Listen to an experienced licensee with major brands like Disney and major sports properties discuss with Pete and Bill the inside and out of the licensing programs.
Get the “inside story” on how innovations can help drive new licensing properties and what licensors look for when evaluating licensing partners.
Joe “JD” Aziz has been involved in the licensing business as a licensee for many years. Under his tenure Dophes has created and sold a variety of products across North America featuring popular and well established brands. JD has seen how brand licensing can boost revenue tremendously. He also has a terrific understanding of what pitfalls to avoid.
JD started at Dophes in 1991 when he joined the company as Vice President of Product Marketing. He went on to serve in this role for 9 years where he was instrumental in developing dozens of products for Dophes. In 2000, he was promoted to President where he continues to serve today.
Some of his licensing highlights include:
– Began selling Disney Beach Towels to small accounts in 1991 and from there eventually managed a licensing business that became 60-70% of overall sales.
– Worked with Disney, Warner Bros, Mattel, Universal, Nickelodeon, Saban, MGA, Marvel, Dreamworks, 4Kids, NHL, MLB, NBA, NCAA, etc.
– Now focusing more on corporate brands, new product development and sourcing.
Dophes Ltd. is a Division of J&A Aziz Ltd. which was established in 1895 – a family business now in its 4th generation.
Join us as JD shares his stories about what is important in growing a successful licensing program.
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