Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Sri Chakravarty on Business Valuation and Exit Planning

April 20, 2026 by John Ray

Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955), with host John Ray
North Fulton Business Radio
Sri Chakravarty on Business Valuation and Exit Planning
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955), with host John Ray

Sri Chakravarty, ProfitAbility, on Business Valuation, Lender-Ready Financials, and Exit Planning (North Fulton Business Radio, Episode 955)

In this episode of North Fulton Business Radio, host John Ray welcomes Sri Chakravarty, President of ProfitAbility, a financial advisory practice based in Alpharetta that specializes in business valuations, financial projections, and business plans for small and mid-sized companies.

Sri explains the fundamental gap that exists between how a business owner sees their company and how a lender sees it. Owners see opportunity; lenders see risk. His job is to close that gap by helping owners build realistic financial projections that address both sides of that perception divide. As Sri puts it, the goal is not just to produce a convincing document for the bank but to help a business owner develop what he calls “intrinsic confidence” in their numbers, a genuine understanding of the why behind every projection.

The conversation also covers how Sri approaches business valuation. He argues that a valuation is not a fixed number but a defensible estimate and that a thorough valuation functions as something close to a quasi-audit of the entire business, examining management, customers, market, competition, and more. Sri draws on a memorable example from his own work: visiting a client’s warehouse and discovering a large amount of obsolete inventory that was quietly dragging down the company’s value. That kind of operational lens, he says, is what distinguishes a meaningful valuation from a ChatGPT-generated number.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Business owners and lenders often see the same company very differently: owners see opportunity while lenders see risk, and bridging that gap requires more than solid historical financials.
  • A good business valuation is not a single number — it is a defensible estimate built from multiple approaches, and the documentation of how you arrived at it matters as much as the result.
  • Sri’s operational background led him to walk a client’s warehouse during a valuation engagement, where he discovered obsolete inventory that was suppressing the company’s value and lender readiness.
  • Business owners eyeing an exit in the next five to ten years benefit from getting a professional valuation done well in advance, not just at the finish line, to both understand where they are and what to fix before the sale.

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Sri Chakravarty
02:00 Sri describes who he serves and how he helps close the financial narrative
02:58 Sri’s background: MBA from University of Chicago Booth, M&A work, and founding ProfitAbility in 2022
03:42 Why business owners often don’t know what they need until they sit across from a banker
04:11 The perception gap between business owners and lenders: opportunity vs. risk
05:13 Sri’s role: turning historical financials into a forward-looking story in numbers
06:15 The Amazon analogy: growing companies burning cash and why projections need full expense context
07:29 What lenders actually look for: clarity, detail, and documentation
08:21 Helping owners “own their numbers” and build intrinsic confidence
09:24 Common reasons loan applications fall apart: unrealistic projections and unaddressed questions
10:36 Sri’s operational background and how it helps him see both sides
12:11 Using financial analysis for businesses not seeking outside financing: opportunity cost and ROI decisions
14:27 The name “ProfitAbility” and what it represents
14:44 Preparing for a business exit: moving from hub to spoke, and addressing customer concentration
16:11 Valuation as a living management tool, not just an end-of-life exercise
17:19 Why a ChatGPT-generated valuation won’t hold up: the three approaches to business valuation
21:15 How often business owners should get a valuation done
22:16 The case for getting a valuation before you think you need one: private equity surprise offers and knowing your number
24:37 How Sri’s operations background informs his valuation work: the warehouse walk example
26:27 Who should call Sri and when: taking off or getting ready to land
27:12 How to reach Sri Chakravarty

Sri Chakravarty, President

Sri Chakravarty is the founder of ProfitAbility, a financial advisory practice focused on business valuations, business plans, and integrated financial projections for small and mid-sized companies.

With more than 20 years of experience inside large global organizations, Sri has worked across manufacturing, distribution, and industrial sectors at the intersection of finance and operations. His background includes leading financial planning, pricing strategy, and operational initiatives, giving him an inside view of how businesses actually operate beyond what is reflected in financial statements.

Drawing on this operating experience, Sri brings a practical lens to financial analysis. When business owners talk about pricing pressure, inventory challenges, working capital cycles, or customer concentration, he understands those dynamics firsthand and translates them into clear financial insight.

Sri holds the Certified Valuation Analyst (CVA) designation and an MBA in Finance and Operations from the University of Chicago Booth School of Business.

LinkedIn

ProfitAbility

ProfitAbility is a financial advisory practice that specializes in business valuations, business plans, and integrated financial projections for small and mid-sized businesses.

Founded in 2022, the firm was built to bring sophisticated, real-world financial analysis to companies that need to present their financials clearly to lenders, investors, and transaction counterparties. Typical client situations include debt or equity financing, ownership transitions, and strategic growth initiatives.

Valuation work sits at the center of the practice. ProfitAbility develops customized, standards-compliant analyses and financial projections designed to stand up to scrutiny from underwriters, investors, and advisors.

The firm is intentionally structured as a focused practice, with all engagements receiving direct senior-level attention to ensure quality, consistency, and accountability.

Website | LinkedIn

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Alpharetta, Beyond Computer Solutions, business exit, business plans, business valuation, Certified Valuation Analyst, CVA, exit planning, financial projections, John Ray, lender-ready financials, North Fulton, North Fulton Business Radio, opportunity cost, profitability, renasant bank, small business, Sri Chakravarty

Will Lee on What Drives Business Value at Exit

April 8, 2026 by John Ray

Will Lee, Applied Economics, on Valuation Myths, ESOPs, and Why Exit Planning Can't Wait (The Exit Exchange, Episode 26) with host John Ray
North Fulton Studio
Will Lee on What Drives Business Value at Exit
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Will Lee, Applied Economics, on Valuation Myths, ESOPs, and Why Exit Planning Can't Wait (The Exit Exchange, Episode 26) with host John Ray

Will Lee, Applied Economics, on Valuation Myths, ESOPs, and Why Exit Planning Can’t Wait (The Exit Exchange, Episode 26)

In this episode of The Exit Exchange, host John Ray welcomes Will Lee, Managing Director at Applied Economics, for a wide-ranging conversation on business valuation, ESOPs, and the cost of waiting too long to plan a business exit.

