Branding Archives - Business RadioX ®

Wonder

October 2, 2026 by Garrett Ervin

BRX National

Wonder

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Jami Mullikin | Wonder

Nearly 30 years ago I took a little raw artistic talent and wide-eyed ambition and dove headfirst into advertising. After hundreds of clients and thousands of projects, sessions, and lessons, I discovered a core set of instincts that ground me everyday: focus, creativity, speed, and wisdom.

I honed my focus over three decades by executing large, enterprise-wide projects, such as leading the digital marketing transformation and global rebrand for ScanSource. I learned discipline by systematically identifying goals and striving relentlessly to achieve them, all while doubling the marketing and sales teams for KeyMark. At 28, I developed speed by rapidly building an agency team to rebrand Ryobi and launch the first-ever power tool combo kit with Home Depot. Through it all, I gained wisdom through countless successes and failures, hitting rock bottom when Lehman Brothers, my largest client, collapsed.

Today, I’m a multi-hyphenate marketer with a drive to make marketing matter. I’m the founder of Wonder, an agency that activates visionary brands with strategy, marketing + media. I’m a natural connector who loves building relationships and fostering opportunities. I’m an EOS purist that’s personally experienced vision + traction = healthy. And most importantly, I’m a pizza-eating, V8-driving, Jesus-following family man with a passion for building brands from the inside out.

Amanda Pearch, Expert Podcaster and Strategic Communicator

September 3, 2026 by Amanda Pearch

Chat with AP

Amanda Pearch, Expert Podcaster and Strategic Communicator

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Amanda Pearch is a strategic communicatior and media advisor who helps executives turn visibility into leverage by converting influence into measurable opportunity. She designs integrated marketing ecosystems that align messaging, relationship development, and business growth.

The most successful leaders understand that every conversation, introduction, and content asset should work in alignment — not isolation. Amanda Pearch helps you move beyond fragmented efforts and build disciplined systems that support long-term relationship development, brand and reputation.

When communication is intentional, momentum compounds.

A trusted facilitator and moderator for executive panels and industry associations, Amanda guides high-level conversations that engage, sharpen positioning and move organizations forward. As the host of Chat with AP & Nonprofit Nation, she strengthens partnerships while connecting missions with marketplace strategy.

Marketing is not noise. It is infrastructure. Think outside the box with AP.

For leaders committed to disciplined growth and intentional influence, connect directly, AmandaPearch.com

Connect with Amanda Pearch for an event or LIVE Chat with AP

3–5 Years Before Exit: Alignment, Pricing, Sales, Branding

March 11, 2026 by John Ray

What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25)

North Fulton Studio

3–5 Years Before Exit: Alignment, Pricing, Sales, Branding

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What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25)

This episode of The Exit Exchange reprises a live XPX Atlanta luncheon featuring Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost on what business owners should be doing three to five years before exit.

The conversation focuses on four areas that can materially affect valuation long before a company goes to market: leadership alignment, pricing, sales, and branding. Rather than rehashing legal and tax issues, this panel looks at the less obvious drivers of enterprise value, the ones that often take years to strengthen and do not always show up clearly on a balance sheet at first glance.

Lynda Martin discusses the importance of leadership-team health, alignment, and process discipline in building a company that is less dependent on the owner. John Ray explains why pricing is one of the most direct levers for improving margins and strengthening valuation. Mary Dombrowski explores how sales structure and business development systems create transferable value. Jeff Armacost shows how branding helps buyers and the market see the fullest true story of a company’s value.

This is a practical conversation for business owners who want to build a stronger, more salable company well before the transaction process begins, and for advisors who help them prepare early instead of scrambling late.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray Co. is a Gold Sponsor of XPX Atlanta.

Key Takeaways From This Episode

Most owners start thinking about exit too late. Real value improvements usually need years, not months.
Leadership alignment matters because buyers want a business that can run without the founder carrying everything.
Strong sales systems create transferable value by making revenue more consistent and less owner-dependent.
Pricing is one of the most direct ways to improve margins, but it only works when the company can explain and defend its value.
Branding helps buyers and the market see the fullest true story of the business, which can strengthen both growth and valuation.

