Brent Rittersdorf with High Caliber Realty

Intro: Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now, here’s your host.

Stone Payton: Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you this morning, and today’s episode is brought to you in part by our Community Partner program, the Business RadioX Main Street Warriors Defending Capitalism, promoting small business, and supporting our local community. For more information, go to Mainstreet warriors.org and a special note of thanks to our title sponsor for the Cherokee chapter of Main Street Warriors Diesel David, Inc. please go check them out at diesel. David.com. You guys are in for a real treat this morning. First up on Cherokee Business Radio, keynote speaker, group facilitator, realtor, Mr. Brent Rittersdorf. How are you?

Brent Rittersdorf: I’m doing great. Stone. Thanks for having me this morning. It’s a beautiful morning out and I’m really looking forward to being a part of the show today.

Stone Payton: Well, it’s a delight to have you in studio. I got a ton of questions, Brent. All right. We probably won’t get to them all, but maybe a good place to start would be if you could share with me and Joshua, who’s also in studio with us. We’ll meet with him in a little bit. And our listeners. Mission. Purpose. What are you really out there trying to do for folks, man?

Brent Rittersdorf: Well, I got this keynote. I started creating it a number of years ago, actually. It was the head of had the privilege of being the president of the Marriott of Business Association. And they always have a theme of the year. And I had this theme. It was called purpose. And I started thinking about how I’ve always enjoyed speaking in front of groups of people, and I started thinking about this whole purpose message, and I came up with a linked a story from when I was in high school, believe it or not, to create a keynote speech called ten for ten How the Foulland Can Change Your Life. And it’s all about purpose and all about achieving your greater purpose. But the the t up is purpose is kind of a awkward word if you if you think of it. Because if you were to go to we probably how many you’ve probably been to what a thousand keynote speeches in your life.

Stone Payton: Yeah probably.

Brent Rittersdorf: Probably right. And you, if you heard a thousand of them, 999 of them are going to slide the word purpose in there somewhere. You know, they got to check off the box. It’s going to be in a PowerPoint slide. And then, you know, it’s almost it’s almost kind of like a, you know, you know, tee up this Oprah moment. You got a purpose and you got a purpose and congratulations on your purpose. Everybody’s got a purpose. Right. But what does that mean. You know, and when you start thinking about it and you start asking, people just go up to somebody and ask them, say, hey, what is your purpose? I don’t think a lot of people really know how to answer it. And so the whole ten for ten thing kind of came out of this story from when I was in high school about your purpose is your life, but ten for ten is how you achieve it. And so we kind of have some fun with it. It’s all it’s about basketball. I bring a portable basketball goal to the keynote speech and we we emulate what ten for ten is. Um, let me tell you what that is. Yes, please. All right. Well, when I was in high school, uh, I got to play on the varsity basketball team, and, of course. But I grew up in Maine, so I don’t know if you’ve ever. Have you ever been to Maine before?

Stone Payton: I went to a fishing camp there one time and had a blast, but I did not play any basketball.

Brent Rittersdorf: Okay. Yeah, well, Maine’s a Maine’s, not Maine’s. You know, it’s way up there. It’s a different part of the country. A lot of people have never been. It’s only got about a million people in the entire state. And I grew up in a small town in Rockland, Maine. It was a fishing village at the time, only about 9000 people. Um, you know, cue up the movie Hoosiers, because it’s a small town and it’s all about small town sports. And I got a chance to play on the varsity basketball team, and I was. I was like, the 11th man. I was like, the 12th man on the team, you know? So I wasn’t a starter. You know, I wasn’t anything, anything spectacular. But I was able to get on the team and we had this drill that we’d have to do every night before we could go home from practice. And that was make ten free throws, but not ten free throws, ten free throws in a row.

Stone Payton: Oh, my.

Brent Rittersdorf: So like if you got to shot number Josh, if you got to shot number seven and you miss.

Joshua Kornitsky : You start over.

Brent Rittersdorf: You’re going back. Going back to one right?

Joshua Kornitsky : I’d be there all night. Yeah.

Brent Rittersdorf: Well and that’s kind of what we felt like because, you know, in high school, you know, it’s 9:00 at night. You’re the last people in the gym, you know, you got to go home. You’ve got, you got you still got homework to do, and you got all this stuff that you got to do. And so the pressure’s on to make these ten free throws?

