events.

Tagged With: adolescents, children, coronavirus, COVID-19, Dr. Jim Morrow, live sports, Morrow Community Foundation, Morrow Family Medicine, sports

Jason Perez, yardz

September 25, 2020 by John Ray

Jason-Perez-Yardz-album
Alpharetta Tech Talk
Jason Perez, yardz
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Jason Perez, CEO, yardz (“Alpharetta Tech Talk,” Episode 19)

Jason Perez, entrepreneur, advisor, and co-founder of yardz comes from a pedigree of construction and entrepreneurship.

He has sat on several boards and has been a trusted advisor for a widespread array of companies. As CEO of yardz, he brings a high business aptitude mixed with a passion-driven culture.  Yardz-logo

Connect with Jason on LinkedIn.

About yardz

Connecting you to rental yards across Georgia for multiple quotes, best rate transparency and freedom of choice on construction rentals. Yardz is an online reservation software for the construction rental industry allowing renters to compare multiple quotes and secure rentals direct with suppliers.

After working in the construction and equipment rental industries, the yardz founders saw a need. They realized that it took way too long to rent equipment, especially when searching for competitive rates. The other realization was that after years of renting with a trusted supplier, even so called negotiated “discounted rates” were not actually the lowest rates out there.

They saw a problem in the industry and wanted to change it. They wanted to empower the renter again. They wanted to see free market and choice. To give construction renters their time back, giving them technology that not only benefited their work day, but saved money for their businesses and looked out for their bottom line.

Yardz believes in the sweat, grit, concrete and steel that this country was built on. They chose “Red, White and Blue” as their colors because it is in the core of who they are as people and a company. It is their traditional values that put our customers first, and the integrity they demand of themselves drives how they do business.

Question/Topics Covered in this Interview

  • What inspired Jason to start yardz
  • What makes yardz’ tech so cool
  • How Jasaon and his team have dealt with the pandemic
  • Yardz company culture

About “Alpharetta Tech Talk”

“Alpharetta Tech Talk” is the radio show/podcast home of the burgeoning technology sector in Alpharetta and the surrounding GA 400 and North Fulton area. We feature key technology players from a dynamic region of over 900 technology companies. “Alpharetta Tech Talk” comes to you from from the North Fulton studio of Business RadioX® and is hosted by John Ray.

Past episodes of “Alpharetta Tech Talk” can be found at alpharettatechtalk.com.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you.

Tagged With: Construction, construction equipment, construction industry, Jason Perez, yardz

Decision Vision Episode 84: Should My Next Job Be My Own Business? – An Interview with Stacy Reece, Down South House & Home

September 24, 2020 by John Ray

should my next job be my own business
Decision Vision
Decision Vision Episode 84: Should My Next Job Be My Own Business? - An Interview with Stacy Reece, Down South House & Home
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Decision Vision Episode 84: Should My Next Job Be My Own Business? – An Interview with Stacy Reece, Down South House & Home

The question of “should my next job be my own business” is a consideration many are struggling with now. In a candidly vulnerable and insightful conversation, Stacy Reece of Down South House & Home shares the journey she took from a successful job to unemployment and eventually her own business. “Decision Vision” is  presented by Brady Ware & Company.

Stacy Reece, CEO, Down South House & Home

Down South House & Home offers high quality southern themed home goods with clean, classic designs. Down South House & Home is for Southern women who wanted to grow up and be Atticus Finch. They’re for Southern women who had fight to the death for their grandmother’s cast iron collection. They’re for Southern women who value equality, literacy, and hospitality. They’re for Southern women who know how to act in a cow pasture or a country club. They’re for Southern women with resolute characters and gracious disposition. They’re for Southern women who hoard bacon fat.

They make things in a tiny red barn in Clarkston, Georgia. They don’t pretend they live in a perfect camera ready house. And they don’t expect that you do either. But if your home is like theirs, there’s a lot of laughter, love, and piles of precious memories in every corner. The way they see it, if your home has that, then it’s beautiful.

They make high quality goods for Southern women at reasonable prices. They make products that come from a clean and traditional Southern aesthetic. They celebrate ordinary Southern women with extraordinary lives. And they expect their products to stand up to the extraordinary lives you lead. Because a dishtowel is not just a piece of cloth — it sops up family memories. Every stain, every tear, every burn mark tells the story of a family’s history. It tells the story of triumphs and defeats. It tells the story of your kitchen and everybody you fed in it. Their towels will stand up to the test of time and be there with you through all of your ups and downs. Absorbing family memories every step of the way.

Stacy Reece has a long and varied career, including as a scientific adviser, a patent analyst, a facilitator of biotechnology business in Georgia and the Southeast. She is a Daughter of the American Revolution and holds a Bachelor’s Degree in Chemistry from the University of Georgia and a PhD in Organic Chemistry from Carnegie Mellon University.

