marketing Archives - Business RadioX ®

Wonder

October 2, 2026 by Garrett Ervin

BRX National

Wonder

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Jami Mullikin | Wonder

Nearly 30 years ago I took a little raw artistic talent and wide-eyed ambition and dove headfirst into advertising. After hundreds of clients and thousands of projects, sessions, and lessons, I discovered a core set of instincts that ground me everyday: focus, creativity, speed, and wisdom.

I honed my focus over three decades by executing large, enterprise-wide projects, such as leading the digital marketing transformation and global rebrand for ScanSource. I learned discipline by systematically identifying goals and striving relentlessly to achieve them, all while doubling the marketing and sales teams for KeyMark. At 28, I developed speed by rapidly building an agency team to rebrand Ryobi and launch the first-ever power tool combo kit with Home Depot. Through it all, I gained wisdom through countless successes and failures, hitting rock bottom when Lehman Brothers, my largest client, collapsed.

Today, I’m a multi-hyphenate marketer with a drive to make marketing matter. I’m the founder of Wonder, an agency that activates visionary brands with strategy, marketing + media. I’m a natural connector who loves building relationships and fostering opportunities. I’m an EOS purist that’s personally experienced vision + traction = healthy. And most importantly, I’m a pizza-eating, V8-driving, Jesus-following family man with a passion for building brands from the inside out.

Amanda Pearch, Expert Podcaster and Strategic Communicator

September 3, 2026 by Amanda Pearch

Chat with AP

Amanda Pearch, Expert Podcaster and Strategic Communicator

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Amanda Pearch is a strategic communicatior and media advisor who helps executives turn visibility into leverage by converting influence into measurable opportunity. She designs integrated marketing ecosystems that align messaging, relationship development, and business growth.

The most successful leaders understand that every conversation, introduction, and content asset should work in alignment — not isolation. Amanda Pearch helps you move beyond fragmented efforts and build disciplined systems that support long-term relationship development, brand and reputation.

When communication is intentional, momentum compounds.

A trusted facilitator and moderator for executive panels and industry associations, Amanda guides high-level conversations that engage, sharpen positioning and move organizations forward. As the host of Chat with AP & Nonprofit Nation, she strengthens partnerships while connecting missions with marketplace strategy.

Marketing is not noise. It is infrastructure. Think outside the box with AP.

For leaders committed to disciplined growth and intentional influence, connect directly, AmandaPearch.com

Connect with Amanda Pearch for an event or LIVE Chat with AP

Barmal Gran “The Local AI Guy”

February 25, 2026 by Garrett Ervin

BRX National

Barmal Gran "The Local AI Guy"

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Barmal Gran | Zamzilla

I am an experienced Digital Strategist who specializes in developing and executing data-driven strategies for B2B and B2C SaaS marketing campaigns. My expertise spans across SEO, AI automation, content optimization, and performance analytics, driving measurable growth and efficiency for global organizations.

With a proven track record of reducing costs, enhancing customer engagement, and increasing ROI, I thrive on creating impactful marketing solutions that bridge innovation and practicality. I excel in cross-functional leadership, workflow optimization, and delivering customer-centric digital experiences.

Whether I’m optimizing e-commerce platforms, integrating CRM tools, or executing targeted campaigns, my goal is always to elevate brands and create sustainable value.

Let’s connect to discuss how I can help drive your digital transformation and marketing success.

Kyle Rosenbaum with Barrow Business Group

September 29, 2025 by Tom Sheldon

Northeast Georgia Business Podcast

Kyle Rosenbaum with Barrow Business Group

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Kyle Rosenbaum

Barrow Business Group is a marketing and technology agency. They aim to help local businesses in Georgia to attract, grow and retain customers. Their services include creating and managing websites, online storefronts, seasonal marketing campaigns, social media marketing, customer loyalty campaigns and more.

Our Community Partner for this episode of Northeast Georgia Business Radio is Retire Wise, LLC. A giant thank you to Shawn and his team for their continued support! Retire Wise shows their clients how to grow their retirement savings while protecting it from fees and market risk so they can retire happy! Click here to visit them today.

