Alicia Cramer With AC Intl

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for Coach the Coach Radio brought to you by the Business RadioX ambassador program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to BRXAmbassador.com to learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a good one. Today we have with us Alicia Kramer with AC International. Welcome, Alicia.

Alicia Cramer: [00:00:43] Thank you so much for having me.

Lee Kantor: [00:00:45] Well, I’m excited to learn what you’re up to tell us about your practice. How are you serving, folks?

Alicia Cramer: [00:00:50] Sure, well, I’ve been doing this for over a decade now. I had actually started as a local brick and mortar hypnotherapy practice when I lived in Wisconsin. I’m in Arizona now, so I’ve I’ve officially snowboarded. And my background is very much in working at the subconscious level of the mind. What ended up happening was I’ve always been an aspiring entrepreneur. I failed numerous times before starting my hypnotherapy practice, and I decided I was going to finally do it right. And when clients were coming into work with me, the clients that I was getting, like so, so fired up about working with were all business owners. And I knew I was on to something. So I actually started to transition away from the local brick and mortar hypnotherapy practice to working internationally with clients as a business mindset coach. And as they say, the rest is kind of history. Of course, that is a very, very, very short version of a long story. But now to this very day, I absolutely love working with High-Performance entrepreneurs when and we all have minds that stuff. But when I am working with a client and I can hear those limiting beliefs come up, you know, my I just I have to help them shift that stuff. And my clients just, you know, they just create such amazing things. And it’s so fun to be on that journey with them.

Lee Kantor: [00:02:35] Well, before we get too deep into things, tell us a little bit about your let’s define some terms like business mindset. What is in your mind like a business mindset as opposed to just a mindset?

Alicia Cramer: [00:02:49] Well, mindset is really a general term, so you can have a negative mindset and be a pessimistic person, you can be a positive and optimistic person in a very general sense. That is mindset. Now, when we’re talking more specifically about business mindset, there are certain beliefs that we as entrepreneurs tend to develop that help us to grow our businesses, to help us achieve more success and business mindset is I mean, that encompasses so much. I have clients that might be struggling with, you know, maybe some old limiting beliefs about money. I have clients that might be reaching for a new level of success personally and professionally that they’ve never experienced before. And when that when our mind has no frame of reference for that new level, we need to do certain things to start to create that known reality at the subconscious level of the mind, because it’s kind of like saying. You know, I want to be. A pilot, but you have no frame of reference as far as flying a plane is concerned, there are certain things that you need to go through a certain mental stages that you need to go through before you’ll even begin the process of learning how to fly a plane, much less developing the proficiency as the type of pilot that you truly want to be.

Lee Kantor: [00:04:40] Now, do you think that most people have a mindset that is, I would imagine, sort of three different areas? They could be. One is neutral where it’s doing no harm, no foul, and it’s just existing. One is positive where they’re it’s it’s helpful and one is negative where it’s kind of sabotaging. Do you find that that people are among those three or they kind of going in and out of all three of those?

Alicia Cramer: [00:05:09] Well, we all are. We all have a mixed bag so we can all look at our own lives. And there are some things that are working. There are some things that just we don’t really we’re not interested in. It’s a non-issue for us. And we all have things that we want to change. So when I’m working with clients, we spend a lot of time focusing on where you’re going, what do you want to create? And as we are reaching for those higher levels within ourselves, we are going to encounter our old limiting beliefs when we bump up against those things. That is the time that we want to look at them and we want to change them. So there’s no I mean, we can all say we know people who are maybe stuck in kind of a victime mindset type of thing. And that’s obviously not a very empowering state to be in. And we all know people are more happy and optimistic. And again, those are very general terms because not everyone is one hundred percent negative or one hundred percent positive. And even some of the most successful people that I know and that I work with who by other people’s standards, it’s like, wow, I could only you know, only in my wildest dreams could I have that level of success or confidence. Believe me, they still have stuff that they are working through. It is always an ongoing process of shifting our limitations and up leveling.

Lee Kantor: [00:06:45] Now, do you find that your clients are people who are frustrated and want to get out of that frustration? Or are they kind of high achievers who are just trying to achieve more?

Alicia Cramer: [00:06:56] So it’s a little bit of both, and I and what I mean by that is. Most people do not. Invest in anything unless there is a need within them that needs to be filled, so oftentimes my clients are already fairly successful individuals they’ve achieved. Quite a bit of success, but they feel like they are getting in their own way, they know that they want more, they feel called for more and they are feeling that they’re bumping up against their old stuff. So. It’s just part of the process, I think, you know, most people, when they are really high on life and they’re really in the flow and they’re really in the zone, that’s not the time where they’re going to say, boy, I really need some coaching. I really need some help. You know, that’s when they might be doing OK even or even be doing pretty good. But they can feel there’s some kind of internal resistance. They’re bumping up against some type of self-imposed limitation. And that’s typically when they’ll come into my world.

