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Mimms Museum Founders Win North Fulton Pioneer Award

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Lonnie and Karin Mimms on Building the Mimms Museum of Technology and Art and Receiving the GNFCC North Fulton Pioneer Award (GNFCC 400 Insider, Episode 113)
North Fulton Studio
Mimms Museum Founders Win North Fulton Pioneer Award
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Lonnie and Karin Mimms on Building the Mimms Museum of Technology and Art and Receiving the GNFCC North Fulton Pioneer Award (GNFCC 400 Insider, Episode 113)

Lonnie and Karin Mimms on Building the Mimms Museum of Technology and Art and Receiving the GNFCC North Fulton Pioneer Award (GNFCC 400 Insider, Episode 113)

Lonnie and Karin Mimms, founders of the Mimms Museum of Technology and Art in Roswell, joined host Kali Boatright on GNFCC 400 Insider to discuss the museum’s growth, its newest Apple exhibit, and their recognition with the Greater North Fulton Chamber’s 2026 North Fulton Pioneer Award.

What began as Lonnie’s childhood fascination with computers grew into one of the world’s most significant private collections of computing artifacts. Rather than keep that collection private, the Mimms family built a museum designed to preserve technology history, tell the stories behind the machines, and inspire future innovators.

The conversation also explores why the museum has expanded beyond computers to include art, space exploration, supercomputing, education, and design. Karin Mimms shares why the museum’s broader identity led to the rebrand from the Computer Museum of America to the Mimms Museum of Technology and Art.

Kali, Lonnie, and Karin also discuss iNSPIRE: Fifty Years of Innovation from Apple, school field trips, summer camps, volunteer and internship opportunities, Museum After Hours, and the museum’s growing role as a Roswell and North Fulton destination.

The GNFCC 400 Insider is presented by the Greater North Fulton Chamber of Commerce and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • Lonnie Mimms’ childhood interest in programming and electronics grew into one of the world’s most significant private collections of computing artifacts.
  • The Mimms Museum of Technology and Art reflects a broader mission that connects technology, art, science, design, education, and storytelling.
  • The iNSPIRE Apple exhibit gives visitors a relatable look at 50 years of innovation, from early computers to products that changed daily life.
  • The museum is built to inspire young people, families, artists, engineers, entrepreneurs, and anyone curious about what innovation makes possible.
  • Lonnie and Karin Mimms were honored with the 2026 North Fulton Pioneer Award for creating something new, lasting, and meaningful for the region.

Topics Discussed in this Episode

00:00 Introduction to GNFCC 400 Insider
00:46 Lonnie and Karin Mimms and the 2026 North Fulton Pioneer Award
02:37 Lonnie’s early fascination with programming and computers
04:29 Electronics kits, Radio Shack, and a bedroom microcomputer
05:36 How a private collection became a public museum
06:39 Why technology and art belong together
08:16 The plumbing crisis that nearly delayed the museum’s opening
09:25 The staff, volunteers, and grit behind the launch
11:33 Why Roswell and North Fulton became the right home
13:30 Inspiring young people through exposure to technology and art
16:14 Why the stories behind the artifacts matter
17:40 iNSPIRE: Fifty Years of Innovation from Apple
18:50 A museum experience for three generations
19:34 Bringing pieces of Paul Allen’s Living Computer Museum to Roswell
21:26 Upcoming events, including David Pogue, camps, talks, and rotating exhibits
23:42 Volunteer and internship opportunities
25:37 Lonnie’s hope for the museum’s legacy
26:35 Karin on the work, risk, and persistence behind the dream
29:07 How to visit, follow, and support the Mimms Museum
30:26 Why the museum surprises people who think it is “just for nerds”
32:04 Closing thoughts from Kali Boatright

Mimms Museum of Technology and Art

Lonnie and Karin Mimms
Lonnie and Karin Mimms

The Mimms Museum of Technology and Art in Roswell was founded by Lonnie and Karin Mimms to preserve the history of computing, celebrate the connection between technology and art, and inspire future generations of innovators. Built from Lonnie’s more than 40 years of collecting and Karin’s background in education and storytelling, the museum brings together rare computing artifacts, immersive exhibits, art, design, software, documents, and cultural history.

The museum began with pop-up exhibits before opening its permanent Roswell location in 2019 as the Computer Museum of America. In 2025, it rebranded as the Mimms Museum of Technology and Art, reflecting a broader mission that reaches beyond computers alone. Its collections include everything from room-size supercomputers and personal computers to operating systems, games, engineering drawings, corporate records, marketing materials, and art shaped by technology.

At its core, the Mimms Museum exists to preserve the past in a way that sparks curiosity about the future. Its mission is to educate and inspire visitors of all ages by showing how human creativity, problem-solving, engineering, and artistic expression have shaped the digital world we live in today. The museum also emphasizes making technology careers more accessible, especially for students and underserved communities.

Website | YouTube | LinkedIn | Facebook | Instagram

About GNFCC and The GNFCC 400 Insider podcast

Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce (GNFCC)
Kali Boatright, President and CEO of the Greater North Fulton Chamber of Commerce

The GNFCC 400 Insider is sponsored by the Greater North Fulton Chamber of Commerce (GNFCC), and the host of the show is Kali Boatright, President and CEO of GNFCC.

The Greater North Fulton Chamber of Commerce is a private, non-profit, member-driven organization comprised of over 1,400 business enterprises, civic organizations, educational institutions, and individuals. Their service area includes Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. GNFCC is the leading voice on economic development, business growth, and quality of life issues in North Fulton County.

Greater North Fulton Chamber of Commerce, GNFCCAs a five-star accredited chamber, GNFCC’s vision is to be the premier organization driving member and community success across the region, and they are dedicated to pursuing this vision based on the guiding principles of advocacy, inclusivity, and operational excellence.

GNFCC promotes the interests of its members by assuming a leadership role in making North Fulton an excellent place to work, live, play, and stay. They provide one voice for all local businesses to influence decision-makers, recommend legislation, and protect the valuable resources that make North Fulton a popular place to live.

For more information on GNFCC and its North Fulton County service area, follow this link or call (770) 993-8806. For more information on other GNFCC events, follow this link.

