Writer, Photographer and Marketing Director Lindsi Rian

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Woodstock, Georgia. It’s time for Cherokee Business Radio. Now here’s your host.

Stone Payton: [00:00:24] Welcome to another exciting and informative edition of Cherokee Business Radio. Stone Payton here with you today. And today’s episode is brought to you in part by the business RadioX Main Street Warriors Program Defending Capitalism, Promoting Small Business and Supporting Our Local Community. For more information, go to Main Street Warriors dot org. Please join me in welcoming to the broadcast with Lindsi Rian Creative the lady herself, Miss Lindsi Rian, how are you?

Lindsi Rian: [00:00:57] I’m good. How are you?

Stone Payton: [00:00:58] I am fabulous. I have really been looking forward to this conversation. We’ve gotten a chance to know each other a little bit over at why power young professionals of Woodstock still not totally convinced why they let me in that group. But I am a little seasoned for the for the label, for that group. But it’s been a marvelous experience. And I really am interested to learn what you’re up to. And maybe that’s a great place to start, is if you could describe for me in our listeners mission purpose, what what are you really out there trying to do for folks?

Lindsi Rian: [00:01:36] Lindsey So I started my own marketing business, God knows how long ago, but it’s kind of really taken off. In the last year or so. I’ve been in the music industry, I’ve been a teacher, I’ve been God, I’ve worked in a max custody prison. I’ve done all kinds of things over the years. I’ve done what But my heart and passion has always been really helping artists because I’m very creative minded. I can’t stop. I don’t stop ever. And so I wanted to pair the marketing with creatives. So what I do is I do web design, I do social media marketing, I do copywriting. I write for two different publications currently covering country music. So I get to interview big names. I get to cover. I’m covering a concert at Exotic Attic for a Nashville artist that’s touring right now on Tomorrow, actually. So I really I understand very much though the whole starving artist thing. And so I wanted to do something to help those people and make it affordable because, you know, especially musicians and a lot of creatives, you can’t write about yourself. You can write the hell of a song, you can do all kinds of things. But doing the business side for yourself is very difficult. And so that’s where I step in.

Stone Payton: [00:03:00] I’ll bet it is What a noble pursuit. It’s got to be incredibly rewarding. What what’s the most fun about it for you?

Lindsi Rian: [00:03:08] I get to travel a lot. I get to meet a lot of really cool people I get to. I have, you know, cell phone numbers of people that are probably have no business having cell phone numbers of. But, you know, it’s just cool getting to know. All kinds of artists and creatives. I mean, obviously for me it’s primarily music, but it’s neat meeting these people and just having a very wide network and a wide net to cast all over the country and then being able to travel and then meet up with these people.

Stone Payton: [00:03:38] So you mentioned the challenge of writing about yourself, which is probably not terribly powerful. So that’s one of the. What are some other challenges or hurdles that you find that creatives in music and in other domains have? Is it maybe they don’t have much exposure to marketing strategy, they just really been focused on their craft all these years?

Lindsi Rian: [00:04:04] Yeah. A lot of people, they’re focused on their craft so much, but it’s one of those things where like you’re too close to a project and it’s hard to, you know, see past that. Sometimes you just need to step away and let someone else help. You need to be able to delegate that. So, you know, not everybody knows how to make a website.

Stone Payton: [00:04:25] Not everybody knows how I’m raising my hand. I don’t have the first clue.

Lindsi Rian: [00:04:29] So not everyone knows how to do things that will help them gain. I hate the word exposure, but gain the exposure that they want or gain the audiences that they want. They can’t be seen as well if they don’t know how to do these things, if they don’t know how to make content for their social media, if they don’t know how to write a website or make a website, if they don’t know how to write, you know, a bio or write anything really, that has to do with getting their name out there.

Stone Payton: [00:05:00] So tell us a little bit about your writing. That must be a lot of fun. I would find it a little bit intimidating. I don’t find it intimidating anymore after doing it for so long, having a conversation on air, that seems very natural to me. But if I were to sit down and I was about to date myself and say in front of a typewriter, but if I were to sit down in front of a computer, I mean, I’d have like this blank page looking. What is that whole experience like?

