Alexandria Alli is the Owner and Designer at F&W Style. Her passion for fashion started at the early age of ten, when she persuaded her mother to let her assist at her Fashion Design Studio everyday after school. It was there that she learned a lot about design and running a fashion business. At the age of thirteen her family moved from Nigeria to Atlanta, Georgia and she started a modeling career. She modeled for major companies throughout the United States.
As her modeling career advanced she fell in love with the beauty and glamour of the industry. She fell in love with the well crafted luxurious items, specifically handbags. However, she soon realized that most women including herself could not afford the luxurious accessories and clothing that she modeled in magazines and on the runway.
After earning her Masters Degree in Business Administration in 2008, and decided to put her educational background with her years of experience in the fashion industry to create a luxurious brand for the everyday fashionable woman. With the support her husband Alfred Alli, F&W Style was born.
F&W Style launched in 2009 as a luxury handbag brand for the everyday woman. The team researched and discovered there was a void in the market for luxury handbags at an attainable price. F&W Style handbags are made with striking Italian leathers that reflect exquisite details, each in the likeness of head designer, Alexandria Alli.
Alexandria Alli, a second generation designer was raised in Nigeria were at a young age she was exposed to the many colors and patterns of nature, in addition to modern architectural structures. This global exposure has greatly influenced her design aesthetic, which can be seen in the collection. F&W Style handbags are available at select specialty stores and also at www.fwstyle.com.