Joshua Kornitsky : Sure.

Brent Rittersdorf: So as a result, though, we ended up becoming very good at our free throws. And you know, everybody’s got their 15 minutes of fame. And my senior year in high school, we went to the Eastern Maine State of Maine basketball tournament, got to the semifinals, went out to a big league team, came back. They they tried to they tried to beat us. We get done with the game I get done. And and the coach is like, hey Brent, you know what you just did? And I said, well, we won. We won the game coach. We’re going to the finals. He goes, no, they put you on the line ten times and you made all ten free throws. You went ten for ten.

Joshua Kornitsky : That’s awesome.

Brent Rittersdorf: Yeah. So it was one of those little small town, you know, stories that, you know, even today, if you’re in the right, you know, group of people, the people remember those sets of games because that’s what’s important. You know, in a small a small town, you know, high school sports. And it became a, you know, I kind of buried it because when you get out of high school, everybody’s telling you, like, you know, forget all about that.

Brent Rittersdorf: Yeah. Go, go work hard. Right. Go make money. Go be happy. Go live your life. And. And I realized that over time, you know, we all do this stuff we call work, you know? And we’re supposed to make a lot of money, and we’re supposed to be happy. But I don’t come back to that question is when you ask people what their purpose is, it doesn’t connect because in order to really think about what your purpose, you have to think about what is it you really love to do, and know that you’re going to work hard and then have faith that the money will come. So this whole ten for ten on purpose thing is sort of flipping the script of understanding what it’s all about. And so I resurrected ten for ten. I named all the shots. So every shot has its own name.

Stone Payton: Oh sweet.

Brent Rittersdorf: Right. And so and it’s all about, you know, these shots kind of mirror your life. And so when you’re thinking about your purpose and you’re thinking about how you’re going to achieve it, you know, this ten for ten journey, we are going through it all the time and it almost becomes its own little language, if you will, like, you know, hey, I’m on. You know, yesterday was a lousy day, and I’m on shot number three. You know what the hell shot, right? And so they’re all. So all these shots, one through ten, all have their names. Everything from shot one from hopes and dreams all the way up to shot ten, which is cash money. And when you think about your life and all the things that you’re trying to do in it, these ten for ten, you know, these are just experiences along the way and it’s easy to win, right? When you make when you make a basketball goal, it’s like, that’s awesome. And everybody loves to win, right? But when you miss and you got to start all over and what is a miss look like. You know, I mean I mean people lose their job. You know, someone gets divorced, you have a breakup, you lose a client. You know, I saw real estate. You know, maybe the house doesn’t sell as fast as you want it to sell, you know, and the sellers are antsy, you know, like, when is, you know. So these are all these little misses along the way. And this is what ten for ten can teach you is it teaches you how to win, of course, but it also teaches you how to handle the setback of the emotion.

Joshua Kornitsky : Wow.

Brent Rittersdorf: What it is, is. So that way when you’re experiencing it, you’re like, all right, this is where I’m at. I know what I need to do, and I’m going to I’m going to push back forward through it. And so and all the shots have lessons. There’s lessons of practice. There’s lessons of promise. There’s lessons of accomplishment. And it’s just been a ton of fun to be able to do. And I you know, I got actually got the ten for ten brand registered trademark last year.

Joshua Kornitsky : Wow.

Brent Rittersdorf: Um, I’ve got the keynote. You got some handouts in front of you. I’ve got some hats, I’ve done some shirts. I’ve, you know, spoken about it in local local groups and, you know, just waiting for that one company that says, man, I want this message of purpose for my entire company to go out and travel around and teach them about purpose, because everybody can learn something from this.

Stone Payton: So the initial mechanism then for introducing this is right now speaking and promotion, just kind of getting the word out there coming on premium radio shows. Yeah.

Brent Rittersdorf: Premium definitely. We got we’re on Business RadioX. Come on. What are you talking about?

Stone Payton: But. But the ideal, the to dive into the work that that you intend to do. You want to be in that corporate environment, helping large and small and medium sized enterprises leverage these ideas?