Topics Discussed in this Episode

00:00 Introduction
00:24 Opening and why owners need to think earlier about exit
02:23 Panel introductions
06:21 Lynda Martin on leadership alignment, process, and reducing founder dependence
09:27 John Ray on the importance of pricing strategy and why pricing affects valuation
18:35 Mary Dombrowski on sales structure, founder dependence, and transferable value
28:03 Jeff Armacost on branding, positioning, and telling a stronger story
33:44 Examples of how alignment, pricing, sales, and branding changed exit value
44:01 Where to find the panelists
46:44 Close

Lynda Martin, EOS Worldwide

Lynda Martin

Lynda Martin has been walking alongside small and mid-sized business owners since the late 1990s, helping them navigate growth, challenges, and big decisions with clarity and confidence. Over the years, Lynda has provided steady guidance to leadership teams during nearly a dozen successful business exits. For the past 13 years, Lynda has served as an EOS Implementer®, bringing practical wisdom, honest conversations, and proven tools to help companies become stronger and healthier. Known for her calm presence and no-nonsense insight, Lynda helps leaders build businesses they’re proud of and lives they enjoy.

Website | LinkedIn

John Ray, John Ray Co.

John Ray

John helps professional service business owners increase enterprise value years before exit through pricing strategy. Pricing is often the most direct lever for raising margins without adding headcount, and stronger margins translate into a stronger valuation. He advises consultants, attorneys, coaches, and fractional executives on value-based pricing, proposals, and business development. John brings 13 years as an independent business owner advising expert practitioners, plus earlier finance and M&A experience, including at J.P. Morgan. He is the author of The Generosity Mindset and host of two podcasts, The Price and Value Journey and North Fulton Business Radio.

Website | LinkedIn

Mary Dombrowski, Strategic Inflection Advisory

Mary Dombrowski

Mary Dombrowski is the founder of Strategic Inflection Advisory, where she partners with business owners to build scalable, salable companies well before they’re considering exit. As a strategic advisor, Mary specializes in creating business development and sales structures that generate transferable value. Her work transforms founder-dependent businesses into assets that can operate—and sell—without the owner. With 20+ years in revenue leadership, Mary helps clients achieve sustainable growth and build businesses positioned for successful exit.

Website | LinkedIn

Jeff Armacost, Build Brand Capital

Jeff Armacost

For 25+ years Jeff has guided successful, standout brand development for 100s of companies and organizations of all kinds. Business owners and CEOs call on Jeff as a thinking partner to build their brand and a cost-effective solution for ongoing branding, brand launches, and key internal branding initiatives. Fast-growing small businesses call on Jeff when it’s time for a serious rebrand or on-the-fly brand refresh that positions them to reach big goals and outpace their competition. Experienced business advisors pull Jeff in—and if needed, his team of graphic design and web development—to add big-time brand power to their clients’ marketing campaigns, new website projects, and more.

Website | LinkedIn

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray Co. is a Gold Sponsor of XPX Atlanta.

Whitney Teal on the Power of Communications Over Marketing

July 2, 2025 by John Ray

North Fulton Business Radio

Whitney Teal on the Power of Communications Over Marketing

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Whitney Teal on the Power of Communications Over Marketing (North Fulton Business Radio, Episode 881)

Whitney Teal, founder of The Teal Bridge, joins host John Ray for an insightful conversation about why most small businesses are focusing on the wrong thing when it comes to visibility. A self-described communications specialist, not a marketer, Whitney breaks down how reframing your outreach around communications rather than marketing can lead to deeper client relationships, more meaningful engagement, and content that actually resonates.

She explains the importance of vulnerability in business, explains how to present authentically on podcasts and social media without oversharing, and explains why she believes podcasting is one of the most underutilized tools for building trust. Drawing on her radio background and current work with service-based businesses and thought leaders, Whitney offers a refreshing and practical take on what it means to show up, sincerely and consistently, for your audience.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from this Episode

Stop saying “marketing.” Instead, start thinking “communications.” It changes how you show up and how others connect with you.
Podcast guesting and hosting are powerful tools for storytelling, not selling.
Vulnerability builds trust, but there’s an art to doing it well and meaningfully.
You don’t need to chase trends or go viral. Consistency, authenticity, and relationships win.
Thought leaders, lawyers, CPAs, and nonprofits can all thrive with message-first strategies, even in highly regulated industries.
Your brand isn’t what you say; it’s what others say when they see or meet you.

