Morgan Chen, Morgan Chen Productions, on Documentary-Style Video Marketing for Small Businesses and Nonprofits (North Fulton Business Radio, Episode 974)
On this episode of North Fulton Business Radio, host John Ray welcomes Morgan Chen, President of Morgan Chen Productions, to discuss how video storytelling can help businesses build trust with the people they serve. Morgan explains how his team draws out real, specific stories from business owners rather than generic marketing messages, work that has helped small businesses, nonprofits, and local governments connect more authentically with their communities.
Morgan shares how a single question his father used to ask him, “Why you?”, still shapes his approach to every project. He walks through examples from his work, including a video for a classic car show in Lafayette, Georgia, that focused on one owner’s emotional connection to the car he built with his father rather than the vehicle itself and a Lafayette city campaign built around the bigger story of community growth. He also talks about helping the summer camp program Anyone Can Camp increase enrollment and visibility and how businesses can use video internally to boost employee morale as well as externally to build trust with customers and financial institutions.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Key Takeaways from This Episode
- Video storytelling extends beyond external marketing. Morgan’s team also uses it internally for employee recognition and monthly highlights to boost morale.
- A single question from his father, “Why you?” still guides how Morgan approaches every project.
- Real examples, from a car show video in Lafayette to the summer camp program Anyone Can Camp, show how storytelling builds community trust and drives enrollment.
- Video does not require being on camera. Morgan has used animation for business owners who are hesitant to appear on screen.
- Before scripting anything, Morgan has business owners first identify the impact they want to create, since the story should follow from that.
Topics Discussed in this Episode
00:20 John Ray introduces the show and guest Morgan Chen
01:43 Morgan Chen joins the show and introduces Morgan Chen Productions
03:09 Morgan’s path into documentary filmmaking, from Portland, Oregon
04:42 The influence of Morgan’s father on his approach to business
08:15 Applying a documentary filmmaking mindset to business video
08:49 A car show video for the city of Lafayette, Georgia
11:22 Documentary-style video versus typical business video approaches
15:33 Helping business owners who are hesitant to appear on camera
21:35 Signs a business owner needs new video storytelling
22:50 The Lafayette success story and its impact on the community
24:36 A summer camp success story: Anyone Can Camp
26:59 How to connect with Morgan Chen Productions
Morgan Chen, President, Morgan Chen Productions
Morgan is a documentary filmmaker, entrepreneur, and content innovator. Morgan started his career making award-winning documentary films at Portland State University. This led him to make feature-length documentaries all over the world, including Los Angeles, New England, Chicago, Atlanta, China, Japan, and Europe. Morgan’s films have been screened at the Atlanta Film Festival, Macon Film Festival, South Georgia Film Festival, Chattanooga Film Festival, and Camden International Film Festival, to name a few.
Morgan Chen Productions
Morgan Chen Production is a global multimedia production company dedicated to crafting entertainment and innovative stories. They bring curiosity, courage, and integrity to their audiences. With a passion for creativity and excellence, they specialize in producing emotional videos that have a lasting impact. From concept development to post production, Morgan Chen Productions sets the standard for every aspect of video production.
Website | Facebook | Instagram
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
Beyond Computer Solutions supports North Fulton Business Radio
Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.
Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.
Website | LinkedIn | Facebook | YouTube
About North Fulton Business Radio and host John Ray
Approaching 1,000 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.
The studio is located at 275 South Main Street, Alpharetta, GA 30009.
You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.