Will explains why valuation is both an art and a science and why the “country club valuation,” where an owner benchmarks against what a friend received for his trucking company in 2022, can lead to painful surprises. He walks through the three things that actually drive value: cash flows, growth, and risk. He also discusses the increasing importance of AI tools in valuation and their limitations, particularly in identifying concentrations and risks that an owner may not disclose.

The conversation also covers ESOPs in depth: how they work, what kinds of companies are suitable candidates, and why they have become an increasingly attractive option for owners who want to protect employees and preserve their legacy rather than hand the keys to an outside buyer with promises that nothing will change. Will draws on a standout success story involving a small Winder, Georgia, manufacturer facing a French multinational, where his team helped turn a $7.5 million LOI into a $14 million closing.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • Business owners often rely on outdated rules of thumb or “country club valuations” to estimate what their company is worth, both of which can be seriously misleading depending on market conditions and the specifics of the business.
  • The three factors that consistently drive valuation are cash flows, growth, and risk. Owners who work on all three well in advance of a sale give themselves the best chance of a strong outcome, regardless of market timing.
  • ESOPs serve as a viable and often overlooked exit strategy for owners seeking continuity, employee retention, and legacy preservation, especially in industries such as architecture, engineering, and construction, where traditional sales often result in talent loss.
  • AI tools and valuation software can be useful starting points, but they cannot replicate the judgment required to assess customer concentration, key-person risk, or the nuanced risk factors that drive defensible, professional valuations.
  • Exit planning that starts too late forces owners to focus on the sale process at exactly the wrong time, when their attention should be on keeping the business healthy and the numbers moving in the right direction.

Topics Discussed in this Episode

00:25 Introduction and welcome to Will Lee
02:13 Will’s background and how he joined Applied Economics
04:00 Working for free in the break room and earning a full-time offer
05:49 Why business valuation offers more variety than most finance careers
06:48 What business valuation actually is and how fair market value is defined
08:06 Reconciling fair market value with “something is worth what someone will pay for it”
09:40 The difference between a business valuator and an investment banker
12:18 Why business owners should get a valuation beyond the legally required moments
15:58 Common misconceptions owners have about what their business is worth
18:23 When AI tools and software are useful and when they fall short in valuation
19:33 When to hire a professional valuator and what the IRS requires
20:21 What distinguishes Applied Economics from other valuation firms
26:30 ESOPs defined and why they are becoming more popular
30:07 What kinds of companies are good ESOP candidates
33:03 When business owners should start exit planning and what happens when they wait
35:41 Why Will joined XPX Atlanta and what it offers lower middle market business owners
39:06 The importance of specialized advisors, including a discussion of sales tax nexus
40:56 Symptoms that tell a business owner it is time to call Applied Economics
42:30 Success stories: the Winder, Georgia manufacturer and other deals
45:30 How to reach Will Lee and Applied Economics

Will Lee, Applied Economics

Will Lee is a Managing Director with Applied Economics, where he has worked since 2006. He provides business valuation, investment banking, and ESOP advisory services, with experience across gift and estate tax planning appraisals, purchase price allocations, lost profits and economic damages analyses, fairness and solvency opinions, litigation support, and valuations of intangible assets. He became a partner at Applied Economics in 2012 and, in 2020, joined two colleagues in buying out the firm’s founder. He holds the ASA credential and a BBA from the Terry College of Business at the University of Georgia.

Website | LinkedIn

Applied Economics

Applied Economics is an Atlanta-based financial advisory firm founded in 1998, specializing in business valuation, investment banking, and ESOP advisory services. The firm serves a broad range of clients, from growth-stage technology companies to Fortune 100 multinationals, including privately held middle market businesses, private equity portfolio companies, healthcare systems, and nonprofit organizations. Applied Economics performs more than 200 advisory engagements annually for purposes that include financial reporting, gift and estate tax planning, mergers and acquisitions, ESOP administration, and litigation support.

Website

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray Co. is a Gold Sponsor of XPX Atlanta.

Tagged With: Applied Economics, business exit, business valuation, employee stock ownership plan, ESOP, exit planning, fair market value, investment banking, John Ray, lower-middle market, selling a business, Succession Planning, The Exit Exchange, The Exit Planning Exchange Atlanta, Will Lee, XPX Atlanta

Building Business Value with Sync-Up and id8

March 27, 2026 by John Ray

Andrew Clarke and Ron Nocera of Sync-Up Business Services, and Kriston Sellier of id8, on Building Stronger Businesses Through Financial Clarity, Strategic Branding, and Long-Term Vision (Family Business Radio, Episode 74), with host Anthony Chen
Family Business Radio
Building Business Value with Sync-Up and id8
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Andrew Clarke and Ron Nocera of Sync-Up Business Services, and Kriston Sellier of id8, on Building Stronger Businesses Through Financial Clarity, Strategic Branding, and Long-Term Vision (Family Business Radio, Episode 74), with host Anthony Chen

Andrew Clarke and Ron Nocera of Sync-Up Business Services, and Kriston Sellier of id8, on Building Stronger Businesses Through Financial Clarity, Strategic Branding, and Long-Term Vision (Family Business Radio, Episode 74)

In this episode of Family Business Radio, host Anthony Chen welcomes Andrew Clarke and Ron Nocera of Sync-Up Business Services, along with Kriston Sellier of id8, for a conversation about what it really takes to build a stronger business.

Andrew and Ron explain why their work goes far beyond bookkeeping. They discuss how small business owners often know their craft but lack the financial visibility needed to make sound decisions, plan for taxes, and prepare for growth or succession. Their approach begins with understanding the owner’s goals, then using that end game to shape the financial story of the business.

Kriston shares her journey from agency setbacks and challenging lessons to building id8 into a research-driven branding and marketing firm. She explains why effective marketing is not about random tactics or making things look good. It starts with research, customer insight, business goals, and a clear understanding of what truly differentiates a company in the marketplace. She also offers examples of how the right positioning helped clients increase enrollment, stand out in crowded industries, and become more attractive to buyers.

Across both conversations, a common thread emerges: business owners need more than transactions, reports, or surface-level tactics. They need clarity, strategy, and partners who can help them align decisions with where they want the business to go.