Maria Fundora, Casa Nuova Italian Restaurant

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Maria Fundora, Casa Nuova Italian Restaurant, on Farm-to-Table Italian Food, the Annual Block Party, and Purple Pansies (North Fulton Business Radio, Episode 958) with host John Ray
North Fulton Business Radio
Maria Fundora, Casa Nuova Italian Restaurant
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Maria Fundora, Casa Nuova Italian Restaurant, on Farm-to-Table Italian Food, the Annual Block Party, and Purple Pansies (North Fulton Business Radio, Episode 958) with host John Ray

Maria Fundora, Casa Nuova Italian Restaurant, on Farm-to-Table Italian Food, the Annual Block Party, and Purple Pansies (North Fulton Business Radio, Episode 958)

In this episode of North Fulton Business Radio, host John Ray welcomes Maria Fundora, owner of Casa Nuova Italian Restaurant in Alpharetta. With the restaurant approaching nearly 29 years of serving the community, the conversation covers the food philosophy and fresh ingredients that have set Casa Nuova apart since 1998, the family culture behind the operation, and the restaurant’s annual Community Block Party, which doubles as the launch event for her nonprofit, Purple Pansies. Casa Nuova is a cook-to-order kitchen offering traditional Italian fare, including pasta, fresh seafood, veal, and chicken, with a menu rooted in the recipes Chef Antonio Fundora developed at Alfredo’s back in 1974. The restaurant also operates a working farm steps from the building, now spanning 14 acres, that supplies the kitchen with tomatoes, corn, peppers, zucchini, and more during the growing season.

Maria describes hospitality at Casa Nuova as a “50-50 marriage” between food and service, with every guest treated as the top priority. That culture shows in the staff: Chef George has been with Casa Nuova for 28 years, Juan Carlos for 26, and Victoria for 22. The team gathers for a family meal together at 3:30 PM every day, and Maria says she would do the same tasks as any team member. A regular customer put it simply: she can’t always remember what she ordered, but she always remembers how Casa Nuova made her feel. Maria also received the Legacy Award from the Greater North Fulton Chamber of Commerce, which she took as a call to mentor younger people in the community.

On the food side, Casa Nuova serves only fresh seafood, fresh veal, and fresh chicken. Nothing is frozen, and all meat is butchered in-house. In the summer months, the kitchen draws from a working farm just steps from the restaurant, which now spans 14 acres and produces tomatoes, corn, peppers, zucchini, and more. The Community Block Party on Sunday, May 3rd, 2026, from 2:00 to 5:30 PM at the restaurant is free and open to the public, with a complimentary buffet and live music. Donations to Purple Pansies are welcome but not required. Every dollar raised by Purple Pansies goes directly to clinical trials and research, emergency grants for families battling the disease, and scholarships for children of pancreatic cancer patients.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • A longtime Casa Nuova regular told Maria she can’t always remember what she ordered, but she always remembers how the restaurant made her feel. That’s the standard Maria and her team work to deliver for every guest.
  • Casa Nuova staff longevity is remarkable: Chef George has been with the restaurant for 28 years, Juan Carlos for 26, and Victoria for 22. The team shares a family meal together at 3:30 PM every day.
  • Casa Nuova uses only fresh seafood, fresh veal, and fresh chicken. All meat is butchered in-house, which is why portions vary in appearance rather than arriving pre-cut and identical.
  • Casa Nuova’s 14-acre farm, which began with a single acre in 2000, grows vegetables used directly in the kitchen during the summer months, including the corn behind the restaurant’s celebrated corn chowder.

Topics Discussed in this Episode

Host John Ray with Maria Fundora
Host John Ray with Maria Fundora

00:20 John Ray introduces the show and guest Maria Fundora
01:48 Maria Fundora introduces Casa Nuova Italian Restaurant and its nearly 29-year history
04:42 Staff longevity and the family culture inside Casa Nuova
05:39 Legacy Award from the Greater North Fulton Chamber of Commerce
07:37 How guests are remembered and Casa Nuova’s role in celebrations of life
09:12 Annual Community Block Party: free admission, complimentary buffet, Sunday May 3rd, 2026, 2:00 to 5:30 PM
10:42 Block party details: paella, roasted pig, gelato, live music, and children’s corner
15:38 Fresh ingredients: no frozen seafood, veal, or chicken; everything butchered in-house
18:28 The farm: 14 acres of vegetables growing steps from the restaurant
20:57 Purple Pansies: clinical trials, emergency grants, and scholarships for families
21:33 Contact information for Casa Nuova and Purple Pansies

Maria Fundora, Owner

Maria Fundora is the owner of Casa Nuova Italian Restaurant in Alpharetta and the founder of Purple Pansies, a nonprofit dedicated to fighting pancreatic cancer. She co-founded Casa Nuova in 1998 with her late husband, Chef Antonio “Tony” Fundora, after the couple had built a string of successful Atlanta restaurants, including the original Alfredo’s, which Tony opened in 1974.

Maria immigrated to the United States from Cuba in the 1960s, grew up in Chicago where her father was a restaurateur, and moved to Atlanta in the 1980s. She founded Purple Pansies in 2009 following her mother’s death from pancreatic cancer, and the organization became an incorporated nonprofit in 2017.

Maria has received the Greater North Fulton Chamber of Commerce Legacy Award, the Greater North Fulton Chamber Small Business of the Year Award (2023), the Atlanta Business Chronicle Leaders in Corporate Citizenship Award (2021), and recognition as one of the Georgia Hispanic Chamber’s 50 Most Influential in Georgia. She was also appointed to the National Pancreatic Cancer Council in 2022.

LinkedIn

Casa Nuova Italian Restaurant

Casa Nuova Italian Restaurant is a family-owned and operated establishment in Alpharetta that has served traditional Italian cuisine since 1998.

The restaurant is a cook-to-order kitchen offering pasta, chicken, fresh seafood, veal, and vegetarian and gluten-free options, along with daily specials. All seafood, veal, and chicken are fresh and butchered in-house. In the summer months, the kitchen draws from a working farm just steps from the restaurant, growing tomatoes, corn, peppers, zucchini, and more for direct use in the kitchen. Casa Nuova also offers catering for private events of all sizes.

