Perla Tamez Casasnovas, Founder at The Latina Empire
Perla’s story begins in Hidalgo, TX, born and raised by immigrant parents. Their lessons of hard work and dedication were ingrained in her from a very young age, leading her to found her first company at the young age of 21. Today, Perla Tamez Casasnovas is a visionary serial entrepreneur and licensed speech therapist. After creating 19 companies in 11 industries, she has generated over nine digits of revenue through her businesses. Perla combines her passion for business and philanthropy in her pediatric clinics and advocacy for children’s rights and health policies.
In 2020 she joined forces with the We Are All Humans Foundation, becoming the director of community operations of a team of leaders in the U.S. who impacted over 400,000 families and distributed over $7 Million in household products. Over the past decade, Perla has dedicated her life to inspiring others to unleash their true potential.
Perla Tamez Casasnovas has always had a heart for entrepreneurship and philanthropy. Her desire to help others has been the energy behind her newest start-ups, one of which is a non-profit, Love Soldiers Foundation, to help non-profits be efficient in their operations and be of most impact with their funds.
The second mission, Latina Empire, is a business model focused on assisting women to reach new heights continuously. The main focus is on accountability and community, with a culture that gives back to society to create sustainable change within their communities.
What You’ll Learn In This Episode
- The Latina Empire
- Specific programs to help women
- Networking is a powerful part of The Latina Empire
- Madrinas and socias
This transcript is machine transcribed by Sonix
Intro: [00:00:04] Broadcasting live from the Business RadioX studios in Atlanta, Georgia. It’s time for Atlanta Business Radio brought to you by on pay Atlanta’s new standard in payroll. Now here’s your host.
Lee Kantor: [00:00:24] Lee Kantor are here. Another episode of Atlanta Business Radio. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor on pay. Without them, we couldn’t be sharing these important stories. Today on the Atlanta Business Radio, we have Perla Tamez with the Latina Empire. Welcome.
Perla Tamez Casasnovas: [00:00:42] Hi. How are you doing? Good to be here.
Lee Kantor: [00:00:44] I am doing well. I’m so excited to learn what you’re up to. Tell us about the Latina empire. How are you serving folks?
Perla Tamez Casasnovas: [00:00:51] Yeah. So Latina Empire is a programs for personal growth and business development with holistic support created for today’s women.
Lee Kantor: [00:01:00] So what’s your back story? How’d you get involved in this line of work?
Perla Tamez Casasnovas: [00:01:05] Well, I’m a speech therapist by trade. I’ve been in the health care industry for going on 15 years. Became very successful at a very young age. Became successful since I was 24 years old and rode the the the the roses of being successful until I suffered an emotional downfall myself due to a divorce, due to being egotistical and being aggressive, etc. and lost myself. And so after that, I decided to leap on the journey of transformation and healing from the heart, which is where all the pain stems from. And after that I found out that there was just so many women that need this kind of help.
Lee Kantor: [00:01:56] So when you were younger, the being successful in business part came pretty quickly and easily for you. You were able to achieve a high level of success, fairly young in your career, but at some point you realize that, you know, either enough is enough or or what does this really mean? Like it was kind of a an epiphany for you that like, why am I doing all this if I’m not feeling great?
Perla Tamez Casasnovas: [00:02:24] Yeah. I mean, there’s nothing that will cure your emotional pain that can be bought with money. And so I try to to throw money at the solution, at the problem to see if that could be the solution. Spending money, buying purses, buying shoes, going here, traveling there. And that was not making me feel better. As a matter of fact, it would make me feel even worse. And so the healing really, really has to start from the heart and it has to be transformation that you leaping to yourself. It’s hard work.
Lee Kantor: [00:03:03] So now so when you have this kind of moment where you’re like, okay, I have to change some behaviors here, this is what got me here is not working anymore. I have to heal. I have to go about the process of maybe reprioritizing certain things. What was the catalyst to saying, you know what, let me build a community for others that might be suffering in the same way I am.
Perla Tamez Casasnovas: [00:03:29] So when I recognized my story and I was able to speak about it freely after being super successful and very strong and very entrepreneurial, I went to the lows of sabotaging myself and dealing with accepting more than dealing with accepting emotional, emotional abuse, physical abuse and mental abuse. And so when I was there and I was able to heal and talk about my story now that I had recognized that it had been my fault and my responsibility and I allowed myself to fall into that, I was able to talk about my story. And when I was invited into several stages around the world to speak about the story, a woman would come up to me and say, Oh my God, I’m going through the same thing. How do I get out of there? Right? How do I do this? How do I learn? And so that led me to create programs that are based on heart and mind and money with the transformation for women.
