Kara Brown is the Founder and CEO of SmithBrown Marketing, a fractional CMO and team focused on B2B sales and marketing alignment and execution. Originally from Chicago, Brown was one of the first employees of Echo Global Logistics, the first tech-enabled freight broker. Brown was a one-woman department single-handedly managing the company’s brand, image and marketing initiatives as the company grew 3000% in just over 3 years.
In 2008, she took on the role of Investor Relations and was part of the company’s successful 2009 IPO (NYSE:ECHO). This was all by the time she was 26. She was recruited by OHL (Ozburn-Hessey Logistics), at the time a $2B Nashville-based global supply chain provider with clients like Apple, Starbucks, Samsung, Sony and Remington.
A few years before OHL was bought by GEODIS in 2015, she kicked up a consulting practice in Chicago and was the fractional CMO for six transportation and transportation technology companies. In 2016 Brown and her family moved to Atlanta when she was tapped to be Rubicon Global’s first VP of Marketing.
Since then, SmithBrown has become a part of the Atlanta B2B marketing and sales landscape.
Follow SmithBrown Marketing on LinkedIn.
What You’ll Learn in This Episode
- SmithBrown Marketing’s business strategy during COVID-19
- B2B Marketing
- Lead Generation
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