Maria and her husband, the late Chef Antonio Fundora co-founded the restaurant, and their son Jose “Pepe” Fundora now serves as executive chef. Casa Nuova is located at 5670 Atlanta Highway in Alpharetta and is open Monday through Saturday beginning at 4:00 PM.

Website | Facebook

Purple Pansies

Purple Pansies is a nonprofit organization founded by Maria Fundora in 2009 after losing her mother to pancreatic cancer and incorporated as a nonprofit in 2017. Its mission is to fund research and provide support for those affected by pancreatic cancer through clinical trials, emergency financial grants for families actively battling the disease, and scholarships for children of pancreatic cancer patients.

Purple Pansies operates entirely on volunteers, and every dollar raised goes directly to its mission. Two annual fundraising events support the organization: the Community Block Party, hosted each spring at Casa Nuova Italian Restaurant, and the Pillars of Hope gala each fall. Through these efforts, Purple Pansies has raised more than $5 million for pancreatic cancer research and patient support.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

Approaching 1,000 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Randy Hain’s A Different Take: From Surviving to Thriving

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Randy Hain, Serviam Partners, on A Different Take, Curiosity, Assumptions, Mission Statements, and Moving from Surviving to Thriving (North Fulton Business Radio By Invitation, Episode 957) with host John Ray
North Fulton Business Radio
Randy Hain's A Different Take: From Surviving to Thriving
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Randy Hain, Serviam Partners, on A Different Take, Curiosity, Assumptions, Mission Statements, and Moving from Surviving to Thriving (North Fulton Business Radio By Invitation, Episode 957) with host John Ray

Randy Hain, Serviam Partners, on A Different Take, Curiosity, Assumptions, Mission Statements, and Moving from Surviving to Thriving (North Fulton Business Radio By Invitation, Episode 957)

In this episode of North Fulton Business Radio By Invitation, host John Ray welcomes executive coach and author Randy Hain, founder and president of Serviam Partners, for a live recorded conversation before an invited audience at the Greater North Fulton Chamber of Commerce. The occasion is the release of Randy’s 13th book, A Different Take: Thoughtful Insights to Help You Thrive at Work and in Life, and the episode marks the debut of the By Invitation format.

Randy and John work through several of the book’s themes. On curiosity, Randy describes it as the direct antidote to assumption, explaining that assumptions close the aperture on what we can learn about another person while questions open it. He makes this concrete with a story from his own life: watching people mentally sideline his son Alex, who has autism, based on unfounded assumptions reinforced for Randy every day why that habit is so costly. They also explore “the thief of comparison,” where Randy’s argument is that gratitude, including for difficulties, is the practical counter. One of the more memorable moments in the conversation is Randy’s account of a COO client who walked into their second coaching meeting carrying a two-page mission statement. His own mission statement is two words: “serve others.”

The conversation also covers creating margin, being fully present versus multitasking, time management as partnership rather than battle, and three virtues Randy returns to repeatedly: gratitude, generosity, and contentment. He introduces the Italian phrase voglio bene (“I want your good”) as a frame for thinking about generosity beyond material gifts. The episode closes with the Thrive 26 Project: Randy’s challenge, tied to the book’s 26 topics, to move from surviving to thriving and then to invest in the thriving of someone else.

John Ray is the host of North Fulton Business Radio. This episode of North Fulton Business Radio By Invitation was recorded live at the Greater North Fulton Chamber of Commerce. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®.

Key Takeaways from This Episode

  • Randy’s approach to fighting assumptions is grounded in a personal story: watching others limit his son Alex, who has autism, based on false assumptions became a daily reminder that making assumptions about people closes off what we can learn from them and that questions are always the better path.
  • “The thief of comparison” describes the habit of measuring our lives against what others appear to have. Randy’s antidote is gratitude, including for challenges, which he frames as learning opportunities rather than losses.
  • Simplicity in a mission statement is a virtue, not a shortcut. A coaching session with a COO who arrived with a two-page document became the origin of Randy’s own mission statement: two words, “serve others,” which he says drives everything he does.
  • Creating margin, intentionally cutting non-essential commitments to build breathing room in the calendar, is both a personal health practice and the precondition for being available when someone else genuinely needs your time.

Topics Discussed in this Episode

00:19 John Ray introduces North Fulton Business Radio By Invitation and the live audience format
01:52 Randy Hain on his background, Serviam Partners, and the Leadership Foundry
03:25 Why A Different Take: looking at old problems through a new lens
04:29 The book’s early popularity with leaders, mentors, and teams
05:49 Curiosity as a superpower and Randy’s approach to questions
07:16 How assumptions close the aperture and why questions open it
09:22 Randy’s son Alex and the personal cost of making assumptions
10:24 The thief of comparison and gratitude as the antidote
12:28 Adding value to relationships: advice from Randy’s father
14:16 Time always wins: partner with time instead of battling it
16:17 Mission statements: the COO client story and “serve others”
20:11 Using A Different Take as a catalyst for mentoring conversations
22:28 Three virtues: gratitude, generosity, and contentment
25:32 Voglio bene (“I want your good”) as a broader frame for generosity
26:31 Being fully present versus the myth of multitasking
28:28 Creating margin: cutting 20% to make space for what matters
31:39 The Thrive 26 Project: moving from surviving to thriving

Randy Hain, Founder and President, Serviam Partners

Randy Hain is the founder and president of Serviam Partners and the co-founder of the Leadership Foundry.

With a successful 30-plus-year career in senior leadership roles, corporate talent, and executive search, Randy is a sought-after executive coach for senior leaders at some of the best-known companies in the U.S. and globally who are seeking candid and expert guidance on how to overcome obstacles to their success or develop new leadership skills.

Randy is also an expert at onboarding senior executives, as well as coaching senior leadership teams to improve trust, alignment, collaboration, and candid communication. His deep expertise as a former senior executive and his years as a proven and successful executive coach for leaders around the world are true areas of differentiation for him and Serviam Partners.

Randy is a husband, father, and active community leader and serves on the boards of the causes he cares about most. He is particularly passionate about elevating autism awareness and investing in the next generation of leaders.

Randy has earned a reputation as a creative business partner and a generous thought leader through his books, articles, and speaking engagements. Randy is the award-winning author of 13 books, including his newest, A Different Take: Thoughtful Insights to Help You Thrive at Work and in Life.

