

AZ BRANDCAST Heidi Jannenga Co-founder and President of WebPT
Heidi Jannenga shares the WebPT Story, how its business philosophy influenced its brand, and how Conscious Capitalism shaped its culture and success.
WebPT is the country’s leading rehab therapy software platform for enhancing patient care and fueling business growth. To fulfill its mission of empowering the rehab therapy community to achieve greatness in practice, WebPT provides cloud-based documentation, billing, scheduling, patient engagement, and practice management software.
Launched in 2008, the company is based in downtown Phoenix’s historic Warehouse District. It has ranked on the Inc. 5000 list of the nation’s fastest- growing companies six years in a row. 
Even as they’ve expanded tenfold over the last ten years, growing to a team of 500 employees, WebPT has stayed true to defining values like service, accountability, community, and work ethic. They live by team-developed commitments, hire based on cultural fit and praise those who exemplify WebPT’s core values in their work every day.
Dr. Heidi Jannenga, PT, DPT, ATC, is the co-founder and president of WebPT, the country’s leading rehab therapy EMR platform for enhancing patient care and fueling business growth. Since the company’s launch in 2008, Heidi has guided WebPT through exponential growth. Today, it’s the fastest-growing physical therapy software in the country, employing nearly 500 people and serving more than 83,000 therapy professionals at more than 12,000 clinics. WebPT has also ranked six consecutive times on the prestigious Inc. 5000 list and twice on the Inc. 500. Heidi has been recognized as one of Health Data Management’s Most Powerful Women in Healthcare IT, a Most Admired Leader and Tech Titan by the Phoenix Business Journal, among other accolades.
Prior to co-founding WebPT, Heidi practiced as a physical therapist for more than 15 years. Today, she regularly speaks as a subject-matter expert at local and regional technology, entrepreneurship, and leadership events, as well as at national PT industry conferences.
Heidi serves on the boards of numerous organizations, including the Arizona Science Center, Support My Club, the Physical Therapy Political Action Committee (PT-PAC), the Institute for Private Practice Physical Therapy, Conscious Capitalism AZ Chapter, and the Arizona Community Foundation. She also dedicates time to mentorship within WebPT (through her women’s empowerment group PropelHer) and in the broader community (through her work with physical therapy students and local entrepreneurs).
Follow WebPT on LinkedIn, Facebook, Twitter and Instagram.

ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.


ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.

Tracy Colburn is a highly accomplished health care professional with over 25 years of experience in the senior living industry. Prior to joining Cadence, Tracy held roles with Atria Senior Living, Sierra Pointe Management, Brookdale and Encore Senior Living. Over her career, Tracy has touched every aspect of senior housing operations, beginning her career as a caregiver and working her way up to head operations.
Lisa Bernard provides dedicated sales management, strategy and community outreach training for Cadence’s growing senior housing portfolio. Lisa brings over 15 years of senior housing sales and marketing experience with stints at Pathway Senior Living, Brookdale and American Orchards prior to joining Cadence. Lisa also brings community operational experience to the role and has an impressive track record of leasing activity in her communities.

