In this episode of Brand Money, Bill Jachthuber and Pete Canalichio interview Peter Weedfald, President of Gen One Ventures. Peter discusses his vision of Dieoneer and Pioneers in Brands and Brand Licensing. Peter’s wealth of brand building experience evokes discussion of Samsung, Circuit City, Apple and Nike. Pete and Bill discuss with Peter how Brand Licensing can accelerate U.S. Brands to a Global platform and how China has already entered this arena.
Peter who works directly for GE Trademark & Licensing provides lead support for global sales, business development, marketing, advertising, internet tools and substrates, channels and operational leadership.
Prior to his current role Peter was President for a GE joint venture he helped develop and mature between GE (General Electric) and Tatung. GE | General Displays and Technologies which was formed to architect, sell, market and support GE HDTV’s globally. As President, he headed all functional operational business areas of the company globally as well as all sales, marketing, advertising, creative and communications.
In 2006, Peter joined Circuit City as a section 16 Officer, SVP, Chief Marketing Officer reporting directly to the CEO. There he led and managed a team of 260 overseeing all brand management, advertising, creative, marketing, communications, in-store environment, research, PR, all digital assets and Circuit City.com e-marketing.
Peter served as SVP Sales & Marketing for Samsung Electronics overseeing all business operations and as CMO for Samsung North America from 2001 through 2006. He led all consumer electronics, home appliances and corporate operations in an organization of 5,500 team members.
Prior to joining Samsung in 2001, Peter held various executive positions with ViewSonic Corporation, a global provider of advanced display technology from 1998 to 2000 including SVP of global marketing & EVP, GMM of Internet Appliances. Prior to joining ViewSonic in 1998, he served for ten years in executive publishing positions at Ziff-Davis Publishing including VP, Publisher & Network Director on magazines and web sites: PC Magazine, Computer Shopper, Windows Sources, MacUser and PC Week. Ziff Davis Publishing is a leading integrated media company serving the technology and videogame markets.
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