Brent Rittersdorf: Yeah I do. And, you know, my purpose is always my purpose is to help you make wise decisions. And so when I’m selling real estate, I want you to make wise decisions in real estate that produce favorable results. But this is what this has evolved to over the years is I really feel like that I can share and teach people how to think and how to grow their career. And, you know, and it doesn’t matter whether you’re in a corporate W-2 job and you’re trying to, you know, you’re emerging professional, or maybe you’re an entrepreneur and you’re trying to figure out how to grow your business, or you’re just trying to raise a family. I mean, there’s all kinds of these shots have can emulate where you’re at. I even spoke to a group of, um, OCS officer candidate School for for the Army. And, you know, these guys were a year through almost a year through their entire school and we focused on routine, which is shot number four for them so that they could balance their lives with their, you know, giving to their country and giving to their family and then also doing their jobs as well. So it’s anybody can learn from it. So it’s been it’s been a ton of fun and I enjoy speaking in front of people. Everybody has to have like an outlet of what they do. Some people like to play golf. I like to speak in front of people.

Stone Payton: So at this stage in the development of all of this, what’s the most rewarding for you? What’s the most fun about it these days?

Brent Rittersdorf: Yeah, the most fun about it is every time I get a chance, like last week, I got a chance to speak to the Paulden Chamber of Commerce. And every time you get, you get to speak in front of a group. You you get the opportunity to watch people in the room of how they’re doing. So they’re either they’re either on their phone, you know, looking you know, as we you know, you’ve been to a thousand keynotes or everybody’s on their phone or they’re listening to you and they’re watching what you’re doing. And that’s that is so rewarding when you’re able to get up in front of a group of people and you have 99% of the people in the room actually just watching you and not, you know, being distracted by something else for, you know, 20 minutes of their life.

Stone Payton: So let’s map out what an engagement like you’re describing with an organization might look like. So I can envision maybe they do bring you in to kind of stoke the fires in the beginning, but then you’re talking about doing some real workshop facilitation kind of work or walk us through that.

Brent Rittersdorf: Yeah, you could take this program. You could take ten for ten, and it could be a 30 minute keynote, light hearted keynote. And just to kind of get the message across, you could do it. You could take it and make it into an hour keynote where you brought somebody up from the group, and everybody got to take a shot that emulated one of the one out of ten shots and expanded into an hour, but then you could take it and turn it into a half day workshop, maybe even a longer full day workshop where you break down every one of these shots so, you know, hopes and dreams is shot number one. Right? And when you’re thinking about your purpose and how you’re, you know, and we can talk about that in a second as far as defining and identifying it because it’s there’s three elements to purpose. You have to be able to define your purpose. You have to be able to identify your purpose. And then you got to be able to achieve it. And I think that’s really the big disconnect when people start thinking about, well, what’s my purpose? They want to be simple about it. Right, right. So we could talk about it in a workshop of something as simple as, like, all right, we’ll set you up is, you know, the purpose of things are singular, right? We want to make things very easy in our life.

Brent Rittersdorf: So, like, the purpose of a microphone is so you can hear me, right? So because if I step over here and I talk, right, you’re not going to be able to hear me in front of the microphone, right? Right. You can do the arm thing. Bring me back right in front of the microphone. But when you start talking about a person and you say, what’s your purpose? It’s like, whoa, you know, I got all this, you know, I got to work. I got, yeah, I got spiritual, I got my, my, my family. And how do you make all that happen? And so you start thinking about how do you define it. And, you know, and we talk about that and we start talking about how to identify purpose. And I talk about that at length. And I actually use my my dog Bronson as a story. We can talk about that later if you want. But once you understand the mindset of it, you could take each one of these shots, start with hopes and dreams and break down. What? What is that shot really mean, and what does it mean to you? And then actually have time where people can say, all right, well, what is your hopes and dreams? You know what you know? What are your dreams and understanding and getting past the mindset of, well, most people never even get to live their dream.

Joshua Kornitsky : Yeah, sure.