Michael Blake, Brady Ware & Company

Mike Blake, Host of the “Decision Vision” podcast series

Michael Blake is Host of the “Decision Vision” podcast series and a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. He is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

Mike has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Decision Vision Podcast Series

“Decision Vision” is a podcast covering topics and issues facing small business owners and connecting them with solutions from leading experts. This series is presented by Brady Ware & Company. If you are a decision maker for a small business, we’d love to hear from you. Contact us at decisionvision@bradyware.com and make sure to listen to every Thursday to the “Decision Vision” podcast.

Past episodes of “Decision Vision” can be found at decisionvisionpodcast.com. “Decision Vision” is produced and broadcast by the North Fulton studio of Business RadioX®.

Visit Brady Ware & Company on social media:

LinkedIn:  https://www.linkedin.com/company/brady-ware/

Facebook: https://www.facebook.com/bradywareCPAs/

Twitter: https://twitter.com/BradyWare

Instagram: https://www.instagram.com/bradywarecompany/

Show Transcript

Intro: [00:00:01] Welcome to Decision Vision, a podcast series focusing on critical business decisions. Brought to you by Brady Ware & Company. Brady Ware is a regional full service accounting and advisory firm that helps businesses and entrepreneurs make visions a reality.

Mike Blake: [00:00:21] And welcome to Decision Vision, a podcast giving you, the listener, clear vision to make great decisions. In each episode, we discuss the process of decision making on a different topic from the business owner’s or executive’s perspective. We aren’t necessarily telling you what to do, but we can put you in a position to make an informed decision on your own and understand when you might need help along the way.

Mike Blake: [00:00:39] My name is Mike Blake and I’m your host for today’s program. I’m a director at Brady Ware & Company, a full service accounting firm based in Dayton, Ohio, with offices in Dayton, Columbus, Ohio, Richmond, Indiana, and Alpharetta, Georgia. Brady Ware is sponsoring this podcast, which is being recorded in Atlanta for social distancing protocols. If you like this podcast, please subscribe on your favorite podcast aggregator and please consider leaving a review of the podcast as well.

Mike Blake: [00:01:05] So, today’s topic is, should my next job be my own business? And, you know, as we record this now on September 18th, which means it’s probably going to come out in, probably, the middle or second half of October, but I’m going to go out on a limb and say that the world will not have changed terribly much in the intervening time. I think a lot of people are being faced with this decision, you know, not to be a doomsayer or a Debbie Downer or whatnot, but the fact of the matter is that a lot of jobs that have been lost are not coming back very quickly. Some of them may not be at all. And, you know, some of us have the savings and wealth that, you know, we can kind of hold out for the market to come back around. And, frankly, if statistics started to leave, a lot of us don’t have that kind of financial cushion.

Mike Blake: [00:02:02] And a choice, I think, that many people are likely thinking about is, you know, can I take my considerable talents into the entrepreneurial sector? And I think that America, like all other countries, is far from a perfect place. But one thing that is easy to do here is to start and launch your own business. I think in a lot of ways it’s never been easier to do that, at least, from a mechanical perspective. But, you know, that’s not an easy decision. We make it look easy. We glorify the entrepreneur in American society. In fact, I would argue that one of the things that makes America unique is that we are the one society, of which I’m aware, that positions the entrepreneur as a folk hero. And I don’t know of any place in the world that quite does that.

Mike Blake: [00:02:56] And really to the point where, you know, you almost feel if you’re not an “entrepreneur”, you feel like something wrong with me. And that’s not the case. In fact, if the whole world were entrepreneurs, we’d never get anything done. We’d never aggregate talent and capital because nobody would take direction from anybody else. And given kind of the environment where now we’re applauding the fact that there are 850,000 new unemployment claims in a given week, you know, that’s still a staggering number. It’s just not as staggering as two million, which is where we were a few weeks ago.

Mike Blake: [00:03:41] And so, I think this topic of helping you walk through and really walk in the shoes of somebody who’s really been through it, maybe not quite under the same circumstances, but I think you’ll agree that it really does get you to the same place, I think, is going to be a very instructive journey that, I think, you can learn some lessons of what to do. And I have a feeling there’ll be a sentence or two of what not to do as well. So, buckle up. And I think this is going to be a really good show.

Mike Blake: [00:04:15] And joining us today is my dear friend, Stacy Reece. And we have been arguing for the last ten minutes of when we last saw each other. I think we’ve settled in that, probably, sometime before the last total solar eclipse is when it was.

Mike Blake: [00:04:29] But she’s CEO of Down South House & Home, whose motto is “Southern women don’t have attitudes. We have standards.” Down South House & Home offers high quality southern themed home goods with clean, classic designs. Down South House & Home is for Southern women who wanted to grow up and be Atticus Finch. They’re for Southern women who had fight to the death for their grandmother’s cast iron collection. They’re for Southern women who value equality, literacy, and hospitality. They’re for Southern women who know how to act in a cow pasture or a country club. They’re for Southern women with resolute characters and gracious disposition. They’re for Southern women who hoard bacon fat.