Lindsi Rian: [00:05:27] So a lot of times I get pitched artists from various PR companies. Most of them are in Nashville. So I’ll get emails all week long saying, Hey, there’s this up and coming artist, or there’s this well known artist that’s about to release new music. They’re releasing an album, they’re touring, they’re doing X, Y and Z. Would you like to interview them or send us questions that they can answer? I’d much prefer to get on the phone with them and actually have a conversation with them. And I run my interviews like this. It’s kind of a podcast, real conversation. It’s a podcast vibe. I had one guy. He just had like a number one Billboard song and it says first one. And he was like, Oh my God, is this how all interviews go? And I was like, No, they’re not. I was like, I want to you know, I want to be friends with these people. I want to get to know them. I want to just talk to them because they’re a human being with a way cooler, way better paying job than I have. I’m like, I’m not ever going to fangirl over someone. I’m not going to, you know, get goo goo over anyone. But, you know, it’s just it’s fun talking to them. It’s my boyfriend always says I can make friends with a wall.

Stone Payton: [00:06:41] I believe that about you.

Lindsi Rian: [00:06:42] It’s true. I am very, very outgoing to a fault sometimes. But because of that, I can just naturally have conversations with just about anyone. So it’s fun. And then if I get to talk to them directly, I always record our conversation so then I can listen to it and go back and type. That way. I can be present talking to them and I don’t have to think about typing and getting notes down or like making bullet points of things. I say I can go back later and write it down and then if I don’t get in front of them on the phone or whatever, then I’ll have the PR company send them questions that I type up and then they’ll answer those. And I just do research on them through their websites, bios, other articles that have been written, things like that.

Stone Payton: [00:07:29] So you really are only one small step from having a radio show because you could take that recording. Probably don’t even have to clean it up. We do very little editing at our shop because we just captured the real raw conversation for the most part, and then you could distribute it on these platforms. If you ever decided that served you and your clients, you could just turn around and do that. So you don’t really face the whole writer’s block thing, like, Oh my God, I got to write this article.

Lindsi Rian: [00:07:55] I mean, every once in a while we do. There’s definitely been a couple of artists where it’s like pulling teeth to get any information out of them. There was one I so most of my conversations end up being sometimes I’m only allotted a certain amount of time, like 20, 30 minutes. Sometimes they’re like, Hey, just talk. Get off the phone when you want to go have some fun. I’ve had conversations that were 2 hours long with people just because, you know, we’re yeah, just talking and not even talking about music, just talking about life in general, their families, where they’re at, how frustrated we are with the music industry, this and that. But there was one person from the time my phone started ringing to the time I got off the phone. It was 9 minutes long and it was, wow, painful.

Stone Payton: [00:08:41] Like, Yes. No, it doesn’t happen much here, but occasionally we’ll get that.

Lindsi Rian: [00:08:45] Yeah. And I’m just like, Come on, give me something, please. But I’m like, That was a waste of time to even get on the phone. I should have just emailed that person questions and have their how their manager answered or something. I probably would have gotten more information out of it, but yeah, they’ve asked me if I wanted to interview her again and I’m like, sorry, I can’t do an interview with someone that close together, you know, made up some excuse to not get them, get them another. Like I don’t mind writing on them. I just I don’t want to interview them again.

Stone Payton: [00:09:18] But but this kind of just authentic, real world conversation and what I love about it and it sounds like you do too, is you learn so much more about them. And these people have so much, most of them more debt than Brett than you might realize at first. Right. And and you get to learn things about their hobbies and their causes and their family. And it’s it beats the hell out of work and doesn’t it.

Lindsi Rian: [00:09:41] Oh, yeah. Yeah. I quit the 9 to 5 back in January of this year. So I’m almost going on a year of being completely self employed, which is terrifying, not knowing where your next paycheck is going to come from. But you know, it’s a lot less stressful and much more rewarding.

Stone Payton: [00:09:58] So but you still, though, you have a very eclectic, in my mind, an interesting backstory. In your opinion, did some of those experiences help you be more effective at what you’re doing now? Do you ever draw on some of those experiences to to serve the folks you’re serving now?

Lindsi Rian: [00:10:17] Absolutely. My friends joke. I was a special ed teacher for ten years and they’re like, Yeah, that’s why you can handle being friends with us because like, we all need someone to, like, handle us. A lot of them, they’re like, Yeah, you’re our handler. Your mom. Shut up. But yeah, I mean, I have a master’s degree in teaching special ed, and so I tell people that I have a master’s in making people like me because it’s. Dealing with the parents of kids, whether in special ed or like the like a typical kids, You know, it’s a lot. And you have to deal with a lot of very unique personalities. Sometimes they’re great, sometimes they’re not. So because of that, I think it helped me be very well rounded in being able to, like I said, talk to people that are the two hour conversations versus the nine minute conversations.