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
02:00 Guest Introduction: Whitney Teal
02:16 Whitney’s Background and Career Journey
05:54 The Evolution of Marketing and Social Media
09:11 The Importance of Communication Skills
11:15 The Value of Media Training
12:58 Being a Podcast Guest and Host
18:35 The Importance of Delivery for Thought Leaders
19:05 The Power of Podcasts in Business
19:37 Challenges of Self-Promotion on Social Media
23:24 The Art of Vulnerability in Marketing
24:39 Authenticity in Business Communication
27:14 Building Relationships Through Marketing
30:09 Identifying Marketing Issues in Your Business
33:31 Success Stories and Client Testimonials
35:58 Contact Information and Final Thoughts

Whitney Teal, The Teal Bridge

Whitney Teal, a trailblazing visualizer, has extensive experience in the marketing industry. Her beginnings in radio kickstarted her journey as an entrepreneur. She co-founded her first business in 2015 and since has helped start four additional businesses specializing in services for thought leaders and SMBs including her current venture, The Teal Bridge.

Whitney is also a founding member and ambassador of the FEW (Fellowship of Extraordinary Women) Atlanta Chapter and hosts the podcast If I Ever Live to Be, highlighting personal stories and tips for navigating life the best way possible.

Website | LinkedIn | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Beyond Computer Solutions supports North Fulton Business Radio

If you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 880 episodes and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of North Fulton Business Radio, and Owner, Ray Business Advisors — **John Ray, host of *North Fulton Business Radio* and Owner, Ray Business Advisors**

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, and it is recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Nathaly Tabares chats with Amanda Pearch

December 20, 2024 by Amanda Pearch

Chat with AP

Nathaly Tabares chats with Amanda Pearch

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Nathaly Tabares & Amanda Pearch

Chat with AP is the candid, bite-size podcast that offers a glimpse into the professional and personal worlds of incredible people. If you’re seeking connection, community and collaboration you are in the right place! Enjoy this SPECIAL episode with Amanda Pearch and Nathaly Tabares.

This chat includes:

Nathaly’s LOVE story
Womanhood, the REALITY!
Thriving at Thrive Co-Working
Trusting the Lord <3
Navigating change
Connect with NTP

Purpose Driven Podcasts by

Nathaly Tabares Photography

November 10, 2024 by Amanda Pearch

Forsyth Business Radio

Nathaly Tabares Photography

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Nathaly Tabares Photography

Nathaly specializes in creating magnetic, powerful, and enticing visuals. She is dedicated to crafting images that capture attention, communicate your unique story, and leave a lasting impression on your target audience.

Nathaly Tabares Photography was formed in 2017 with the goal to serve others, with a love for capturing unforgettable memories for families in all their seasons of life.

Specializing in:

This episode, Nathaly shares exciting news about her studio opening in Duluth Georgia, January 2025. Tune in to hear about her feature and participation in SLAY Atlanta, empowering women’s stories.

Purpose Driven Podcasts by:

Katie Taylor, K.B. Taylor Marketing, Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, Peter Faser, The Profitability Coach

October 14, 2024 by John Ray

North Fulton Studio

Katie Taylor, K.B. Taylor Marketing, Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, Peter Faser, The Profitability Coach

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Katie Taylor, K.B. Taylor Marketing, Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs, Peter Faser, The Profitability Coach (ProfitSense with Bill McDermott, Episode 63)

This episode of ProfitSense, hosted by Bill McDermott, explores crucial elements for business success, featuring insights from Katie Taylor of K.B. Taylor Marketing, Bruce Burkholder from Robins, Eskew, Smith & Jordan CPAs, and Peter Faser with The Profitability Coach. The session delves into marketing strategies for small to medium-sized businesses, emphasizing the importance of comprehensive plans and brand understanding. It also discusses challenges in accounting, including the shortage of accountants, and the significance of a strong CPA relationship. Additionally, key areas for sustainable profitability and preparations for a business sale are outlined, targeting business owners’ financial acumen enhancement. This episode offers a multifaceted perspective on overcoming current business challenges and optimizing future growth.