Lee Kantor: [00:04:36] Now, in these programs, you mentioned heart, mind and money. Is there an order of things? Do you have to get the the heart right or the mind right or the money right? Like what has to happen first? Or does it matter as long as you get to all three?
Perla Tamez Casasnovas: [00:04:50] No, no, no. You have to heal your heart to challenge your mind and then fill your pockets. And so everything starts with the route of where you are with your heart. You can have a lot of money and be super broken in your heart and whatever you have and whatever you are championing and doing, probably not fulfilling you at all because you’re broken at your heart. And so it is extremely important to always be checking in your mindfulness, your peace, and your emotions. Your emotions. You have to constantly be managing emotions and flushing out the bad ones because emotions build on top of each other, believe it or not. And they cause trauma and they cause pain and they alter your decision making and they alter the way of the perspective that you’re seeing life at that moment. And so right now, with how the world is and things that have been trending high suicide rates, high opiate abuse, high drug abuse, shootings, etc., that’s because those people are sick from their heart. And that’s when you carry a baggage of bad emotions that have just taken you to to an emotional downfall. And if you don’t cure them, if you don’t flush them, if you don’t manage them, they will take you down a very black path.
Lee Kantor: [00:06:13] Now, what do you tell the person that might be caught up in the trappings of success? And it may be in a similar way that you were you were checking every box. If somebody from the outside was looking at you, they were going, oh, look, nice car, nice clothes, travels all over the place in a relationship. She’s everything is going her way. There is if you look at you kind of superficially from the outside at that age, you were probably no one would have a clue that trouble was brewing. How do you help that person have the self-awareness when the world sees you as super successful in having everything, when in reality you might be, you know, on the razor’s edge here?
Perla Tamez Casasnovas: [00:06:57] Yeah. You have to be very mindful and very aware. When I was going through the worst times of my life, I was also being recognized by the Small Business Administration Bureau and Congress as the most successful entrepreneur below the age of 30 and five states. And I was in an emotional rut. And so at that time I’m like, Oh, I’m super successful. Everything is okay. I didn’t want to recognize how bad. I really was in my heart, right, until I was already on the floor and shattered into pieces. And so when you are at success, at the helm of success, you just have to learn to be mindful of your feelings and have a heart check emotionally once a month. And there’s there’s there’s techniques that help you do that. Right? Personal assessments, meditation, there’s a lot of holistic therapies that help you find out. Right. And the answers will come within you. You you you live with that every single day. And so success, noise, life, social status, parties, etc., that’s just distractions, things that distract you from checking into where you really are. And are you committed to your purpose? Are you doing what you love or are you tuned in to the noise and you really don’t want to hear? You can’t hear silence because then your mind speaks to you. And so what do you do? You just focus more on the noise. And so it’s about being mindful of where you are truly and honest within yourself.
Lee Kantor: [00:08:35] Now, how does but there has to be some kind of symptoms. I’m out here and I’m hustling and I’m making things happen and it’s go, go, go. And you know, you’re saying, okay, take a moment, meditate, be mindful. I’m busy, I got things to do. I got things that are happening all around me. And there’s always one more, you know, one more text, one more, you know, call to make. There’s always something else that has to be done. Are there symptoms that I could see to myself that I can’t hide for myself anymore? Are there things that are happening in my world that I maybe have have not kind of put I have not emphasized when in reality I should be emphasizing that that that it’s a clue that there’s a, you know, a train about to hit me. Are there things that I should be paying attention to that maybe I am not saying, hey, this is important when I should be saying, hey, this is super important.
Perla Tamez Casasnovas: [00:09:34] Yeah, definitely. When you get easily frustrated, when you get upset at things that you usually didn’t get upset at, when people from your team are calling you for help and you’re like, All these people are stupid. And so when you’re just so involved with your ego that then you just start feeling like you easily get betrayed. Nobody understands you. Nobody listens. And you start, really. Putting yourself in a glass case because you’re untouchable. Those are the symptoms that usually come with success and they are not normal things of success. We are led to believe that you do have to work in silos. You have to be defensive, you have to be extremely protective because somebody is going to come and affect you. Right. It’s not that those are usually the symptoms that come with success that indicate that you are emotionally withdrawn and usually the way it should be. Success should be liberating, empowering and resourceful. And when you are at the helm of success, making tons of money, being super successful, you want to share the abundance of that peace, joy and empowerment and freedom to financial success. That’s when you check in. And if you feel like that, that’s where you’re making money and you’re happy at your heart. But if you’re making money and you feel frustrated, annoyed, deterred, aggressive, hateful, meaningful, that that’s those are symptoms that you are making money. Cool. Congratulations. But you are sick in your heart.