Stone Payton: [00:11:09] Right.

Lindsi Rian: [00:11:10] I know how to steer things and help that along.

Stone Payton: [00:11:15] Now, in addition, you’ve got a lot of irons in the fire, as my daddy would say. I do. So in addition to some of the things you’ve already described, you personally manage a signed recording artist. That’s all. That’s a job right there, right?

Lindsi Rian: [00:11:28] Yes, it is. So I manage a signed country recording artist, Trey Odom. I the booking, the management, the PR, the I’m a photographer as well. So I do all this concert photography. I do. I did we did a photoshoot for him last night at like 9:00 at night. You know, there’s a little bit of everything and you everything but perform, which I say I could do that to you outside. I sing. I don’t play any instruments, but.

Stone Payton: [00:11:57] So have you sort of, since you’ve been in this business and you and you have such intimate knowledge and experience around these different domains, the photography and the managing and the booking and the PR. Have you sort of developed the Lindsay method? Do you have some sort of I’m from the training consulting world, so I’m inclined to call it a methodology, right? So discipline, some rigor. So if you meet an up and coming artists and they engage, you have you kind of got the nine step Lindsay Ryan process or.

Lindsi Rian: [00:12:28] You would think but I don’t I, I have what is it fraud syndrome daily I’m like I don’t know how I’m doing this or what I’m doing, but apparently it works and everyone thinks I’m good at it, so I guess I’ll just keep doing what I’m doing. No, I mean, I have in my mind I have. Okay. Like this is where they’re at. This is what I can do to help get them to whatever point they want to be at. Sometimes I can’t help, but I know people who can, so I feel like I’m kind of that middleman for a lot of people. Like I either I have the resources or I know someone who does. Let’s get you to the right people. Let’s figure this out. I love referring people. Like, if I can’t do it, I’m not going to try. I’m not going to fake it. I’m not going to, you know, take someone’s money and be like, Oh, sorry. Like, I tried. Thanks for the 1500 dollars, you know? But yeah, I mean, I have a couple of things. Like I’ve been working on making a booklet of helping people figure out how to purchase their domain names, like their URL, just simple steps, visual steps. And that’s where the teaching comes in is sure being a special ed teacher, I had to be real good at making everything visual. So I make visual, you know, like basically a little magazine pamphlet type of thing. So. K Here’s step one through five of how to do this, Here’s how to do this. And it’s screenshots and pictures and not super wordy. So it’s very cut and dry, very simple. You know, anyone can do it type of thing.

Stone Payton: [00:14:05] So I’m sure that’s incredibly helpful for particularly for people that really are just now trying to get their arms around marketing properly and having a genuine strategy around it. And for whatever my opinion is worth, I think that ethos, that approach of first and foremost, let’s get the client what they need, whether I provide it or not, or whether I’m the right person for that. For example, in our line of work, I feel like we do a pretty good job of this. You know, this is our lane, right? Capturing authentic conversations video is outside of our expertise. You know, there’s the lighting and all the the moving parts and all that stuff. And so we like to team up with best in class people for that. You know, apart from the occasional casual video in studio or something, just to get a little something on social media. But if someone wants to do real video work, you know, we want our real photography work. You know, we want to team up with somebody like you that knows what their knows what they’re doing. And I think my experience has been over the years, when you do that, it still it comes back to you tenfold because you’re getting the client what they need and want, and you build great relationships with other practitioners in the community that you know they are the same way. Hey, we want to really, in our case, a really professionally done, properly managed podcast or radio show. Then, you know, we get the we get the nod. Sounds like that’s your experience, too.

Lindsi Rian: [00:15:25] Yeah, absolutely. You know, I have an incredible network of people that do a little bit of everything, you know. And then I started out doing photography. I was doing wedding photography like wedding and portraits, seniors, stuff like that. So I got to know a lot of videographers. And, you know, caterers and florists and you you create your network. And I have that, like I said, all over the country, which is great. It’s so nice to be able to like I was texting one of the PR girls in Nashville last night and I was like, Hey, I’m putting together a singer songwriter event here. Do you have the contact information for whoever’s management so I can you know, I know it’s a long shot, but I’m going to try. So it’s nice to be able to have those people to reach out to, even if you just want to bounce ideas off of them, not even necessarily have a client to send them. You just create those relationships and it’s great.