LinkedIn

Serviam Partners

Serviam Partners is an Atlanta-based executive coaching and leadership consulting firm founded by Randy Hain in 2012. The firm works with senior leaders and high-potential leaders at companies across the United States, offering executive coaching, senior leader onboarding, and leadership team development. Its approach is grounded in candor, authenticity, and a practical focus on identifying and removing the obstacles that hold leaders back. The firm’s name is Latin for “I will serve,” a phrase that reflects both its founder’s philosophy and its orientation toward the leaders it works with.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

Approaching 1,000 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Fractional HR for Small Business: Stop Winging It

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Kelsey Geist, Custom Human Resource Solutions (CHRS), on HR Compliance Risks, Fractional HR, and the Mistakes Small Businesses Make (North Fulton Business Radio, Episode 956) with host John Ray
North Fulton Business Radio
Fractional HR for Small Business: Stop Winging It
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Kelsey Geist, Custom Human Resource Solutions (CHRS), on HR Compliance Risks, Fractional HR, and the Mistakes Small Businesses Make (North Fulton Business Radio, Episode 956) with host John Ray

Kelsey Geist, Custom Human Resource Solutions (CHRS), on HR Compliance Risks, Fractional HR, and the Mistakes Small Businesses Make (North Fulton Business Radio, Episode 956)

In this episode of North Fulton Business Radio, host John Ray welcomes Kelsey Geist, Vice President of HR Operations at Custom Human Resource Solutions (CHRS), a fractional HR firm serving small- to mid-size businesses, most with fewer than 50 employees. Kelsey grew up around HR, with a mother who spent her career in the field, and she spent years insisting she would never follow that path. She eventually caught what she calls “the HR bug” and has now been with CHRS for over a decade.

The conversation digs into the most common mistakes small businesses make with HR: reactive rather than proactive thinking, inconsistent decisions between employees that quietly corrode culture, misclassifying workers under the Fair Labor Standards Act, and basic compliance gaps like missing I-9 documentation. Kelsey makes the case that bringing in a spouse, an admin, or a business partner to handle HR is not a sustainable solution. The problem is not just knowing the rules, she explains, but also having the experience to interpret specific situations and adapt in real time.

John and Kelsey also discuss AI in the HR context. While AI tools can help with tasks like screening resumes through applicant tracking systems, Kelsey is direct about the limits: AI cannot have the empathetic, relationship-informed conversations required to handle employee relations well, and HR documents written by AI without expert review are a real liability. She notes that experienced HR professionals and opposing attorneys can spot an AI-generated handbook quickly.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Small businesses often reach a compliance threshold, such as hiring their 10th employee in Georgia, without realizing new legal obligations have kicked in. Getting HR support before growth hits is far less costly than correcting violations after the fact.
  • Giving HR responsibilities to an untrained spouse, family member, or office manager tends to result in inconsistent decisions that quietly damage company culture and create legal exposure.
  • Fractional HR works best as a true partnership. CHRS makes recommendations and lays out the risk options, but the business owner makes the decisions and CHRS handles execution.
  • AI can help with efficiency in HR tasks like resume screening, but using it to generate employee handbooks or legal documents without expert review creates real legal risk. Experienced HR professionals, and opposing counsel, recognize AI-generated documents immediately.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Kelsey Geist
01:53 Kelsey Geist introduces CHRS and its focus on small business fractional HR
02:38 How Kelsey came to work in HR, inspired by her mother’s career
04:07 Advocating for both businesses and employees, and what drives her work
06:27 The biggest HR mistakes small businesses make: reactivity, inconsistency, misclassification, and compliance gaps
10:20 Why handing HR to a spouse, family member, or office manager creates risk
14:04 Why HR is a strategic function, not a transactional one
15:17 How AI fits into HR: where it helps and where it falls short
20:40 What distinguishes CHRS: direct employee support and high-touch service
24:14 When should a small business owner call CHRS?
25:55 Client success story: building HR infrastructure from five employees to 25
28:24 The importance of partnership in an outsourced HR relationship
29:22 How to reach Kelsey Geist and CHRS

Kelsey Geist, Vice President of HR Operations

Kelsey has been an integral part of the CHRS leadership team since 2015, bringing over 15 years of human resources expertise to her role as Vice President of HR Operations. In this position, she not only leads and develops CHRS’s team of HR Consultants but also rolls up her sleeves every day to support clients directly.

A true HR generalist and high-level business partner, Kelsey thrives in both strategy and execution. She designs and drives people strategies for mid-sized businesses while also diving into the tactical and administrative details that keep HR moving. Whether it’s employee relations, compliance, recruiting, training, safety, or documentation, Kelsey’s ability to move seamlessly between the big picture and the day-to-day ensures clients receive both visionary guidance and practical, high-touch support.

Kelsey’s hands-on leadership has been pivotal in CHRS’s growth, helping nearly triple revenue post-COVID while solidifying the firm as a trusted HR partner nationwide. She is particularly skilled in navigating employee relations, multi-state employment practices, and tailoring solutions that are scalable, compliance-driven, and people-focused.

Originally from Southern California, Kelsey now resides in the metro-Atlanta area with her spouse and two children.

LinkedIn

Custom Human Resource Solutions (CHRS)

Custom Human Resource Solutions (CHRS) simplifies the complex world of HR, helping businesses navigate today’s ever-changing employment landscape with confidence. Grounded in client-centered excellence and compliance leadership, CHRS provides the HR support businesses need, when and how they need it.

Whether a business is looking for on-site, on-call, or hybrid services, the CHRS dedicated consulting team delivers real-time, practical solutions. From everyday administrative tasks to more advanced strategies like succession planning, performance management, and workplace investigations, CHRS is a dependable HR partner at every stage of the business journey.

With proven expertise, a commitment to compliance, and a focus on client success, CHRS helps organizations of all sizes identify vulnerabilities, streamline processes, and build stronger, more resilient teams.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Sri Chakravarty on Business Valuation and Exit Planning

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Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955), with host John Ray
North Fulton Business Radio
Sri Chakravarty on Business Valuation and Exit Planning
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Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955), with host John Ray

Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955)

In this episode of North Fulton Business Radio, host John Ray welcomes Sri Chakravarty, President of ProfitAbility, a financial advisory practice based in Alpharetta that specializes in business valuations, financial projections, and business plans for small and mid-sized companies.