John Addington with Clay Verse Media

July 9, 2025 by Tom Sheldon

Northeast Georgia Business Podcast

John Addington with Clay Verse Media

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John Addington

Are you feeling stuck and frustrated with your marketing efforts? You’re not alone. Many businesses struggle with inconsistent messaging that confuses customers and pushes them toward competitors who communicate more clearly. This confusion can lead to missed opportunities and a growing sense of discouragement as your brand gets lost in a noisy, competitive market.

Without a clear strategy, your marketing becomes a guessing game—wasting valuable time and resources with little to show for it. As growth stalls and your potential remains untapped, the pressure only builds. You know your business deserves more, but you’re unsure how to break through the clutter.

It’s time to transform your marketing strategy. Clay Verse Media will tailor a plan designed to reflect your unique brand and goals, you can gain the clarity and direction you’ve been missing. Confidently connect with your audience, communicate your value, and stop second-guessing every marketing move.

Clay Verse Media’s expert guidance helps you implement practical, results-driven strategies that work—no fluff, no confusion. Discover what’s possible when your marketing aligns with your business and watch your confidence and customer base grow.

Our Community Partner for this episode of Northeast Georgia Business Radio is the Greene Insurance Group. A giant thank you to Nic and his team for their continued support. The Greene Insurance Group provides a personalized business or individual assessment. Home, Auto, Fire, Commercial, Life and much more.

The Greene Insurance Group gives their clients peace of mind by insuring a brighter future!

Whitney Teal on the Power of Communications Over Marketing

July 2, 2025 by John Ray

North Fulton Business Radio

Whitney Teal on the Power of Communications Over Marketing

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Whitney Teal on the Power of Communications Over Marketing (North Fulton Business Radio, Episode 881)

Whitney Teal, founder of The Teal Bridge, joins host John Ray for an insightful conversation about why most small businesses are focusing on the wrong thing when it comes to visibility. A self-described communications specialist, not a marketer, Whitney breaks down how reframing your outreach around communications rather than marketing can lead to deeper client relationships, more meaningful engagement, and content that actually resonates.

She explains the importance of vulnerability in business, explains how to present authentically on podcasts and social media without oversharing, and explains why she believes podcasting is one of the most underutilized tools for building trust. Drawing on her radio background and current work with service-based businesses and thought leaders, Whitney offers a refreshing and practical take on what it means to show up, sincerely and consistently, for your audience.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

Stop saying “marketing.” Instead, start thinking “communications.” It changes how you show up and how others connect with you.
Podcast guesting and hosting are powerful tools for storytelling, not selling.
Vulnerability builds trust, but there’s an art to doing it well and meaningfully.
You don’t need to chase trends or go viral. Consistency, authenticity, and relationships win.
Thought leaders, lawyers, CPAs, and nonprofits can all thrive with message-first strategies, even in highly regulated industries.
Your brand isn’t what you say; it’s what others say when they see or meet you.

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
02:00 Guest Introduction: Whitney Teal
02:16 Whitney’s Background and Career Journey
05:54 The Evolution of Marketing and Social Media
09:11 The Importance of Communication Skills
11:15 The Value of Media Training
12:58 Being a Podcast Guest and Host
18:35 The Importance of Delivery for Thought Leaders
19:05 The Power of Podcasts in Business
19:37 Challenges of Self-Promotion on Social Media
23:24 The Art of Vulnerability in Marketing
24:39 Authenticity in Business Communication
27:14 Building Relationships Through Marketing
30:09 Identifying Marketing Issues in Your Business
33:31 Success Stories and Client Testimonials
35:58 Contact Information and Final Thoughts

Whitney Teal, The Teal Bridge

Whitney Teal, a trailblazing visualizer, has extensive experience in the marketing industry. Her beginnings in radio kickstarted her journey as an entrepreneur. She co-founded her first business in 2015 and since has helped start four additional businesses specializing in services for thought leaders and SMBs including her current venture, The Teal Bridge.