In his closing commentary, Anthony Chen reflects on that theme by noting that retirement and long-term planning are not just about numbers. They are about purpose. He points to the guests as examples of people who have found meaningful work that serves others, and he leaves listeners with a simple but timely reminder: there is still hope.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • Andrew Clarke explains why many small business owners understand their trade but not the financial mechanics required to run a healthy business.
  • Sync-Up Business Services begins with the owner’s goals, because growth, succession, franchising, and selling all require different financial decisions.
  • Ron Nocera shares how a late-career pivot led him from corporate IT into business development and relationship-building for Sync-Up.
  • Kriston Sellier describes id8’s research-first process, which relies on stakeholder interviews, customer insight, and competitive context before creative work begins.
  • Sellier makes the case that branding and marketing should be tied to business goals, not disconnected tactics like a new website, ads, or logo alone.
  • The conversation highlights how better positioning and better financial clarity can both increase business value and support a stronger long-term outcome.

Topics Discussed in this Episode

00:00 Anthony Chen introduces Andrew Clarke and Ron Nocera of Sync-Up Business Services
00:52 Andrew Clarke on retirement, re-engagement, and helping small business owners
03:06 Why Sync-Up moved beyond bookkeeping to broader business advisory services
04:20 Ron Nocera’s path from corporate IT into business development and relationship-building
05:01 A home healthcare client story: revenue growth without owner pay or healthy margins
08:12 Why understanding the owner’s end game shapes the financial strategy
11:06 Common business owner mistakes: weak planning, tax surprises, and poor visibility
15:00 A brewery example of messy books, tax planning, and finding hidden opportunity
18:13 Advice for corporate professionals thinking about starting a business
24:00 Kriston Sellier of id8 joins the conversation
24:20 Kriston’s path from speech pathology to graphic design, branding, and entrepreneurship
25:48 The betrayal that pushed Kriston to start her own firm
31:10 Why id8 begins with research, interviews, and customer insight
34:21 id8’s differentiator: strategy first, before creative execution
36:23 The Harben case: uncovering a hidden story that set the company apart
40:51 The biggest branding mistake, starting with tactics instead of business goals
42:22 A client success story: stronger positioning, higher EBITDA, and buyer interest
48:41 The end-game question: what each guest hopes their work ultimately accomplishes

Andrew Clarke and Ron Nocera, Sync-Up Business Services

Andrew Clarke, Sync-Up Business Services
Andrew Clarke

Andrew Clarke and Ron Nocera are the core of the Sync-Up Business Services team, a firm that helps small business owners go beyond basic bookkeeping to gain clearer financial visibility, stronger operational insight, and better long-term decision-making. Andrew brings the perspective of a seasoned business owner who has started, operated, and learned from multiple businesses across several industries. Ron brings more than 30 years of corporate IT experience and now focuses on business development and relationship-building. Together, they help clients understand the story behind their numbers, align financial decisions with business goals, and build healthier, more valuable companies.

Ron Nocera, Sync-Up Business Services
Ron Nocera

Sync-Up Business Services works with small business owners who need more than clean books. The firm provides advisory, consulting, and financial support designed to help clients understand their operations, improve profitability, plan better, and make smarter decisions for growth, succession, or eventual exit. Sync-Up operates on the principle that financials should serve a purpose beyond merely reporting the past. They should help owners see what is really happening in the business and what needs to change.

Website | Andrew Clarke LinkedIn | Ron Nocera LinkedIn

Kriston Sellier, Founder & President, id8

Kriston Sellier, Founder & President, id8
Kriston Sellier, id8

Kriston Sellier is the Founder and President of id8, an award-winning branding and marketing agency based in Marietta, Georgia. She launched the firm in 2000 after building experience at IBM, where she worked on brand development and e-business initiatives for clients including The New York Times, Kodak, and the U.S. Virgin Islands Department of Tourism. At id8, Kriston leads with a research-first philosophy, helping businesses uncover what truly sets them apart and translate that into stronger positioning, clearer messaging, and measurable growth. Under her leadership, id8 has earned multiple national design awards and recognition as a Cobb Chamber Top 25 Small Business of the Year. Kriston holds a degree in Graphic Design from Illinois State University and has also completed advanced study and executive training through the University of Cincinnati, Dartmouth College, and Babson College.

id8 is an award-winning branding and marketing agency in Marietta, Georgia, focused on helping small and mid-sized businesses grow through research-driven strategy and creative execution. The firm is known for going deeper than surface-level design, using market research and business insight to shape branding, messaging, websites, campaigns, and other marketing initiatives that solve real business problems. id8 serves clients across industries and is especially valued for its senior-level involvement, agility, and straightforward client communication. Its client roster includes organizations such as the Georgia Department of Labor, Visit Marietta, Atlanta North School, the City of Atlanta Jazz Festival, Kistler, and Hartsfield-Jackson International Airport.

Website | LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Tagged With: Andrew Clarke, Anthony Chen, blue-collar marketing, bookkeeping services, branding strategy, business growth, business operations, business planning, Business services, business value, career pivot, customer insight, EBITDA growth, entrepreneurial journey, exit planning, Family Business Radio, financial clarity, id8, Kriston Sellier, manufacturing marketing, marketing strategy, pricing strategy, purpose-driven business, research-driven branding, Ron Nocera, small business advisory, Succession Planning, Sync-Up Business Services, tax planning

3–5 Years Before Exit: Alignment, Pricing, Sales, Branding

March 11, 2026 by John Ray

What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25)
North Fulton Studio
3–5 Years Before Exit: Alignment, Pricing, Sales, Branding
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25)

What Business Owners Should Be Doing 3–5 Years Before Exit, with Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost (The Exit Exchange, Episode 25)

This episode of The Exit Exchange reprises a live XPX Atlanta luncheon featuring Lynda Martin, John Ray, Mary Dombrowski, and Jeff Armacost on what business owners should be doing three to five years before exit.

The conversation focuses on four areas that can materially affect valuation long before a company goes to market: leadership alignment, pricing, sales, and branding. Rather than rehashing legal and tax issues, this panel looks at the less obvious drivers of enterprise value, the ones that often take years to strengthen and do not always show up clearly on a balance sheet at first glance.