Mike Blake: [00:05:06] They make things in a tiny red barn in Clarkston, Georgia. They don’t pretend they live in a perfect camera ready house. And they don’t expect that you do either. But if your home is like theirs, there’s a lot of laughter, love, and piles of precious memories in every corner. The way they see it, if your home has that, then it’s beautiful.

Mike Blake: [00:05:22] Stacy has a long and varied career, including as a scientific adviser, a patent analyst, a facilitator of biotechnology business in Georgia and the Southeast. She is a Daughter of the American Revolution and holds a Bachelor’s Degree in Chemistry from the University of Georgia and a PhD in Organic Chemistry from Carnegie Mellon University. So, as an aside, organic chemistry is basically the class that convinces people who think they want to be doctors not to be doctors. That’s the class that washes people out in premed and medical school more often than not. So, she got a PhD in it. In other words, this lady is really smart and she’s awesome. And she is Stacy Reece. Thank you for coming on the program.

Stacy Reece: [00:06:04] Hey, Michael Blake. It’s so good to see you again and hear your voice.

Mike Blake: [00:06:09] Well, thank you. It’s great to see you again as well. If you don’t need a fix, there are 82 podcasts of this stuff before us. So, just feel free to turn that on in the background when you’re fighting for some of these cast iron pan. So, your story, I think, is so fascinating, as I said in the introduction. Because I think a lot of people are finding themselves in a decision. And the decision, frankly, really is, is there another job out for me, right? The music has stopped. There are a lot fewer chairs and there are people kind of dancing around them. Is there a job for me? Do I need to think about creating my own job? And so, I think your origin story for Down South House & Home is very instructive in this regard. So, can you talk a little bit about what you were doing before you started Down South House & Home?

Stacy Reece: [00:07:04] Well, it’s a long and torrid story. I was working for the State of Georgia as a facilitator of innovation. And I had a pretty good big budget. It was about $270,000. Basically, an old white man came and tried to raid my budget and I stood up to him. And he used his power to get me run off, derail my career. And the science community in Georgia is pretty small and there wasn’t a whole lot of employment for me after that happened.

Stacy Reece: [00:07:44] So, I started with an information security startup after that. And, you know, you and I are both terminal entrepreneurs. We just can’t help it. And, probably, our personalities contribute to that as well. And so, I started with this information security startup. And this is before the Sony hack, when that really bad movie got hacked by South Korea at Sony. And people were all of a sudden interested in information security. And so, this was before that. And this company had, like, this really awesome solid encryption program that could move large bits of data, large amounts of data very quickly into end encryption.

Stacy Reece: [00:08:39] And I didn’t know anything about encryption at the time. But I went with them figuring, “Hey, how can encryption be so hard? I’ll figure it out.” So, I started, like, going on course run Udemy classes. And encryption is really hard. And this information security company had a great technology and they were able to pay me for the first four months. And then, they kind of ran out of money. But the money was coming. And I really did believe that the money was coming and so did they. But there were some Saudis involved and a crazy Finnish encryption specialist. So, with that mixture, it blew up. But I stayed with the company without getting paid for about a-year-and-a-half after I quit getting paid. Because I believed in the technology. I understood — about encryption, finally, to understand how good it was. But this is before the Sony hack. And nobody really cared because they were using secure socket layer and they thought that was fine. And it has not been fine for ten years, but we still continue to use it.

Stacy Reece: [00:09:56] Anyway, I finally had to decide that that was not going to go anywhere. And so, I left the company and tried to find another job. And being a woman of a certain age and in a male dominated field, it’s very, very hard to get an interview. And if you do get an interview, it’s very hard to get a job. And my husband had started an online publication. And so, he was rather entrepreneurial himself. And I said, “I’ve just got to find something.”

Stacy Reece: [00:10:34] And so, I took this really, really, really bad job working for a couple of artists who did high quality screen printed poster art. And it was a terrible job. The building was full of black mold. I don’t know why they had thousands of dollars worth of paper goods in a building with black mold, but they did. But they also had these little dishtowels that they were selling. They were selling for, like, $28. And nobody buys a dishtowel for $28. But they were really beautiful. And I was trying to get them to like, “We should focus on that some more because my husband’s company can sell more of them.” And finally, we had an agreement that I was not a good fit for their company. And that was fine because I was tired of the black mold filling my lungs.

Mike Blake: [00:11:33] You’re such a prima donna.

