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Mike Popowski is the CEO of Dagger. Mike drives Dagger’s vision, culture and growth. He brings over 17 years of digital, social and brand-building experience. A proven client service and team leader, Mike has had success building campaigns for the world’s biggest brands across a variety of industries. Mike joined Dagger from TBWA\Chiat\Day New York, where he led the global repositioning for GSK’s global smoker’s health business, Nicoderm CQ (US). Mike was previously SVP, Client Partner at Moxie (formerly Engauge), where he architected the agency’s first content marketing practices for Cisco Systems, UPS and Wells Fargo. He was an early pioneer of social marketing as a consultant for AARP from 2008 to 2011, and implemented early digital content practices for AARP’s renowned Travel Ambassador, Peter Greenberg, and Health Ambassador, Martina Navratilova. Mike’s previous stints include AOL and SureClick, an Inc. 5000 digital agency based in Washington, D.C. Mike’s a native Vermonter so he really enjoys winters in Atlanta.