Lynda Martin discusses the importance of leadership-team health, alignment, and process discipline in building a company that is less dependent on the owner. John Ray explains why pricing is one of the most direct levers for improving margins and strengthening valuation. Mary Dombrowski explores how sales structure and business development systems create transferable value. Jeff Armacost shows how branding helps buyers and the market see the fullest true story of a company’s value.

This is a practical conversation for business owners who want to build a stronger, more salable company well before the transaction process begins, and for advisors who help them prepare early instead of scrambling late.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray Co. is a Gold Sponsor of XPX Atlanta.

Key Takeaways From This Episode

  • Most owners start thinking about exit too late. Real value improvements usually need years, not months.
  • Leadership alignment matters because buyers want a business that can run without the founder carrying everything.
  • Strong sales systems create transferable value by making revenue more consistent and less owner-dependent.
  • Pricing is one of the most direct ways to improve margins, but it only works when the company can explain and defend its value.
  • Branding helps buyers and the market see the fullest true story of the business, which can strengthen both growth and valuation.

Topics Discussed in this Episode

00:00 Introduction
00:24 Opening and why owners need to think earlier about exit
02:23 Panel introductions
06:21 Lynda Martin on leadership alignment, process, and reducing founder dependence
09:27 John Ray on the importance of pricing strategy and why pricing affects valuation
18:35 Mary Dombrowski on sales structure, founder dependence, and transferable value
28:03 Jeff Armacost on branding, positioning, and telling a stronger story
33:44 Examples of how alignment, pricing, sales, and branding changed exit value
44:01 Where to find the panelists
46:44 Close

Lynda Martin, EOS Worldwide

Lynda Martin
Lynda Martin

Lynda Martin has been walking alongside small and mid-sized business owners since the late 1990s, helping them navigate growth, challenges, and big decisions with clarity and confidence. Over the years, Lynda has provided steady guidance to leadership teams during nearly a dozen successful business exits. For the past 13 years, Lynda has served as an EOS Implementer®, bringing practical wisdom, honest conversations, and proven tools to help companies become stronger and healthier. Known for her calm presence and no-nonsense insight, Lynda helps leaders build businesses they’re proud of and lives they enjoy.

Website | LinkedIn

John Ray, John Ray Co.

John Ray
John Ray

John helps professional service business owners increase enterprise value years before exit through pricing strategy. Pricing is often the most direct lever for raising margins without adding headcount, and stronger margins translate into a stronger valuation. He advises consultants, attorneys, coaches, and fractional executives on value-based pricing, proposals, and business development. John brings 13 years as an independent business owner advising expert practitioners, plus earlier finance and M&A experience, including at J.P. Morgan. He is the author of The Generosity Mindset and host of two podcasts, The Price and Value Journey and North Fulton Business Radio.

Website | LinkedIn

Mary Dombrowski, Strategic Inflection Advisory

Mary Dombrowski
Mary Dombrowski

Mary Dombrowski is the founder of Strategic Inflection Advisory, where she partners with business owners to build scalable, salable companies well before they’re considering exit. As a strategic advisor, Mary specializes in creating business development and sales structures that generate transferable value. Her work transforms founder-dependent businesses into assets that can operate—and sell—without the owner. With 20+ years in revenue leadership, Mary helps clients achieve sustainable growth and build businesses positioned for successful exit.

Website | LinkedIn

Jeff Armacost, Build Brand Capital

Jeff Armacost
Jeff Armacost

For 25+ years Jeff has guided successful, standout brand development for 100s of companies and organizations of all kinds. Business owners and CEOs call on Jeff as a thinking partner to build their brand and a cost-effective solution for ongoing branding, brand launches, and key internal branding initiatives. Fast-growing small businesses call on Jeff when it’s time for a serious rebrand or on-the-fly brand refresh that positions them to reach big goals and outpace their competition. Experienced business advisors pull Jeff in—and if needed, his team of graphic design and web development—to add big-time brand power to their clients’ marketing campaigns, new website projects, and more.

Website | LinkedIn

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray Co. is a Gold Sponsor of XPX Atlanta.

Tagged With: brand positioning, Branding, Business Development, business exit, business valuation, exit planning, founder dependence, Jeff Armacost, John Ray, leadership alignment, Lynda Martin, Mary Dombrowski, pricing strategy, sales strategy, Succession Planning, The Exit Exchange, The Exit Planning Exchange Atlanta, transferable value, value pricing, XPX Atlanta

Eric Togneri on Business Valuation and MyBizWorth.com

February 9, 2026 by John Ray

Eric Togneri, What is My Biz Worth? and MyBizWorth.com, on Affordable Business Valuations and the "Determine Build Realize" Framework (North Fulton Business Radio, Episode 934), with host John Ray
North Fulton Business Radio
Eric Togneri on Business Valuation and MyBizWorth.com
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Eric Togneri, What is My Biz Worth? and MyBizWorth.com, on Affordable Business Valuations and the "Determine Build Realize" Framework (North Fulton Business Radio, Episode 934), with host John Ray

Eric Togneri, What is My Biz Worth?, on Affordable Business Valuations and the “Determine, Build, Realize” Framework (North Fulton Business Radio, Episode 934)

On this episode of North Fulton Business Radio, host John Ray welcomes Eric Togneri, Founder and CEO of What is My Biz Worth? Eric discusses the importance of business owners knowing the accurate value of their business, noting that 85% of most business owners’ net worth is tied up in their company, yet they often have no idea what it’s worth. He explains how What is My Biz Worth? was created to make valuations accessible and affordable, helping business owners determine, build, and realize the value they’ve created.

Eric shares the backstory of founding What is My Biz Worth? and parent company Neri Capital Partners with his father 20 years ago, and how they evolved from investment banking to supporting business owners throughout their entire business lifecycle. He tells the story of a concrete company owner who thought no one would want to buy his business, only to discover it was worth millions and successfully exit years earlier than planned. Eric reveals that business owners who get intentional about building value can improve their business value by an average of 71% in just 12 months.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.