Brent Rittersdorf: You know, and that’s that stinks. I mean, it’s like you should be. Everybody deserves to be able to have a dream. But then the hope part of it is, is if you never step up to the line and actually take that first shot, whose fault is it? The person that never gave you the chance, or the person that’s looking back at you in the mirror to go for it so you could spend all this time and every shot you could talk about that. You know, there’s you know, the shot number two is the good luck shot. So you know, again, that’s, you know, half the people in your world want you to succeed. Good luck. Half the people in your world want you to fail or assume that you will. Good luck. You know. And so you can talk. You can talk about all these shots and. Right. And they all have these different meanings. And so you could go into a workshop where you break it all down. And everybody, everybody’s been on one of these shots at one time or another. Chances are you might be, you know, you might say, well, this is there’s 2 or 3 on this board that resonate with me right now. And you know, man, if you’re like, if you’re a professional and you’re in middle level management and you want to get that promotion to VP or something, you know, what are you doing to work on your, your, your craft and your practice and your promises to yourself to make these things happen so that you can get promoted? Or are you going to just play the the role of the a victim. When a peer gets promoted and say, well, that’s, you know, that’s not my fault or my boss is a loser and you blame all these people around you versus looking at yourself and saying, what do I need to do different in order to take this as a true miss and go back to shot number one and go back and get and get to where I want to be.

Stone Payton: So when it comes to you landing this work, how are people? Are you envisioning how people are going to find you? How are you going to find them? Like, have you cracked the code on the whole sales and marketing?

Brent Rittersdorf: I’d say the code is the code is still spinning a little bit. I, I keep, you know, my, my definition of purpose is love what you do so much that others will want to participate. So I’m in that moment where I just love what I’m doing so much and just looking for the opportunities to speak in front of people, whether it’s, you know, in a room or on a podcast to talk about the word so that others will say, hey, I want to hear more. I do, I am in the process of writing the book.

Stone Payton: Oh my goodness, of course. Yeah, because you don’t have enough on your plate.

Brent Rittersdorf: Yet, right.

Stone Payton: So write a book.

Brent Rittersdorf: I know, so I’ve got the brand, the brand is built and the publishers even said he goes, most people write a book so they can create a brand to go out and speak. He goes, you’ve done it. You’re already speaking and created the brand. And now the book is sort of the final touch. And I’m I guess I’m in in the mindset of that. It becomes a tool to, to hand to somebody who’s a decision maker for a company to say, yeah, he’s a he’s a published author on this and must be an expert because he’s got a book. So I don’t know. But that’ll be a great accomplishment for me to get that. I’ve got the website, so you know that. And the website encompasses, you know, the speaking side of me, the networking event that I host, my real estate side so people can find me all in one spot and and then ultimately after that, it’s just, you know, probably working with the publishing company to, you know, create that marketing. So I’m out in front of those decision makers.

Stone Payton: I have to I have to think that getting that kind of work, that corporate work, whether it’s a speaking engagement or the facilitation workshop, I would think that you would have to endure a great deal of trust with those decision makers very early on. And I bet you’re already experiencing that. Can you speak to that a little bit?

Brent Rittersdorf: Well, the decision makers, it based on my experience, you know, they they’ve got a they’ve got a budget. They, they’ve you know, they’ve got the money to spend. They can they can put the program together. But they also want to make their boss look good, and they don’t want to look bad in front of their boss as well. Right. So they they are going to be very cautious as to who they’re going to put on that stage. So you’re right, that trust factor is going to be a part of it. Um, there’s going to be that credibility. They’re going to they’re going to they’re going to be looking for that instant credibility. So like, oh, you do have a book. Oh, you do have a brand. Oh, you do have merchandise. Oh you do. You have spoken in front of other groups and ultimately, you know, I guess you know, I’m on shot one hopes and dreams. I need that one person to give me a chance, you know, to put me in front. So then I can say, well, I have spoken in front of these groups and this company and this person, you know, up until now, I’ve just sort of joked and it’s fun to joke about it because I’ve never been on Fox, I’ve never been on CNN, I’ve never been on, you know, in a movie. I’ve never I’m not I’m just a regular guy.

Brent Rittersdorf: Not yet, not yet, not yet. But, you know, that’s the thing I love about this message is, is that chances are anybody that’s sitting in a corporate room or room of sports players or trying to go to college or kids or entrepreneurs, they’re just regular people, too, trying to make a living. And just so many people go through this experience of life and they don’t have a purpose and they’re not happy with where they’re going. And, you know, for me, if I can change some of that, that’s just awesome. That’s just awesome. So I’m cool with being the regular guy. I was the backup in high school, you know, on that basketball team. You know, if that’s where I’m supposed to be the backup, you know, and and help people realize that, then that’s fine too. You know, and it doesn’t matter how I get there. You know, it’s all good.

