Katharine Mobley is an award-winning marketing executive with over years’ experience delivering strategic, data-driven marketing campaigns for technology companies. Currently, she leads global marketing efforts for First Advantage, the global leader in background check and drug screening solutions.
A self-professed data geek and social media addict, Mobley is in her third term as CMO. Before this, she managed a wide range of global brands on the agency side, including Coca-Cola, Bank of America, Michelin and Dodge Automotive.
In addition to elevating brands across a wide variety of industries, Mobley is committed to minimizing cost, driving exponential growth and leveraging marketing best practices to acquire new customers and increase revenue.
Follow First Advantage on LinkedIn, Facebook, Twitter and Instagram.
What You’ll Learn in This Episode
- Background check and drug screening trends
- Global screening insights
- The evolution of screening in 2020
- The return to work and the post-pandemic workforce
- Continuous and criminal monitoring
- How the pandemic is impacting background check and screening practices. What’s changing?
- Trends that are emerging as employees return to work
- Where the continuous and criminal monitoring fits into the pandemic and post-pandemic workforce
- What employers need to know going forward and how can they support workers making the transition back into the office
About Our Sponsor
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