Key Takeaways from This Episode

  • Most business owners have 85% or more of their net worth tied up in their business but have no clear idea what it’s actually worth, relying instead on perception rather than professional valuation
  • Business owners who get intentional about building value using proven tools and frameworks can improve their business value by an average of 71% in just 12 months
  • What is My Biz Worth? offers affordable, market-accurate valuations that help owners understand their business value at any stage, not just when they’re ready to sell
  • The “Determine, Build, Realize” framework guides business owners through understanding current value, improving that value systematically, and ultimately achieving a successful exit

Topics Discussed in this Episode

00:20 John Ray introduces the show and guest Eric Togneri
02:05 Eric Togneri introduces What is My Biz Worth?
02:40 Why most business owners don’t know what their business is worth
03:39 The shocking percentage of net worth tied up in business value
04:33 Eric’s backstory and founding Neri Capital Partners with his father
05:49 Evolution from investment bank to lifecycle business valuation services
06:45 Genesis of What is My Biz Worth?
07:38 Business owners who are shocked positively or negatively by valuation results
09:24 Common misperceptions about business value based on buddy’s sale or arbitrary multiples
11:52 How marketplace realities differ from owner perceptions
14:31 Financial versus strategic buyers and their different value calculations
17:51 The importance of getting a valuation years before selling
20:05 Building transferable value that doesn’t depend solely on the owner
22:14 Examples of value drivers in different industries
25:45 The Determine Build Realize framework explained
29:15 Success story of Boss Concrete owner who exited early after discovering true value
31:43 How to get started with MyBizWorth.com
33:25 Business owners can improve value by 71% in 12 months on average

Eric Togneri, Founder & CEO

Eric Togneri is a passionate entrepreneur and investor with over 20 years of experience in the lower-middle market. Eric founded What is My Biz Worth? to deliver affordable, actionable, market-accurate valuations for business owners who want to know the worth of their most important asset. His goal is to provide solutions that help entrepreneurs determine, build, and realize the value they have created so they can exit on top.

As the CEO and Managing Director of Neri Capital Partners, Eric leverages his expertise in deal origination, investment banking, and consumer products to facilitate successful transactions for owners and investors. He is a Certified Exit Planning Advisor and a co-founder of the Exit Planning Exchange (XPX) Atlanta Chapter, a collaborative network of professional service providers who share a vision of changing the trajectory of exit planning services in the Southeast United States.

Prior to founding Neri Capital Partners and What is My Biz Worth?, Eric had a successful corporate career in health, beauty, and wellness with L’Oreal and Wyeth, representing brands such as Advil, Robitussin, Centrum, and ChapStick. His corporate career culminated in leading Shopper Marketing and Trade Planning for North America Consumer Brands. Eric has a Bachelor’s degree in Marketing from the University of Iowa and an MBA from the University of Pittsburgh. He earned the designation of Certified Exit Planning Advisor in 2008, one of the first 100 advisors worldwide.

LinkedIn

What is My Biz Worth?

What is My Biz Worth? is the trusted source for financial advice and business valuation services. The company specializes in providing accurate, affordable, and actionable business valuations to help owners make informed decisions for their company’s future. The team of experts combines years of experience and over 1,000 valuations with data-driven analysis to give business owners the most reliable valuation possible. What is My Biz Worth? stands out by focusing on trust, expertise, and accuracy. Their commitment to exceptional service and reliable valuations reflects their values, and they provide the tools business owners need to determine, build, and realize the value of their business so they can exit on top. The parent company, Neri Capital Partners, has facilitated over 248 successful exits since its founding. Whether looking to sell a business, secure funding, or simply understand current business value, the What is My Biz Worth? team is ready to help.

Website | Facebook | Instagram

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

Beyond Computer Solutions supports North Fulton Business Radio

Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.

Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.

Website | LinkedIn | Facebook | YouTube

About North Fulton Business Radio and host John Ray

With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of North Fulton Business Radio and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.

The studio is located at 275 South Main Street, Alpharetta, GA 30009.

You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.

John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.

Tagged With: Beyond Computer Solutions, business exit, Business Owners, business valuation, business value, CEPA, certified exit planning advisor, Eric Togneri, exit planning, investment banking, John Ray, lower-middle market, Mergers and Acquisitions, MyBizWorth.com, Neri Capital Partners, North Fulton, North Fulton Business Radio, renasant bank, What is My Biz Worth?

Adam Hatcher and Greg Silberman: The Inner Family Business

December 17, 2025 by John Ray

How the “Inner Family Business” Protects the Operating Business, Adam Hatcher, Twenty One Clear, LLC, and Greg Silberman, Ritterband & Co. (Family Business Radio, Episode 71), with host Anthony Chen
Family Business Radio
Adam Hatcher and Greg Silberman: The Inner Family Business
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

How the “Inner Family Business” Protects the Operating Business, Adam Hatcher, Twenty One Clear, LLC, and Greg Silberman, Ritterband & Co. (Family Business Radio, Episode 71), with host Anthony Chen

How the “Inner Family Business” Protects the Operating Business, Adam Hatcher, Twenty One Clear, LLC, and Greg Silberman, Ritterband & Co. (Family Business Radio, Episode 71)

On this episode of Family Business Radio, host Anthony Chen welcomes Adam Hatcher of Twenty One Clear LLC and Greg Silberman, Ritterband & Co., to explore what it really takes for family businesses to work together and stay together across generations. Adam shares lessons from 13 years inside his own multigenerational family company and introduces the idea of the “inner family business,” the separate system inside the operating company that requires intentional attention, not just good intentions.

Adam outlines practical governance moves that prevent predictable blowups, including a cadence of dedicated family business meetings and clear ways to handle tension points like compensation, hiring family members, and what happens when a family member exits the business. He also explains why families need to decide, explicitly, how they will balance the interests of the company, the clients, and the family, because different priority orders create conflict in everyday decisions.

Greg brings the tax, accounting, and advisory perspective from his work leading Ritterband & Co., a unified firm identity formed by integrating multiple legacy practices under one structure. He discusses the industry’s shift from compliance-only work toward proactive planning, ongoing guidance, and long-term strategy. He also shares how values and giving practices can show up in wealth decisions and why his firm is building Ritterband Stewardship Plans™ designed around monthly dashboards, quarterly reviews, and audit-readiness.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • The “inner family business” is a real system inside the company, and it will not stay healthy by accident.
  • A steady cadence of family business meetings prevents small issues from turning into permanent fractures.
  • Clear rules are necessary for compensation, hiring, and exit decisions, held together by trust and follow-through.
  • Families need to agree on the priority order of company, clients, and family, because misalignment quietly poisons decisions.
  • Accounting firms are moving beyond compliance toward proactive planning and ongoing advisory relationships.
  • Ritterband Stewardship Plans™ reflect the market’s demand for clearer visibility, audit-readiness, and consistent decision support.

