US-based Tierra Womack MBA, is a multiple best-selling author, host of the Wealthy Woman by Design Show, speaker & founder of The Brave Way. She is a mompreneur of 18 years whose businesses have generated over 7-figures. As an award-winning Human Design based Manifestation Mentor & Wealth Activator,she helps women heal money trauma, shift their money sabotaging habits, and align their life with their purpose through masterclasses, books, retreats & workshops so they can live an orgasmic life.
Being a successful entrepreneur who was once unfulfilled and in a narcissistic abusive relationship at the height of her business, she understands how important the right money mindset is, especially for those that are just jumping into the journey of rediscovering & rebuilding themselves.
She is passionate about helping women become anti-hustle millionaires because she knows how challenging & exhausting entrepreneurship can be from her own experiences as a successful businesswoman, and from the hundreds of female entrepreneurs she connects with.
What You’ll Learn In This Episode
- What is ‘It’s All BS The Festival’ & what makes this business event for women so revolutionary
- How to stop money sabotage
- The importance of healing money trauma
This transcript is machine transcribed by Sonix
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it’s time for Atlanta Business Radio. Brought to you by On pay. Atlanta’s new standard in payroll. Now, here’s your host.
Lee Kantor: [00:00:25] Lee Kantor here, another episode of Atlanta Business Radio, and this is going to be a good one. But before we get started, it’s important to recognize our sponsor, Onpay. Without them, we couldn’t be sharing these important stories. Today on Atlanta Business Radio, we have Tierra Womack, Human Design Based Manifestation Mentor and Wealth Activator with the Brave Way. Welcome.
Tierra Womack: [00:00:49] Thank you so much for having me.
Lee Kantor: [00:00:51] I am so excited to learn what you got going on. Tell us about The Brave Way. How are you serving folks?
Tierra Womack: [00:00:58] Absolutely. So under the brave way. I am a human design based business mentor and wealth activator for female entrepreneurs, and that has really birthed a number of other retreats, books, different platforms where I’m able to service these ladies in many different capacities. And it has been an amazing experience so far.
Lee Kantor: [00:01:21] So what was the genesis of the idea? How did you go in this direction?
Tierra Womack: [00:01:25] Well, I actually came out of a long terme relationship with what I didn’t know at the time was a narcissist. And so it started a path of educating myself on narcissistic personality disorder. And as I would share my story of rebuilding after walking away from a seven figure business, seven figure life and all of the things and rebuilding my my wealth and my worth, I would have ladies come up to me and just ask, you know how I was able to do it? Just ask for advice for either themselves or friends of friends. And that actually started my coaching business informally. And then after about a year, I had different individuals that would reach out to have me on podcasts or different programs or speak in different groups. And then I decided to formally create The Brave Way.
Lee Kantor: [00:02:22] So when you went about putting yourself out there as a coach, were you seeing kind of people on a similar journey and struggling with the same things, or what was kind of your learnings from beginning that that journey of being a coach?
Tierra Womack: [00:02:37] You know what is so fascinating to me? So when I first started out along that path with the narcissism, I actually was very surprised the amount of women who would approach me and want to talk about it behind the scenes and very successful, not only just women actually, but very successful individuals that would want to talk to me offline. So I originally thought that The Brave Way was just going to be about my story, a story of resilience and be able to speak to that capacity. But it started more so in that coaching framework, because I would have people come up to work with me behind the scenes. And so I was very surprised. And then what actually happened about a year and a half into my business, I would have women come up to me and say, hey, I’m happily married or I’ve never been with a narcissist, but I want to talk more about the rebuilding wealth part because I had a career change. Or, you know, I want to talk more about the money mindset piece. And so I had a shift more so into the wealth aspect and the self leadership with human design. Like I said, about a year and a half, two years in.
Lee Kantor: [00:03:47] So, um, when it comes to money and how people view money, do you find that a lot of people have a lot of baggage around money?
