BRX Pro Tip: What Are You an Expert In?
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I got to confess, from time to time, when someone refers to me as an expert, you know, sometimes I cringe a little bit, or I feel like maybe imposter syndrome or whatever, but dadburnit, I do have some expertise. I am an expert in something. Say more about that.
Lee Kantor: Yeah, I think it’s important for people to think you’re an expert or a go-to person in a certain thing, because there’s just too much noise out there. People have to be able to put you in a place that they know that, okay, if I need this, I go to this person.
Lee Kantor: So, you have to be seen as an expert in something in order to kind of build the practice you’re trying to build. So you don’t have to be an authority, a world-leading authority, to be an expert. And I think that’s a misnomer. You just have to know more about something than most people. And if you’ve been doing something long enough, you probably have already achieved that. I think people put too high of a bar of what an expert means, because there’s lots of experts and lots of things. But if you’ve solved the problem 10 times, you’re more of an expert than someone who’s never solved it. And that’s really all it takes, I think, in today’s world, to be seen as an expert, at least to certain types of clients. And that becomes, you know, who the people you want to get to know more are.
Lee Kantor: If you’ve done it 10 times and they’ve done it one time, that becomes your target. You don’t have to go – if somebody – if you need to find a client that’s already done it 20 times and you’ve only done it 10 times, you’re probably not an expert for them. And that’s probably not the right fit client.
Lee Kantor: So, three ways to kind of come up with what type of expertise you have, or to start thinking about how to become an expert is just think about what, right now, do people consistently come to you for to ask for help with? What kind of questions do you get asked over and over? If people are coming to you for a certain reason, you’re probably good at whatever it is that thing is because they wouldn’t be asking you for help if they didn’t think you already knew something about that.
Lee Kantor: And then, what have you done enough times that you can teach somebody else? Where have you gotten kind of real results that are repeatable? If you’ve done something like that and you can teach somebody something, then you’re obviously an expert in that.
Lee Kantor: And what are some of the things that you read about, you think about, you kind of nerd out on when you’re not getting paid? That obviously is something that you’re attracted to and that you’re interested in. And then when you have that kind of depth of knowledge, that kind of leads to you being an expert.
Lee Kantor: And once you can kind of name your expertise clearly, everything else is going to get easier. Your marketing becomes clearer, your positioning gets sharper, and you stop being everything to everyone. So claim your expertise, own it, and then build your business around it.
