

AZ BRANDCAST ASU Lecturer and Co-founder of Resound Jeffrey Watson
In this segment of AZ Brandcast, Jeff Watson talks about what happens when people and brands fail to understand what makes them themselves, and how this understanding can help Arizona’s brands. Mike, Chris and Jeff discuss philosophical terms that take some of the vagueness out of topics like ethics.
Dr. Jeffrey Watson teaches Philosophy at Arizona State University, and his research focuses on topics in metaphysics and philosophy of mind. He was also one of the co-founders of Resound. He has an interest in the concept of identity, and in particular how brands express the identities of groups and organizations.
Arizona State University is a public research university in Tempe, Arizona.
Resound is a branding and marketing agency in Tempe, Arizona.
Follow Resound on Twitter, Facebook and Instagram.
ABOUT AZ BRANDCAST
Branding isn’t just for companies. In fact, Arizona is its own brand. Every month, Mike Jones and Chris Stadler tap into Arizona’s rich community of thought leaders and business owners to find out how the state is developing that brand. Join them as they interview business and thought leaders from in and around Arizona about higher purpose in their companies and Arizona’s development as a brand. AZ Brandcast is powered by Conscious Capitalism AZ and Resound Creative.


ABOUT YOUR HOSTS
It’s Mike Jones‘ mission to see brands grow and succeed – to reach their full potential. He believes every brand, like every person, has DNA that’s remarkable, but not every brand knows how to act like it (and communicate it to the world). It’s not about what’s trendy, whatever consumers are demanding, or whatever will turn the fastest profit. It’s about the long game – building real relationships with your customers and your community.
Chris Stadler likes to see great plans executed. In a world looking for magic formulas, his stoic outlook tends to point people back to doing the basics really well. Accountability and measurement are his tools. In the past, Chris served as the staff copywriter for a large credit union, UX/human factors researcher at the University of Iowa and full-time teaching faculty, teaching design, copy and strategy at the University of Oregon.

Kathleen Gramzay, BCTMB, is a 17-year Board Certified Massage Therapist, Author, Speaker, Wellness Educator, Developer and Continuing Education Provider of Kinessage® Self-Care. Her life-long passion for movement, understanding the human body, and personal challenges created the conditions that brought Kinessage® into being.


struggle, success, fear, and bravery. Each woman presents a call to action, inviting the reader to explore, embrace and eventually transform her life to her own version of what success means to her.
Dr. Hilda Villaverde’s career in the beauty industry as a highly respected stylist and accomplished business owner spans four decades. As the owner of Pluma Designs, a hair studio in Scottsdale, Arizona, she is a recognized public speaker and educator incorporating her business sense and use of humor to motivate and lead women to reach their highest potential in both their personal and professional lives. Hilda earned her Doctorate in Religious Studies with a minor in Pastoral Counseling from Emerson Institute and is the author of seven published books, including her newest book in the Living Brave series, Living Brave…Women In Business, Compelling Stories of How ONE Can Make a Difference.
Mary Beth Stern’s acumen in marketing, advertising, public relations, and special events consulting has touched countless customers over the past twenty-plus years. She has given a voice to numerous businesses and organizations to increase their visibility, awareness and profitability. She has worked with a variety of nonprofit organizations in creating unique fundraising events and has moderated and brought her distinctive touch to fashion shows, presentations and events. Mary Beth earned a B.A. from St. Mary’s College in Notre Dame, Indiana and recently co-authored her third Living Brave book in the series, Living Brave. . . Women in Business, Compelling Stories of How ONE Can Make a Difference with Dr. Hilda Villaverde.
Angela Johnson
Silver Rose is an 
from scarcity to abundance? Turn to this page. This book uses creativity to present intrapersonal topics in a helpful and useful tone.
Brandon Mullan is a writer, author, and speaker who’s been through a lot of changes. He grew up in a small, mid-western town, and possessed a strong desire to make a living by producing his own creative projects, but he didn’t know how. And neither did anyone around him. He studied people like Jay Z, Walt Disney and Vince McMahon, and took the beginning steps towards creative entrepreneurship while still a teenager in Iowa.

