According to Gaurav Marya over 200 million Indians consume brands today and the demand is growing each year. India went from 3 malls in 2003 to almost 700 in 2011 with another 600 currently in development. The market is ripe for brand licensing. That is why Franchise India is hosting their annual brand licensing conference this week.
Listen to Gaurav’s tremendous insights on the state of the Indian economy and how his company is helping companies around the globe invest in India’s future.
Gaurav Marya is a born entrepreneur. He started his first business at 16 and has started and sold some 15 other businesses ranging from mobile phones, career advisory, restaurants to entertainment business etc. At 24, Gaurav discovered his real passion in life — Franchising. He was first exposed to it while on a business trip to the US in 1998 when franchising was the buzzword there and Gaurav dreamt of replicating its success in India. In 1999, Gaurav started Franchise India Holdings Limited which spearheaded the franchise revolution in India and has gone on to become India’s largest integrated franchise and retail Solution Company.
The passion to share his learnings from his rich experience with would-be entrepreneurs prompted him to start his consulting career. He has interacted with over 25,000 budding entrepreneurs with the aim of helping them select and meet the challenges of start-ups businesses. His chief forte in consulting focuses in creating a win-win partnership between channels and large organizations. He has consulted over 250 large and small corporations including Gitanjali Group, Emami, Videocon, Landmark Group, Tata Steel, Unilever India, Levis, Welspun amongst others and has helped them make informed decisions about their business growth. He considers himself to be very fortunate for aiding start-ups and large businesses.
Shiv Khera, the noteworthy motivational speaker once dubbed him as the “Father of Indian franchising” in 2004 at one of India’s biggest franchise forum and it is this title which has remained with him ever since.
Gaurav is widely admired for his non-conformist operating style and aggressive marketing tactics. He has got several accomplishments to his name: none of them have come the conventional way. Today he has also been retained by several private equity funds who invest in business projects.
Gaurav has also chaired several Global Business Forums on Franchising and Retail. He is often quoted by the press in leading dailies and business journals. He has guest starred on several television shows on entrepreneurship. He is also the author of the bestselling book in franchising “The Science of Reproducing Success”, which has proved a milestone in his illustrative career.
Join us as Gaurav Marya shares his stories about what is important in growing a successful licensing program in India.
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