David Norton, PhD is founder and principal of Stone Mantel, which has guided hundreds of brand leaders in creating meaningful brand experiences. Norton founded the Digital Collaborative in 2013 to help companies collaborate in conducting research about consumers and the impact of digital in their lives. He is the author of the new book DIGITAL CONTEXT 2.0: Seven Lessons In Business Strategy, Consumer Behavior And The Internet Of Things. Norton is also the person behind InContextNow: The Conference On The Internet Of Things For Marketers, Business Strategists And Research Leaders which is taking place in Atlanta on June 2 & 3, 2016.