

Jason Moccia, OneSpring, on AI Agents for Business, Token Costs, and Answer Engine Optimization (North Fulton Business Radio, Episode 987)
On this episode of North Fulton Business Radio, host John Ray welcomes back Jason Moccia, CEO of OneSpring, for a practical conversation about AI agents for business with the hype stripped away. OneSpring is an Alpharetta-based AI strategy, product design, and development firm that started in 2005 as a human-centered design consultancy and has reshaped how it works and advises clients since AI arrived in 2022. Jason last joined the show in 2019.
Jason explains why most business owners underestimate what current AI models can do, why context is the best defense against hallucinations, and how token costs are pushing companies past experimentation toward measurable return. He describes Hermes, an open-source agent harness he spent a month training like a new employee, which has since created 26 agents to handle tasks from website updates to email checks and reminders. His test for what to automate first is simple: pick workflows with high value and low risk, and keep a person approving anything that leaves the building, such as an outgoing email.
Jason also shares how OneSpring built COI Dash, a certificate of insurance compliance platform, in about 60 days using AI for the design, code, and integration, and why websites now have to work for AI agents shopping on a customer’s behalf along with the people who visit them.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Key Takeaways from This Episode
- AI agents for business are pieces of code that complete a defined series of tasks, like checking email at 8:00 each morning and sorting leads from spam, and they are only as useful as the access and context they are given.
- Start with one or two workflows that are high value and low risk, automate part of the work, and keep a person in the loop for riskier steps such as sending emails or answering invoice questions.
- Token costs can accumulate quickly. Two people can reach the same goal at very different costs depending on how they prompt, and simple tasks rarely need the most expensive frontier model.
- When an agent searches for a business on a customer’s behalf, it reads the website for specifics like price and location and moves on if they are missing, which makes answer engine optimization (AEO) a new priority.
Topics Discussed in this Episode
00:20 John Ray introduces the show and guest Jason Moccia
02:04 OneSpring’s roots in human-centered design and how AI changed the business
04:58 The biggest misunderstanding: not thinking big enough about what AI can do
06:52 Hacking concerns, alignment, and why context prevents hallucinations
10:28 Moving from experimentation to value and controlling token costs
14:39 AI-driven layoffs, reskilling, and orchestrating multiple agents
21:27 What an AI agent is and the 26 agents Jason’s Hermes setup created
24:50 Designing websites for AI agents and answer engine optimization (AEO)
28:28 Building trust in AI and choosing high-value, low-risk workflows to automate
31:16 Training an agent like a new employee and setting guardrails
33:14 Why Jason never leads with technology in a first client conversation
36:49 COI Dash, an AI-built certificate of insurance platform, launched in about 60 days
40:38 How to connect with Jason and OneSpring
Jason Moccia, CEO, OneSpring

Jason Moccia is the CEO of OneSpring and an AI strategy and product advisor. He helps business leaders turn complex technology decisions into practical plans, useful products, and better customer experiences. His work connects business strategy, design, and development, with a focus on helping organizations move beyond AI experimentation to real business value.
OneSpring
OneSpring is an AI strategy, product design, and development firm that helps organizations modernize applications and business processes. The company works with leaders to identify where AI can make a meaningful difference, design and build the right solutions, and help teams adopt them. OneSpring combines strategic guidance with hands-on delivery, keeping business goals and the people using the technology at the center.
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
Beyond Computer Solutions supports North Fulton Business Radio
Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.
Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.
Website | LinkedIn | Facebook | YouTube
About North Fulton Business Radio and host John Ray
Approaching 1,000 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.
The studio is located at 275 South Main Street, Alpharetta, GA 30009.
You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.


Upon his semi-retirement, Samuel Halpern reflected on his long and varied career, wondering why he found it so gratifying. The eventual result was the first edition (2022) of the book, Wellsprings of Work: Surprising Sources of Meaning and Motivation in Work. The book identifies a dozen psychological and spiritual drives, what Halpern calls “wellsprings,” that make work meaningful. Kirkus Reviews called it “…engaging and enlightening…an informed, perceptive reflection on fulfilling work…[by] a gifted storyteller.” “Wellsprings” has been used at Brown University, NYU (college and business school), and George Washington Law School and forms the core of seminars Halpern has taught at the Chautauqua Institution.








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