Topics Discussed in this Episode

00:00 Introduction to Family Business Radio
00:38 Guest Introduction: Adam Hatcher of Twenty One Clear
00:48 Adam Hatcher’s Family Business Journey
01:54 Balancing Family and Business
03:55 Joining the Family Business
07:08 Deciding to Step Back
10:53 Helping Family Businesses Thrive
14:09 Common Mistakes in Family Businesses
17:39 Contact Information and Resources
18:20 Guest Introduction: Greg Silverman
19:36 Exploring Family Dynamics in CPA Practices
19:52 Acquiring and Integrating CPA Practices
20:40 Challenges and Strategies in Modern CPA Firms
23:03 The Evolution of CPA Services
27:10 The Future of CPA Practices and Personal Reflections
32:01 The Importance of Giving and Legacy Planning
33:55 Final Thoughts and Closing Remarks

Adam Hatcher, Twenty One Clear, LLC

Adam Hatcher, Twenty One Clear, LLC
Adam Hatcher, Twenty One Clear, LLC

Adam Hatcher is the founder of Twenty One Clear, LLC, a family business consultant with deep experience in scaling family-owned enterprises. He grew up in his family’s staffing and recruiting firm (MAU Workforce Solutions), where he established the legal office, modernized human resources, led strategic planning, served as general counsel, and sat on the board of advisors and family council for over 13 years.​

Under his leadership, the company expanded from a regional $100 million firm to a nationwide $500 million organization, securing major clients like BMW, Chick-fil-A, Kimberly-Clark, Southern Company, and Truist while managing three generations of family dynamics. Hatcher drove key initiatives, including $50 million in acquisitions, performance management systems, cost reductions, and a major reorganization ahead of the company’s 50th year.​

Twenty One Clear, LLC provides strategic consulting and fractional executive services to “chaos-proof” family businesses, emphasizing trust, communication, and clarity across family roles as owners, employees, and relatives. The firm helps startups and small- to mid-sized companies address challenges like hiring family members, daily collaboration, ownership transitions, and exits.

Website | LinkedIn

Greg Silberman, Ritterband & Co.

Greg Silberman, Ritterband & Co.
Greg Silberman, Ritterband & Co.

Greg Silberman, CPA, CFA, CAIA, is Managing Director of Ritterband & Co. in Atlanta, Georgia. He advises high-net-worth individuals and growing businesses on tax planning and structuring, accounting, and long-term wealth strategy, with added depth in investments, private equity and debt, and M&A advisory. Greg brings more than 20 years of global financial experience across Europe, Asia, and North America, including senior investment leadership and alternative investment portfolio management.

Ritterband & Co. is a tax, accounting, and advisory firm formed by bringing three legacy firms under one unified identity: SJ Gorowitz, Reed Quinn & McClure, and Van Huss, Hogan, McCurry & Associates. The firm’s approach is anchored in clarity, precision, and purpose, helping clients make informed decisions across tax, accounting, and financial matters while supporting long-term planning. Beginning in early 2026, the firm expects to introduce Ritterband Stewardship Plans™, featuring monthly dashboards, quarterly reviews, and audit-readiness, along with expanded tax and accounting capabilities, an upgraded client portal, and new strategic and long-term planning services.

Website | LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Tagged With: accounting firm roll-up, Adam Hatcher, advisory services, Anthony Chen, Chaos Proof, CPA advisory, CPA practice acquisition, exit planning, exiting the family business, faith-based businesses, family business compensation, family business consulting, family business governance, family business legacy, Family Business Radio, family business trust, family meetings, giving back, Greg Silberman, hiring family members, multigenerational business, quarterly family meetings, Ritterband & Co., subscription pricing, Succession Planning, tax planning, tithing, Twenty One Clear, Wealth transfer

Succession Planning with Steve Fisher and Bryan Preston

November 13, 2025 by John Ray

Succession Planning with Steve Fisher and Bryan Preston, on Family Business Radio with host Anthony Chen
Family Business Radio
Succession Planning with Steve Fisher and Bryan Preston
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Succession Planning with Steve Fisher and Bryan Preston, on Family Business Radio with host Anthony Chen

Succession Planning with Steve Fisher and Bryan Preston (Family Business Radio, Episode 70)

In this episode of Family Business Radio, host Anthony Chen is joined by Steve Fisher from Strategy Partners Group and Bryan Preston from Gaelic Business Solutions for a candid conversation about the real challenges that prevent family businesses from growing and transitioning successfully.

Steve shares how his journey from being an engineer to becoming a longtime CFO, which included navigating a stressful acquisition and downsizing, ultimately led him to advise business owners on strategic, operational, and financial issues. He explains why most businesses plateau because the owner becomes the bottleneck, how weak financial reporting and “shoebox” accounting quietly destroy valuation, and why a buyer is purchasing the company’s future potential, not the owner’s heroic history.

Bryan draws on his corporate background and his experience growing up in a declining mill town to explain why healthy small businesses are vital to the communities they serve. He discusses the danger of running a family business like a family instead of a business, how to free up owner time by building repeatable processes and delegating effectively, and why owners should be spending a significant portion of their week working on the business instead of just in it.

Together, Steve and Bryan present practical low-hanging fruit that family business owners can address immediately, including establishing clean books and standard operating procedures, as well as tackling difficult questions about succession, legacy, and the true requirements for successfully passing the torch.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • Start with the end in mind. Steve says owners should think about their exit when starting a business, as every owner will leave eventually, and the only question is how much control they will have over that transition.
  • Owner dependency kills value. Both guests note that the greater the business’s reliance on the owner’s daily involvement and crisis management, the less attractive and valuable it becomes to potential buyers or future successors.
  • Clean financials are nonnegotiable. Many family businesses rely on checkbook accounting or neglect their balance sheets and cash flow, making it difficult to run the company and even harder to sell it. Establishing solid, understandable financial statements is a foundational step.
  • Documented processes are an asset. Written, current, and consistently followed standard operating procedures make a business more turnkey, easier to scale, and significantly more appealing to successors or acquirers who need to understand how operations function without the owner’s presence.
  • Delegation is about trust and monitoring. When owners refuse to delegate responsibilities to capable team members, it often indicates a trust issue, either regarding the employee or the owner’s ability to supervise effectively. Learning to delegate tasks and then monitor the results is essential for growth.
  • Family must act like a business at work. Bryan highlights that family dynamics, charitable payroll decisions, and unresolved personal issues can undermine performance and value. Buyers will not pay to support family dynamics, so these issues must be addressed well before any transition.

