CallInGuests.mp3 | Convert audio-to-text with Sonix

Stone Payton:
And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topics, let’s talk about call-in guests.

Lee Kantor:
Yeah. From time to time, we have clients that want to have guests call in. And there are some pros and cons of having a call-in guest. One of the ways that we built this platform is to remove friction from the relationship and try to remove any element where there is some hesitation or friction on part of building this relationship.

Lee Kantor:
So, when you have a call-in guests, and you have guests here in the studio, there is a possibility of friction being built up because everybody that’s here in the studio physically had to go here. They had a drive. They had to come into the studio, put on the headphones, and kind of carve out some of their day to be here. When somebody calls in, all that’s happening, a lot of times, in the minds of the people that are sitting here, all they’re thinking is, “How come I didn’t call in? How come I didn’t? Why? Shouldn’t I? I’m busy. How come this person gets to call in, and I didn’t get to call in?” So, you create some friction possibly for doing that.

Lee Kantor:
Now, a lot of times, a client can, at least, rationalize and say, “Oh, this person’s calling him from out of state. That’s why they called in,” or “This person’s famous, and that’s why they called in.” So, you might be able to kind of work around it. But in our world, we try to remove all friction, and not have any hints of friction, and that could possibly cause some friction.

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