Nat Milburn, Vice President of External Business Development at Newell Rubbermaid, joined BrandMoney on its maiden broadcast and shared his insights on how Newell uses alternative brand extension models – licensing, franchising and direct to consumer – to help build brands and drive revenue.
Nat Milburn joined Newell Rubbermaid in February 2005 as Vice President of Global Licensing. Prior to joining Newell Rubbermaid, Nat worked at The Coca-Cola Company for seven years advancing its global brand licensing program; first in Asia Pacific, Middle East and Africa and finally as Director of North and Latin America Brand Licensing responsible for 78% of Coca-Cola’s global brand licensing revenues.
Nat is a former member of the board of directors of the Licensing Industry Merchandisers’ Association (LIMA), and is a current member of the Licensing Executive Society’s (LES) IP 100 Group as well as the Corporate IP Institute at Georgia State University.
On the show Nat will share with our listeners an overview of Newell Rubbermaid’s brand licensing program and discuss which brands they are actively licensing. In addition, Nat will tell us about their key licensing partners and the criteria Newell Rubbermaid uses when choosing licensees. Listeners can expect to hear examples of successful programs and how Newell Rubbermaid helps companies successfully license their brands.
If you want to learn how a best-in-class program is run, you won’t want to miss this show. Plan to join us at at 1pm on October 26. For those who can’t listen live, the show will also be archived for downloads and future listening.
You can learn more about Newell Rubbermaid Licensing at http://www.newellrubbermaid.com/public/Our-Company/Do-Business-With-Us/Brand-Assets.aspx.
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