

Business Owner Panel E28
Lawgitimate Podcast with Mike & Rochelle Poulton discusses a variety of topics to help you get ahead and stay ahead in law, business, and life. This episode covered starting and growing a business in 2020 with the Business Owner Panel.
Our guests included Kelly Lorenzen, Kenyatta Turner, Irene Ploski, and Annie Cavanagh. We discussed the difficulties with running a virtual business, the lack of customer service, and how to move forward into 2021 with hope and plans for the future.
Small business owners or aspirational entrepreneurs should listen to this episode to hear what business is like when everything goes wrong, how to pivot, and how to make plans for the future.
KLM Consulting is a business development firm with 17+ years of award-winning business savvy. We help successful entrepreneurs and non-profits build, brand and brag about their businesses. 
By offering business development consulting, marketing, project management, and social media training, our clients can continue to do what they love while having the support they need.
KLM can help you turn your ideas into action, solve your dilemmas, and/or finish those projects you keep putting on the back burner.
Kelly Lorenzen, CEO of KLM Consulting, is an award-winning entrepreneur with over 17 years of business-ownership experience. She has joined forces with other local experts to provide a multi-faceted team to help small businesses and non-profit organizations with their projects, create solutions-based marketing results, and build their businesses.
Ms. Lorenzen has an extensive sales and marketing background in a variety of industries. She is a certified project management professional with expertise in business development, customer service, marketing, and sales.
Kelly is also a native of Arizona, ASU Alumni, mentor, mother, and philanthropist.
Connect with Kelly on LinkedIn and follow KLM on Facebook and Instagram.
Freedom Empire Consulting, LLC empowers clients to build and shield their freedom empires! Specializing in Behavioral SuperPowers Coaching, legal services, and identity theft protection for individuals, families, and organizations.
Kenyatta Turner, MM is a Behavioral SuperPowers Coach, Business Consultant, Motivational Educator, and Speaker, and is an Accredited Business DNA Consultant through DNA Behavior.
She is the owner of Freedom Empire Consulting, LLC, where they Coach, Influence, and Protect clients around the world. Kenyatta also serves as the Director of Strategic Partnerships and Community Engagement for DreamSmart Academy, LLC, and serves on the National Advisory Council for DreamSmart, Inc (501c3).
Behavioral SuperPowers = Influencer.
Communications SuperPower = Lifestyle. 
She is an enthusiastic professional with extensive qualifications in educational leadership acquired through 25+ years of experience and success as a Director of Admissions, Assistant Director of Career and Student Services, Professor, and various other roles at colleges in Phoenix, AZ.
Having obtained a Master’s degree in Management and a Bachelor of Science degree in Computer Information Systems, Kenyatta is a creative, yet analytical thinker with an unshakeable commitment to helping those around her to flourish throughout their personal, professional, or educational journeys.
As a Small Business & Group Benefits Specialist for LegalShield, she has the freedom to protect families and small business owners with access to quality, affordable legal service plans, along with identity theft protection and restoration services. Through her nationwide brokerage, she coaches others to build their own LegalShield businesses. Kenyatta transfers her passion for education into a passion for educating others about resources and opportunities that help them to “Worry Less. Live More”.
Being an avid volunteer, Kenyatta served for many years as the Vice President and Membership Director of the Seventh Avenue Merchants Association. She also gives back to the community by volunteering as the Emcee for Girls Rock! Phoenix, a Workshop Facilitator at Fresh Start Women’s Foundation and Dress for Success, served as a mentor to the Young Entrepreneurs Academy, and her involvement at the Central Arizona Shelter Services. Kenyatta is also a Community Ambassador for the Junior League of Phoenix. She’s a multi-faceted musician who enjoys, hiking, travel, reading, live music, art, karaoke, and spending time with family, friends, and her beloved Rottweiler!
Connect with Kenyatta on LinkedIn.
Annie Cav Salon is a private studio offering top shelf salon services with a smile. With attention to detail and a focus on personal connection, clients can rest assured that their investment will surely be their crowning glory.
Owner Annie Cavenagh specializes in color correction and balayage, but don’t miss out on trendy cuts and selfie-perfect blowouts. Also gracing the service menu are vintage styles, fashion colors, gender-neutral services, and dreadlocks.
Annie has been licensed and working as a stylist in Phoenix for 18 years. Wanting to add some spice to the mix, she created the Melrose Vintage Market, and also runs a costume studio Black Rock Earthling.
When she’s not busy, she keeps busy reading and cooking and searching for the end of her Jack Russell’s energy stores. Traveling the world has always been a great passion, and she’s got two continents yet on which to set foot.
Connect with Annie on Facebook and Instagram.
Founded in 2009, the team at Independence Insurance Group, PLLC has a total combined industry experience of over 40 years. They are an independent insurance agency and have several options to offer to their clients. Their team is not bound to a single insurance company that offers a single type of product, instead, they look for the best fit for each of their clients. 
Their goal is to find the right combination of coverage and price. The team at Independence Insurance Group PLLC looks forward to providing knowledgeable, prompt, clear and honest customer service to their clients and prospects.
They offer competitive rates and top products in the industry from financially-strong and reputable insurance companies. It is their priority to respond to all requests within 24 hours.
Independence Insurance Group PLLC thrives to be a relationship-based agency with their clients, business partners and professional network. They actively serve our community through fundraising & volunteering.
Irene Ploski has been in the insurance industry since 2003. She is married and is the mom of 2 very busy teenagers, a high-energy Golden Retriever and a Doberman puppie. Irene is fluent in Spanish, and she is originally from Guadalajara, Mexico. She moved to Arizona in 2000 and became a U.S. Citizen in 2010.
She founded Independence Insurance Group in 2009. She has been a member of Networking For Charity, a Central Phoenix-based business networking group that focuses on generating qualified business referrals through philanthropy and volunteering. She has been Vice President of NFC since 2014. NFC has raised over $60,000 for small local nonprofit organizations in our community.
Irene is a member of the Phoenix Elks Lodge #335 and served as Chairwoman of the Advisory Committee for their teen program called the Phoenix Antlers Lodge #335, an organization that promotes leadership, good citizenship and strong friendships, respect for parents and love for community in teens through volunteering and fundraising.
She is also soon-to-be Secretary of the Phoenix Lions Club, which is a global organization of volunteers that join together to give their time and effort to improving their communities and meet humanitarian needs.
Connect with Irene on LinkedIn and Facebook.
About Your Hosts
Rochelle Poulton is an attorney and owner of X Firm LLC. Rochelle has been helping people with Credit and Debt issues since 2012, owns several small businesses, and has nearly 20 years of real estate experience.
Rochelle created Lawgitimate to bring in a network of awesome people to raise awareness and educate people about the litany of legal issues she faces everyday at X Firm LLC.
Connect with Rochelle on Linkedin, Facebook and Instagram.
Mike Poulton, with Poulton & Noroian, draws on his knowledge and experience in other fields to serve his clients. As an experienced science researcher, Mike understands technical issues that many other attorneys cannot, and applies that knowledge for his clients’ benefit. His construction management experience also provides him with a broad knowledge base not only in construction law, but also in regulatory compliance, worker safety, and negotiation.
Michael is licensed to practice law in Arizona and is admitted to practice before the U.S. Federal District Courts in Arizona.
Connect with Mike on LinkedIn.