Lee Kantor: [00:11:26] That’s a great point. There’s the saying that someone told me a while ago. They said that if every day you’re you if if you go about your day and then something bad happened, you go, oh, that person was a jerk. Then that person was a jerk. But if every day someone’s a jerk, you might be the jerk.
Perla Tamez Casasnovas: [00:11:47] Correct? 1,000%.
Lee Kantor: [00:11:50] So that’s great advice and that’s a great lesson for the listeners. Now, how do people plug into the Latina empire? Is this something that is a national organization or is it a local organization? How do people kind of plug in to the community so they can learn and kind of be the best selves they can be?
Perla Tamez Casasnovas: [00:12:09] Yeah, well, we’re an international we’ve we’ve launched nationally two months ago. We already have seven established chapters around the country L.A., Denver, Chicago, Houston, McAllen, Atlanta, Miami, New York. And they can definitely visit us on our social media pages, the Latina Empire or our website, the Latina and Viacom. Give us a call. We have a one 800 number. We have an email. My email is Perla at Latina Empire dot com. Reach out. Reach out. We’ll tell you about our programs and we’ll tell you how we’re here to help you heal your mind, to heal your heart, to challenge your mind and fill your pockets.
Lee Kantor: [00:12:56] So what are some of the activities that happen? Once I, I go to the website, I connect with you, I join what what are some of the things I can expect?
Perla Tamez Casasnovas: [00:13:06] Well, we we have different platforms that are intended to meet the women where they need. Right. So we have five jeweled programs that are based on heart, mind and money that you start with healing the heart programs. And those are programs that travel across the empires on a monthly basis. So you can sign up, take one of the programs and start your healing process. We have another platform called the Lounge. The lounge is a virtual platform that you pay a monthly membership and you have access to life courses that are going to be that are available there and or prerecorded courses that serve as resources to to take right and take notes and learn. We also have weak monthly get togethers that those are called the motherhood, like the sisterhood, where they get together in a location, they come, they take some cocktails, they have fun, they meet different ladies from their city, and they also enjoy a panel discussion on a certain topic depending on that month. And then we have the coaches lounge. Where the coaches lounge is, all of the coaches that do different kind of healing offer different therapies, and you can virtually contact them. You’ll be able to see their menu, their bio, their services, what they charge, what they do. And you can book them on the platform and start in your journey of holistic services that maybe you don’t know where out there in existence that could help you in your healing journey.
Lee Kantor: [00:14:37] So there’s stuff that’s in person, there’s stuff that’s virtual, there’s education, there’s networking. You’re trying to cover the whole gamut of anything that a successful woman would benefit from.
Perla Tamez Casasnovas: [00:14:49] Yes, definitely.
Lee Kantor: [00:14:51] And so what do you need more of? How can we help?
Perla Tamez Casasnovas: [00:14:54] Oh, we need to be we need to be heard and valued. And we want this message to carry across the continents. Around the world, because if we want a better future and we want healthy kids and teens and adults of tomorrow, we need to start with healing ourselves. We can give what we don’t have. And so we welcome everybody that needs help, that needs healing, that needs a coach, that needs a mentor and needs direction. We are here to get you started on that journey.
Lee Kantor: [00:15:26] So the folks that are in those local markets that you describe, they can join as members. Are you also recruiting kind of people in other markets to be the leaders in those markets?
Perla Tamez Casasnovas: [00:15:37] Yes, I look for partners and other leaders, partners that obtain a territory from us and get the formation and the training so that they can be that person that brings the community of women together and help them have these resources accessible to them. We we are currently looking for leaders and other cities that are already leading communities to whom we can add value with our programs.
Lee Kantor: [00:16:06] Good stuff. Well, congratulations on all the success. You’re doing important work and we appreciate you.
Perla Tamez Casasnovas: [00:16:11] Thank you so much. I appreciate the time on your show. Wish you all the best of luck. And listeners out there join with the Latina empire.
Lee Kantor: [00:16:18] And its the Latina empire dot com to learn more.
Perla Tamez Casasnovas: [00:16:22] Yes.
Lee Kantor: [00:16:23] All right. Well, thank you again for sharing your story.
Perla Tamez Casasnovas: [00:16:26] Thank you. Take care.
Lee Kantor: [00:16:27] All right. This is Lee Kantor. We’ll be back next week with another episode of Atlanta Business Radio.
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