Topics Discussed in this Episode

00:00 Introduction to Family Business Radio
00:41 Meet Steve Fisher: From Engineer to CFO
02:03 The Rise of Fractional CFO Services
03:16 Challenges in Family Businesses
05:10 Succession Planning Insights
08:09 Personal Experience and Lessons Learned
10:01 Common Mistakes in Family Businesses
12:30 The Importance of Delegation
19:28 Unique Client Stories
21:53 Future Aspirations and Goals
24:52 Introduction to Bryan Preston
25:02 Bryan’s Corporate Journey
25:46 Helping Small Businesses
29:07 Challenges in Delegation
30:51 Vision and Growth
33:13 Succession Planning
36:15 Family Business Dynamics
38:15 Final Thoughts and Contact Information
43:51 Closing Remarks and Financial Advice

Steve Fisher, Founding Partner, Strategy Partners Group

Steve Fisher, Strategy Partners Group, on Family Business Radio with host Anthony Chen
Steve Fisher, Strategy Partners Group

Steve Fisher is the founder of Strategy Partners Group and brings more than 30 years of leadership experience as a CFO, management consultant, and advisor to growing companies. With a background in industrial engineering from Virginia Tech and a long tenure as CFO of a national financial services firm, he helps business owners and executive teams improve financial performance, manage risk, and build companies that are prepared for growth or exit. His expertise includes financial analysis and modeling, regulatory compliance, process improvement, and building monitoring and accountability systems that support better decision-making.

Known for making complex financial topics understandable to non-financial leaders, Steve has co-developed and delivered “Finance for Everyone,” contributed as a subject matter expert to executive training programs, and spoken to groups ranging from Emory University’s continuing education programs to private business networks. Through Strategy Partners Group, he works with C-suite leaders to design and support strategic, value-enhancing initiatives across their organizations, including succession and exit strategy planning.

Website | LinkedIn

Bryan Preston, Owner, Gaelic Business Solutions, LLC

Bryan Preston, Owner, Gaelic Business Solutions, LLC, on Family Business Radio with host Anthony Chen
Bryan Preston, Gaelic Business Solutions, LLC

Bryan Preston is the owner of Gaelic Business Solutions, LLC, a consulting firm focused on small and mid-sized businesses. He brings more than 30 years of executive experience from large organizations, where he served in roles such as Vice President of People and Culture, Senior Vice President of Talent Management and Community Relations, Interim CIO, Senior Vice President of Marketing and Product Management, Managing Director of New Product Development, Vice President and Business Unit Leader, and Vice President of Operations. Bryan holds a bachelor’s degree in quantitative economics from Framingham State University. Bryan has been married to his wife, Lori, for 39 years, and together they have three grown children and five grandchildren.

Gaelic Business Solutions partners with mid-market leaders who have outgrown basic business tactics but do not fit the mold for enterprise playbooks. Using its Mid-Market Optimization Method™, the firm provides strategic advice grounded in Bryan’s cross-industry executive experience. The focus is on practical, executive-level insight tailored for operators who want results and clarity, not theoretical frameworks or unnecessary complexity that slows execution.

Website | LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Tagged With: Anthony Chen, Bryan Preston, business coaching, business strategy, business transitions, business valuation, cash flow management, checkbook accounting, Delegation, exit planning, exit readiness, Family Business, Family Business Radio, financial statements, Fractional CFO, Fractional Executive, Gaelic Business Solutions, growth plateaus, owner dependency, selling a business, small business consulting, standard operating procedures, Steve Fisher, strategic planning, Strategy Partners Group, Succession Planning

Tiffini Glinka & Taylor Freeman with Pure Krav Maga and Lorne Greenfield & Carder Berry with Capital Concepts USA

October 16, 2025 by Garrett Ervin

Gwinnett Business Radio
Gwinnett Business Radio
Tiffini Glinka & Taylor Freeman with Pure Krav Maga and Lorne Greenfield & Carder Berry with Capital Concepts USA
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Taylor Freeman, Tiffini Glinka, Lorne Greenfield, Carder Berry

Tiffini Glinka & Taylor Freeman/Pure Krav Maga

The training at Pure Krav Maga follows a structured curriculum that builds real skills over time, starting with foundational movements and progressing to advanced scenarios. Classes are designed to develop striking, defenses against common attacks, situational awareness, and the ability to respond under pressure. Each phase reinforces practical application, so students don’t just memorize techniques – they know how and when to use them.

The result is real confidence, improved fitness, and the ability to stay calm and effective in high-stress situations. Training is reality based, modern defensive tactics utilizing scenario-based training to offer predictable outcomes for striking, clinch fighting, ground and grappling defenses, weapons defenses, and close quarters fighting.

They are also a non-profit gym because they believe access to self defense and fitness training should not be based on anyone’s financial situation. They have a grant application for those who would like to apply for a free or reduced membership.

Lorne Greenfield & Carder Berry/Capital Concepts USA

Capital Concepts USA is an exit planning and management consulting firm with over 40 years of experience across myriad industries. They help business owners unlock the full value of their largest asset – their business – by working closely with their team to optimize every department, ensuring they achieve the highest possible valuation.