Sri explains the fundamental gap that exists between how a business owner sees their company and how a lender sees it. Owners see opportunity; lenders see risk. His job is to close that gap by helping owners build realistic financial projections that address both sides of that perception divide. As Sri puts it, the goal is not just to produce a convincing document for the bank but to help a business owner develop what he calls “intrinsic confidence” in their numbers, a genuine understanding of the why behind every projection.

The conversation also covers how Sri approaches business valuation. He argues that a valuation is not a fixed number but a defensible estimate and that a thorough valuation functions as something close to a quasi-audit of the entire business, examining management, customers, market, competition, and more. Sri draws on a memorable example from his own work: visiting a client’s warehouse and discovering a large amount of obsolete inventory that was quietly dragging down the company’s value. That kind of operational lens, he says, is what distinguishes a meaningful valuation from a ChatGPT-generated number.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Business owners and lenders often see the same company very differently: owners see opportunity while lenders see risk, and bridging that gap requires more than solid historical financials.
  • A good business valuation is not a single number — it is a defensible estimate built from multiple approaches, and the documentation of how you arrived at it matters as much as the result.
  • Sri’s operational background led him to walk a client’s warehouse during a valuation engagement, where he discovered obsolete inventory that was suppressing the company’s value and lender readiness.
  • Business owners eyeing an exit in the next five to ten years benefit from getting a professional valuation done well in advance, not just at the finish line, to both understand where they are and what to fix before the sale.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Sri Chakravarty
02:00 Sri describes who he serves and how he helps close the financial narrative
02:58 Sri’s background: MBA from University of Chicago Booth, M&A work, and founding ProfitAbility in 2022
03:42 Why business owners often don’t know what they need until they sit across from a banker
04:11 The perception gap between business owners and lenders: opportunity vs. risk
05:13 Sri’s role: turning historical financials into a forward-looking story in numbers
06:15 The Amazon analogy: growing companies burning cash and why projections need full expense context
07:29 What lenders actually look for: clarity, detail, and documentation
08:21 Helping owners “own their numbers” and build intrinsic confidence
09:24 Common reasons loan applications fall apart: unrealistic projections and unaddressed questions
10:36 Sri’s operational background and how it helps him see both sides
12:11 Using financial analysis for businesses not seeking outside financing: opportunity cost and ROI decisions
14:27 The name “ProfitAbility” and what it represents
14:44 Preparing for a business exit: moving from hub to spoke, and addressing customer concentration
16:11 Valuation as a living management tool, not just an end-of-life exercise
17:19 Why a ChatGPT-generated valuation won’t hold up: the three approaches to business valuation
21:15 How often business owners should get a valuation done
22:16 The case for getting a valuation before you think you need one: private equity surprise offers and knowing your number
24:37 How Sri’s operations background informs his valuation work: the warehouse walk example
26:27 Who should call Sri and when: taking off or getting ready to land
27:12 How to reach Sri Chakravarty

Sri Chakravarty, President

Sri Chakravarty is the founder of ProfitAbility, a financial advisory practice focused on business valuations, business plans, and integrated financial projections for small and mid-sized companies.

With more than 20 years of experience inside large global organizations, Sri has worked across manufacturing, distribution, and industrial sectors at the intersection of finance and operations. His background includes leading financial planning, pricing strategy, and operational initiatives, giving him an inside view of how businesses actually operate beyond what is reflected in financial statements.

Drawing on this operating experience, Sri brings a practical lens to financial analysis. When business owners talk about pricing pressure, inventory challenges, working capital cycles, or customer concentration, he understands those dynamics firsthand and translates them into clear financial insight.

Sri holds the Certified Valuation Analyst (CVA) designation and an MBA in Finance and Operations from the University of Chicago Booth School of Business.

LinkedIn

ProfitAbility

ProfitAbility is a financial advisory practice that specializes in business valuations, business plans, and integrated financial projections for small and mid-sized businesses.

Founded in 2022, the firm was built to bring sophisticated, real-world financial analysis to companies that need to present their financials clearly to lenders, investors, and transaction counterparties. Typical client situations include debt or equity financing, ownership transitions, and strategic growth initiatives.

Valuation work sits at the center of the practice. ProfitAbility develops customized, standards-compliant analyses and financial projections designed to stand up to scrutiny from underwriters, investors, and advisors.

The firm is intentionally structured as a focused practice, with all engagements receiving direct senior-level attention to ensure quality, consistency, and accountability.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tina McKenna on Fixing the Hiring Process for Small Business

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Tina McKenna, Smart Hire Solutions, on Why Small Business Owners Should Stop Doing Their Own Hiring (North Fulton Business Radio, Episode 954) with host John Ray
North Fulton Business Radio
Tina McKenna on Fixing the Hiring Process for Small Business
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Tina McKenna, Smart Hire Solutions, on Why Small Business Owners Should Stop Doing Their Own Hiring (North Fulton Business Radio, Episode 954) with host John Ray

Tina McKenna, Smart Hire Solutions, on Why Small Business Owners Should Stop Doing Their Own Hiring (North Fulton Business Radio, Episode 954)

In this episode of North Fulton Business Radio, host John Ray welcomes Tina McKenna, owner of Smart Hire Solutions, a recruiting firm serving small and mid-size businesses across metro Atlanta and nationwide.

Tina got her start in marketing, and the shift to recruiting happened organically during COVID. Clients who maintained their marketing spending found themselves overwhelmed with work but short on staff to handle it. Tina began writing job ads, screening candidates, and interviewing applicants on their behalf, and the model stuck. She now handles the entire hiring process for business owners who lack the time and bandwidth to do it themselves, including sourcing candidates who are not actively looking, conducting video screenings, and delivering only vetted, qualified finalists to the client.