Bill McDermott concludes the show by explaining the difference between a profitability coach and a part-time CFO.

ProfitSense with Bill McDermott is sponsored and presented by Bill McDermott, The Profitability Coach, and the show is produced by John Ray and the North Fulton affiliate of Business RadioX® in Alpharetta.

Katie Taylor, K.B. Taylor Marketing

Katie provides strategic marketing communications and brand consulting for small to mid-sized service-based businesses and nonprofits, particularly those that do not have the need or budget for a full-time marketing director.

With more than three decades of marketing and communications experience, she helps businesses develop and implement marketing strategies that achieve results.

Katie offers a range of solutions that include marketing planning; branding and messaging; logo and visual identity development; website development and online marketing; sales material development; social media; email marketing; content development; advertising; and public relations.

Website | LinkedIn

Bruce Burkholder, Robins, Eskew, Smith & Jordan CPAs

Bruce Burkholder is an audit and client services manager and works in the McDonough and Duluth offices of Robins, Eskew, Smith & Jordan.

Prior to joining Robins, Eskew, Smith & Jordan in 2019, Bruce worked with a big four firm and a large Atlanta firm. His expertise includes audits, reviews, business consulting and financial statement services. He leads the 401(k) audit practice, works closely with nonprofits to provide audits and financial statement preparation, and services for-profit clients in industries that include manufacturing, distribution and construction.

Robins, Eskew, Smith & Jordan is a full-service accounting firm that strives to be a single-source provider of accounting, audit, tax and business advisory services for our clients. They accomplish this goal by first getting to know each client’s unique situation and financial objectives, and then devising sound strategies that you can rely on.

Website | Company LinkedIn | Bruce’s LinkedIn

Peter Faser, The Profitability Coach

Peter Faser has over 25-years of commercial, corporate and investment banking experience. His passion has always been helping his clients get to a better place financially, whether they are a small business or a publicly traded company. He began his career with Trust Company Bank in Atlanta, managing a portfolio of middle-market clients and guiding them in appropriate balance sheet management and income statement efficiencies.

Peter then pivoted to specializing in the banking of other financial institutions, and for the next 17 years, Peter assisted his clients with debt and equity capital solutions to promote growth, along with providing startup capital solutions for de novo institutions. Additionally, Peter and his team ran due diligence on potential acquisition targets in the banking space and assisted in getting his clients ready to sell.

For seven years, Peter worked with Truist Securities, where he originated a new line of business designed to help corporate and investment banking clients recognize human capital efficiencies by increasing productivity, engagement and retention levels. Through this experience of working with over 500 clients across the country, Peter recognized that the level of advisory services offered to smaller clients was not as prevalent as it once was, and he found that most clients were so focused on running their businesses day to day that they were missing the sensitivity analysis required to move their business forward. He has now joined forces with his former teammate, Bill McDermott, to help fill this educational gap. He is excited to be working with The Profitability Coach and getting back to the fundamentals of helping small businesses discover the right path to profitability.

Topics Discussed in this Episode

00:00 Introduction to ProfitSense with Bill McDermott
01:03 Meet the Guests: Katie Taylor, Bruce Burkholder, and Peter Faser
01:27 Katie Taylor on Marketing Strategies for Small Businesses
04:53 Common Marketing Mistakes and Solutions
10:38 The Importance of Branding for Small Businesses
12:37 Online Marketing Essentials
16:27 Final Thoughts and Recommendations for Small Business Owners
19:34 Introducing Bruce Burkholder: Accounting Insights
24:27 Building Strong Client Relationships
24:57 Evaluating CPA Services
25:26 Importance of Proactive Solutions
25:51 Team-Based Approach in CPA Firms
26:32 Challenges in Accounting: Staffing Shortages
27:46 Addressing Client Needs Amid Staffing Issues
29:35 Strategies for Future Success
31:53 The People Business: Building Relationships
34:31 Introducing Peter Faser: The Profitability Coach
35:09 Peter Faser’s Journey and Expertise
38:27 Key Areas for Sustainable Profitability
41:37 Preparing to Sell Your Business
46:41 Bill McDermott’s Commentary on Differences Between a Profitability Coach and a Part-Time CFO
48:24 Conclusion and Contact Information

About ProfitSense and Your Host, Bill McDermott

ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

Follow this link to find the show archive.