Stacy Reece: [00:11:41] I was using my $15 an hour pay to buy all the allergy medication. And so, you know, my husband’s company at the time was having some real financial problems. And I was like, “We need to make our own stuff.” And through our dual entrepreneurial life, we moved from less and less expensive housing over the course of two or three years. And we wound up out in Clarkston, Georgia, which is right outside of the perimeter of Atlanta. And it’s a very charming place. And we moved into this little 1939 cottage with a two story barn in the backyard. And the person who put the barn in the backyard used to work for the Center for Puppetry Arts. And so, it was all tricked out with all the right electrical wiring and things like that. And one of the things I learned in the black mold place was there was a screen printer right next door. And I got to actually see the screen printing process and got to meet the guy who did the screen printing process. And he was a master at screen printing.

Stacy Reece: [00:12:59] But I started to realize, “You know what? I could screen print. You know, it’s not that hard. I have a PhD in Chemistry. How hard can it be?” So, I took a little class in screen printing. And this two story barn was doing nothing but holding all my China patterns, because I have about three or four. And so, there’s a two story barn in the backyard doing nothing but for storage. And I said, “I can put a screen printing shop in there.” And so, I took a class and then I bought, like, a $2,500 kit of a screen printing press and inks and all the stuff you have to do to make the screens. And started making towels. And so, that was something that my husband’s company could sell to generate revenues. And that’s kind of the long and winding way that I got to this place.

Mike Blake: [00:14:03] I mean, it doesn’t sound like you’re necessarily thinking about this while you’re employed, right? The way you tell the story – correct me if that’s wrong, please – is that, you know, one day you kind of had a job and the next day you were in business or something close to it. I mean, is that accurate or was there a transition? Was there a plan for you that –

Stacy Reece: [00:14:23] It was a long period of unemployment. You know, I’ve been an entrepreneurism junkie since graduate school. And I’ve always thought, like you were mentioning before in the intro, it’s like, “Well, if you’re not really an entrepreneur, then you just don’t have any guts.” It’s like you just have a day job then you’re just kind of wussing out. And that’s not necessarily true. And, actually, it is very nice to have a steady income. And I highly recommend it not having had one for long periods of time. But that was sort of the way that I thought. I’ve either been an entrepreneur or have been doing something to assist entrepreneurs. And so, I finally realized that I’ve got to be an entrepreneur because nobody’s going to hire a woman over 50 in a male dominated field. And if I don’t make it myself, I’m just going to have to go work in a library or a craft store if I don’t make my own business.

Mike Blake: [00:15:44] And I want to pause on that for a second, because I do think that’s really important. It’s unfortunate that there is this age discrimination. And, you know, I recently flipped the switch and made my 50th year — and, you know, I kind of think about what would I be doing if I weren’t still where I am. I’m a [inaudible]. I’m a part owner of my business. I’m responsible for my own pee now, but it’s different. But as a man, even at the age that I’m at, the likelihood that I’m going to land a job is quite low, right? And I probably would have to start something on my own.

Mike Blake: [00:16:30] So, I think that’s important for a listener to think about is, you know, are you in a field or a scenario where age discrimination can be very real? And look, we’re setting the line arbitrarily at 50. If you’re out in Silicon Valley, it’s 35. I read all kinds of stories about men are getting plastic surgery now and doing all kinds of things to keep themselves looking younger. And people are now hiding age in their resumes and their LinkedIn profile. That age discrimination is real. And, you know, you may want to just sort of take stock of that and recognize, “Hey, you know, maybe I won’t be the target of age discrimination, but I probably will.” And that might go into the calculus. At least, if you start your own business, you’re not going to discriminate against yourself.

Stacy Reece: [00:17:20] Exactly.

Mike Blake: [00:17:20] And, you know, it’s funny, people are happy even if you don’t do what you’ve done, which is, you know, you’re in the product business – and we’ll get to that – even if you’re in services like me, somebody who would never hire somebody like me to be their CFO would happily hire somebody like me to be their outsource contract CFO. It’s purely a psychological thing.

Mike Blake: [00:17:45] But anyway, one question I want to kind of drill down because I think every entrepreneur goes through this. I have for sure when I’ve had my own business. And even sometimes in my own practice. How do you keep from freaking out? I mean, you’ve gone through long periods without an income because you made some bets that haven’t panned out. And that’s entrepreneurship. How do you keep from freaking out? Or maybe I’m even assuming something. Did you keep from freaking out? Maybe the answer is, how did you recover from freaking out?

Stacy Reece: [00:18:23] Well, I became a good and proper alcoholic, Mike. And I think it started, like, when the information security company started. Like, it wasn’t going to get some money. I mean, it’s not like it popped up like a mushroom overnight. I’d been practicing for years.

Mike Blake: [00:18:42] The rule of a lifetime.

Mike Blake: [00:18:45] It takes commitment. And I used alcohol to cover up my insecurities. I mean, I’d work all day at something. But at 5:00, the stress of it all, the worry, I soothe that with a couple of martinis and then more than that, a lot more than that. And I got sober about three years ago. And that was when my company started doing a lot better. And oddly enough, when you’re not hungover, you can focus on things. One of the things I’ve realized more and more as I’ve gotten better at being sober and living with myself without the the comfort of alcohol, you know, my beliefs limit me. And the more that I can identify the negative beliefs about myself and my value and my worth, the better I am at my company.