Whitney is also a founding member and ambassador of the FEW (Fellowship of Extraordinary Women) Atlanta Chapter and hosts the podcast If I Ever Live to Be, highlighting personal stories and tips for navigating life the best way possible.

Website | LinkedIn | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 880 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio* and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections

June 11, 2025 by John Ray

North Fulton Studio

Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections

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Build Authority and Clients Through Podcast Guesting, with Noémi Beres, Podcast Connections (The Price and Value Journey, Episode 136)

Join host John Ray on The Price and Value Journey as he speaks with Noémi Beres, co-owner of Podcast Connections booking agency, about the powerful strategy of podcast guesting for service professionals.

Discover why podcast guesting is one of the most effective ways to build authority, deepen relationships, and earn trust with your target audience. Noemi shares her expertise on how entrepreneurs and business owners can leverage podcast interviews to create evergreen content, expand their reach, and grow their businesses.

In this episode, you’ll discover why podcast guesting is more effective than traditional advertising, how to prepare for successful podcast interviews, and the essential elements needed before you start guesting. Noemi also shares strategies for repurposing podcast content across multiple platforms, building authentic relationships with podcast hosts, and becoming the type of guest that hosts recommend to others. You’ll also learn when and how to work with a podcast booking agency, as well as the common mistakes that sabotage podcast guesting success.

Whether you’re new to podcast guesting or looking to improve your strategy, this episode offers practical advice about leveraging this powerful marketing tool.

The Price and Value Journey is presented by John Ray and produced by North Fulton Business Radio, LLC, an affiliate of the Business RadioX® podcast network.

Key Takeaways from this Episode

Podcast Guesting Creates Evergreen Content – Unlike paid ads that disappear, podcast interviews become permanent content you can repurpose across multiple platforms, social media, blog posts, video clips, and more.

Start Small and Build Progressively – Don’t aim for top-tier shows immediately. Begin with smaller podcasts to gain experience and build confidence before approaching larger shows.

Preparation is Essential – Before starting your podcast guesting journey, ensure you have a compelling 50-100 word bio, clear talking points and topics, a concise personal story (3 minutes max), and research on the host and show format.

Provide Value, Not Sales Pitches – Treat podcast interviews like entering someone’s living room, not a sales presentation. Focus on sharing knowledge and insights rather than promoting your services.

Show Appreciation and Build Relationships – Always send thank-you notes, share the episode on social media, tag the host, and look for ways to continue the relationship beyond the interview.

Consistency is Key – Podcast guesting requires patience and persistence. Plan for at least 2 interviews per month, consistently rather than sporadic appearances.

Research Potential Shows Carefully – Listen to episodes, understand the host’s style, and ensure the show aligns with your brand and message before agreeing to appear.

Topics Discussed in this Episode

00:00 Introduction to The Price and Value Journey
00:43 Meet Noémi Beres: Podcast Booking Expert
02:40 Noémi’s Journey: From Hungary to Podcast Booking
04:55 The Importance of Building Relationships
07:39 Why Podcast Guesting is Effective
09:34 Maximizing Podcast Content
16:50 Preparing for Podcast Guesting
25:53 The Art of Storytelling in Podcasts
28:54 The Importance of Being a Recommended Podcast Guest
31:26 Building Relationships and Showing Appreciation
34:34 Hiring a Podcasting Agency: When and Why
38:22 Characteristics of a Good Podcast Guesting Agency
44:43 Podcast Guesting vs. Hosting Your Own Podcast
47:02 Final Thoughts and Success Stories

Noémi Beres, Podcast Connections

Noémi Beres is the Co-Owner of the Podcast Connections podcast booking agency.

She helps entrepreneurs and business owners enrich their lives through connections, sharing their knowledge, and connecting them to quality podcast shows. In addition, Noemi is dedicated to helping experts grow their businesses with interviews.

She started working in online marketing in 2007. Noémi has a Master’s Degree in Danish Literature and Language; she is a linguist, content creator, and “master organizer.” In her free time, she loves making hand-sewn collages on canvas and playing on her hang and frame drum. She is also a walker.