Stone Payton: Sure. So tell me a little bit about the speaker, author, community. Have you are you finding that you do, if you look for it and take advantage of it, have the benefit of one or more mentors cheerleaders to kind of help you navigate this terrain because some of them have done what it is you hope to achieve, right?

Brent Rittersdorf: Yeah, a lot of them have. I mean, there’s some out there, there’s people that have come up to me and said, oh, you can you can make do all this kind of money speaking in front of a group. And honestly, I’m, I, I can’t I have not envisioned that. I’ve not thought about that. I’ve just been focused on creating a killer keynote and a killer brand that hopefully the rest of it will come The the the publishing company that is working with me on the book, its Ripples Media. They’re out of Atlanta. They they have been great because I have met a few people that have just tried to take your money. Um, yeah. You know, and coaching and all this and it’s, you know, and it’s, you know, it’s it’s, you know, shot number eight, you know, uh, is key to kicking the ass. You know, you write a check for coaching, and they just take the money and walk away and you’re like, wow, I gotta start all over again here and sell another house so I can fund this thing, right? Uh, but, you know, talking to different people with this company, the Ripples Media company, they have been excellent because they’re like, we’re going to help you write this book.

Brent Rittersdorf: And our job is not to get the book written. It’s to sell the book. We’re not. We want to we want to sell the book. So we’re going to take the time and make sure it’s right. And then when the book is done, we’re going to help put you in front of different people so that you potentially could help give you opportunities as well. So I really feel good about that particular, I guess, partnership and collaboration. And I feel like there’s somebody that’s truly willing to help. Um, the some of these other organizations you go into and you really, truly do feel like it’s kind of a good luck moment. You’re not really sure who’s there to help you and who’s there to just assumes you’re not going to make it. So I’m taking it, maybe slowly at first to make sure that I get the right people, you know, in my court, so that once this stuff is all done and we start meeting other people, that we’ve got a product that stands on its own.

Stone Payton: Do you find that engaging in this work, trying to serve people in this way, is also helping you grow personally, and even making you a better managing broker in the realty world? You got to be gaining. You’re winning all the way along, aren’t you?

Brent Rittersdorf: Yeah, the. Absolutely. Because if you’re doing something that you truly love to do, right, Everybody else. People want to participate. So they so people who are clients who have helped them buy and sell homes and then they hear this message, they’re like, this is really cool. And they want to be a part of it, and they’re cheering for you and they want to make it make it better. And as it relates to the business side of the of the real estate thing, there’s a couple of things. One, you know, I need to have a budget to be able to do all this ten for ten until it becomes self-funding. Right. So the more the more successful I am in the real estate side, then there’s more budget to fund, you know, the ten for ten project. So that’s important. But the the real estate side of it as well is all these things as far as practicing and being staying on top of the education in your industry and on top of trends and what’s going on and helping a client, whether they’re looking to buy or sell or, you know, work on their investment portfolio or commercial lease, all those things are real important for me to, to to be able to dial in the details because the details are really what matter. Right. That’s shot for routine shot. The details matter if you’re not practicing your details and practicing, and you never want to practice on your clients, right? So you want to be practicing and learning the different all those different details along the way. So when when it counts, you know, you’re you’re landing the plane, if you will, and you’re getting the keys and cash day and your clients happy, you’re happy and you’re, you’re moving on to the next client and helping them.

Stone Payton: So passions, interests, hobbies, pursuits outside the scope of the realty or the speaking work, anything you nerd out about that’s not this kind of stuff.

