Business RadioX ®

Sri Chakravarty on Business Valuation and Exit Planning

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Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955), with host John Ray
North Fulton Business Radio
Sri Chakravarty on Business Valuation and Exit Planning
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Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955), with host John Ray

Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955)

In this episode of North Fulton Business Radio, host John Ray welcomes Sri Chakravarty, President of ProfitAbility, a financial advisory practice based in Alpharetta that specializes in business valuations, financial projections, and business plans for small and mid-sized companies.

Sri explains the fundamental gap that exists between how a business owner sees their company and how a lender sees it. Owners see opportunity; lenders see risk. His job is to close that gap by helping owners build realistic financial projections that address both sides of that perception divide. As Sri puts it, the goal is not just to produce a convincing document for the bank but to help a business owner develop what he calls “intrinsic confidence” in their numbers, a genuine understanding of the why behind every projection.

The conversation also covers how Sri approaches business valuation. He argues that a valuation is not a fixed number but a defensible estimate and that a thorough valuation functions as something close to a quasi-audit of the entire business, examining management, customers, market, competition, and more. Sri draws on a memorable example from his own work: visiting a client’s warehouse and discovering a large amount of obsolete inventory that was quietly dragging down the company’s value. That kind of operational lens, he says, is what distinguishes a meaningful valuation from a ChatGPT-generated number.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Business owners and lenders often see the same company very differently: owners see opportunity while lenders see risk, and bridging that gap requires more than solid historical financials.
  • A good business valuation is not a single number — it is a defensible estimate built from multiple approaches, and the documentation of how you arrived at it matters as much as the result.
  • Sri’s operational background led him to walk a client’s warehouse during a valuation engagement, where he discovered obsolete inventory that was suppressing the company’s value and lender readiness.
  • Business owners eyeing an exit in the next five to ten years benefit from getting a professional valuation done well in advance, not just at the finish line, to both understand where they are and what to fix before the sale.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Sri Chakravarty
02:00 Sri describes who he serves and how he helps close the financial narrative
02:58 Sri’s background: MBA from University of Chicago Booth, M&A work, and founding ProfitAbility in 2022
03:42 Why business owners often don’t know what they need until they sit across from a banker
04:11 The perception gap between business owners and lenders: opportunity vs. risk
05:13 Sri’s role: turning historical financials into a forward-looking story in numbers
06:15 The Amazon analogy: growing companies burning cash and why projections need full expense context
07:29 What lenders actually look for: clarity, detail, and documentation
08:21 Helping owners “own their numbers” and build intrinsic confidence
09:24 Common reasons loan applications fall apart: unrealistic projections and unaddressed questions
10:36 Sri’s operational background and how it helps him see both sides
12:11 Using financial analysis for businesses not seeking outside financing: opportunity cost and ROI decisions
14:27 The name “ProfitAbility” and what it represents
14:44 Preparing for a business exit: moving from hub to spoke, and addressing customer concentration
16:11 Valuation as a living management tool, not just an end-of-life exercise
17:19 Why a ChatGPT-generated valuation won’t hold up: the three approaches to business valuation
21:15 How often business owners should get a valuation done
22:16 The case for getting a valuation before you think you need one: private equity surprise offers and knowing your number
24:37 How Sri’s operations background informs his valuation work: the warehouse walk example
26:27 Who should call Sri and when: taking off or getting ready to land
27:12 How to reach Sri Chakravarty

Sri Chakravarty, President

Sri Chakravarty is the founder of ProfitAbility, a financial advisory practice focused on business valuations, business plans, and integrated financial projections for small and mid-sized companies.

With more than 20 years of experience inside large global organizations, Sri has worked across manufacturing, distribution, and industrial sectors at the intersection of finance and operations. His background includes leading financial planning, pricing strategy, and operational initiatives, giving him an inside view of how businesses actually operate beyond what is reflected in financial statements.

Drawing on this operating experience, Sri brings a practical lens to financial analysis. When business owners talk about pricing pressure, inventory challenges, working capital cycles, or customer concentration, he understands those dynamics firsthand and translates them into clear financial insight.

Sri holds the Certified Valuation Analyst (CVA) designation and an MBA in Finance and Operations from the University of Chicago Booth School of Business.

LinkedIn

ProfitAbility

ProfitAbility is a financial advisory practice that specializes in business valuations, business plans, and integrated financial projections for small and mid-sized businesses.

Founded in 2022, the firm was built to bring sophisticated, real-world financial analysis to companies that need to present their financials clearly to lenders, investors, and transaction counterparties. Typical client situations include debt or equity financing, ownership transitions, and strategic growth initiatives.

Valuation work sits at the center of the practice. ProfitAbility develops customized, standards-compliant analyses and financial projections designed to stand up to scrutiny from underwriters, investors, and advisors.

The firm is intentionally structured as a focused practice, with all engagements receiving direct senior-level attention to ensure quality, consistency, and accountability.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tina McKenna on Fixing the Hiring Process for Small Business

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Tina McKenna, Smart Hire Solutions, on Why Small Business Owners Should Stop Doing Their Own Hiring (North Fulton Business Radio, Episode 954) with host John Ray
North Fulton Business Radio
Tina McKenna on Fixing the Hiring Process for Small Business
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Tina McKenna, Smart Hire Solutions, on Why Small Business Owners Should Stop Doing Their Own Hiring (North Fulton Business Radio, Episode 954) with host John Ray

Tina McKenna, Smart Hire Solutions, on Why Small Business Owners Should Stop Doing Their Own Hiring (North Fulton Business Radio, Episode 954)

In this episode of North Fulton Business Radio, host John Ray welcomes Tina McKenna, owner of Smart Hire Solutions, a recruiting firm serving small and mid-size businesses across metro Atlanta and nationwide.

Tina got her start in marketing, and the shift to recruiting happened organically during COVID. Clients who maintained their marketing spending found themselves overwhelmed with work but short on staff to handle it. Tina began writing job ads, screening candidates, and interviewing applicants on their behalf, and the model stuck. She now handles the entire hiring process for business owners who lack the time and bandwidth to do it themselves, including sourcing candidates who are not actively looking, conducting video screenings, and delivering only vetted, qualified finalists to the client.