Stacy Reece: [00:20:00] And I’m not saying that it’s all my fault. But it is all my responsibility and it’s all my choice. And I can choose to look at the negative sides of myself and question whether or not they’re actually valuable beliefs. Or I can just keep floundering away with all of my negative beliefs. And it’s like, I have to choose to confront them. And the more that I confront them, the better I am at my business.

Mike Blake: [00:20:38] Well, first, congratulations. I’m glad that you’re healthy and you’re in a healthier lifestyle and healthier place. And thank you for sharing that with our audience. In fact, I’m quite confident most of our guests probably would not. But I think that’s a real thing. I think that’s a struggle. And I’ll cap to this. I mean, being an entrepreneur is a really lonely place. And I think the reason that it’s so lonely is because, really, everything is your fault. Everything appears to be approximately your fault. I mean, yeah, things just sort of don’t go your way. You know, you can’t realistically predict that you are going to be hit by a pandemic, and then massive social upheaval, and then murder hornets, and everything else. But the fact of the matter is that, being an entrepreneur is not that different than doing a nude scene in a worldwide film release. It’s all out there. There’s no hiding from this all. And, literally, it’s self-exposure, but it’s exposure of the mind and the psyche, not the body.

Stacy Reece: [00:21:54] Yeah. Yeah. Yeah. Because you don’t really have anyone else to blame.

Mike Blake: [00:22:00] No, you don’t.

Stacy Reece: [00:22:00] But I think blaming yourself is not the way to go. Because I’ve tried that for a long time and it’s not very successful. There are tools and resources that you can go to, to help. It doesn’t have to be a psychologist. It doesn’t have to be AA. But there are coaching options for helping you look at your limiting beliefs. And I have been surprised at all the limiting beliefs that I carry. And those were the things that I used to drink over.

Stacy Reece: [00:22:38] And I would say, if you are in the throes of starting your own company or you’re in the desperate place of having to start your own company, have a little grace with yourself and seek out tools and communities that can help you confront your negative beliefs, so that you can turn them into beliefs that are more empowering. Because going into an entrepreneurship believing that you’re going to be a failure is pretty much a good prescription for failure. And so, it is very lonely.

Stacy Reece: [00:23:24] And you and I, Michael, are introverts. And I consider socialization as having a conversation with the checkout guy at the Home Depot Garden Center. I’m good for a week. And that’s pretty much all I need. But there are other people who are extroverts. And if you’re an extrovert and you’re going to be an entrepreneur, you need to figure out, like, how are you going to get your people time and how do you make that productive. Because you can get very lonely. And if you have any negative beliefs about yourself, they will ricochet around your brain all day long until you realize that they’re not actually true.

Mike Blake: [00:24:10] And I think those beliefs are natural. It’s the unusual person. And I would even argue somewhat psychopathic person that truly doesn’t have any self-doubt, that truly believes, “You know what? It’s under my control. I’m just going to do everything and it’s all going to turn out great.” You know, it’s natural for fear and doubt. But courage is not the absence of fear. And, of course, it’s not the absence of fear. The absence of fear is being a psychopath. And that’s generally a very harmful individual. But the ability to address and confront and manage that fear and direct it into something that is constructive, that, to me, is a definition of courage.

Mike Blake: [00:25:04] So, I think a very important lesson we’re already getting from this podcast and this interview is that, if you’re thinking about starting that business or you already have and you’re wondering if you really have it in you just because you have self-doubt, you have imposter syndrome, or you tend to spiral, and you have anxiety, and you’re wondering where that next paycheck is going to come from. Those are actually healthy — motivational. And all the people out there who are your competitors and you see on social media and everything is just perfect, I’m here to tell you it ain’t. But people have now become very good self-marketers on social media.

Stacy Reece: [00:25:49] Yeah. And that was one of the things because I spent a lot of time thinking all these other people don’t have problems. Because I’m just riddled with all these imperfections and I was spending all this time trying to make sure that nobody saw them. Because if they saw them, then they would think less of me. I would think I would have less value. And the older that I get and the more sober I get, I realize that lots and lots and lots and lots of people have those same self-doubts. Some of them don’t really have to confront them because their lives are okay. But when you’re an entrepreneur, it’s like, “Ahh.” It’s all right there in your face because, like you said, don’t have anyone else to blame.

Stacy Reece: [00:26:38] And I try to incorporate some of that into my brand because I get so tired of looking at these Instagram kitchens that are all perfect.

Mike Blake: [00:26:53] That drives me crazy.

Stacy Reece: [00:26:54] It drives me up the wall.

Mike Blake: [00:26:56] It’s insufferable.

