From the Gwinnett Studio
Our “Wealth Matters” radio show, presented by the Atlanta fiduciary litigation law firm of Gaslowitz Frankel LLC, has quickly become one of the most listened-to shows on Business RadioX.
How does the show get so many LIVE listeners? The firm’s Director of Marketing Anna Stevens, an expert at social media, shares her process of turning the show into a content marketing factory.
How to turn a radio show into a content factory:
- Take a lot of pictures during the show
- Record each show on video and publish the video on YouTube
- Transcribe each show from the audio and then use the transcription and video for a blog post
- Recycle parts of transcription for social media posts with pictures
- Post video on Twitter / Facebook / Google Plus / Firm LinkedIn Page
- Utilize the video for company-wide news (we send it to our entire list)
- Send video / audio / blogpost / pictures to guests for them to use in their marketing
- Post pictures and video on Pinterest board for the show and share pictures on Instagram
- Re-purpose video as a video-guide to publish on AVVO.com for each attorney
- Embed video into team members’ profiles on LinkedIn as a media file
How to promote each show for maximum live exposure:
- Establish a show hashtag for Twitter, Facebook / Google Plus / Pinterest
- Create a Pinterest.com board for your radio show and treat it as a hub for all-things-show
- Have the topic, list of guests, and 6 questions you will ask ready 10 days before the show
- Contact each guest with confirmation email a week before and ask for cross-promotion
- Produce various promo graphics using Canva.com, include guests’ pictures, Twitter handles and show topic
- Research your guests on Facebook and Twitter, mention them by handle / page name each time you post
- Write a series of tweets (155 characters total) with show link, guests’ names, handles and show hashtag
- Send graphics and tweets, as well as LinkedIn and Facebook PRE-written status updates, to all guests in advance
- Ask guests to post on the web, mention you and other guests, use link to the show and graphic you created
- Connect with each guest on LinkedIn and mention them when you post about the show
- Prepare a blog post with info about each guest and their picture – in advance, use that on the day of the show
- Re-purpose that blog info for Instagram picture description and Pinterest description, remember to use the hashtag
- Have all those tweets and status updates ready on the day of the show, tweet live using them, post live on LinkedIn, Facebook, Google+ with graphics you prepared
- Guests’ marketing people will be tweeting, too, as well as re-tweeting your tweets
To summarize Anna’s secret formula to getting over 100 people to tune-in live: “Prepare content, ensure cross-promotion from guests, research hashtags and handles for mention and exposure in advance, post live, and use pictures and graphics”
Listen to “Wealth Matters” radio show LIVE every 4th Wednesday of the month at 8:30 AM here or tune in on Twitter at #WealthMatters.