About X Firm PLLC
We help clients improve their financial lives through strategic financial transaction planning. Whether you want to buy a car, a home, or a building, X Firm can help you reach your goals in 3 easy steps.
We are small but mighty and love helping people get back on track financially. Learn more about us at XFirmLaw.com.




Laura Hall is a global business leader in the fashion and consumer goods industry. She left her last corporate role as president of accessories for Polo Ralph Lauren to join forces with two other female C-Suite executives to create WHYZ Partners.
Jodi Low is an accomplished corporate trainer, inspirational speaker, and the Founder and CEO of the award-winning heart-based leadership development company U & Improved.
Sarah McCraren
No arm twisting is required to get Jeremy Neis, a CC Arizona leadership team member, to engage in conversation with impassioned business minds on the topic of leveraging enterprise to create long lasting advancements for humanity.



Tanya Luken is a CPA and business owner. She started her first accounting practice in May 2000. For over 20 years, she has helped nonprofits and small businesses with their accounting and operations.
Thomas Barr is the Executive Director for 


Cornelius Fichtner has been working as a Project Manager in his native Switzerland, in Germany and in the USA since 1990 and received his Project Management Professional (PMP)® credential in April 2004.
Joe Pusz started 


Steve Zylstra serves as president and CEO of the Arizona Technology Council, a role he assumed in 2007. He is responsible for strategy, operations, finance and policy development. Zylstra is a vocal spokesman for the value technology can provide in raising social and economic standards in Arizona.
Brett Farmiloe is the Founder & CEO of 

Dorie Morales is an experienced Principal with a demonstrated history of working in the publishing industry.
Austin Peterson is a Comprehensive Financial Planner and owner of Backbone Financial in Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.
After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.
Landon Mance is a Financial Planner and founder of YourFuture Planning Partners out of Las Vegas, Nevada. His firm came to life in 2020 after operating as Mance Wealth Management since 2015 when Landon broke off from a major bank and started his own “shop.”
Whether you’re an established local company, or a brand new start-up, you can count on 

Susan Anable, Vice President of Government and Public Affairs, Southwest Region, has been with Cox Communications since 2001. She is responsible for media relations, community relations, government affairs and internal communications for Cox in Arizona and Nevada.
Kindra Maples is your new host taking the lead on the relaunch of Culture Crush! She is spartan racer, past animal trainer, previous magician’s assistant, and has a weakness for Oreo cookie shakes. Her journey working with people actually started working with animals as a teenager (don’t worry we won’t go that far back for her bio). 
Her name is Cristina Fields, but her family calls her Nynn, and she loves baking bread.

Shelly Weaver-Cather is a baker, 