Tierra Womack: [00:03:56] Absolutely. I will state the possibly unpopular opinion that we all carry some degree of money, trauma, um, from society, from our parents, from our grandparents, from friends, from our own experiences in life. And what happens is that, um, you know, we, we formulate these different, uh, limiting beliefs around money, um, and the amount of success that we can have and that correlates into the things that we aspire to go after as entrepreneurs or even just within your own career. And what I find a lot is, you know, people will talk to me about how much money they like to see in their life or in their business, but I always tell them, for every piece of you that wants a certain level of success in your business, I guarantee you there’s a part of you that doesn’t because maybe, you know, you have those those blocks around. Well, if I have more money, I’m going to, you know, have more taxes or I’ll have more complexities in my business, or, you know, people will want more money from me, whatever that looks like. So there’s like this push and pull struggle. Um, for most of us in the world when it comes to really shifting our money mindset to a different place.
Lee Kantor: [00:05:14] Now, do you think this is kind of an American problem where, like in America, there’s so much emphasis on wealth and rich people and. Some people might say, well, I don’t want to be a rich person and be greedy or be exploitive so that they’re like kind of sabotaging themselves on, on the way to maybe some wealth that they’re kind of getting in their own way.
Tierra Womack: [00:05:39] Oh my gosh.
Tierra Womack: [00:05:40] Lee, I love this question because I absolutely think that a big crux of this. Um, now I work with women all over the world, but I will say that I do believe that, um, that whole mentality behind entrepreneurship especially, or the American way, which is achieving this certain level of success, really does propel individuals into this hustle type of energy, which also leads to burnout. Um, on many different degrees. And it’s it’s very fascinating to me when I meet people who, you know, they are talking to me about the things they want to achieve in their business, but they are at the same time saying, I want to take a step back. So they’re in this really, you know, this limbo of I feel like I should be doing more, but I really don’t want to do more. Like I don’t feel like I have the capacity to do more, but I feel like I should still be trying to achieve for something versus when I talk to people from other parts of the world. A lot of times they’re more so looking at how they can shift certain aspects in their business for more time freedom, but not necessarily necessarily to do more, to achieve more. So I definitely think that’s more of a an American perspective.
Lee Kantor: [00:06:53] So, um, is part of your programs and programing helping a person kind of work through some of these maybe, um, self-sabotage hurdles they’re putting in front of them? Are you also kind of coaching them to build a business and helping them kind of make the most out of their unique talents? Like. Like what are kind of the edges around your programs?
Tierra Womack: [00:07:19] Yeah. So for me specifically, I offer a number of free resources, but also, uh, different containers from 1 to 1 to, uh, more so mastermind type of formats, retreats where women can work with me on what I like to call healing money, trauma, um, healing those various blocks that they may have picked up along their life’s journey and going down that road together. But I actually have been so lucky to have partnered with three other business mentors, um, that have different areas of focus that we feel as though our key pillars in someone building their business as an entrepreneur. And we recently launched a membership where, you know, these women are able to go in and really dive into different areas of their business. So passive income, the self leadership with human design and money mindset with me, visibility strategies, um, feminine embodiment and different capacities so that they can be more of a well-rounded entrepreneur. So I don’t do that by myself, but I have been able to partner with other women, uh, with the rebel movement membership that we recently launched this month.
Lee Kantor: [00:08:34] Now, is there any kind of actionable advice you can give somebody right now, or listeners in terms of what can they be doing today that you know, will make a difference and maybe improve their, um, wealth situation tomorrow.
Tierra Womack: [00:08:51] You know, I.