Stone Payton: [00:16:18] So my hat is absolutely off to you or anyone who can organize market execute on an event. I mean, that is the biggest hairiest, scariest thing in the world. And like me, in our line of work, like I’d love to put together a retreat, you know, have, you know, and maybe have all of our client hosts get together and maybe invite a a best selling business author to come in and present and have a chef’s dinner. I’ve got all these, you know, grand ideas, but there is no way under the sun I would ever, ever try that without some professional help. But I mean, this is that’s right in your wheelhouse. That’s part of what you know how to do and probably choose to do with with some of your clients. But. But you enjoy it and you’re good at it, right?

Lindsi Rian: [00:17:07] Yeah, I do. I like I said, I can make friends with the wall. I love talking to people. I love working with people When I’m a hunting widow on and off throughout the season. Like I hate it because I’m at home by myself. And I was like, All right, my mind goes crazy. I start, like, figuring out more projects that I could do that I probably have no business doing because I already have a full plate. But, you know, it’s. It’s just how my personality is. I just love people, love being around people of any walk of life, you know?

Stone Payton: [00:17:40] Yeah.

Lindsi Rian: [00:17:40] And that’s kind of probably where my partly where my love of working with kids and doing special needs comes from is because of that. So.

Stone Payton: [00:17:50] So do you have a specific cause or two or kind of general area that’s really dear to you that you try to spend time or money? And for me, it’s young entrepreneurs. That’s the. And then we were talking before we come on air, I enjoy hunting. I know you you you said hunting widow, but you enjoy being out in the woods and hunting some some to do. So. For me, though, it’s young entrepreneurs and more recently helping young kids kind of get introduced to hunting and fishing. But yeah, you have.

Lindsi Rian: [00:18:21] Yeah, I have got I have a couple of them. So I’m working with a nonprofit called The Dude 21 Foundation. They’re out of Swanee. It’s I met this girl at a show at a gig over at a brewery in Still Fire brewing in Swanee. She tragically lost her husband about a year after they got married in a boating accident and he was a firefighter. And so she created the Dude 21 Foundation in his honor. And they raise money to help first responder widows and families of those that have been lost. And then they also raise money to help further the careers of first responders. So if you’re a firefighter and you need to get your EMT cert, you have to pay to, you know, go through the courses and things like that. So that’s what they raise money for. So I’m partnered with them. I’m going to be helping them put together Music Festival to raise money, hopefully in the next year or two. We’re already brainstorming it and trying to get that going. So if anyone wants to help with that, let me know. But yeah, so there’s that. I have family members that have muscular dystrophy. I have multiple family members that have M.D. So I’ve partnered I actually worked with the Muscular Dystrophy Association for two years, so I’ve worked with them doing, you know, fill the boot with, again, the firefighters and a little bit of everything. And I would love to help get kids, kids with special needs out into the wilderness, hunting, hiking, four wheeling, you know, doing things like that as well. So, again, a lot of ions.

Stone Payton: [00:19:57] So have you had the benefit of one or more mentors, particularly as you transitioned out of some of the other work into this work that sort of helped you navigate this this terrain? Some folks that have helped kind of show you the way along the way?

Lindsi Rian: [00:20:14] Not really. It’s definitely been a trial by error. And I’m let’s just do it. And if it doesn’t work, it doesn’t work. If it does, great, you know, not necessarily mentor, but like, again, that network of people, I have friends that, you know, will pitch in with ideas or brainstorming or whatnot. I have a friend I’m working with right now. She’s a social media influencer for bourbon.

Stone Payton: [00:20:44] Oh, baby, that’s a friend I’d like to have. And I like my bourbon.

Lindsi Rian: [00:20:47] So I’m working with her on some stuff right now and, you know, and like, we just bounce ideas off each other of what we can do and help each other out and, you know. You can’t think of all the ideas yourself, and sometimes someone else is nowhere near your wheelhouse will come up with something. You’re like, Oh, why didn’t I think of that? Like, that’s brilliant. So sometimes again, you just need to step away from the project and, you know, let Sunshine come in from a different area.