Tina walks John through the common pain points business owners face when they try to hire on their own: crafting job descriptions that attract the right applicants, managing the flood of unqualified resumes, responding to candidates fast enough to compete, and dealing with no-shows after clearing the calendar for an interview. She also describes Smart Hire Solutions’ “Smart Start” session, a deep-dive onboarding conversation that gives her team what they need to write better ads, ask sharper screening questions, and represent the client’s culture accurately to candidates.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Small business owners who try to hire on their own often find it becomes a part-time or even full-time job, pulling them away from the work that actually drives revenue.
  • Simply posting a job and waiting is usually ineffective. Qualified candidates are often not actively looking, and finding them requires active sourcing and outreach on job boards every day.
  • Smart Hire Solutions uses a “Smart Start” onboarding session to understand a client’s business, culture, and leadership style before writing any job ad, which leads to better screening conversations and more accurate candidate matches.
  • Many qualified candidates are not actively applying for jobs and will not respond to a posting alone. Reaching them requires daily outreach, and that level of attention is something most business owners simply cannot sustain on top of running their business.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Tina McKenna
01:49 How Smart Hire Solutions helps small and mid-size business owners
02:01 Why hiring is time-consuming and complicated for business owners
04:24 Tina’s background in marketing and how COVID shifted her focus to recruiting
05:44 Why qualified candidates are often not actively looking
07:02 What business owners get wrong when hiring on their own
08:20 Managing the volume of applicants and screening for qualified candidates
10:11 Sourcing passive candidates and the daily outreach process
11:41 Video screening process and how Smart Hire Solutions vets candidates
13:30 The problem of no-shows and wasted interview time
14:58 Home services companies and the unique hiring challenges they face
16:38 What “smart hire” really means and how the name captures the firm’s approach
18:36 The Smart Start session: onboarding a new client
20:12 How the engagement works from first call through candidate delivery
23:27 Signs that a business owner needs to call Smart Hire Solutions
25:21 Success stories, including a multi-year relationship with NG Windows North Georgia
26:41 Contact information for Smart Hire Solutions

Tina McKenna, Owner

Tina McKenna is the owner of Smart Hire Solutions and a recruiting expert who helps small and mid-size business owners fix broken hiring processes and avoid costly bad hires, without the big agency fees. Her team takes the sourcing, screening, and vetting off clients’ plates so they can focus on interviewing only vetted, qualified candidates.

LinkedIn

Smart Hire Solutions

Smart Hire Solutions is a recruiting partner that helps small and mid-sized businesses hire more effectively without the traditional agency fees. For business owners and hiring managers who don’t have time to sift through unqualified applicants or properly vet candidates, Smart Hire Solutions handles the entire process, from sourcing and screening to thorough vetting, so clients only spend time interviewing qualified, right-fit candidates.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Dale Jordan on Ransomware and Cyber Risk for Small Business

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Dale Jordan, Perspectives Cyber and Technology Advisors, on Ransomware, Vendor Security, and Cyber Risk for Small Businesses and Nonprofits (North Fulton Business Radio, Episode 953) with host John Ray
North Fulton Business Radio
Dale Jordan on Ransomware and Cyber Risk for Small Business
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Dale Jordan, Perspectives Cyber and Technology Advisors, on Ransomware, Vendor Security, and Cyber Risk for Small Businesses and Nonprofits (North Fulton Business Radio, Episode 953) with host John Ray

Dale Jordan, Perspectives Cyber and Technology Advisors, on Ransomware, Vendor Security, and Cyber Risk for Small Businesses and Nonprofits (North Fulton Business Radio, Episode 953)

In this episode of North Fulton Business Radio, host John Ray welcomes Dale Jordan, Founder and Principal of Perspectives Cyber and Technology Advisors, a North Georgia-based firm that helps small and mid-sized organizations make clear, defensible decisions about cybersecurity and technology risk.

Dale explains why small businesses are not too small to be on attackers’ radar. Cyber threats are largely automated and indiscriminate, with organized groups operating like businesses, running phishing campaigns at scale and offering ransomware as a service to other bad actors. He walks through what a cyber incident actually looks like for a 25- to 50-person company on payday when systems go dark and explains why the outcome often depends on whether the organization tested its backups and made good on the security practices it claimed on its insurance questionnaire. He also describes the cloud and vendor risk that most small organizations overlook, including the danger of shadow IT and what happens when an AI agent is connected to an improperly secured Office 365 tenant.

Dale also covers how he helps clients evaluate managed service providers, the difference between compliance minimums and actual risk reduction, and why the best success stories in cybersecurity are the ones that never make the news.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Small and mid-sized businesses are not too small to be targets. Cyber attacks are automated and scripted, so attackers have no idea how large an organization is until they start negotiating the ransom.
  • Organized cybercriminal groups operate like businesses, with specializations and a brokered marketplace where one group sells stolen credentials to another group that runs ransomware as a service.
  • Many organizations carry more risk than they realize because they have never tested their backups, have cloud vendors with improperly managed access, or have signed cybersecurity insurance questionnaires that are unbacked by their actual practices.
  • Dale describes his advisory role as distinct from an MSP: he helps organizations understand risk, write defensible policies, evaluate their IT providers, and prepare for compliance and insurance requirements as an independent party.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Dale Jordan
01:55 Dale Jordan’s background in cybersecurity and IT, from the Army to EarthLink
03:42 How cybersecurity has evolved and the risk each technology wave introduced
04:42 Why small and mid-sized businesses face the same threats as large organizations
06:34 How organized cybercriminal groups operate and specialize
10:45 What a cyber incident looks like for a small business on payday
13:37 Explaining cybersecurity in business terms: IT, security, and compliance roles
17:12 Cybersecurity challenges specific to nonprofits
18:24 Vendor and cloud security risk that small organizations overlook
19:37 Shadow IT and the risk of AI agents connecting to unsecured Office 365 tenants
21:02 What working with Dale as a trusted advisor looks like in practice
23:42 Symptoms that tell a business owner it is time to call
25:01 Why success stories in cybersecurity are often invisible
26:30 A ransomware case where a client ignored the advice and paid the price twice
28:41 How to evaluate and select a managed service provider
31:05 Dale Jordan’s contact information

Dale Jordan, Founder and Principal

Dale Jordan is the Founder and Principal of Perspectives Cyber and Technology Advisors, a North Georgia-based advisory firm that helps small and mid-sized organizations make smarter decisions about cybersecurity and technology risk. With more than 20 years of experience in cybersecurity and IT leadership, Dale has built and led security operations programs, supported regulatory and audit initiatives, and advised executive teams and boards on managing cyber risk in practical, real-world environments. His approach focuses on cutting through technical complexity and helping leaders understand risk in plain business terms so they can make clear, defensible decisions.