Tina walks John through the common pain points business owners face when they try to hire on their own: crafting job descriptions that attract the right applicants, managing the flood of unqualified resumes, responding to candidates fast enough to compete, and dealing with no-shows after clearing the calendar for an interview. She also describes Smart Hire Solutions’ “Smart Start” session, a deep-dive onboarding conversation that gives her team what they need to write better ads, ask sharper screening questions, and represent the client’s culture accurately to candidates.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Small business owners who try to hire on their own often find it becomes a part-time or even full-time job, pulling them away from the work that actually drives revenue.
  • Simply posting a job and waiting is usually ineffective. Qualified candidates are often not actively looking, and finding them requires active sourcing and outreach on job boards every day.
  • Smart Hire Solutions uses a “Smart Start” onboarding session to understand a client’s business, culture, and leadership style before writing any job ad, which leads to better screening conversations and more accurate candidate matches.
  • Many qualified candidates are not actively applying for jobs and will not respond to a posting alone. Reaching them requires daily outreach, and that level of attention is something most business owners simply cannot sustain on top of running their business.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Tina McKenna
01:49 How Smart Hire Solutions helps small and mid-size business owners
02:01 Why hiring is time-consuming and complicated for business owners
04:24 Tina’s background in marketing and how COVID shifted her focus to recruiting
05:44 Why qualified candidates are often not actively looking
07:02 What business owners get wrong when hiring on their own
08:20 Managing the volume of applicants and screening for qualified candidates
10:11 Sourcing passive candidates and the daily outreach process
11:41 Video screening process and how Smart Hire Solutions vets candidates
13:30 The problem of no-shows and wasted interview time
14:58 Home services companies and the unique hiring challenges they face
16:38 What “smart hire” really means and how the name captures the firm’s approach
18:36 The Smart Start session: onboarding a new client
20:12 How the engagement works from first call through candidate delivery
23:27 Signs that a business owner needs to call Smart Hire Solutions
25:21 Success stories, including a multi-year relationship with NG Windows North Georgia
26:41 Contact information for Smart Hire Solutions

Tina McKenna, Owner

Tina McKenna is the owner of Smart Hire Solutions and a recruiting expert who helps small and mid-size business owners fix broken hiring processes and avoid costly bad hires, without the big agency fees. Her team takes the sourcing, screening, and vetting off clients’ plates so they can focus on interviewing only vetted, qualified candidates.

LinkedIn

Smart Hire Solutions

Smart Hire Solutions is a recruiting partner that helps small and mid-sized businesses hire more effectively without the traditional agency fees. For business owners and hiring managers who don’t have time to sift through unqualified applicants or properly vet candidates, Smart Hire Solutions handles the entire process, from sourcing and screening to thorough vetting, so clients only spend time interviewing qualified, right-fit candidates.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Dale Jordan on Ransomware and Cyber Risk for Small Business

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Dale Jordan, Perspectives Cyber and Technology Advisors, on Ransomware, Vendor Security, and Cyber Risk for Small Businesses and Nonprofits (North Fulton Business Radio, Episode 953) with host John Ray
North Fulton Business Radio
Dale Jordan on Ransomware and Cyber Risk for Small Business
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Dale Jordan, Perspectives Cyber and Technology Advisors, on Ransomware, Vendor Security, and Cyber Risk for Small Businesses and Nonprofits (North Fulton Business Radio, Episode 953) with host John Ray

Dale Jordan, Perspectives Cyber and Technology Advisors, on Ransomware, Vendor Security, and Cyber Risk for Small Businesses and Nonprofits (North Fulton Business Radio, Episode 953)

In this episode of North Fulton Business Radio, host John Ray welcomes Dale Jordan, Founder and Principal of Perspectives Cyber and Technology Advisors, a North Georgia-based firm that helps small and mid-sized organizations make clear, defensible decisions about cybersecurity and technology risk.

Dale explains why small businesses are not too small to be on attackers’ radar. Cyber threats are largely automated and indiscriminate, with organized groups operating like businesses, running phishing campaigns at scale and offering ransomware as a service to other bad actors. He walks through what a cyber incident actually looks like for a 25- to 50-person company on payday when systems go dark and explains why the outcome often depends on whether the organization tested its backups and made good on the security practices it claimed on its insurance questionnaire. He also describes the cloud and vendor risk that most small organizations overlook, including the danger of shadow IT and what happens when an AI agent is connected to an improperly secured Office 365 tenant.

Dale also covers how he helps clients evaluate managed service providers, the difference between compliance minimums and actual risk reduction, and why the best success stories in cybersecurity are the ones that never make the news.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Small and mid-sized businesses are not too small to be targets. Cyber attacks are automated and scripted, so attackers have no idea how large an organization is until they start negotiating the ransom.
  • Organized cybercriminal groups operate like businesses, with specializations and a brokered marketplace where one group sells stolen credentials to another group that runs ransomware as a service.
  • Many organizations carry more risk than they realize because they have never tested their backups, have cloud vendors with improperly managed access, or have signed cybersecurity insurance questionnaires that are unbacked by their actual practices.
  • Dale describes his advisory role as distinct from an MSP: he helps organizations understand risk, write defensible policies, evaluate their IT providers, and prepare for compliance and insurance requirements as an independent party.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Dale Jordan
01:55 Dale Jordan’s background in cybersecurity and IT, from the Army to EarthLink
03:42 How cybersecurity has evolved and the risk each technology wave introduced
04:42 Why small and mid-sized businesses face the same threats as large organizations
06:34 How organized cybercriminal groups operate and specialize
10:45 What a cyber incident looks like for a small business on payday
13:37 Explaining cybersecurity in business terms: IT, security, and compliance roles
17:12 Cybersecurity challenges specific to nonprofits
18:24 Vendor and cloud security risk that small organizations overlook
19:37 Shadow IT and the risk of AI agents connecting to unsecured Office 365 tenants
21:02 What working with Dale as a trusted advisor looks like in practice
23:42 Symptoms that tell a business owner it is time to call
25:01 Why success stories in cybersecurity are often invisible
26:30 A ransomware case where a client ignored the advice and paid the price twice
28:41 How to evaluate and select a managed service provider
31:05 Dale Jordan’s contact information

Dale Jordan, Founder and Principal

Dale Jordan is the Founder and Principal of Perspectives Cyber and Technology Advisors, a North Georgia-based advisory firm that helps small and mid-sized organizations make smarter decisions about cybersecurity and technology risk. With more than 20 years of experience in cybersecurity and IT leadership, Dale has built and led security operations programs, supported regulatory and audit initiatives, and advised executive teams and boards on managing cyber risk in practical, real-world environments. His approach focuses on cutting through technical complexity and helping leaders understand risk in plain business terms so they can make clear, defensible decisions.