Stone Payton: [00:21:15] Well, no, it’s an interesting point because even way back in the in the merger acquisition change management world, that that I was in, we would find that like if two medical companies merged, they had more challenges than if like I’m making this up. But if a medical company in a surfboard company merged, it was like a richer, easier transition because they each came with her. And and so yes, I think some of the best thinking is is comes from somebody completely out of your domain because they see things in a different light. Right. Right. No, it’s an excellent point. So you work diligently on the on the sales and marketing for your clients. How does the whole sales and marketing thing work for you? How do you attract new clients for for your business?

Lindsi Rian: [00:22:04] Um, not once, not in my photography, not in anything have I ever advertised. It’s always been word of mouth. You know, I have an amazing close knit group of friends of one of them texted me yesterday and he’s like, Oh, hey, my chiropractor needs a new website. I sent her your phone number, you know, things like that. And one of our best friends in Arizona is a 25 year old luthier. So he builds guitars.

Stone Payton: [00:22:30] He’s that’s what you call someone who builds guitars, a luthier luthier.

Lindsi Rian: [00:22:33] Yeah. He went to school specifically to, like, learn the woods, learn how to, like, manage them, learn how they how the softness, the hardness, you know, things like that, what works best with tone and resonant, all that. So he’s 25 years old, has guitars on tour with Kane Brown, Thomas Wright. He’s built two guitars for Jeff Cinco of Simple Plan. You know, like, this kid is phenomenal, right? But he works closely with a guitar company out of Colorado and they need a new website and branding redone everything. So he sent them my name and now I’m working with a guitar shop out of Colorado. So sweet again, it’s all word of mouth. It’s all like everyone has their own network and it’s great to be able to reach out. I’m huge. On community over competition. There’s more than enough work to go around for everyone. I know photographers. It’s a super saturated market in any city you’re in and I mean they’re grief going jerky connect. Someone says, Hey, need a photographer and all of a sudden 5 minutes later there’s 143 comments of people saying this person almost never is. It doubled up on names. So, you know, there’s. How many people in Woodstock are Cherokee County alone? You know.

Stone Payton: [00:23:50] Right.

Lindsi Rian: [00:23:51] Not everybody is going to love the style of someone that was referred to you. So then you go to the next person. You know, there’s plenty of work in every market for everybody, and there’s no point in fighting over it.

Stone Payton: [00:24:04] So as some of our listeners know and you will know, I’m coming out of a wedding, we just married off my oldest and we loved the photographer down there in Orange Beach. But that is such an important component, not only day of, you know, that’s an important part of the experience, I guess, but then the product that we’re going to get after that, I mean, that is so important and that’s something that you do wedding photography to do you. Yeah.

Lindsi Rian: [00:24:31] Yeah. Again, we’re.

Stone Payton: [00:24:33] Not applying the type.

Lindsi Rian: [00:24:34] I don’t advertise it. And that’s the thing. Like, I don’t do everything every single day. I know that’s what literally everybody, they’re like, What do you do? I was like, What do I don’t do? That list is much shorter if you like. But yeah, it’s not like I’m not photographing every single day. I’m not editing pictures every single day. I’m not working on a website every single day. It’s kind of a hit or miss what I’m doing. Any given day, I wake up, I don’t know what I’m going to do on a given day. It’s kind of whatever I feel like. Like I tell people I put the pro and procrastinate. It’s it’s a problem and it’s fine. I know it’s a problem, but I work better under pressure like that if I know I have a deadline, for example, in college. I’m a writer, so, like, I can write the hell of a paper. There were nights where I would start a 14 page paper at 6 p.m. when it was due at 1158 the same.

Stone Payton: [00:25:32] Night in my.

Lindsi Rian: [00:25:33] But I would get an A on it. So like and I had known about it for a month.

Stone Payton: [00:25:37] So that kind of you’re one of those you kind of get the juice with the deadline getting close to the deadline really gives you the juice, doesn’t it?