In addition to his advisory work, Dale has served since 2019 on the Cyber Advisory Board for the University of North Georgia, where he contributes industry insight to cybersecurity curriculum development, workforce readiness, and emerging risk trends. Perspectives Cyber and Technology Advisors is a veteran-owned firm based in North Georgia, supporting businesses, nonprofits, and independent practices across Forsyth County, North Fulton, Gwinnett County, and the greater Metro Atlanta region.

LinkedIn

Perspectives Cyber and Technology Advisors

Perspectives Cyber and Technology Advisors is a North Georgia-based cybersecurity advisory firm that helps business and nonprofit leaders make clear, defensible decisions about cyber risk and technology. The firm works with organizations that know cybersecurity matters but do not always have the time, staff, or clarity to determine where to focus.

Instead of selling products or services, Perspectives acts as an independent advisor, working with internal teams and current IT providers to help leaders understand risks, focus on what really matters, and keep records of decisions that meet cyber insurance, audit, and regulatory needs. Perspectives focuses on practical outcomes for small and mid-sized organizations, including cybersecurity risk assessments, vendor risk management, compliance readiness, incident response planning, and helping organizations build sustainable security programs that fit real-world budgets and operational constraints.

The firm is veteran-owned and based in North Georgia, supporting businesses, nonprofits, and professional practices across Forsyth County, North Fulton, Gwinnett County, and the greater Metro Atlanta region.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Shannon McClure on InCommunity and Disability Services

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Shannon McClure, InCommunity, on Supporting Adults with Intellectual and Developmental Disabilities in Metro Atlanta (North Fulton Business Radio, Episode 952) with host John Ray
North Fulton Business Radio
Shannon McClure on InCommunity and Disability Services
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Shannon McClure, InCommunity, on Supporting Adults with Intellectual and Developmental Disabilities in Metro Atlanta (North Fulton Business Radio, Episode 952) with host John Ray

Shannon McClure, InCommunity, on Supporting Adults with Intellectual and Developmental Disabilities in Metro Atlanta (North Fulton Business Radio, Episode 952)

In this episode of North Fulton Business Radio, host John Ray welcomes Shannon McClure, Chief Development Officer at InCommunity, a nonprofit serving adults with intellectual and developmental disabilities (IDD) and their families across Metro Atlanta. Founded 47 years ago in Roswell by parents at a local church who couldn’t find the services their children needed, InCommunity has grown into the largest nonprofit provider of IDD services in Georgia, serving approximately 2,500 individuals and families each year across a full range of programs, including residential support, day programs, employment coaching, crisis respite, and community living services.

Shannon walks John through how InCommunity tailors its services to each individual’s specific needs and goals, a necessity given the broad range of diagnoses that fall under the IDD definition. She describes the organization’s employability program, which currently partners with more than 50 Metro Atlanta businesses to prepare and place individuals in jobs matched to their skills and interests. One standout example: a partnership with Walgreens that began with a gala sponsorship and evolved into vaccine clinics, a certified partnership status, and a pledge of 25 jobs for InCommunity clients.

Shannon also shares why businesses throughout the region have good reasons beyond generosity to invest in InCommunity’s mission, and she describes InCommunity’s upcoming gala on May 16, 2026, at The Stave Room at American Spirit Works in Atlanta, where day program participants and gala attendees will collaborate to finish commissioned art pieces together.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Roswell parents, unable to find services for their children with disabilities, founded InCommunity in North Fulton 47 years ago. The organization has since grown into Georgia’s largest nonprofit IDD services provider, though Shannon notes it remains “the biggest nonprofit in Georgia that nobody ever heard of.”
  • The definition of intellectual and developmental disability is far broader than most people realize, encompassing autism, Down syndrome, cerebral palsy, fragile X, and many other diagnoses, often in combination, which makes individualized service delivery both complex and essential.
  • InCommunity’s Employability program prepares individuals for the workforce and supports them on the job through weekly coaching visits, working not just with employees but also with their supervisors and coworkers to build strong workplace relationships.
  • Businesses that partner with InCommunity can go well beyond writing a check. Shannon describes opportunities ranging from ERG volunteer activities to job placement partnerships, making the case that investing in the community where employees live and work pays dividends in talent attraction and retention.

Topics Discussed in this Episode

00:21 John Ray introduces the show and guest Shannon McClure
02:16 InCommunity’s 47-year history and its origins in Roswell
03:10 How InCommunity was founded by parents at Roswell United Methodist Church
03:49 Wraparound services: residential, day programs, employment, respite, and family support
05:08 What “intellectual and developmental disability” actually means and the breadth of diagnoses
06:32 Group homes, HOST foster-family program, and community living services
07:26 The intake process and how InCommunity evaluates fit with new clients
09:24 Scale of service: approximately 2,500 individuals and families served annually
11:14 The Employability program and how it prepares and places individuals in the workforce
12:52 How employer partnerships are built, including the Walgreens REDI program
14:35 The range of jobs held by InCommunity clients, from retail to veterinary assistant
16:22 The upcoming gala on May 16, 2026, and its mission-focused format
17:34 Partnerships with Orchestra SOOP and No More Liddering for the gala
19:12 How gala attendees will collaborate with day program participants to finish art pieces
20:11 How businesses can get involved with InCommunity beyond financial sponsorship
23:14 ERG engagement, volunteer opportunities, and what types of businesses are a good fit
24:34 Individual stories: the globe-trotter, the 90-year-old resident, and the gala volunteer

Shannon McClure, Chief Development Officer, InCommunity

Shannon McClure, Chief Development Officer, InCommunity
Shannon McClure, Chief Development Officer, InCommunity

Shannon McClure is a nonprofit leader with over 20 years of experience in strategic management, fundraising, marketing, and public relations. As Chief Development Officer at InCommunity, she leads efforts to advance the organization’s mission by fostering community partnerships, driving fundraising initiatives, and enhancing public engagement.