Tierra Womack: [00:08:52] Always say, number one is to start off or go into this journey of a money mindset shift with compassion for yourself. It’s not about blaming yourself for past decisions. You know where you think you should be in life, where you think you missed opportunities. It’s about the awareness. Now that you even want to make a money mindset shift. That in itself is so powerful and a lot of people negate that. The awareness is, you know, it’s a huge piece of this now, something that I like to tell clients to do just to see where their capacity is to receive more is next time you go grocery shopping. It’s just kind of look, you know, say you’re in the bread aisle, see if you are picking bread based off of what you want, what your taste is craving, or if you’re immediately going to the price and then like, okay, based off of the price, then I’m going to pick XYZ and you can do the same exercise in a restaurant. You know, you look at the menu. Is is it something that you’re looking at as far as the dishes, based on what it is that you have a taste for at that moment, or are you looking at the price and then the price dictates, because one is more of a prosperity mindset and one is more of a poverty mindset, a lot of us naturally go for the price first, and then the price will kind of, you know, steer us in the direction of what it is that we’re going to be purchasing. Um, but, you know, those are certain exercises that are very easy to do, and it just helps to increase the awareness around where your money mindset is as you continue to shift.
Lee Kantor: [00:10:28] And that’s kind of the first step. You got to kind of get clarity around that before you can really make some sort of change.
Tierra Womack: [00:10:34] Absolutely. Because I feel like, you know, you can do affirmations, you can do visualizations, you can do those things that are really taught heavily within, um, the coaching space. But if you haven’t started to become aware of, like what your set point is, what it is that you are looking to remove, you know, as far as blocks in your own life and in your own nervous system and in your mind, then really, I feel as though those affirmations are going to fall flat. You can say in the mirror a thousand times, you know, I am wealthy, I am rich, I am a millionaire, but your body won’t let you lie. To lie to it. Your mind will let you lie. But your body is going to be like, yeah, okay. Yeah, right. As soon as you finish and then you more than likely are going to go right back to feeling like you’re not, you know, at that point that you’re looking to be. So I always say, you know, start with the awareness so that you can go in with more of an open mind to say, okay, you know, I’m choosing to make this shift and then everything else really adds up nicely after that.
Lee Kantor: [00:11:33] So what is, um, it’s all BS, the festival and what makes this event kind of a go to event for women out there.
Tierra Womack: [00:11:42] Yeah. So it’s all BS. That was a business festival that occurred with the women. Those other three business mentors I spoke of prior, uh, we did that at the latter part of last year. It was phenomenal. And it was just an event where women were able to come and really step into this whole revolution of disrupting outdated beliefs that have held women back in business for far too long, and just allowing them to break free from those notions where it’s a one size fits all business model for success. Because at the end of the day, we each uniquely have a roadmap or a framework that works for us, for our household, for our lifestyle, for our goals. And so really, it’s about taking the tools that you learn and feeling like it’s okay. You give yourself permission to really tailor that to what you need, not based on what somebody else has done or what somebody else has told you. So it was a really successful event. And from that event we birthed the Rebel Movement podcast. And from that we then birthed the Rebel Movement membership, which, as I mentioned, launched on the first of this month.
Lee Kantor: [00:12:56] And is there going to be another it’s all BS, the festival.
Tierra Womack: [00:12:59] Yes, we have.
Tierra Womack: [00:13:01] Really big plans for that. Um, our first was virtual, but we are looking at doing some in-person events, um, towards the latter part of this year into 2025 and just continuing to grow this movement as more and more awareness comes to it.
Lee Kantor: [00:13:17] So if somebody wants to learn more, maybe get access to some of the free material that you mentioned earlier, or to become a member and join your tribe, is there a website for what you got going on?
Tierra Womack: [00:13:29] Absolutely. So I can be reached at. The brave way tribe. Com. Um, but please feel free for those listeners out there to DM me at the Brave Way on Instagram. And the links are in my bio for the membership, the podcast and, um, other free resources. But you can DM me if you have any questions as well.
Lee Kantor: [00:13:51] Well, congratulations on all the success. You’re doing important work and we appreciate you.
Tierra Womack: [00:13:56] Oh, thank you so much. Thank you for having me.
Lee Kantor: [00:13:59] All right. This is Lee Kantor. We’ll see you all next time on Atlanta Business Radio.
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