Lindsi Rian: [00:25:44] It does. And again, it’s a problem. But because then I mean, then it’s like, oh, crap. Like, I really wanted to do this today, but now I can’t because I have to sit down and, like, work out everything that I have to get done to day no later than to day. But, you know, I’ve tried to get better at it over the years, you know, whether it was Oh, man, what was it? Progress reports When teaching were the bane of my existence, I would be that teacher that they’re like, Oh, yeah, you guys can leave early if you want. As soon as you get all your work done. And I’d be that teacher that staying 2 hours later than I had to because I just didn’t get my stuff done. But I still got it done before I had to. It’s like. Especially if it’s something I don’t want to do and I know I have to. That’s when it’s really bad.

Stone Payton: [00:26:38] So how do you recharge? Like when when the batteries are running a little bit low? Where do you go? And I don’t necessarily mean a physical place, although it might be for you to get know, just sort of for the inspiration, just to chill out and then be prepared to get back out there in the world and serve some more. What does the trick for you?

Lindsi Rian: [00:26:57] So I’m everyone jokes, I’m Pacific Islander and so everyone’s like, all right, so you’re naturally drawn to water like you are? Moana I was like, Yeah, basically. So I love paddleboarding. I love. Well, when I lived in California, I surfed. You know, there’s lots of things put me near water and I’m happy if I’m hiking near water in the bamboo forest over in Atlanta of your next to the river. If I’m, you know, sitting on an inner tube and floating the river, if I’m paddleboarding, if I’m swimming, I don’t care what it is. But if I’m near water, like, that’s my happy place.

Stone Payton: [00:27:30] So do you find. I certainly do that It’s important to me to to give myself that space and I probably give myself more than I should. But I like to hunt and fish. I like to be on the water. I grew up on the Gulf Coast, but when the entrepreneurs ask me and they do occasionally, especially kind of budding entrepreneurs, startup folks, I tell them, you got to give yourself that space to to it sounds like it’s important to you.

Lindsi Rian: [00:27:53] To It is. And it’s. Unfortunately, it’s not one of those things that I think to put first. But, you know, I’ll hit that tipping point where it’s like, all right, I mentally cannot do this anymore. And I’m like, all right, let’s let’s go outside. Like you get away from the computer, get away. And I’ll work outside to I mean, that helps as well. Like, I’ll just if it’s nice out, I’ll bring my computer out on my back deck, just sit at the table and work outside. But, you know, being under fluorescent lights and surrounded by four walls.

Stone Payton: [00:28:29] Right.

Lindsi Rian: [00:28:29] Not my thing. But I also hate it when it’s cold. Like today. It’s. I mean, we have snow in the forecast coming up.

Stone Payton: [00:28:37] So really? Really. I should be in a tree stand right now.

Lindsi Rian: [00:28:40] I know.

Stone Payton: [00:28:40] But with today’s technology, you can actually kind of check your email on the tree stand. And if it’s a really important critical thing, you know, you can shoot them. And I think people are a little more, I don’t know, more. There seemed to be understanding of, I’ll shoot em a note. Hey, in a tree stand right now. But I’ll you know, I’ll get back to you when I get back to the office. They’re like, Yeah, that’s cool.

Lindsi Rian: [00:29:01] Yeah, I actually did that right before I harvested my dear. A couple of weeks ago, I was texting a friend that I helped with marketing for his small business here in Woodstock, and he’s like, Hey, can we, you know, talk about X, Y and Z? And I’m like, Cool. Give me like four days when I’m not hunting and I have better cell phone reception. But, you know, sometimes I will. I’ll work on booking, I’ll work on doing whatever, you know. And I feel like I’m always on my phone and I feel bad, but we’ll be sitting on the couch. My boyfriend’s like, What are you doing? He’s all, put the phone down. I’m like, I’m working for you. Stop it.

Stone Payton: [00:29:38] And I don’t know if the tree stand message would play in Manhattan, but here in Cherokee County, it’s not a problem. It’s like, Oh, man, sorry to bother you. Good luck.

Lindsi Rian: [00:29:48] There. Like, let me know if you get anything. Oh, what caliber are you using?

Stone Payton: [00:29:51] All right. Okay. Before we wrap, I’d love to leave our artist and all of those domains that you serve with a couple of pro tips, maybe some things to be thinking about, some things to be doing, not doing. I mean, number one, pro tip gang. Reach out to Lindsey, have a conversation with her. She can help you. She will. If not, she’ll get you pointed in the right direction. But yeah, let’s give them a little something that they can kind of sink their teeth into at least begin thinking about here before we wrap some pro tips. Yeah.