Prior to joining InCommunity, Shannon founded McClure Nonprofit Solutions, where she provided strategic consulting services to nonprofit organizations nationwide. She has successfully managed multimillion-dollar capital campaigns, executed feasibility studies, and guided nonprofits in building sustainable funding models.

Shannon’s career spans leadership roles in performing arts organizations, economic development, and philanthropy. As Senior Director of Business Intelligence at the Greater Omaha Chamber, she worked closely with businesses, economists, and policymakers to attract investment and support economic growth. Her extensive background also includes serving as Director of Marketing for The Atlanta Opera and leading public relations and fundraising initiatives for arts organizations across the country.

An active member of the nonprofit and philanthropic community, Shannon has been involved with various professional organizations and initiatives dedicated to strengthening the sector. She is deeply committed to organizations that support arts, youth, and community initiatives.

Shannon holds a Bachelor of Music in Vocal Performance from the University of Tulsa and an MBA from the University of Nebraska. A native of Omaha, she now calls Atlanta home. In her free time, she enjoys music, presidential history, travel, and spending time with her 18 nieces and nephews.

LinkedIn

InCommunity

Originally founded in 1979, InCommunity, a non-profit agency headquartered in Atlanta, was created to provide community-based services and support to people with disabilities and their families.

For over 46 years, InCommunity has been embracing the abilities in all of us, building an outstanding reputation in Georgia for innovative programs and a willingness to take on challenging support situations for people in their communities.

Currently, InCommunity has more than 650 employees who provide all levels of support in the community to people with a variety of needs, including residential support, employment services, respite care, family support, in-home care, and day programs.

To date, InCommunity has provided support and service to more than 10,000 Georgian community members.

Website | Facebook | Instagram | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Author Val Roskens Tews, The Butterfly Strategy and LinkedIn

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Val Roskens Tews, Butterfly Copywriting, Author of The Butterfly Strategy, on LinkedIn Content Strategy and the Conversation to Content Method (North Fulton Business Radio, Episode 951) with host John Ray
North Fulton Business Radio
Author Val Roskens Tews, The Butterfly Strategy and LinkedIn
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Val Roskens Tews, Butterfly Copywriting, Author of The Butterfly Strategy, on LinkedIn Content Strategy and the Conversation to Content Method (North Fulton Business Radio, Episode 951) with host John Ray

Val Roskens Tews, Butterfly Copywriting, Author of The Butterfly Strategy, on LinkedIn Content Strategy and the Conversation to Content Method (North Fulton Business Radio, Episode 951)

In this episode of North Fulton Business Radio, host John Ray welcomes Val Roskens Tews, author of The Butterfly Strategy and founder of Butterfly Copywriting, to talk about why so many business owners freeze when it comes to creating content, and what to do about it.

Val helps Christian entrepreneurs and coaches turn scattered ideas into ready-to-post LinkedIn content that sounds like them. Her “Conversation to Content” method starts with a Zoom call where Val asks questions, records the conversation, and builds an article from the client’s own words. The article then becomes the anchor for a month’s worth of LinkedIn posts. Val makes the case that this kind of content planning is as much a stress reliever as a marketing tool: when your posts are already written and scheduled, you can stop worrying about what to say and focus on commenting, connecting, and building real relationships.

In her book and in her work with clients, Val teaches the “Butterfly Strategy,” a framework built around three C’s: strategic connecting, commenting, and content creation, in that order. The book and the method share the same name because they share the same idea: that transformation, like that of a butterfly, comes from the inside out. Val argues that community comes before content and that commenting on others’ posts and responding as if you are talking to a friend is how real LinkedIn relationships get started.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Val’s “Conversation to Content Method” turns a recorded Zoom conversation into a LinkedIn article written in the client’s own voice, which is then repurposed into roughly eight posts for a month of content.
  • LinkedIn articles, unlike regular posts, show up in Google and AI search results, making them a stronger tool for establishing credibility and authority.
  • Val’s three C’s (strategic connecting, commenting, and content creation) put community building ahead of posting, because content without an audience goes unseen.
  • A planned month of content is a stress reliever: once the posts are scheduled, business owners can spend their LinkedIn time commenting and connecting rather than staring at a blank screen.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Val Roskens Tews
02:58 Val describes her work helping Christian entrepreneurs and coaches
03:56 Val’s backstory and lifelong passion for writing
04:49 The “blank page” problem and how conversation unlocks ideas
05:42 The butterfly metaphor and helping people find structure in their thoughts
06:32 Why sharing your message matters beyond self-promotion
08:09 How Val’s Christian faith and The Go-Giver shape her business philosophy
09:18 Helping clients with point of view, not just putting words on paper
09:48 The Conversation to Content Method explained
12:06 How Val prompts clients and digs for the transformation in their topic
14:27 You’re giving people voice: authenticity and resonance
15:20 Why LinkedIn, and how Val chose her platform
16:26 The three C’s: strategic connecting, commenting, and content creation
17:08 Community before content, and the value of business friends
19:46 What makes a good LinkedIn comment, and how friendships start
23:07 Why articles outperform posts for search visibility and authority
24:13 Content strategy as a stress reliever and time saver
26:42 Who Val best serves and the symptoms that prompt a call
27:54 Success story: “You mean I can be myself?”
29:17 How to find Val and her book, The Butterfly Strategy

Val Roskens Tews, Author and Content Strategy Writer

Val Roskens Tews
Val Roskens Tews

Val Roskens Tews is a content strategy writer and author who helps Christian entrepreneurs and coaches turn scattered ideas into tailored, ready-to-post, authentic content. Through her “Butterfly Strategy” and “Conversation to Content Method,” she shares a heart-centered way to build a community of business friends, collaborators, and potential clients.

LinkedIn

 

Butterfly Copywriting

Butterfly Copywriting provides stress-free, transformative content solutions for Christian entrepreneurs and coaches through the “Conversation to Content Method” and the “Butterfly Strategy” by helping them move from scattered ideas to a clear, confident presence online.

The “Conversation to Content Method” creates tailored, ready-to-post content in a person’s own voice and words, helping to build trust, credibility, and visibility without getting overwhelmed by what to post or how to say it.

The “Butterfly Strategy” is a heart-centered approach that helps people build an online community of business friends, collaborators, and potential clients.

Website | Book Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

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