In addition to his advisory work, Dale has served since 2019 on the Cyber Advisory Board for the University of North Georgia, where he contributes industry insight to cybersecurity curriculum development, workforce readiness, and emerging risk trends. Perspectives Cyber and Technology Advisors is a veteran-owned firm based in North Georgia, supporting businesses, nonprofits, and independent practices across Forsyth County, North Fulton, Gwinnett County, and the greater Metro Atlanta region.

LinkedIn

Perspectives Cyber and Technology Advisors

Perspectives Cyber and Technology Advisors is a North Georgia-based cybersecurity advisory firm that helps business and nonprofit leaders make clear, defensible decisions about cyber risk and technology. The firm works with organizations that know cybersecurity matters but do not always have the time, staff, or clarity to determine where to focus.

Instead of selling products or services, Perspectives acts as an independent advisor, working with internal teams and current IT providers to help leaders understand risks, focus on what really matters, and keep records of decisions that meet cyber insurance, audit, and regulatory needs. Perspectives focuses on practical outcomes for small and mid-sized organizations, including cybersecurity risk assessments, vendor risk management, compliance readiness, incident response planning, and helping organizations build sustainable security programs that fit real-world budgets and operational constraints.

The firm is veteran-owned and based in North Georgia, supporting businesses, nonprofits, and professional practices across Forsyth County, North Fulton, Gwinnett County, and the greater Metro Atlanta region.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Shannon McClure on InCommunity and Disability Services

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Shannon McClure, InCommunity, on Supporting Adults with Intellectual and Developmental Disabilities in Metro Atlanta (North Fulton Business Radio, Episode 952) with host John Ray
North Fulton Business Radio
Shannon McClure on InCommunity and Disability Services
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Shannon McClure, InCommunity, on Supporting Adults with Intellectual and Developmental Disabilities in Metro Atlanta (North Fulton Business Radio, Episode 952) with host John Ray

Shannon McClure, InCommunity, on Supporting Adults with Intellectual and Developmental Disabilities in Metro Atlanta (North Fulton Business Radio, Episode 952)

In this episode of North Fulton Business Radio, host John Ray welcomes Shannon McClure, Chief Development Officer at InCommunity, a nonprofit serving adults with intellectual and developmental disabilities (IDD) and their families across Metro Atlanta. Founded 47 years ago in Roswell by parents at a local church who couldn’t find the services their children needed, InCommunity has grown into the largest nonprofit provider of IDD services in Georgia, serving approximately 2,500 individuals and families each year across a full range of programs, including residential support, day programs, employment coaching, crisis respite, and community living services.

Shannon walks John through how InCommunity tailors its services to each individual’s specific needs and goals, a necessity given the broad range of diagnoses that fall under the IDD definition. She describes the organization’s employability program, which currently partners with more than 50 Metro Atlanta businesses to prepare and place individuals in jobs matched to their skills and interests. One standout example: a partnership with Walgreens that began with a gala sponsorship and evolved into vaccine clinics, a certified partnership status, and a pledge of 25 jobs for InCommunity clients.

Shannon also shares why businesses throughout the region have good reasons beyond generosity to invest in InCommunity’s mission, and she describes InCommunity’s upcoming gala on May 16, 2026, at The Stave Room at American Spirit Works in Atlanta, where day program participants and gala attendees will collaborate to finish commissioned art pieces together.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Roswell parents, unable to find services for their children with disabilities, founded InCommunity in North Fulton 47 years ago. The organization has since grown into Georgia’s largest nonprofit IDD services provider, though Shannon notes it remains “the biggest nonprofit in Georgia that nobody ever heard of.”
  • The definition of intellectual and developmental disability is far broader than most people realize, encompassing autism, Down syndrome, cerebral palsy, fragile X, and many other diagnoses, often in combination, which makes individualized service delivery both complex and essential.
  • InCommunity’s Employability program prepares individuals for the workforce and supports them on the job through weekly coaching visits, working not just with employees but also with their supervisors and coworkers to build strong workplace relationships.
  • Businesses that partner with InCommunity can go well beyond writing a check. Shannon describes opportunities ranging from ERG volunteer activities to job placement partnerships, making the case that investing in the community where employees live and work pays dividends in talent attraction and retention.

Topics Discussed in this Episode

00:21 John Ray introduces the show and guest Shannon McClure
02:16 InCommunity’s 47-year history and its origins in Roswell
03:10 How InCommunity was founded by parents at Roswell United Methodist Church
03:49 Wraparound services: residential, day programs, employment, respite, and family support
05:08 What “intellectual and developmental disability” actually means and the breadth of diagnoses
06:32 Group homes, HOST foster-family program, and community living services
07:26 The intake process and how InCommunity evaluates fit with new clients
09:24 Scale of service: approximately 2,500 individuals and families served annually
11:14 The Employability program and how it prepares and places individuals in the workforce
12:52 How employer partnerships are built, including the Walgreens REDI program
14:35 The range of jobs held by InCommunity clients, from retail to veterinary assistant
16:22 The upcoming gala on May 16, 2026, and its mission-focused format
17:34 Partnerships with Orchestra SOOP and No More Liddering for the gala
19:12 How gala attendees will collaborate with day program participants to finish art pieces
20:11 How businesses can get involved with InCommunity beyond financial sponsorship
23:14 ERG engagement, volunteer opportunities, and what types of businesses are a good fit
24:34 Individual stories: the globe-trotter, the 90-year-old resident, and the gala volunteer

Shannon McClure, Chief Development Officer, InCommunity

Shannon McClure, Chief Development Officer, InCommunity
Shannon McClure, Chief Development Officer, InCommunity

Shannon McClure is a nonprofit leader with over 20 years of experience in strategic management, fundraising, marketing, and public relations. As Chief Development Officer at InCommunity, she leads efforts to advance the organization’s mission by fostering community partnerships, driving fundraising initiatives, and enhancing public engagement.