As a dynamic 16 year Jane Spicer was challenged by her mother, Daphne ( the companies namesake) to start a business of her own if she wanted a car. Jane did just that and with her Mum’s mentoring created animal golf club covers. Jane built the company through high school and college and then took it internationally. Jane is the recipient of many awards including Top Female Exporter in Arizona, Positively Powerful Woman award, Forbes top golf products, ASU’s Spirit of Enterprise award and many others for her professional accomplishments and most recently the Precious Paw award for her philanthropic work with Gabriel’s Angels and their work with abused and neglected children. Jane is also an avid hiker and just completed the Grand Canyon Rim to Rim hike in one day. She is also the proud mom of a son and daughter, a sailor, hiker, animal lover and a passionate mentor to young entrepreneurs.

For more than 25 years, Karen Nowicki has been helping organizations and the people who lead them drive their business strategies more effectively and as a result her clients move from success to significance. In 2008, she was awarded the “Mompreneur of the Year Award” for the Southwest. Karen is a published author, accomplished speaker, and trusted adviser to business owners, senior executives and educational leaders. In 2016, Karen and her partners sold $99 Social to Wired Investors, affording her the opportunity and time to become a Studio Partner for 
Originally from Canada, Dr. Raman Mahabir completed his Plastic Surgery Residency at the University of Calgary in Alberta Canada. Dr. Mahabir simultaneously earned a master’s degree with a focus on postoperative pain control. To ensure he would be able to offer his patients unsurpassed care, he completed two years of additional in Aesthetic /Breast Surgery and Microsurgery. He is board certified by both the American Board of Plastic Surgery and the Royal College of Physicians and Surgeons of Canada. In recognition of his accomplishments and excellence in Plastic Surgery, Dr. Mahabir was named the 2017-2018 Plastic Surgery Foundation’s Visiting Professor and has become one the most sought- after plastic surgeons in Scottsdale, Phoenix, and the surrounding areas.
mastectomy bra fittings, breast prosthesis, and post surgical camisoles. The shop also carries a broad selection of other items in a boutique environment. The boutique is named in honor of Tina Johnson, a cancer survivor. She dreamed of a special shop where individuals and families facing cancer could find the help they need on their journey. The boutique is accredited by the American Board for Certification and is staffed by board-certified prosthetic and wig fitters–some of the top 1% in the nation. Whether newly diagnosed, currently in treatment or a longtime survivor, you’ll find personalized services in a private, comforting and positive environment.
LeAnn Porter started her career in major department stores from Los Angeles, CA to Dallas, TX. Finding satisfaction in helping women find exactly what they needed, she excelled in selecting clothing and accessories.
As a visionary leader of National Hair Loss Brittany Gaines is dedicated to educating and supporting those suffering from hair loss through her marketing strategies and community outreach.
Instead, they create a right-sized solution, leveraging their own best practices and training programs, to ensure that the journey continues long beyond the engagement, thereby creating a sustainable and manageable solution that business leaders support.
Laura Barnard is the Founder of PMO Strategies and
scale program, we scale our services to fit your timeline and business objectives.
Laura Vela is a Business Transformation leader that drives results through comprehensive solutions engaging people, process and technology. Her expertise includes: – ERP Systems Planning, Selection and Implementation, – Operational Leadership, – Organizational Change Management, and – Business Process Management.
Joe Pusz started 

Pamela Slim is a book author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. She focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems.
Thread That Ties Your Story Together (2014). Both published under Penguin/Portfolio.
Jennifer Gastelum’s degrees in Psychology and Community Counseling serve her well in her efforts to create community driven programming in her role as coordinator for Creative Catalysts and the Main Street Prototyping Festival, of Mesa Arts Center. Previously, Jennifer worked at Neighborhood Economic Development Corporation (NEDCO) researching and exploring the effective use of art as a community and economic development tool in Downtown Mesa and on Apache Boulevard in Tempe. For the past four years, Jennifer has worked with other community partners to implement programs such as Mesa Up @ Nite, the Ripple Grant Program, Apache Eats Restaurant Crawl, Easy Like Saturday Morning Art Brunches, the Well Fed Artist Workshop Series, the CC Gallery Project, Wordplay Café, and a soon to be launched creative leadership program, The Collective.
Whether she’s hosting broadcasts with Oscar-winning actress Hilary Swank at the United Nations, giving career advice in publications like Cosmo and Ebony, or landing in the top three percent of finalists for a show on the Oprah Winfrey Network, Isha Cogborn’s mission is to help people find the clarity, confidence and community to launch and grow the business of their dreams.

Deb Caron is the owner and principal consultant of 

solutions for today’s ideas.
Michael J. Langley is a bold community champion who uplifts those around him to maximize their future opportunities through big-picture thinking and servant leadership. Public service is in his DNA, and he has been a leader in the community since his earliest days.