Website | LinkedIn | Instagram

About The Price and Value Journey Podcast

The Price and Value Journey is a show for expert-service professionals who want more than formulas and quick fixes. If you’re a solo or small-firm provider—consultant, coach, attorney, CPA, or fractional executive—you know the real work of building a practice goes far beyond pricing. It’s about finding clarity, showing up with confidence, and learning how to express the full value of what you do in ways that clients understand and appreciate.

Hosted by John Ray, business advisor and author of The Generosity Mindset, this podcast explores the deeper journey behind running a services business: how you think about your work, how you relate to clients, and how you sustain a business that’s not only profitable but deeply fulfilling. Yes, we talk pricing, but we also talk mindset, business development, trust, empathy, positioning, and all the intangible ingredients that make a practice thrive.

With solo episodes and conversations featuring thoughtful guests, The Price and Value Journey is a companion for professionals who are building something meaningful. Produced in partnership with North Fulton Business Radio, LLC, an affiliate of Business RadioX®, the podcast is accessible on all major podcast platforms. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey — John Ray, Author of *The Generosity Mindset* and Host of *The Price and Value Journey*

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to them. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver outstanding value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

Your combination of these elements is unique in your industry. There lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®: LinkedIn | Twitter | Facebook | Instagram

Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose

June 4, 2025 by John Ray

North Fulton Business Radio

Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose

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Visual Storytelling for Business Growth, with Sarah-Anne Wildgoose (North Fulton Business Radio, Episode 876)

In this episode of North Fulton Business Radio, host John Ray interviews Sarah-Anne Wildgoose, founder of SAW Design Studio. Sarah-Anne shares her journey from industrial design to graphic design and emphasizes the importance of visual storytelling in business branding. She discusses her extensive experience, including obtaining patents for surgical instruments and working in various industries like Tupperware and education. Sarah-Anne explains how she tailors her design strategies to fit client budgets and needs, the effective use of postcards in marketing, and the critical role of consistency in brand imagery. She highlights the importance of targeting the right audience and using compelling visuals to drive business success.

Sarah-Anne discusses the importance of understanding your target audience, the pitfalls of inconsistent branding, and how even businesses with modest budgets can achieve professional, memorable visual communications. Listeners will gain actionable insights on how to align design strategy with business goals, maximize marketing budgets, and create visuals that truly connect and convert.

Key Takeaways from this Episode

Visual storytelling accelerates business growth: Effective visuals help businesses communicate their brand story and value proposition, leading to better engagement and ROI.
Industrial design experience sets Sarah-Anne apart: Her background combines creativity and practicality, ensuring that design solutions are both innovative and feasible for production.
Start with strategy, not tactics: Many businesses make the mistake of jumping into marketing tactics (like social media or postcards) without first understanding their target audience or overall strategy.
Consistency is crucial for brand recognition: Clear, concise, and consistent visuals build trust and make a business memorable, regardless of size or budget.
Design for your audience, not yourself: Understanding the preferences and behaviors of your target demographic ensures your marketing efforts are effective (e.g., not all age groups respond to the same channels).
Small businesses can achieve big results: With thoughtful planning and strategic use of resources, even companies with limited budgets can develop professional, cohesive branding and marketing materials.
Graphic design bridges the communication gap: Good design translates complex business messages into visuals that attract, engage, and convert customers.
Real-world success stories: Sarah-Anne’s work has helped clients land major contracts and elevate their market presence through carefully crafted visual communications

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
02:00 Guest Introduction: Sarah-Anne Wildgoose
02:16 Sarah-Anne’s Journey into Design
06:19 The Importance of Visual Storytelling
07:57 Common Mistakes in Business Visuals
17:11 Effective Marketing Strategies
17:42 Success Stories and Client Examples
20:32 The Power of Postcards in Marketing
32:18 Conclusion and Contact Information

Sarah-Anne Wildgoose, SAW Design Studio

Sarah-Anne Wildgoose, CEO and Founder of SAW Design Studio, is a master visual storyteller with over 35 years of graphic design expertise bridging the communication gap between client and customer.