Prior to joining InCommunity, Shannon founded McClure Nonprofit Solutions, where she provided strategic consulting services to nonprofit organizations nationwide. She has successfully managed multimillion-dollar capital campaigns, executed feasibility studies, and guided nonprofits in building sustainable funding models.

Shannon’s career spans leadership roles in performing arts organizations, economic development, and philanthropy. As Senior Director of Business Intelligence at the Greater Omaha Chamber, she worked closely with businesses, economists, and policymakers to attract investment and support economic growth. Her extensive background also includes serving as Director of Marketing for The Atlanta Opera and leading public relations and fundraising initiatives for arts organizations across the country.

An active member of the nonprofit and philanthropic community, Shannon has been involved with various professional organizations and initiatives dedicated to strengthening the sector. She is deeply committed to organizations that support arts, youth, and community initiatives.

Shannon holds a Bachelor of Music in Vocal Performance from the University of Tulsa and an MBA from the University of Nebraska. A native of Omaha, she now calls Atlanta home. In her free time, she enjoys music, presidential history, travel, and spending time with her 18 nieces and nephews.

LinkedIn

InCommunity

Originally founded in 1979, InCommunity, a non-profit agency headquartered in Atlanta, was created to provide community-based services and support to people with disabilities and their families.

For over 46 years, InCommunity has been embracing the abilities in all of us, building an outstanding reputation in Georgia for innovative programs and a willingness to take on challenging support situations for people in their communities.

Currently, InCommunity has more than 650 employees who provide all levels of support in the community to people with a variety of needs, including residential support, employment services, respite care, family support, in-home care, and day programs.

To date, InCommunity has provided support and service to more than 10,000 Georgian community members.

Website | Facebook | Instagram | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Author Val Roskens Tews, The Butterfly Strategy and LinkedIn

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Val Roskens Tews, Butterfly Copywriting, Author of The Butterfly Strategy, on LinkedIn Content Strategy and the Conversation to Content Method (North Fulton Business Radio, Episode 951) with host John Ray
North Fulton Business Radio
Author Val Roskens Tews, The Butterfly Strategy and LinkedIn
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Val Roskens Tews, Butterfly Copywriting, Author of The Butterfly Strategy, on LinkedIn Content Strategy and the Conversation to Content Method (North Fulton Business Radio, Episode 951) with host John Ray

Val Roskens Tews, Butterfly Copywriting, Author of The Butterfly Strategy, on LinkedIn Content Strategy and the Conversation to Content Method (North Fulton Business Radio, Episode 951)

In this episode of North Fulton Business Radio, host John Ray welcomes Val Roskens Tews, author of The Butterfly Strategy and founder of Butterfly Copywriting, to talk about why so many business owners freeze when it comes to creating content, and what to do about it.

Val helps Christian entrepreneurs and coaches turn scattered ideas into ready-to-post LinkedIn content that sounds like them. Her “Conversation to Content” method starts with a Zoom call where Val asks questions, records the conversation, and builds an article from the client’s own words. The article then becomes the anchor for a month’s worth of LinkedIn posts. Val makes the case that this kind of content planning is as much a stress reliever as a marketing tool: when your posts are already written and scheduled, you can stop worrying about what to say and focus on commenting, connecting, and building real relationships.

In her book and in her work with clients, Val teaches the “Butterfly Strategy,” a framework built around three C’s: strategic connecting, commenting, and content creation, in that order. The book and the method share the same name because they share the same idea: that transformation, like that of a butterfly, comes from the inside out. Val argues that community comes before content and that commenting on others’ posts and responding as if you are talking to a friend is how real LinkedIn relationships get started.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Val’s “Conversation to Content Method” turns a recorded Zoom conversation into a LinkedIn article written in the client’s own voice, which is then repurposed into roughly eight posts for a month of content.
  • LinkedIn articles, unlike regular posts, show up in Google and AI search results, making them a stronger tool for establishing credibility and authority.
  • Val’s three C’s (strategic connecting, commenting, and content creation) put community building ahead of posting, because content without an audience goes unseen.
  • A planned month of content is a stress reliever: once the posts are scheduled, business owners can spend their LinkedIn time commenting and connecting rather than staring at a blank screen.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Val Roskens Tews
02:58 Val describes her work helping Christian entrepreneurs and coaches
03:56 Val’s backstory and lifelong passion for writing
04:49 The “blank page” problem and how conversation unlocks ideas
05:42 The butterfly metaphor and helping people find structure in their thoughts
06:32 Why sharing your message matters beyond self-promotion
08:09 How Val’s Christian faith and The Go-Giver shape her business philosophy
09:18 Helping clients with point of view, not just putting words on paper
09:48 The Conversation to Content Method explained
12:06 How Val prompts clients and digs for the transformation in their topic
14:27 You’re giving people voice: authenticity and resonance
15:20 Why LinkedIn, and how Val chose her platform
16:26 The three C’s: strategic connecting, commenting, and content creation
17:08 Community before content, and the value of business friends
19:46 What makes a good LinkedIn comment, and how friendships start
23:07 Why articles outperform posts for search visibility and authority
24:13 Content strategy as a stress reliever and time saver
26:42 Who Val best serves and the symptoms that prompt a call
27:54 Success story: “You mean I can be myself?”
29:17 How to find Val and her book, The Butterfly Strategy

Val Roskens Tews, Author and Content Strategy Writer

Val Roskens Tews
Val Roskens Tews

Val Roskens Tews is a content strategy writer and author who helps Christian entrepreneurs and coaches turn scattered ideas into tailored, ready-to-post, authentic content. Through her “Butterfly Strategy” and “Conversation to Content Method,” she shares a heart-centered way to build a community of business friends, collaborators, and potential clients.

LinkedIn

 

Butterfly Copywriting

Butterfly Copywriting provides stress-free, transformative content solutions for Christian entrepreneurs and coaches through the “Conversation to Content Method” and the “Butterfly Strategy” by helping them move from scattered ideas to a clear, confident presence online.

The “Conversation to Content Method” creates tailored, ready-to-post content in a person’s own voice and words, helping to build trust, credibility, and visibility without getting overwhelmed by what to post or how to say it.

The “Butterfly Strategy” is a heart-centered approach that helps people build an online community of business friends, collaborators, and potential clients.