Stacy Reece: [00:26:56] And it’s debilitating to compare yourself to that. And so, when I was first starting out, you know, my big problem is – like, I don’t have a problem working. I can work all day. I can do manual labor. Actually, I prefer manual labor. I have a complete collection of power tools and a pressure washer. And if you need to know how to use anything, come on over. I’ll show you how to do it.

Mike Blake: [00:27:26] I do because I’m a danger to myself and others with those things. I’ll come out there.

Stacy Reece: [00:27:31] Exactly. So, I’m not afraid of work. But the creative artistic side that I need for the company, not so much. And so, my photography was just awful. And so, I was comparing my photography to these perfect dance around kitchens, not realizing they were using a Photoshop filter to make it all look like merry. Like, nobody’s kitchen looks like that. Nobody’s photography looks – you have to manipulate those pictures to make it look that bright and fresh.

Stacy Reece: [00:27:59] And it kind of dawned on me that so many brands are focused on the perfection. You know, Southern Living, Garden & Gun, all these magazines, everything, everything, everything is perfect. And I wanted a brand that had a little wiggle room. I want to make things for Southern women who have a skillet full of bacon grease sitting on top of their stove, because they just finished cooking something yesterday and they haven’t had a chance to clean up the skillet because you can’t throw your iron skillet in the dishwasher. And it’s like I want to have a brand that has some imperfections in it and cracks, you know, the wabi-sabi. It’s like the thing is more beautiful because it’s been repaired. And I have tried to incorporate a lot of that in my brand because I find the more I start to recognize my own self-doubt and my self-limiting beliefs, I realized more people have them. And I realized how damaging those perfect Instagram posts really are when you compare that picture to the reality of your life.

Stacy Reece: [00:29:25] But the reality of your life is the messy hurly-burlyness of your house. It’s like that because you’re living your life and it’s a life full of love, hopefully. And, you know, you’re busy spending time with people you love than scrubbing the kitchen. And so, I do try to incorporate that in my brand so that people don’t feel diminished when they come and look at my products.

Mike Blake: [00:29:58] And what a freeing thing it is to, at least, at some point not give an inch, right? Because the effort in life that is required to go from 85 to 90 percent good to 100 percent perfection is so much effort to go from that between that point A and point B. It can break you. The nickname for our house that I’ve given it – and I’m going to give our listeners a little bit of inside baseball in the life of Mike Blake here – we call it Barely Legal. And the reason we call it that is not for the reason that some people are going to think that we call it that. We call it that because that’s the amount of yard work that we do. We do the minimum amount of yard work to prevent us from getting a ticket from the police and having our neighbor show up to our house with torches and pitchforks, basically. And not be sued for being the eyesore that lowers the value of somebody’s house. Because I hate it and I detest it.

Mike Blake: [00:31:03] And the only reason we own a house is because I need a house to keep all the crap that I’m – well, not crap – my collections that are near and dear to me that I could not fit — But, unfortunately, they do not make many 3000 square foot apartments. So, here I am. But for a while it’s just crazy. And why am I doing this? And it was making my work suffer. It was messing with my psyche [inaudible]. And I’m going to keep it Barely Legal. If that’s not good enough, we’re [inaudible] the whole damn thing up and put an AstroTurf, which I have researched.

Mike Blake: [00:31:43] But anyway, we’ll keep going on. I think the mental game of entrepreneurship is so important. It’s one that I still think about because I think so much of this is a mental game. So, you talked about your insecurities. You talked about kind of one coping mechanism that you learned was not a very effective coping mechanism. So, once you kind of emerged from that or started to emerge now – I know it’s a constant struggle, not a cure – did you start to then turn to any external expertise? Did you have advisers? Did you read books? Or, do you listen to any podcast other than this one?

Stacy Reece: [00:32:30] You know, one podcast I find really helpful is a woman named Dr. Shannon Irvine. And she has a background in neuroscience. And I don’t know, probably a lot of your listeners at some point in their lives have listened to like a Tony Robbins or Bob Proctor or, you know, Think and Grow Rich, that sort of thing which I’ve dabbled in. The Secret, that was a big hit.

Mike Blake: [00:33:07] The 4-Hour Workweek.

Stacy Reece: [00:33:07] You know, if you visualize it, the universe will send it to you. Which doesn’t work, by the way.

Mike Blake: [00:33:15] You shouldn’t want it. Have it.

Stacy Reece: [00:33:17] Yeah. Because a lot of that seems a little too woo-woo, you know. The universe is going to organize itself and rain down success on you. Which is interesting, you think, “Well, gosh. I got to find this out. Find out about this.” But there is actually a neuroscience foundation in a lot of that. It’s just not ever presented in a neuroscience sort of way. And Shannon Irvine, she breaks down a lot of this. The neuroscience that you’re reticular activating system in the base of your brain is sort of the pathway between your subconscious and your conscious. And if you can start creating messages for your reticular activating system to start communicating back and forth between your conscious and subconscious, that’s where you start changing or confronting beliefs. And I’ve found that really effective.

