Next Marketing

Henry Rischitelli / Next Marketing

Henry Rischitelli is the President and CEO of Next Marketing, which he founded in 1993 with a vision to provide specialized marketing services to the rapidly increasing motorsports industry. His agency quickly grew to become a full-service experiential and live event marketing agency, and today Next Marketing works with category leaders such as US Air Force, Anheuser Busch, CDW, General Motors, Continental Tire, Polaris, Jabra, Hewlett-Packard, Principal Financial, , Community Coffee, among other Fortune 1000 companies. Rischitelli and his team of 30+ employees have provided award-winning live and experiential marketing experiences to millions of consumers.

Next Marketing is committed to excellence in B2B, B2E and B2C marketing across a variety of live and digital media platforms. The company provides measurable, goal-achieving results through innovative, exciting and interactive customer experiences, including multi-sensory exhibits that drive clients’ business growth, build customer relationships and promote consumer brand awareness. Next’s reputation for working collaboratively, efficiently and creatively has made the company an industry leader for over two decades. Next Marketing is consistently ranked as one of the top 100 sports, promotional and event marketing agencies in the US. As President and CEO, Rischitelli is involved with all facets of the agency’s business operations while focusing on building long-term partnerships with agency clients

Prior to founding Next Marketing, Mr. Rischitelli began his marketing career with the International Management Group (IMG), the world’s largest sports, events and lifestyle marketing firm. Rischitelli created a broad range of motorsports and entertainment initiatives, and developed new business models that redefined traditional sponsorships and marketing platforms.

Rischitelli’s energy and passion for business is evident in his community support, including the Atlanta chapter of the Entrepreneur’s Organization (EO), a global, non-profit association of business owners, where he serves on the chapter Board and is the incoming chapter president. Rischitelli also served as a Board member of “EO NERVE”, bringing over 400 entrepreneurs to Atlanta for a two-day thought leadership symposium and exchange. Mr. Rischitelli is also six-time honoree of the prestigious Inc. 5000 and has served as a panelist for Inc. Magazine and Event Marketer. He has also been recognized by Catalyst Magazine as one of Atlanta’s Top 10 Entrepreneurs.

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Hugh Massie / DNA Behavior International

Hugh Massie is the President and Founder of DNA Behavior International, and the current President of EO Atlanta. He is a Behavioral Finance Strategist, successful entrepreneur and leader with 30 years of unique and diverse international experiences. Hugh adopts the philosophy that “smart behavior leads to the right choices”.

Since 2001, Hugh has been providing financial services businesses worldwide with a single “Fintech” platform which delivers practical and scalable behavioral intelligence solutions to “Know, Engage and Grow” every employee and client online for the building of a client-centered business. In particular, Hugh focuses his attention in the areas of