A writer by trade, Wally Stoneman’s strength is in finding the human truths in even the most complex business challenges, and then telling those stories in compelling, relevant, relatable ways.
As Creative Direct at Mower, Wally uses these skills to solidify the bond between brand and consumer, turning consumers into faithful friends and loyal advocates. This is a craft Wally has spent 29 years honing, for clients including GE, ABB, ADT, Carestream Dental, Comcast, GE, Georgia-Pacific, Motorola, WestRock and Yamaha.
Connect with Wally on LinkedIn, Facebook and Twitter.
What You’ll Learn in This Episode
- About Mower
- The B2 Gold Award for trade event marketing for the IDS trade event in Germany
- Mower’s client Carestream Dental, a leading digital dentistry company
- Mower’s campaigns, including goals, challenges, solutions and deep collaboration with their clients
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