Stacy Reece: [00:34:25] And that has been the most effective thing I found in confronting the negative beliefs. Because your negative beliefs are so automatic. They come from your childhood. They are not your fault most of the time. They got imprinted into your brain when you were a small child and you couldn’t tell any different. From an entrepreneurial standpoint, I find that perspective of the neuroscience of how the brain works and how the negative beliefs affect your ability to succeed and how do you change your negative beliefs, that has been the most freeing thing for me. Listening to a lot of business podcast is like watching the Instagram profiles of all the HomeGoods – not HomeGoods, but like –

Mike Blake: [00:35:23] Oh, it’s so tedious.

Stacy Reece: [00:35:25] You know, it’s like everybody’s an expert. Nobody ever had any fumbles. So, sometimes I find a lot of business podcast to be just as demoralizing as watching the Instagram profiles of all these influencers. And, really, I can’t do it. Because I have a science background, I like things that can help solve my problem from a scientific perspective. Which is why The Secret and Bob Proctor and Tony Robbins never really did it for me. But when you break it down to actual neurons, I’m golden. I’m ready to listen. And it actually does help.

Mike Blake: [00:36:09] You know, it’s interesting about those podcasts, there are a couple that I listen to selectively. But you’re right, you know, a lot of them are basically the interview goes something like this, “Hey, thanks for coming on the show. How awesome is it to be successful? It’s really awesome, Jim. Thanks for asking. How are you?” And it’s really sort of 45 minutes of sort of that back and forth. It’s like, you know what the most awesome thing is about being awesome is the being awesome part. Where’s the learning

Mike Blake: [00:36:45] And, you know, I will say this, one of my favorite shows that lived on, on this show, was talking with Milas King and about shutting down a business. What is that process like? How do you get through that kind of thing emotionally? Because like Bill Gates said, success is a lousy teacher. And the failures are really where the action is in terms of the learning. But of course, it’s hard to get people to come on and talk about their failures because that’s how we are.

Mike Blake: [00:37:22] So, let me ask you this, now, thinking back to this particular business, in retrospect and we’ve talked about the emotional aspect, what are the other one or two hardest things that you had to do to get this business going and off the ground?

Stacy Reece: [00:37:45] You know, marketing and self-promotion are really hard for me. And I can go and tout somebody else’s achievements all day long. But I really have a hard time saying, “Hey, look how great I am.” Or, “Look how great this is.”

Mike Blake: [00:38:14] You can even let people know you’re alive. I had to find you through the witness protection program.

Stacy Reece: [00:38:27] I know. And that is a shortcoming that limits my company. And using social media, which is something which surprised me. Because back in 2008 when I was working for the state in the Innovation Department, I was one of the first people in the state and state government start using social media to promote my position. Not really promote myself, but promote innovation in Georgia. And this is 2008, everybody was losing their house. My marketing budget got cut by about $75,000. And I was supposed to be this beacon of light to all these innovators wherever in the State of Georgia. How do you reach them? And so, like, I’ve been using social media for a long, long time.

Stacy Reece: [00:39:23] But then, when you had to turn around and use social media to promote myself, and my products, and my company, and say how great I am, that wasn’t easy. And then, also, the photography. I’m a pretty good photographer right now, especially when it comes to still lives. You know, I’ve learned how to adjust the shutter speed, and aperture, and ISO of my camera. But that was a long time and learning. I’ve taken a lot of really, really crappy pictures and posted them, you know, over the course of the past two or three years. And that was really hard.

Stacy Reece: [00:40:07] And then, also, coming up with new designs – you know, the reason why my towels have the word Y’all in American typewriter font screen printed on them is because I’m not a designer. So, I just made words. I just put Southern words on towels with no designs. And part of that was intentional because there’s a lot of really bad digital art out there. And I was going in the opposite direction. I just want a clean classic Southern words, clean classic Southern designs.

Mike Blake: [00:40:38] Understated.

Stacy Reece: [00:40:41] Understated goes with any decor. Black ink on white towels. You don’t have to worry about anything clashing. That’s when I go on the business podcast, not yours. But, like, a really big, important business podcast. I’m going to say that I just intentionally went in a different direction than the market. But it was really because I’m just not a very good artist. And all I could screen print legibly and effectively was a word. But I have gotten better at some design and I have gotten better at my photography. But those were real stumbling blocks, especially when you don’t really want to promote yourself. And then, you’ve got this crappy picture saying, “Hey, look how great I am.” But I have learned a motto that has helped me over these many, many years. It’s, “Do something even if it’s wrong.” And that has helped me immensely.