Lindsi Rian: [00:30:22] My number one pet peeve that I tell everyone, and this is not just because I was an English teacher, it’s check your freaking grammar and you’re spelling on even your captions, your social media stories, whatever you are doing, like. Don’t don’t act like you’re texting somebody. Don’t put your as you are like the letters.

Stone Payton: [00:30:46] You are. Right.

Lindsi Rian: [00:30:47] Right. Make sure you’re using the right there. They’re there or you’re in your you know, check your grammar because nobody wants to work with somebody that can’t speak proper English even in typing, you know. So that’s always my biggest thing. I’m like, hey, like, come on, I get the occasional typo, but if it’s a regular thing, there’s a problem. You know, check that visuals. People are very, very visual. So, you know. As much as I hate it, you know, social media people want to see your lifestyle. They don’t always want to just see your work. They want to know that you’re a real person as well. So that’s a big thing to share your dogs share. You know, kids are one of those kind of iffy things, just as, you know, safety reasons. But, you know, share don’t share your meals. Just don’t. But, you know, share that. Oh, I was I you know, I was at Rootstock tonight and the service was amazing. The music was amazing. You know, share the people, share the company and share the products that you love. And, you know, blast that out because. Not only is that helping you, but that’s helping the other people as well. It’s not helping everybody. It’s not all about you. Like, even your brand is not all about you. It’s about the things that you love, that you care for, that you’re passionate about. So share those things. You know, like I share my friend’s guitars, I share my buddy owns Uncle Whiskey. I share his his products. I share, you know, a little bit of everything because nobody I had someone once told me, they’re like, yeah, you know, I love you, but I unfriended you because I was tired of your music propaganda. I was like, First of all, it’s not propaganda. Like, let’s check definitions here. Second of all, you know, I’m passionate about it. Sorry. Like, but I get it. Like, nobody wants to see, like, Hey, I’m at this show or I’m at that concert or I’m doing this all the time. They want to see that there’s other things that are important to you.

Stone Payton: [00:32:45] Yeah. So, so what stood out for me and those are some fabulous tips, but did you say Uncle Whiskey? So you got to tell me something about. I’m a whiskey lover. It’s one of those things, you know. Tell me about Uncle Whiskey real quick.

Lindsi Rian: [00:32:57] So we joke. We’re like whiskey Not included. But he does. He sells aging barrels and drinkware. He also makes, like, the bars out of whiskey barrels. He has full on chess tables made out of whiskey barrels, kind of, you know, like home decor, drinkware, things like that. Again, those aging barrels, you can pour any liquor into it. They’re charred inside, so you can age your own alcohols.

Stone Payton: [00:33:24] What a great gift, though, for, like all my friends are like whiskey or most of my friends enjoy whiskey as well.

Lindsi Rian: [00:33:30] And he’s local here in Woodstock too. So.

Stone Payton: [00:33:32] So I mentioned Main Street Warriors at the top of the program. But today’s episode is also brought to you in part by Uncle Whiskey. Oh, that is fantastic. All right. What’s the best way for our listeners to to connect with you and just want to make it super easy for them? And I’m operating under the impression you just seem like the kind of person you’re happy to set up a conversation and have a visit with them if you can, you will. Or yeah, what’s the best way?

Lindsi Rian: [00:33:58] Yeah, I mean, if you’re local, let’s get together, Let’s go to Alma Coffee, let’s go to reformation. Let’s grab a beer, let’s grab a coffee, Let’s sit down and talk. If you are not local or you’re not into, you know, just grabbing a drink with a random person, then you know, you can Best way is on Find me on social media. It’s at Lindsay Ryan creative but Lindsay Ryan is spelled with all eyes so it’s Lindsay Ryan creative that’s also my website Lindsay Ryan creative dot com.

Stone Payton: [00:34:30] Well Lindsay it has been an absolute delight having you in the studio here this morning and I hope you’ll come back. I think we ought to do this periodically. We’ll get caught up on some of your works and it might even be fun to bring a local client in. We’ll talk about their business, talk about your work together. But this is a what, a terrific way to invest a Tuesday morning.

Lindsi Rian: [00:34:51] Thank you. Absolutely.

Stone Payton: [00:34:53] All right. This is Stone Payton for our guest today, Lindsay Ryan with Lindsay Ryan, creative and everyone here at the business radio x family saying we’ll see you next time on Cherokee business radio.