Eric Holtzclaw is the Dojo Master for Liger Partners, a full-service marketing firm based in Atlanta, GA. When his team of Ligers isn’t feasting on tater tots and quesadillas, they are working with companies across a wide spectrum of industries to create killer brands, solid strategy and flawless execution.
Eric is an unconventional thinker with 25+ years of experience. He is a founding member of multiple successful start-up companies, including one of the first profitable Internet enterprises.
A trusted advisor to Fortune 500 companies and small business owners alike, Eric uses his extensive experience starting, growing and running his own businesses in concert with a knowledge base from over a decade of business and consumer interviews to accelerate a deeper understanding of the true behaviors, motivations, goals, preferences and expectations of customers and teams.
His professional experience includes: founding multiple startup companies, including one of the first profitable Internet enterprises; co-founding User Insight which made the Inc 5000 fastest growing companies 3 years in a row; and the creation of new divisions within established companies to encourage a shift in thinking and change in approach.
Eric is an award winning and sought after speaker and author. He is a regular contributor to several news outlets and his column Lean Forward appears weekly on Inc.com, where he shares the strategies for successful company growth. He is also the co-host of the weekly podcast “Build Your Best Business” which highlights the stories of those that start and grow companies.
Connect with Eric on LinkedIn and Twitter, and follow Liger Partners on Facebook.
What You’ll Learn in This Episode
- The importance of marketing
- The difference between a tactic and a strategy
- What to look for in a marketing partner
- Using social media effectively
- Creating content that converts Marketing “vapor” and “paper”