Mike Blake: [00:41:41] Yeah. I think that’s great advice. A great plan never executed, never has anything good come of it. And for the record, by the way, I use the word understated because that was the word I used to get me through a lot of art exhibitions back when I was an investment banker in New York. Everybody invited me and I was expected to attend all these art galleries because that’s where you’d find the high ticket clients. So, I was basically a poser. I haven’t had the all black outfit and everything. But the one thing I knew I could always say and nobody ever challenged me on is if I said it was understated. And people always thought that was deep. So, I just wanted to give that little hint — if you want to be poser like me, use the word understated.

Stacy Reece: [00:42:21] Understated.

Mike Blake: [00:42:25] What’s something that you wish you had done differently when you started the business, if anything?

Stacy Reece: [00:42:38] Well, you know, I wish I quit drinking earlier. I wish that I had confronted a lot of my doubts earlier and limiting self-beliefs earlier. But, you know, it is what it is. And one of the things that I do to myself is that, when I have a break through on a negative belief or I learn something and it becomes easy, I have this habit of turning around and viewing the entire scope of my life based on this brand new knowledge and judging it. Like, why didn’t you figure this out ten years ago? Why didn’t you figure this out 20 years ago? And so, I try not to go back and say, I wish I had done something differently. Because I’m trying to break myself of that habit because it’s like you work and work and work to try to get this new knowledge. And then, the new knowledge becomes easy. And then, you use that new easy knowledge to look back on your life and judge yourself. And I think that’s a bad habit for any entrepreneur. Because if you’re going to be an entrepreneur, you have to constantly be learning new things and you can’t judge yourself for not knowing it back then.

Mike Blake: [00:43:52] We are talking with Stacy Reece of Down South House & Home on the Decision Vision Podcast. And the topic is, should my next job be to work for myself? We’re coming up on our allotted time. There’s a couple of questions I want to make sure I get in. What have you learned about yourself?

Stacy Reece: [00:44:14] I’m awesome, Mike. And success is really, really –

Mike Blake: [00:44:17] I could have told you that. Good grief. Of course, you wouldn’t have believed me.

Stacy Reece: [00:44:27] I’ll save it for a real business podcast to say that. But no, actually, that is a little bit true. You know, it’s like I’ve got a lot to offer. And, you know, when you’re looking at what are you going to do with yourself if nobody will hire you – and this is cliche – find something you love and do it. But it is kind of like find a niche. You know, the whole world is splintering apart. And with a pandemic, people are just gravitating to things that they love and provide them comfort. And so, if there’s something that comforts you, do that and be it, even if it’s nerdy or even if you’ve been judged by it by other people in the past. What you have to offer that other people need.

Stacy Reece: [00:45:23] And I think that that’s something I have found that as I’ve gotten a larger social media audience, I do provide some comfort and happiness through my social media posts and my products. And I want to keep doing that. Because what I’ve got in my head is good, and right, and kind. At this age, I’m no longer as snarky as I used to be. And I just want to be a beacon of grace and peace. And if I can do that through my products and my social media, you know, that’s what I’m going to do. And if you don’t like it, you know, there are other options for you. See you later.

Mike Blake: [00:46:15] I mean, that sounds like a great place to be. So, where is the business now?

Stacy Reece: [00:46:23] It is growing. I’m not buying a red Corvette with it. But it constantly grows. And I’ve got a great announcement. My husband, Chuck Reese, who’s a wonderful writer, is coming on full time with me to write the blog post. Because one of the things I can’t do is sit down and write an email or a blog post. And those are really important things for submitting your brand. And he’s a fantastic writer. And I’m looking the next year to be the audience to grow a lot because he’s well-known as a writer and he’s going a completely different direction. And I think it’s going to be a great direction that people need to hear in this time of the pandemic.

Mike Blake: [00:47:19] Stacy, this has been a great conversation. You and I could easily continue this for the next six hours. But our listeners are starting a cauliflower ear. If people want to contact you for more information about this topic, maybe they have a similar story or a similar mindset, you’re always so generous with your time despite your introversion. And someday, I think, you’re going to live in a missile silo. But how can people contact you for more information?

Stacy Reece: [00:47:45] Sure. You can reach me at Stacy, S-T-A-C-Y, @downsouth.house. And that’s D-O-W-N-S-O-U-T-H.house, H-O-U-S-E. And you can reach me by email or you can come to our website downsouth.house. And all that contact information is there. You can reach out to me any time.

Mike Blake: [00:48:11] And this is a first on the Decision Vision program, somebody came on with a .house domain extension. We’re setting records every day here on this program. You’ll hear it here first. That’s going to wrap it up for today’s program. I’d like to thank Stacy Reece so much for joining us and sharing her expertise.

Mike Blake: [00:48:27] We’ll be exploring a new topic each week. So, please tune in so that when you’re faced with your next executive decision, you have clear vision when making it. If you enjoy this podcast, please consider leaving a review of your favorite podcast aggregator. That helps people find us that we can help them. Once again, this is Mike Blake. And our sponsor is Brady Ware & Company. And this has been the Decision Vision podcast.

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