Brent Rittersdorf: You know, I wouldn’t say I would say nerd, but no, I like mountain biking. That’s a ton of fun. That gives me the opportunity to get outside and just clear the head. Yeah, I wouldn’t say I’m not a pro or anything like that. I mean, most of the time both wheels are on the ground. Uh, occasionally I’ll get a little bit, uh, you know, aggressive and see what happens. But when you’re out on the trail, you’re taking your mind is clear. Your, your you’re enjoying what you’re looking at because you’re out in the woods or out in the field or on a on a trail. And you’ve got to keep your mind clear and open to enjoy it. But you also got to keep your mind on the fact that, okay, there’s trees, there’s rocks, there’s roots. And so if you’re not paying attention, you’re going to fall, you’re going to crash, right? So it really gives you an opportunity to just completely clear your mind and enjoy what’s going on outside. And so I enjoy that a lot. I do enjoy doing some traveling. And my parents, they live out in Phoenix, so I’ll go out and see them a few times a year. I got I got a couple of cousins that live down in uh, down in South Central America. So that’s fun. And, uh, yeah. So I try to take 2 or 3 trips a year and do that stuff as well.

Stone Payton: Oh, great. I’m glad I asked. Yeah, you can learn a ton about somebody when you ask about those.

Brent Rittersdorf: You ask about it. Yeah. Central America on the Pacific coast has the most incredible sunsets.

Stone Payton: Mhm.

Brent Rittersdorf: Beautiful. Oh yeah.

Stone Payton: Hey listen before we wrap, I would love to leave our listeners with a pro tip or two uh, around just you know like this whole ten for ten idea. And look, gang, the number one pro tip is reach out and have a conversation with Brent. Bring him in to visit with your group. But to keep them sated between now and in that conversation, let’s leave them with a little something to to chew on.

Brent Rittersdorf: Yeah, yeah, I would say a couple of things as it relates to one that relates to purpose, and then one that relates to this art of ten for ten, you know, take some time and think about the word purpose and what it means to you. And maybe at night, you know, when I when I get done at the end of every, every presentation, I always challenge the listeners to go home before they go to bed is to write down what they think their purpose is and, and just and spend a couple of moments in quiet, um, and look at that person looking back at you in the mirror and think about what your purpose is. And if you’re your purpose is centered around just working hard to make money, to be happy, and you’re struggling with answering the question. Think about it as are you doing what you love to do and the work will come as a result. That’s probably harder than you’ve ever worked before, and then you have faith that the money will come on the backside. And I think you’ll find that you’ll have a you’ll have a better understanding of how to answer that question. And then as you jump into the ten for ten on how to achieve it, start right there at hopes and dreams. And if you if you’ve got something that you’ve been wanting to try to do and you haven’t been doing it, is it because someone you just want someone to give you a chance? Or is it because you you’ve been afraid to just try? And if you think about those two things, that’ll get you really a long way onto achieving your purpose. And like I said, I could talk about it for hours.

Stone Payton: Yeah, I believe you. And I could listen to it for hours. And it sounds like marvelous counsel. All right. What’s the best way for our listeners to tap into your work? Stay connected. Let’s leave them with some coordinates.

Brent Rittersdorf: Yeah. If you my website be rittersdorf comm. Uh, you can go there. You can go. You can type on Instagram. There’s not a lot of us. There’s not a lot of there’s not a lot of those. Um, you can you like. So Instagram, Facebook I’m on there too as well. So I’m on the I’m on all the typical channels LinkedIn you can, you know, feel free to friend me. Um, you know, go on to go on to the Merit of Business website. You can look at, look for our weekly networking event and just come on down. We’d love to have you.

Stone Payton: Fantastic. Well thank you. That was an inspiring and invigorating conversation. Hey, how about hanging out with us while we visit with our next guest?

Brent Rittersdorf: Is that okay to do that? I’d love to do that. Absolutely outstanding. I’m here. I’m here for the long haul.

Stone Payton: All right. Next up on Cherokee Business Radio this morning, please join me in welcoming back to the Business RadioX microphone. Joshua Kornitsky. How are you, man?

Joshua Kornitsky : I’m doing great this morning. Stone, how are you?

Stone Payton: I’m doing well. Did you learn anything out of that last segment?

Joshua Kornitsky : Uh, more than anything, what I learned is having a difficult last name makes it hard for people to find you. But the the ten for ten really, really resonated with me. So I’m really excited to learn more about it and I can’t wait for the book to come out.

Brent Rittersdorf: Awesome. Thanks.

Stone Payton: And we all know this guy, this Pharrell Middleton guy that is like the mega connector of Cherokee and Cobb County and probably places well beyond. So I’m glad he got us all. Got us all together. Uh, remind us if you would. Joshua. Uh, what? I won’t ask, I won’t, I won’t put you on the hot seat. Say, what is your purpose? But I will say, what are you doing out there? Doing for folks, man?