Website | Book Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Sherry Heyl on Change: Learn to Love the Rollercoaster

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Sherry Heyl, Amplified Concepts, on Learn to Love the Rollercoaster, the PATH Framework, and Leading Change in an AI Era (North Fulton Business Radio, Episode 950) with host John Ray
North Fulton Business Radio
Sherry Heyl on Change: Learn to Love the Rollercoaster
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Sherry Heyl, Amplified Concepts, on Learn to Love the Rollercoaster, the PATH Framework, and Leading Change in an AI Era (North Fulton Business Radio, Episode 950) with host John Ray

Sherry Heyl, Amplified Concepts, on Learn to Love the Rollercoaster, the PATH Framework, and Leading Change in an AI Era (North Fulton Business Radio, Episode 950)

In this episode of North Fulton Business Radio, host John Ray welcomes Sherry Heyl, founder and CEO of Amplified Concepts, to talk about change leadership, the human cost of fear-driven organizations, and why most businesses are approaching AI adoption all wrong.

Sherry’s new book, Learn to Love the Rollercoaster: Stories of Change, Resilience, and the Future to Come, anchors the conversation. The rollercoaster metaphor gets at something real: as people accumulate more to lose, they naturally crave stability. But in today’s environment, Sherry argues, you cannot stay on the ground. The question is how to navigate the ride rather than resist it. Her PATH Framework, developed over two decades of working with organizations through disruption, starts with identifying what is already working before addressing what needs to change, a deliberate counter to the reactive impulse that fear produces.

One of the sharpest points in the conversation concerns agency in the workplace. Sherry describes how fear of job loss turns employees into compliant, innovation-free robots and how organizations that strip agency from their people end up getting exactly what they asked for: workers who can now be replaced by actual automation. She also shares a client story involving a Dungeons and Dragons workshop, complete with a purple witch hat, that broke through organizational defensiveness in a way no traditional meeting ever could.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Fear narrows imagination and leaves people and organizations vulnerable to manipulation and missed opportunity; Sherry’s PATH Framework counters this by starting with what is already working before assessing what needs to change.
  • Stripping agency from employees in the name of productivity trains people to act like robots, and now the robots are better; restoring self-directedness is central to competitive advantage in the AI era.
  • AI adoption is not a bolt-on project. Businesses need to rethink their entire operating model, not just acquire tools that speed up existing tasks.
  • The most effective change initiatives begin at the grassroots level, rather than from the top, allowing employees to have a say in the process before the strategy is finalized.

Topics Discussed in this Episode

Learn to Love the Rollercoaster: Stories of Change, Resilience, and the Future to Come book cover00:20 John Ray introduces Sherry Heyl and Amplified Concepts
02:25 The rollercoaster metaphor and why people become risk-averse over time
04:27 The movie Parenthood connection and embracing uncertainty
06:10 Fear narrows imagination: the psychology behind reactive thinking
08:31 Background in social media and early lessons about chasing shiny objects
09:13 The PATH Framework introduced through a personal story
13:26 Agency vs. control, and what happens when organizations strip self-directedness
15:50 How training people to be efficient robots set the stage for AI displacement
18:16 Speed without reflection: why AI rollouts often expose organizational problems
20:21 The two kinds of clients Sherry works best with
22:24 Change leadership vs. change management: a critical reframe
23:24 Leaning into emotions and the value of ground-up strategy
24:30 Symptoms that signal a business needs Amplified Concepts
26:14 The Dungeons and Dragons workshop story
29:18 How to find Sherry and the book

Sherry Heyl, Founder and Change Leader, Amplified Concepts

Sherry Heyl
Sherry Heyl

Sherry Heyl is a strategy and transformation consultant, author, and founder of Amplified Concepts, where she helps leaders navigate complex change in an era defined by rapid technological and cultural shifts. With a career spanning more than two decades across recruitment, digital marketing, and business consulting, Sherry brings a combination of business strategy, people insight, and operational pragmatism to the organizations she serves.

Sherry is the creator of the PATH Framework, Present, Assess, Transition, Harness, a practical methodology designed to help organizations understand what is working, identify what must change, guide teams through transition, and sustain progress over time. Her perspective challenges the common belief that change is primarily a technology problem, arguing instead that the real competitive advantage comes from aligning people, process, and leadership.

Sherry is also the author of Learn to Love the Rollercoaster: Stories of Change, Resilience, and the Future to Come.

LinkedIn

Amplified Concepts

Amplified Concepts is a strategy and transformation firm that helps small to mid-sized businesses navigate complex change in an era defined by rapid technological advancement, evolving workforce expectations, and increasing competitive pressure.

Founded by Sherry Heyl, the firm works with leadership teams to align people, strategy, and technology so organizations can move forward with clarity and confidence rather than reacting to disruption. At the core of the work is the PATH Framework, Present, Assess, Transition, Harness, a structured methodology that helps organizations understand what is already working, identify what must change, guide teams through transition, and build systems that sustain progress.

Amplified Concepts supports organizations through strategic advisory, leadership workshops, facilitated strategy sessions, and training programs designed to improve communication, decision-making, and organizational alignment. The firm works with founders, executives, HR leaders, and management teams who recognize that the pace of change has accelerated and who want to build organizations that are more adaptive, more collaborative, and better prepared for what comes next.

Website | Facebook | Instagram | LinkedIn | Learn to Love the Rollercoaster

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

 

Lynita Mitchell-Blackwell on Estate Planning as Love

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Lynita Mitchell-Blackwell, LMB Law Offices PC, on Wills, Trusts, Business Succession, and the Legacy Light Path (North Fulton Business Radio, Episode 949) with host John Ray
North Fulton Business Radio
Lynita Mitchell-Blackwell on Estate Planning as Love
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Lynita Mitchell-Blackwell, LMB Law Offices PC, on Wills, Trusts, Business Succession, and the Legacy Light Path (North Fulton Business Radio, Episode 949) with host John Ray

Lynita Mitchell-Blackwell, LMB Law Offices PC, on Wills, Trusts, Business Succession, and the Legacy Light Path (North Fulton Business Radio, Episode 949)

On this episode of North Fulton Business Radio, host John Ray welcomes Lynita Mitchell-Blackwell, Managing Attorney at LMB Law Offices PC, to discuss estate planning, legacy, and what it actually takes to protect the people and assets you’ve spent your life building.