The show is presented by The Profitability Coach. The Profitability Coach helps business owners improve cash flow and profitability, find financing, break through barriers to expansion, and financially prepare to exit their business.

Bill McDermott is the Founder and CEO of The Profitability Coach. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.

Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center, Gwinnett Habitat for Humanity, and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University, and he and his wife, Martha, have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.

Connect with Bill on LinkedIn and Instagram and follow The Profitability Coach on LinkedIn.

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI

April 8, 2024 by John Ray

North Fulton Business Radio

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI

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Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI (North Fulton Business Radio, Episode 759)

Host John Ray welcomed Stephen Wilson, Owner and Principal Consultant with WSI, to this edition of North Fulton Business Radio. Stephen shared his journey from the restaurant business through environmental engineering to digital marketing, highlighting his deep understanding and passion for helping businesses enhance their online presence. He elaborated on the unique, bespoke approach WSI takes to assist businesses in leveraging their untapped potential through digital marketing strategies. The interview covers vital topics such as the importance of storytelling, brand development, local marketing strategies, and the common pitfalls in digital asset management. Stephen emphasizes the significance of forming an emotional connection with potential customers and the challenges businesses face when trying to manage digital marketing efforts independently.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Stephen Wilson, Owner & Principal Consultant, WSI

Stephen Wilson, WSI

Stephen Wilson is the Principal Digital Marketing Consultant with WSI in Roswell, GA. Utilizing his 30+ years of business experience in hospitality and environmental engineering and leveraging WSI’s expertise in digital marketing, Stephen helps his clients with all their online marketing needs.

Prior to his role at WSI, Stephen worked in business development and operations and played a pivotal role in turning a business services startup into a thriving, multi-location operation. He has firsthand knowledge of the difficulties faced by small, expanding businesses and uses his expertise to provide affordable solutions that produce quantifiable outcomes and long-term growth.

Stephen is passionate about communicating the stories of his clients in a meaningful way that helps each client connect with their customers. Leveraging his extensive experience, Stephen offers cost-effective, results-driven solutions, ensuring measurable outcomes and fostering long-term growth for the businesses he partners with.

WSI is a global leader in digital marketing solutions, offering businesses innovative strategies to enhance their online presence and achieve growth. Their team of experts specializes in a comprehensive range of services for every marketing goal. Website design, brand development, online advertising, social media management, search engine optimization (SEO), and digital marketing strategy.

WSI doesn’t believe in the “one-size-fits-all” approach to digital marketing. Instead, they take the time to understand your organization and customers, so they can recommend a strategy based on your individual business needs.

Working with WSI means your business will partner with one of the most stable and experienced digital marketing companies out there. Their clients benefit from over 25 years of global experience, support, and stability. WSI has supported over 150,000 brands across multiple industries to help them effectively embrace digital across their business operations.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:36 Introducing Stephen Wilson from WSI Digital Marketing
02:26 Stephen Wilson’s Unique Journey to Digital Marketing
05:07 The Essence of Digital Marketing for Businesses
07:06 The Power of Storytelling in Branding
09:38 Going Local: Tailoring Your Digital Marketing Strategy
11:23 Addressing Common Digital Marketing Challenges
15:03 Crafting a Compelling Digital Presence: Strategy and Execution
20:28 The Importance of a Well-Designed Website
22:23 How to Connect with Stephen Wilson and WSI Digital Marketing
23:30 Closing Remarks and Resources for Business Success

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Committing to Success: Long-Term Strategies in Marketing

January 22, 2024 by Karen

Phoenix Business Radio

Committing to Success: Long-Term Strategies in Marketing

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Committing to Success: Long-Term Strategies in Marketing

Karen Nowicki brings together dynamic entrepreneurs Megan Ferguson, Founder of Back Court Marketing, Caitlin Penny, CEO of Copper Theory Creative, and Elizabeth Lowney, CEO of Creating Buzz PR, for a lively discussion on the intricacies of B2B collaboration and strategic networking. The guests share valuable insights into personal branding, social media marketing, and the importance of genuine partnerships within the entrepreneurial community. Highlighting the significance of quality over quantity in networking, they emphasize the alignment of business goals when seeking collaborative and referral partners.