Gwinnett Business Radio is presented by

Tagged With: Capital Concepts USA, Carder Berry, exit planning, Lorne Greenfield, Pure Krav Maga, self defense, Taylor Freeman, Tiffini Glinka

Cary Matthews, Adam Marshall, and Jonathan Bill on Guiding Family Businesses

September 17, 2025 by John Ray

Cary Matthews, Adam Marshall, and Jonathan Bill on Guiding Family Businesses, on Family Business Radio with host Anthony Chen
Family Business Radio
Cary Matthews, Adam Marshall, and Jonathan Bill on Guiding Family Businesses
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Cary Matthews, Adam Marshall, and Jonathan Bill on Guiding Family Businesses, on Family Business Radio with host Anthony Chen

Cary Matthews, Adam Marshall, and Jonathan Bill on Guiding Family Businesses (Family Business Radio, Episode 68)

On this episode of Family Business Radio, host Anthony Chen sits down with three leaders who specialize in helping family businesses grow, plan, and prepare for the future. Cary Matthews of Opal Partners Group draws on his Fortune 50 and small business background to help companies clarify their identity, strategy, and culture. Adam Marshall of Lorium Law explains how his firm combines technical excellence with a human approach to risk management, transactions, and succession planning. Jonathan Bill of SBS Accounting and Advisors shares how his firm frees entrepreneurs from back-office burdens, delivering accurate books, timely financials, and proactive guidance. Together, they show how strategy, law, and financial discipline intersect to build strong family business legacies.

Family Business Radio is underwritten and brought to you by Anthony Chen with Lighthouse Financial Network. The show is produced by John Ray and the North Fulton affiliate of Business RadioX®.

Key Takeaways from This Episode

  • Cary Matthews emphasizes clarity on identity and culture as the foundation of strategy.
  • Adam Marshall shifted from “big law” to client-centered legal practice to focus on relationships and assisting clients in making informed choices.
  • Jonathan Bill sees accurate, timely financials as essential for growth, lending, and exit planning.
  • Strategic planning, legal foresight, and sound bookkeeping intersect in family business success.
  • Host Anthony Chen emphasizes that beyond dollars and cents, family businesses need clarity of purpose and must tie financial planning to personal meaning and legacy.

Topics Discussed in this Episode

00:00 Introduction to Family Business Radio
00:47 Cary Matthews’ Journey from COO to Business Strategist
02:14 The Importance of Organizational Structure
04:05 Common Challenges in Small Businesses
08:36 The Role of Strategy in Business Growth
12:01 Introducing Adam Marshall and His Legal Journey
14:52 Building Client Relationships in Law
18:50 The Importance of Risk Management and Pragmatism
25:21 The Importance of Foundational Documents
26:56 Preparing for Business Exits
28:20 Family Business Transitions
32:03 Introducing Jonathan Bill
32:10 The Origin Story of SBS Accounting
36:30 Unique Aspects of SBS Accounting
45:54 Legacy and Business Values
50:43 Anthony’s Financial Corner

Cary Matthews, Opal Partners Group

Cary Matthews, Opal Partners Group, on Family Business Radio with host Anthony Chen
Cary Matthews, Opal Partners Group

Cary Matthews is the Managing Partner of Opal Partners Group, LLC (OPG), where he helps small business owners and leadership teams get unstuck, achieve their goals, and build businesses they enjoy. As a strategy coach and fractional executive, he draws on more than two decades of experience leading operational improvement and growth in small businesses.

Before founding OPG, Cary served as COO and EVP of Operations for several Atlanta-area companies, overseeing project management, support services, accounting, HR, engineering, and logistics. His leadership produced measurable results, including reducing invoicing time by 80%, boosting gross profit by 10% while managing a 30% increase in sales, and cutting training development costs by 30%. Earlier in his career, Cary worked for Fortune 100 companies and a start-up, experiences that built the foundation for his passion and expertise in small business leadership.

Cary holds a Bachelor of Electrical Engineering and an MBA from Auburn University.

Website | LinkedIn

Adam Marshall, Lorium Law

Adam Marshall, Lorium Law, on Family Business Radio with host Anthony Chen
Adam Marshall, Lorium Law

Adam Marshall focuses his practice on matters dealing with corporations, with an emphasis on corporate restructuring, bankruptcy, and distressed M&A. Adam has represented debtors, creditors, corporations, lenders, funds, and buyers and sellers of assets in numerous industries, including retail, food service, real estate, healthcare, automotive, energy, and financial services.

Further, Adam counsels business owners/C-level executives on general corporate matters, including structuring, financing, operational needs, and liquidity events/strategies. Adam began his career as an attorney with several national and international law firms, including White & Case and Greenberg Traurig, working in the restructuring and distressed M&A practice areas.

He has practiced law since 1999 and lived in Florida for 21 years, until recently relocating to the Atlanta area with his wife Stefanie and two sons, Joshua (Duke ’23) and Alexander (University of Michigan LSA Honors ‘26).

Website | LinkedIn

Jonathan Bill, SBS Accounting

Jonathan Bill, SBS Accounting, on Family Business Radio with host Anthony Chen
Jonathan Bill, SBS Accounting

Jonathan Bill owns SBS Accounting & Advisors. Jonathan grew up in a small business and seeing his dad struggle to start a new business is what gave him his heart to help entrepreneurs. As a result, Jonathan started his company in 2006 with a passion to free and empower small businesses—”free” by taking their back-office responsibilities off their plate and “empower” by providing them with the key metrics and coaching in order to meet their goals. Since 2006, Jonathan and his companies have had the privilege of bringing this transformation to hundreds of organizations.

Outside of work, Jonathan enjoys spending time with his family and ministering in his church in the area of music.

Website | LinkedIn

Anthony Chen, Host of Family Business Radio

Anthony Chen, Host of Family Business Radio

Family Business Radio is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services are offered through OSAIC, member FINRA/SIPC. RAA is separately owned, and other entities and/or marketing names, products, or services referenced here are independent of OSAIC. The main office address is 575 Broadhollow Rd., Melville, NY 11747. You can reach Anthony at 631-465-9090, ext. 5075, or by email at anthonychen@lfnllc.com.

Anthony Chen started his career in financial services with MetLife in Buffalo, NY, in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA, home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all of the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance, Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.

Follow this link to access the complete show archive of Family Business Radio.

Tagged With: Accounting, accounting services, Adam Marshall, Anthony Chen, bookkeeper, Bookkeeping, building legacy, business law, Cary Matthews, exit planning, Family Business Radio, family business strategy, family business succession, financial advisor, financial clarity, fractional COO, Jonathan Bill, legal risk management, Lorium Law, M&A law, Opal Partners Group, SBS Accounting and Advisors, small business coaching, strategic planning

  • 1
  • 2
  • 3
  • …
  • 7
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2026 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio