BRX Pro Tip: If You Don’t Toot Your Own Horn, Who Will?
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I’ve heard it, I’ve said it. I don’t know, maybe it’s a little cocky, but I mean, I think it’s true, man. If you don’t toot your own horn, who will?
Lee Kantor: Yeah. We run into so many people and so many clients and clients of clients that they just don’t feel comfortable promoting themselves. They’re uncomfortable self-promoting. And it’s one of those things that they think that if they do good work, that somehow people are going to just notice. And that is just very unrealistic in a world in which we’re just bombarded with messaging.
Lee Kantor: And for people to think that somehow the message that they’re good at what they do is going to just go out to the people who need to hear it is just unrealistic. Any person in business of any kind, even the ones that feel like they don’t need to, they have enough clients, they have to get their brand out there. They have to tell people what they do and what they’re good at, because if they wait for someone else to recognize that and just spread it on their own, they’re going to be waiting for a really long time, and most people just can’t afford that. So if you don’t tell people what you’re doing, most of them are never going to know.
Lee Kantor: The people who get the opportunities aren’t always the best people. They’re not always the most skilled people and the most capable people. They’re just the ones who happen to be there at the right time in front of the right person when they had a need.
Lee Kantor: So, if you want to make sure that others know what you’re capable of, it’s important for you to go out there and tell people. So you have to be sharing client wins. You have to be sharing case studies that explain what you do, why you do it, what makes you special. You have to talk about results that when you help other people achieve whatever they’re trying to achieve, that’s how you stay top of mind. That’s how people think about you when it’s time for them to buy.
Lee Kantor: Because remember, people don’t buy things on your schedule, they buy it on their schedule. And their schedule could happen today, tomorrow, in a year. You don’t know when they’re going to have a need for you. So it’s important for you to have your brand out there in such a way that they think of you when they do have a need.
Lee Kantor: So, another thing to think about doing is document your process publicly. Show how you do what you do. Show what you’re learning. Show what you’re working on. Show the problems that you’re solving. Let people see your expertise in action.
Lee Kantor: Something we’re doing right now is scaling in public, where we’re sharing live coaching, people coaching us, and we’re explaining our mission and our purpose. And we’re sharing with the world how we’re growing. And that’s important. You know, the more people that understand what you’re trying to do, the more people that are going to think about you when it’s time to buy something.
Lee Kantor: Another thing to think about doing is create a regular update cadence, monthly emails, weekly posts, quarterly newsletters, something that gets you in a rhythm of sharing your wins. You want this to be a habit, something that’s happening in the background all the time, not just something that happens when you think about it.
Lee Kantor: And lastly, don’t forget to invest in your ecosystem. Spotlight your clients. Spotlight your vendors. Spotlight your partners on a regular basis. You don’t want to be a best-kept secret, and that’s something that so many of our clients struggle with.
