M3 President and Partner Allen Read began his career as a Certified Hotel Administrator at a Best Western Hotel in Natchez, MS after graduating from Mississippi State University’s College of Engineering in 1986. He relocated to Georgia and joined McKibbon Brothers as a Front Desk Associate at the Thomasville Holiday Inn in 1990. During his time at McKibbon Brothers, Allen broadened his knowledge of the industry by serving a variety of roles and was a General Manager at several McKibbon-owned hotels throughout Georgia before transitioning to Director of Information Services in 1999. Once Mckibbon Brothers developed its new company M3, Allen became one of the first employees as Business Manager. A few years later, he was promoted to Vice President of Operations and became a Partner at M3. After a successful stint in that role, Allen eventually assumed his current title as President and Chief Operating Officer. Built by hoteliers, exclusively for hoteliers, M3 is a powerful cloud-based financial platform and services company serving the hospitality industry that drives cost savings, revenue enhancement and business insight. Nearing 20 years in business without increasing prices, M3 touts a 95 percent customer retention rate without contracts. Used by management groups and hotels of all sizes, the platform works seamlessly with other key systems and tools in the hospitality industry and offers robust accounting and financial analysis across entire portfolios with optional operations and time management features. M3’s professional services team provides on-demand support for hotels of any size by offering a full range of customized accounting solutions to scale with a hotel’s needs. Privately held and employee owned, M3 also includes a proprietary hotel benchmarking index that combines data from more than 3,500 properties into a single accessible data set to compare hotels.