Goran Zeljko joined Pete Canalichio on November 9, 2011 for our weekly BrandMoney radio show. On the show, Goran spoke about the tremendous progress Licensing New Europe has made over the past 3 years. Goran and his brother, Zeljko, launched Licensing New Europe in 2009. This International Licensing & Merchandising Show & Conference was established to be the platform and hub for the licensing industry in what is known as the New Europeanregion. This region consists of Eastern, Central, South Europe, Russia, and the Commonwealth of Independent States, a region consisting of 35 countries and 400 million people. Pete was privileged to speak at the Licensing New Europe 2010 conference in Zagreb, Croatia, last November.
The highlight of the BrandMoney radio show was hearing about the upcoming Licensing New Europe conference being held March 14 – 16, 2012 in Moscow. With Russia growing at a 25% compound annual rate many Fortune 100 companies including Coca-Cola are investing heavily in the Russian market. Moreover, the conference was strategically scheduled to with coincide with the Toy and Stationery conferences. This will provide tremendous synergy as both conferences rely heavily on brand licensing.
If you are planning to invest in the Russian market you won’t want to miss this show.
For those interested in learning more about brand strategy or brand licensing consulting, check us out www.theblakeproject.com. To learn more about brand extension tools that can help your business click here.