Lynita reframes estate planning as an act of love rather than a legal chore. She shares her compelling story: an emergency surgery for stage four endometriosis she didn’t know she had, a daughter not yet six years old, a husband out of town, clients with open retainers, and nothing in place. That experience changed how she approaches her work and why she leads every client consultation with education rather than paperwork. Her office offers free consultations so that even clients who don’t hire her walk away understanding what they have, what’s at risk, and what needs to be done.

The conversation covers the overlooked complexity of business succession, including key person insurance, operating agreement gaps left by generic legal templates, and what happens to client relationships, retainers, and intellectual property if you’re gone without a plan. Lynita also argues that most individuals significantly underestimate the value of their estate and that the threshold for requiring a plan is as minimal as possessing “a scrap of paper.”

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Lynita experienced a personal health crisis and emergency surgery while her daughter was under six and her husband was out of town, which showed her firsthand what happens when an estate plan doesn’t exist, even for an estate planning attorney.
  • Most people dramatically underestimate the size of their estate. A house, a boat, jewelry, family property, and a business interest can add up to $2 million or more before you’ve finished the list.
  • Business owners need more than a will: key person insurance, a funded trust, operating agreements with succession provisions, and a clear transition plan for clients and partners.
  • Generic legal templates from online platforms typically leave out the succession provisions that matter most, and documents that aren’t funded or properly completed are essentially useless.

Topics Discussed in this Episode

North Fulton Business Radio host John Ray with Lynita Mitchell-Blackwell
North Fulton Business Radio host John Ray with Lynita Mitchell-Blackwell

00:20 John Ray introduces the show and guest Lynita Mitchell-Blackwell
02:14 Lynita introduces LMB Law Offices PC and her approach to estate planning
04:23 Why Lynita chose estate planning: her grandmother’s five-year coma and three-year probate
05:59 Lynita’s own emergency surgery and the estate plan she didn’t have
07:37 Reframing estate planning as an act of love, not a legal obligation
09:23 The word “legacy” and what it means in Lynita’s practice
11:41 A client case: a veteran’s properties in multiple states and a multi-year probate process
15:03 Business succession planning: key person insurance, operating agreements, and finding a buyer
18:43 The problem with generic legal templates and what they leave out
20:41 Intellectual property, copyrights, and the cautionary tale of Zora Neale Hurston
22:03 Unique considerations for high-achieving women leaders, including rest and self-care
24:39 Lynita’s book: Live Life on Fire
25:42 Who needs to call Lynita: if you own a scrap of paper, you need a plan
28:03 Client success story: a couple in Covington and an estate plan done right
31:55 How to reach Lynita and LMB Law Offices PC

Lynita Mitchell-Blackwell, Managing Attorney

Lynita Mitchell-Blackwell
Lynita Mitchell-Blackwell

Lynita Mitchell-Blackwell is an estate planning attorney, CPA, author, and the founder of Light Legacy Stewardship, a transformational approach to estate planning that blends legal strategy with personal legacy design.

With a background that includes PwC, Deloitte, and building an award-winning law firm, Lynita helps high-achieving professionals, business owners, and families protect their assets while intentionally shaping the impact they leave behind. She believes estate planning is not just about documents; it is about direction.

Through her signature framework, The Legacy Light Path, Lynita guides clients to align their wealth, values, and vision so their legacy reflects who they truly are. Her work sits at the intersection of financial clarity, family harmony, and purposeful leadership.

Based in the Atlanta area, Lynita is also a sought-after speaker and retreat leader, known for helping ambitious leaders build lives and businesses that are legally protected, spiritually aligned, and strategically designed for generational impact.

LinkedIn

LMB Law Offices PC

LMB Law Offices PC is an Atlanta-area estate planning and wealth protection law firm dedicated to helping individuals, families, and business owners build and protect meaningful legacies.

Founded by estate planning attorney and CPA Lynita Mitchell-Blackwell, the firm provides strategic, personalized legal solutions designed to preserve assets, prevent conflict, and create clarity across generations. LMB Law Offices focuses on wills, trusts, incapacity planning, business succession planning, and comprehensive estate strategies tailored to each client’s goals and family dynamics.

The firm is known for combining technical excellence with thoughtful guidance, helping clients move beyond basic document preparation to fully aligned legacy planning. At LMB Law Offices, estate planning is viewed not merely as paperwork but as leadership, an intentional act of stewardship that ensures a client’s values, vision, and wealth are carried forward with purpose.

Serving professionals, entrepreneurs, and multi-generational families throughout Georgia, LMB Law Offices empowers clients to protect what they’ve built and shape the impact they will leave behind.

Website

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Retreva of Atlanta on B2B Email Prospecting

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Ajit Kahaduwe and Kevin Moran, Retreva of Atlanta, on Cold Email Prospecting, Warm Leads, and Filling the Small Business Sales Pipeline (North Fulton Business Radio, Episode 948) with host John Ray
North Fulton Business Radio
Retreva of Atlanta on B2B Email Prospecting
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Ajit Kahaduwe and Kevin Moran, Retreva of Atlanta, on Cold Email Prospecting, Warm Leads, and Filling the Small Business Sales Pipeline (North Fulton Business Radio, Episode 948) with host John Ray

Ajit Kahaduwe and Kevin Moran, Retreva of Atlanta, on Cold Email Prospecting, Warm Leads, and Filling the Small Business Sales Pipeline (North Fulton Business Radio, Episode 948)

Ajit Kahaduwe and Kevin Moran, co-owners of Retreva of Atlanta, joined North Fulton Business Radio host John Ray to talk about one of the most persistent frustrations in small business: an unpredictable sales pipeline. Their company runs cold email prospecting campaigns for B2B and B2C businesses, handling the outreach so clients can focus on closing the warm leads that come back.

Ajit and Kevin draw on decades of experience in telecom and enterprise sales, including stints at Nokia, Motorola, Bell Labs, and senior sales roles in the tech industry. That background affects how they think about the “feast or famine” sales cycle that smaller teams have to deal with. Retreva’s system sends plain-text, personalized emails to targeted prospect lists, built around each client’s ideal customer profile. It handles follow-up automatically, managing unsubscribes and bounces, and routes only interested replies back to the client’s inbox.

