BRX Pro Tip: The Influencers Influencer
Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, talk a little bit about the role, the application of influencers, at least in your world.
Lee Kantor: Yeah. As somebody who has a few people that I lean on for thought leadership and has kind of shaped my thinking in a lot of areas, people like Seth Godin, like Rory Sutherland, like Ryan Holiday, Viktor Frankl, these are people that I read and follow, and have really had an impact on my life. I was reading some of the their work recently, and I noticed that they start talking about their influences, and I thought that that’s an area that’s interesting for people to mine when they are, you know, looking for places to get more knowledge, and wisdom, and thought leadership.
Lee Kantor: So, everybody has people that influence them. The people you look up to didn’t become that person overnight. They had people who shaped them along the way. And to really understand them, it’s a good idea to kind of dig a layer deep and maybe find out who influenced them. So, who do they quote? What books are they reading? Who are the thought leaders that they follow? I think that this tells you a lot about how they think and what they value.
Lee Kantor: And I think it’s a good exercise for everybody who has favorite influencers or favorite thought leaders that they follow is to just kind of start researching one of your favorite influencers influences. You know, start reading their work, start watching their YouTube videos. This will kind of give you a greater understanding of what makes your favorite influencer who they are by tracing some of the steps of how they got there.
Lee Kantor: So, that’s your assignment today. You know, go to one of the influencers, your favorite blogger or author talks about and just learn about them, read one of their works, watch one of their videos, and see if that helps.