She has partnered with start-ups and prominent brands like Schick Razor, Georgia Pacific, and Birdsey Construction.

Sarah-Anne is passionate about accelerating business visibility in an oversaturated marketplace and shapes the design process in 3 ways:

Capitalizing on the fact that 80% of the population are visual learners.
Blending graphic design, branding, and marketing to identify the digital and print media to position clients in front of their target audience.
Designing marketing tools that work like magnets, attracting, engaging and connecting her clients to their customers.

Her strategy is graphic-driven messaging to create clear, concise and consistent brand stories that are memorable. Since emotions drive over 90% of decisions, color, font and imagery are used very strategically. As a brand curator, she ensures that all the marketing pieces fit and work together, because unity builds the know, like and trust. Working as a partner, a team extension, and collaborating with marketing and sales, her clients receive image-driven digital and print media to keep the brands top of mind, which results in improved revenue.

Working with clients in a variety of industries, some projects include:

Brand Identity and Brand Refresh development
Postcard programs to accelerate visibility to a specific targeted audience
Revenue-boosting sales infographics.
Requests for Proposals that secured contracts increasing the client’s revenue 35%
Designing 5 Brand Assets for a cybersecurity conference, providing consistent Brand Identity
Image-driven Pitch Decks boosting comprehension, fast-tracking understanding, closing deals faster

Website | LinkedIn

About North Fulton Business Radio and host John Ray

With over 870 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Navigating Back Office Success with Gabrielle Mills of Sourced.

April 29, 2025 by John Ray

North Fulton Studio

Navigating Back Office Success with Gabrielle Mills of Sourced.

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Navigating Back Office Success with Gabrielle Mills of Sourced. (The Exit Exchange, Episode 23)

In this episode of The Exit Exchange, host John Ray welcomes Gabrielle Mills, President of Sourced., a leading full-service back-office solutions firm. Gabrielle discusses her entrepreneurial journey, highlighting how she and her mother founded Sourced., a firm that provides fractional support in accounting, marketing, HR, and administrative services. She delves into the importance of effective back-office management for business growth and successful exits, sharing insights on common pitfalls, such as accounting mistakes. The conversation also touches on the role of AI in accounting, the significance of scalable business models, and the value of joining XPX Atlanta for business growth. Listen to learn more about how Sourced. helps businesses navigate their back-office needs and prepare for future success.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Gabrielle Mills, President, Sourced.

Gabrielle Mills is a seasoned entrepreneur with a proven track record in scaling small businesses into profitable companies. She is the co-founder and President of Sourced., a leading full-service back-office solutions firm. Gabrielle established the company from its inception, incorporating various business units such as accounting, marketing, human resources, administrative services, and talent acquisition.

Prior to founding Sourced., Gabrielle worked in corporate marketing and branding at IHG, supporting high-profile partners like the PGA Tour, CMT, and other global hospitality brands.

Gabrielle has always been passionate about empowering other entrepreneurs and now dedicates her time and gift of public speaking to inspire and grow other business leaders.

Sourced.

Sourced. is an award-winning company specializing in solving two of the toughest challenges in business: lack of time and lack of resources. Its services include content marketing, bookkeeping, office assistance, and placement services.

Sourced. provides a full-service, customizable back-office solution for small-to-medium-sized business owners, with all services also available a la carte. The company helps clients fill resource gaps by building teams complete with account management, specialists, and backup support, allowing clients to pay only for what they need.

Services are delivered both virtually and on-site at client business locations.

Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction and Welcome to The Exit Exchange
01:02 Meet Gabrielle Mills of Sourced.
02:42 The Origin Story of Sourced.
06:27 Challenges and Growth in Business
13:31 Common Mistakes in Business Operations
19:48 AI Limitations in Accounting
20:26 Challenges in Business Growth
24:03 Importance of a Strong Back Office
27:25 Sourced’s Journey and Future Plans
31:17 Advice for Business Owners
36:03 Conclusion and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray is a Gold Sponsor of XPX Atlanta.