On this episode, the two dig into why email still outperforms cold calling and SMS for generating business conversations, the psychology behind structuring a seven-to-nine-email campaign sequence, and which kinds of businesses see the strongest results. They also share the story of a commercial cleaning client who landed a $4,000-per-month contract within three months of starting with Retreva, a contract that grew steadily from there.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Email prospecting and email marketing serve different purposes. Retreva’s outbound emails focus on prospects currently looking to buy, rather than nurturing opt-in subscribers for future sales.
  • Persistence without being annoying is a skill Retreva has refined over 12 years. A campaign typically runs seven to nine emails with heavier frequency early on, and one client responded to the 11th email nine months after the first one landed.
  • Past customers represent an overlooked gold mine. Ajit observes that existing customer lists consistently yield higher response rates than cold contacts due to the established relationship and trust.
  • Retreva’s human copywriters, not AI, write all campaign emails, following specific psychological principles about what not to say, including avoiding negative framing and assumptions about the recipient’s situation.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guests Ajit Kahaduwe and Kevin Moran of Retreva of Atlanta
02:33 How Ajit and Kevin came to co-own Retreva of Atlanta after careers in corporate tech and telecom
04:25 The serendipitous origin story: Kevin used Retreva at a prior company, then discovered the founder had once worked for him
05:17 Ajit’s background at Nokia, Motorola, and Bell Labs, and why systematic customer outreach mattered across all of it
06:55 The difference between email marketing and email prospecting, and what Retreva actually does
08:15 Targeting an ideal customer profile and why repetitive, persistent outreach matters
09:29 The narrow line between professionally persistent and annoying, and how Retreva navigates it
10:23 Why business owners are even more prone than salespeople to letting follow-up lapse
11:47 Why past customers are the highest-return starting point for an email campaign
12:51 Why email still works better than cold calls or SMS for generating business conversations
14:09 A client who responded to the 11th email, nine months after the first one
16:24 How Retreva delivers only warm replies to the client’s inbox, not opens or clicks
17:00 Survey data on why email gives prospects a sense of control that phone calls and texts don’t
18:21 How Retreva’s human copywriters craft emails, including the psychology of what not to say
19:54 What makes a bad cold email, and how Retreva’s approach differs
21:55 Which types of businesses work best with Retreva’s system
23:32 How the onboarding process works: content form, list building, campaign launch, and ongoing support
25:16 How Retreva’s writers structure a campaign, and the paragraph-rearranging technique between emails one and two
27:29 Pricing and the no-contract, 30-day-out model
28:39 The under-$300-per-month price point and what it includes
29:48 How Retreva helps clients source and build targeted contact lists using Dun & Bradstreet and Hoovers
35:19 Client success stories, including FastSigns nationally and a local commercial cleaning company

Ajit Kahaduwe, Co-Owner, Retreva of Atlanta

Ajit Kahaduwe, Co-Owner, Retreva of Atlanta
Ajit Kahaduwe, Co-Owner, Retreva of Atlanta

Ajit Kahaduwe is a growth strategist and co-owner of Retreva of Atlanta, a firm focused on solving one of the most persistent problems in business: an unpredictable sales pipeline. With a career rooted in entrepreneurship and technology innovation, including roles at Nokia, Motorola, and two accelerators at Bell Labs and Mire, Ajit specializes in moving companies away from luck-based growth. He has a reputation for transforming chaotic outreach into structured, high-performing systems that turn cold prospects into warm conversations.

At Retreva, Ajit works alongside small and mid-sized teams to build personalized email prospecting engines that respect the prospect’s time while consistently booking meetings. He bridges the gap between high-level analytical strategy and the ground-level reality of how modern buyers actually make decisions.

LinkedIn

Kevin Moran, Co-Owner, Retreva of Atlanta

Kevin Moran, Co-Owner, Retreva of Atlanta
Kevin Moran, Co-Owner, Retreva of Atlanta

Kevin Moran is a veteran sales leader and co-owner of Retreva of Atlanta. With 40 years in corporate America, primarily in technology sales and marketing, Kevin has held roles from frontline sales rep to CEO. He built his career searching for tools that help companies and sales teams find prospects who actually want to talk, and Retreva is the one he found most effective.

At Retreva, Kevin translates his decades of sales leadership into structured outreach rhythms for clients. He helps businesses move away from sporadic, emergency prospecting and toward a steady, personalized system that generates high-quality conversations without draining internal resources. Kevin takes a common-sense approach: no gimmicks, no mass-blasting, just respectful outreach aligned with each company’s values.

LinkedIn

Retreva of Atlanta

Most businesses treat prospecting like a chore, something they do only when the calendar looks thin. Retreva of Atlanta changes that. It is not an email marketing tool or a bulky CRM. It is the engine that turns cold contacts into real, one-on-one conversations.

Unlike automated blasts that read as spam, every Retreva email is sent as plain text from a real person, written by human copywriters using principles drawn from psychology and top sales practitioners. The timing and follow-up frequency are calibrated so clients stay top of mind without crowding an inbox. The system pauses during holidays or sensitive events, protecting each client’s brand reputation.

Retreva functions as a virtual sales assistant that runs around the clock. Whether a business is chasing new clients, re-engaging past customers, or nurturing referral partners, Retreva handles the outreach. Its back-end technology validates email addresses and sorts replies, separating the uninterested from the ready-to-talk and delivering only warm responses to the client’s own inbox. For B2B and B2C owners and teams that need a consistent pipeline without the overhead of additional staff, Retreva provides a steady path to revenue.

Website | LinkedIn | Facebook

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

LifeKnight on AI Emergency Response and Direct-to-911

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Avery Piantedosi-Petrovski, LifeKnight, on AI-Powered Emergency Detection and Direct-to-911 Response for Senior Living and Vulnerable Workers (North Fulton Business Radio, Episode 947), with host John Ray
North Fulton Business Radio
LifeKnight on AI Emergency Response and Direct-to-911
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Avery Piantedosi-Petrovski, LifeKnight, on AI-Powered Emergency Detection and Direct-to-911 Response for Senior Living and Vulnerable Workers (North Fulton Business Radio, Episode 947), with host John Ray

Avery Piantedosi-Petrovski, LifeKnight, on AI-Powered Emergency Detection and Direct-to-911 Response for Senior Living and Vulnerable Workers (North Fulton Business Radio, Episode 947)

In this episode of North Fulton Business Radio, host John Ray welcomes Avery Piantedosi-Petrovski, Founder and CEO of LifeKnight, an AI-enhanced safety platform that detects emergencies, routes alerts to the right responders, and connects directly to 911, bypassing traditional call centers that slow response times.