The guests collectively explore the trends in digital marketing for 2024, common social media mistakes, and the commitment required for long-term marketing success. With a focus on professionalism, authentic representation, and the need for clear messaging in the competitive world of marketing and branding, tune in for expert insights to elevate your business presence!

Backcourt Marketing provides social media marketing services for small to medium sized businesses who have at least one of the following goals: Reaching more customers online, raising revenue through online sales, expanding to a new audience, improving their brand, driving traffic to their website, creating influencer partnerships, or generating leads.

For business owners and marketing managers who are too swamped with wearing many other hats, we are the outsourced team they can hire to effectively run the business’ social media accounts.

Megan Ferguson started Backcourt Marketing, a recent recipient of the State Forty Eight Foundation Grant, to help businesses that were under-utilizing social media platforms. She understands the roadblocks that stop business owners from effectively promoting their business to thousands of people online daily.

She took what she knew she is good at, her background in strategic marketing, out of the box campaigns, writing compelling content, and developed a business out of it. Megan comes from a background in sports journalism and sports marketing, having managed large scale accounts such as the Naismith Memorial Basketball Hall of Fame.

In her free time, you can find her at just about any Arizona sports matchup happening in the Valley.

Follow Backcourt Marketing on LinkedIn, Facebook, X and Instagram.

Copper Theory Creative is a full-service marketing agency based out of Phoenix, AZ. They specialize in personal branding and social media workshops, as well as everything else digital marketing! They help you make money by professionally amplifying your brand to represent your vision in business by refining, refreshing and revamping your brand in the digital marketplace.

Art has always played a major role in Caitlin Penny’s life. Everything she did growing up included some sort of artistic ability or activity. Caitlin Penny has been a graphic designer since 2010, and founded her business, Copper Theory Creative in 2016 at the age of 24. She was excited, and her dream of being her own boss was worth fighting for.

Copper Theory Creative has expanded into a full-service branding and design agency that has serviced over 100 businesses since 2016. They are your partner in business – helping you make money by professionally amplifying your brand to represent your vision in business.

They take a very personal approach with their process, and are excited to get to know you and why you started your business! Copper Theory helps established entrepreneurs take their business to the next level by refining, refreshing and revamping their brand in the digital marketplace.

As a female business owner, Caitlin has been lucky to find many amazing mentors along the way who inspired her to never give up. As the company grows, she never forgets the small business owners, clients, and supporters that have believed in her since day one. Her version of changing the world is making your brand be seen in the best way possible so you can change the world in your own way.

She recently received the Young Professional of the Year award from NAWBO and has been featured in Shout Out Arizona, CanvasRebel and United Colors of Design magazine. Caitlin is also an Arts Commissioner for the City of Chandler.

When she’s not designing, she loves hanging out with her pitbull Herbie, watching Harry Potter or listening to a good true crime podcast.

Connect with Caitlin on LinkedIn and follow Copper Theory Creative on Facebook, X and Instagram.

Creating Buzz PR is a boutique PR company specializing in creative storytelling to garner the publicity our clients need to grow and establish their reputations for success. We have had our clients in Forbes Magazine, Inc. Magazine, CBS News, ABC 15, USA Today, AZ Republic, Phoenix Business Journal, Phoenix Magazine, AZ Foothills, AZ Big Media, Modern Luxury, The Times publications and many more.

Elizabeth Lowney was working for a fairly high-profile company in San Francisco, putting on a lot of corporate and charity events when a PR company there asked her to join them. She’s always been a writer, so she fell in love with that part of it – finding and telling the compelling stories of our clients.

That is still how she works now – telling an interesting story people want to read and putting on events people want to attend.

When Elizabeth moved to Arizona to be closer to family, she started over from scratch, not knowing anyone. She had a hugely successful run with one of her first clients, Superstition Meadery, who Elizabeth had in over ten media outlets nationally and locally in their first month. By month three, She had grown their sales by 30% – just with publicity.

Connect with Elizabeth on LinkedIn and Facebook.