“Incredible interior design doesn’t happen by chance” is a statement shared by 
guideline to those in search of life-long growth and transformation.
E. Marie Hall is a Traumatic Breakthrough Coach, an award-winning speaker, and co-author of the Amazon best seller, Think on These Things. She works with individuals who are ready to break free from the limiting effects of emotional trauma and adversities.
Quentin McCain works with individuals and organizations that want to maximize performance by breaking through mental barriers to success. Success begins in the mind and often stops there as well. Quentin McCain is a Maximum Performance Coach who knows that ultimate success cannot happen until we wake up and take the wheel of life.
Wyatt Earp has been portraying his famous relative in his one-man play called “Wyatt Earp: A Life on The Frontier” since 1996 which won an AriZoni award and has over 1020 performances, and was written by his wife Terry Tafoya Earp who is an award-winning Arizona playwright. A Life on The Frontier has had performances throughout the United States, Canada, and Europe along with many performances aboard cruise ships. In November 2000, Wyatt performed for the American Studies Program at the University in Budapest Hungary, in which the Cultural Attaché had attended..
Internationally Known Artist Nja Onê (En-jah Oh- Nee) is a clothing designer, performer, playwrite, illustrator, and art therapist. Nja Onê has been recognized as the 1st Woman Muralist for the City of Las Vegas, and The National Endowment for the Arts.
Andy Maurer is an associate level licensed therapist at 
Dr. Heidi Jannenga, PT, DPT, ATC, is the co-founder and president of WebPT, the country’s leading rehab therapy EMR platform for enhancing patient care and fueling business growth. Since the company’s launch in 2008, Heidi has guided WebPT through exponential growth. Today, it’s the fastest-growing physical therapy software in the country, employing nearly 500 people and serving more than 83,000 therapy professionals at more than 12,000 clinics. WebPT has also ranked six consecutive times on the prestigious Inc. 5000 list and twice on the Inc. 500. Heidi has been recognized as one of Health Data Management’s Most Powerful Women in Healthcare IT, a Most Admired Leader and Tech Titan by the Phoenix Business Journal, among other accolades.
Deb Caron is the owner and principal consultant of 

Jenny Jarnagin is a fresh and original sound in the singer-songwriter scene. With an earthy and sophisticated foundation, Jenny’s unique style is rich in substance with matters of the heart and soulful messages encapsulated in driving minimalistic infectious grooves.
Daniel Liguori has had a passion for music since the age of 5. The first band Daniel ever heard was The Beatles and he fell in love with music from there. Daniel always wanted to be a music radio host and was influenced by 


Ed Smith is a former two sport professional athlete. His journey through a nine- year minor league baseball career and the transition to the NFL, culminating in Super Bowl XXXIII (1998 NFC Champion Atlanta Falcons) exemplifies the definitions of perseverance and determination.
In 1963, Jacob Fann’s grandfather Floyd and his brother Don owned Fann Toyota, and in their commercial they would state, ” My Toyota is FANNtastic.” The Fann legacy holds tradition for respected ethical practice, trust, and valued work. As a 22 year old college graduate, Jacob founded Fanntastic Media based on those same principles.

A Serial Entrepreneur, Dan Shinder is a husband, a father—he and his wife have collectively 11 grown children and 19 grandkids. Dan has built a global presence with over 1 million active followers and growing by 2,500 a week from over 130 countries, reaching 20 million people a month using social media marketing and brand-building strategies he developed on Facebook while growing the Drum Talk TV brand.

international projects. We hear how measuring success on projects has changed from on time, on budget to now over hundreds of available metrics. He shares how and why project success is now defined as “did you create business value.”
Harold Kerzner is Senior Executive Director for Project Management for the International Institute for Learning (IIL). He has an MS and Ph.D. in Aeronautical and Astronautical Engineering from the University of Illinois and an MBA from Utah State University. He is a prior Air Force Officer and spent several years at Morton-Thiokol in project management. He taught engineering at the University of Illinois and business administration at Utah State University, and for 38 years taught project management at Baldwin-Wallace University. He has published or presented numerous engineering and business papers and has published more than 50 college textbooks on project management, including later editions. His five latest books are (1) Project Management: A Systems Approach to Planning, Scheduling and Controlling; (2) Project Management Metrics, KPIs and Dashboards, (3) Project Management Case Studies, (4) Project Management Best Practices: Achieving Global Excellence, and (5) PM 2.0: The Future of Project Management
Globally recognized as a project management expert, Belinda Goodrich is the President of PM Learning Solutions, a training and consulting firm focused on delivering world-class project management and exam preparation programs. Belinda serves as a consultant to a number of Fortune 500 companies with a focus on agility, change, innovation, and disruption in order to drive business growth. After over 20 years of corporate project management and executive leadership experience, Belinda “retired” to serve the project management community. The first woman in the world to achieve five of the PMI credentials, Belinda now holds the following: PMP®, CAPM®, PMI-SP®, PMI-ACP®, PMI- RMP®, PgMP®. In addition, Belinda is a Certified Scrum Master.
Joe Pusz started 