Avery traces the company’s origins to a personal experience: while working as a real estate broker, she was nearly assaulted by a prospective buyer during a property showing. That experience sent her researching the vulnerability of lone workers and others in high-risk situations, and she was equally surprised by what she found about the 911 system itself. Built on copper-wire landlines from the 1960s, the system is tied to static addresses and does not automatically locate a caller dialing from a cell phone. LifeKnight fills that gap by providing real-time latitude and longitude data to first responders, along with pre-entered information about the person and the event, so that when help is dispatched, no time is lost explaining the situation.

The platform uses three AI agents working in sequence: one detects data signals, a second assesses whether an emergency is occurring, and a third determines how to route the alert. The endpoint is always a human responder, whether that is a 911 operator, a facility’s nursing staff, or a corporate Global Security Operations Center. Avery discusses the senior living market as LifeKnight’s strongest area of product-market fit, including an emerging wearable partnership aimed at people aging in place at home. She also describes an early pilot with social workers, one of whom told her that no one had ever recognized how vulnerable that job made them.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • The U.S. 911 system was built on 1960s landline technology and does not automatically locate someone calling from a cell phone. LifeKnight addresses that gap by transmitting real-time geolocation and pre-entered personal data directly to first responders.
  • LifeKnight’s three AI agents work in sequence to detect a signal, assess whether an emergency is unfolding, and route the alert, with a human responder always at the endpoint. Bypassing the call center model cuts response time in situations where seconds determine outcomes.
  • The platform integrates with wearables, PERS devices, safety apps, and existing security infrastructure, allowing device manufacturers and senior living facilities to embed LifeKnight as an invisible layer rather than replacing what they already use.
  • Avery’s personal experience as a real estate broker and her earlier career as a social worker in home health shaped the company’s focus on protecting lone workers, seniors, and others whose vulnerability is often underestimated.

Topics Discussed in this Episode

00:21 John Ray introduces the show and guest Avery Piantedosi-Petrovski
02:17 Avery describes LifeKnight’s emergency detection and direct-to-911 platform
03:03 How LifeKnight detects emergencies through wearables, apps, and PERS devices
04:19 Avery’s backstory: from real estate broker to tech founder after a near-assault
06:28 The surprising limitations of the U.S. 911 system and why cell phones don’t solve them
08:09 How LifeKnight fills the gap between an emergency and first responders
10:35 How AI enhances the platform: three agents that detect, assess, and route alerts
11:55 Routing alerts to 911, nursing staff, or a Global Security Operations Center (GSOC)
13:41 Bypassing call centers to cut response time when seconds determine outcomes
15:11 How the platform learns individual behavioral baselines to flag health changes
16:38 Enterprise customers: senior living facilities, home healthcare, PERS device providers
18:50 Avery’s personal motivation: aging parents and a career that began in social work
20:22 Aging in place: filling monitoring gaps when overnight caregivers are not present
22:39 Who should contact LifeKnight and how the platform can be a revenue driver
24:32 Early success story: protecting social workers in the field
26:11 Silicon Valley Safety Group and the broader case for protecting lone workers

Avery Piantedosi-Petrovski, Founder & CEO

Avery Piantedosi-Petrovski, LifeKnight
Avery Piantedosi-Petrovski, LifeKnight

Avery Piantedosi is the Founder and CEO of LifeKnight, Inc., an AI-powered safety technology company transforming emergency response through real-time detection, automation, and communication. Since founding the company, Avery has built LifeKnight’s operations from the ground up, establishing infrastructure, securing IP, and scaling go-to-market functions across enterprise, healthcare, and high-risk sectors.

Under her leadership, LifeKnight developed key operations like engineering, compliance, customer onboarding, and internal systems; expanded go-to-market functions by launching B2B pilots, improving sales strategies, and entering important markets; partnered with IBM Watson and NVIDIA to boost AI and biometric detection; led the creation of the LOIS AI-Enhanced Safety App and LifeKnight HUB platform; obtained a U.S. utility patent for the company’s safety detection and emergency response system; and raised two rounds of early funding while pursuing venture and acquisition discussions.

Some key achievements include being chosen for the NASA Technology Docking Program to speed up testing and launch, finishing Stanford’s Global Innovation Catalyst (GIC) to improve product-market fit, completing MSU’s Conquer Accelerator focused on growth and understanding customers, and participating in the NENA Work Group for new ways to communicate with E9-1-1, helping to shape national emergency response guidelines.

LifeKnight’s flagship, the LOIS Safety App, brings Avery’s vision to life, automating emergency response through intelligent detection and integration with wearables and safety systems. Through LifeKnight, she continues to lead innovation at the intersection of AI, safety, and health.

LinkedIn

LifeKnight

At LifeKnight, Inc., the company is redefining what safety means in the modern world, merging health monitoring, emergency response, and AI to create the first real-time detection and direction platform that requires zero user action.

Its main products, the LifeKnight API Platform and the LOIS AI-Enhanced Safety App, identify emergencies as they happen and quickly send the appropriate help, avoiding the usual delays and call centers. From biometric anomaly detection to fall alerts and geo-fencing, LifeKnight automates safety across the environments where it matters most: workplaces, senior care, real estate, and high-risk industries.

Powered by NVIDIA and IBM Watson, LifeKnight uses high-performance computing and AI to deliver precision, reliability, and speed.

What LifeKnight offers: AI-driven detection and direction that detects health anomalies, falls, accidents, and critical safety events in real time, automatically directing response through AI agents; direct connection to 911 and emergency services that bypasses call centers and middlemen, routing emergencies instantly to the right help and saving crucial seconds; seamless wearable and system integration that connects with Apple Watch, Oura Ring, Fitbit, and existing safety platforms to scale protection without disrupting operations; and real-time emergency alerts that deliver targeted notifications for individual incidents, workforce emergencies, and large-scale threats with full visibility via the LifeKnight HUB dashboard.

Who LifeKnight helps: healthcare and senior living facilities that need fall detection, health monitoring, and aftercare for assisted living, hospitals, and home care; companies that require safety solutions for tech campuses, logistics centers, and large organizations; tech companies wanting to improve safety features for their communication, security, or workflow tools; and industrial workplaces that require geo-fencing, alerts for unusual activities, and automated emergency responses in dangerous settings.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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