Joshua Kornitsky : Well, I’m I’m truly fortunate because I’ve had enough time and and have learned what my purpose is. But I learned that through an enormous amount of spectacular failure. Um, it’s the only way we can learn. My father taught me that right out of the gate. Um, what I do to help the universe is I’m a professional implementer of a business operating system called EOS, the entrepreneurial operating system. And I spend my time working with entrepreneurial organizations, usually between 10 and 250 employees to help them really get everything they want out of their business.

Stone Payton: You know, I asked Brent the same question, but I’m going to ask you, what’s what’s the most rewarding about that work, man? What do you enjoy the most there?

Joshua Kornitsky : So there’s a moment in what we have as a is a very structured process. We take these leadership teams through. But there’s a moment when the light goes on and when that light goes on, when you see the people that you are working to help understand difficult concepts, get it? That’s the most rewarding thing I get. That’s better than than anything else I could imagine because it truly does change their lives.

Stone Payton: I bet it does. All right, can we let the cat out of the bag, please, and share the real reason we invited you to be in the studio?

Joshua Kornitsky : Well, I guess the easiest way to say this is Stone and I have known each other for a little, a little over two years now.

Stone Payton: And we’re not. We’re not dating and we’re not getting married.

Joshua Kornitsky : No, but.

Stone Payton: It’s still a good team. Well, we are kind of getting married a little bit.

Joshua Kornitsky : Well, it’s more than dating.

Stone Payton: All right.

Joshua Kornitsky : Just don’t tell my wife. But Stone and I have had the opportunity to get to know each other over time, really more personally than professionally. And what came as a result of that was a clear understanding that we are deeply aligned in the core values that we live our lives by. And because of that, I am thrilled to say that I will be partnering with, helping, working with Stone and the team here and moving into to take more of the load off of Stone, so he has more time to continue to go and grow his business.

Stone Payton: Oh man, we are so excited about this partnership. Yeah. So you’re going to see and hear a lot more from Joshua in the weeks and months to to come. But as we continue at the network level to expand the network and place studios and communities all over the country. Uh, it’s just this is just the perfect opportunity to to team up with Joshua. Have you come in? I know you’re going to, uh, you’ve got all kinds of great plans. You’ve already added so much to the to the local operation. But, uh, this is going to be a lot of fun. So you’re going to you’re going to see and hear Joshua, uh, hosting Cherokee Business Radio, working with our clients who have their shows. And, uh, this is this is going to be a blast. Uh, and we’re getting started like yesterday, right?

Joshua Kornitsky : Yeah. And I hope everybody likes my voice.

Stone Payton: You do have one of those voices. I gotta say. That’s, uh. It’s, uh, that’s not really the reason that we teamed up with you, but it’s an extra. It’s an extra benefit that’s going to be.

Joshua Kornitsky : As I told you, my mother always said I had a face for radio.

Stone Payton: Absolutely. So lots more to come from. From Joshua. Gentlemen, this has been a really fun way to invest a Tuesday morning. Thank you both for coming, Joshua. I’m just as excited as I can be, as is the whole business radio X team. And, uh, Brent, I am so excited for you. What a fun time for you.

Brent Rittersdorf: Yeah. No, it’s a great time. It’s it’s it’s fun to be able to participate in it. And it’s, it’s I’m on my own ten for ten journey on this. So it’s a lot of fun. And Joshua congrats to you. Thank you as well. Maybe I get a chance to to come on another time.

Joshua Kornitsky : I look forward to it. You got to bring a basketball.

Brent Rittersdorf: Alright, I’ll get a basketball I got one.

Stone Payton: Well he’s the man now I got, I got no pull here. I got no way. You want to get something done at the Cherokee Business Radio Studio? You got to talk to Josh.

Brent Rittersdorf: I can’t, I’m not going to get any love. I just call you director.

Stone Payton: I’m just going to tell you, I don’t know. You have to call the boss. See what he has to say. Oh. What fun. Alright, until next time. This is Stone Payton for our guest today, Brent Rittersdorf and Joshua Kornitsky and everyone here at the Business RadioX family saying, we’ll see you again on Cherokee Business Radio.