Lee Kantor: [00:08:16] And then in order to kind of even be aware of it, they have to have some level of self-awareness where they can say, hey, maybe to the outside world it looks like I’m killing it, but I’m very frustrated and I think I could be doing more.

Alicia Cramer: [00:08:30] Absolutely. Absolutely. And we all know of someone who has a bad habit. Maybe maybe they smoke cigarets, maybe they they don’t eat very well and we see what it is doing to them. But they’re not self aware in that sense where they may know this isn’t good for me. I don’t like the way that I feel, but they haven’t really reached that place of internal conviction where now I’m committed to do something about it. I’m committed to change this. That is a sense of self awareness. We we have to get to that place within ourself where we recognize this can change. I’ve had enough. I’m fed up. Enough is enough. Now let’s do something about it.

Lee Kantor: [00:09:17] So once they have that, when that light bulb goes on and it clicks, how does the part of the solution say, well, maybe I should call Leesha?

Alicia Cramer: [00:09:30] So often times people and maybe I’m not interpreting your question correctly, so feel free if you want.

Lee Kantor: [00:09:37] Well, let me clarify before we get started, is that OK? Say, I have this kind of angst and I feel like that things are out of alignment. That’s one level of awareness now, another level of awareness is to then say, let me seek out a solution. Right. So then in the macro sense, I’m going to say I need help. So I’m going to be vulnerable and raise my hand and say I need help and then I have to choose you. So how does the kind of that path lead them to you? Are you are they kind of getting a referral from you? Like, how are they finding you in the world?

Alicia Cramer: [00:10:16] So I’ve had a lot of clients find me just by searching online. They’re searching for a mindset coach or they’re searching for business hypnosis. I’ve been interviewed by Forbes, so people have found me through that article. I have been interviewed on a lot of different podcasts and radio shows. Sometimes people find me that way. I have a YouTube channel that I’ve had for many, many, many years that has some different hypnosis and meditations and things like that for business owners to deal with some of their mindset stuff. And so a lot of people find me that way. And then, of course, a lot of people are referrals from other clients. So once somebody has. Then working with me oftentimes. They know someone else who could benefit, and there is that vulnerability piece and. The more successful oftentimes somebody becomes, the more vulnerability there often is with raising their hand and saying, hey, I got a problem, I’m struggling, I need some help. And that’s why I offer a very confidential environment, a safe place. The more successful somebody becomes, the more there’s kind of like this, this social. Peace, right? We don’t want people to know that we’ve got. Unresolved stuff and. We have to honor that, we have to respect that and creating that safe confidential space for somebody where they can safely feel vulnerable because we are really working with some of those deeper level insecurities. And that’s why many in many cases, they have not been addressed yet. The things that we are sometimes the most ashamed of are the very things that are holding us back from that next level of success for us. But we have to be willing to deal with them at some point if we really, truly want to grow.

Lee Kantor: [00:12:32] So how do you change those kind of subconscious beliefs if they’re subconscious? So by definition, they’re not overtly conscious.

Alicia Cramer: [00:12:43] Well, the. Irony is. When it comes up and so let me just clarify by saying there is the unconscious, which is the stuff we’re completely oblivious about, and then there is the subconscious, and that’s like our our conditioning. That’s our programing. And it’s it’s kind of running the the script of our life, so to speak. But we do bump up against things as we are going through life so that when we hear it all the time, we hear, you know, you’re on autopilot. Well, that basically just means that your subconscious mind is conditioned to do certain things, like you get in your car and you drive to your office and sometimes you won’t even remember what took place on that drive. And yet you arrived there safely. And that is because the subconscious mind has been conditioned to know what to do, knows how to drive the car, knows how to operate that machinery. It knows what turns to make and when to put the blinker on. And when we see somebody who is in our car off to the side, we know how to be alert and aware. So the subconscious mind is conditioned with all that stuff.

Alicia Cramer: [00:14:06] Now, we may not be aware that that is taking place because our conscious mind might be thinking about how we have to do all of these things later today or this conversation. We’re not looking forward to having with an employee or a client or whatever. But it is it’s it is not so oblivious, whereas we can see it if we are going through life and we’re recognizing and feeling frustrated, I’m feeling anxiety about this thing in my life or in my business. The programing, the conditioning is at the subconscious level of the mind, but once we’ve bumped up against it, once we’ve been triggered, we’re not oblivious. We know that something is there and we can see with more clarity what that is when we actually take the time to look at it objectively. And once we’ve done that, then we can use any number of different techniques to shift that programing at that subconscious level and create new, more empowering beliefs and habits and a different self-image, for instance, in certain circumstances that supports the changes that we are choosing to make now.

Lee Kantor: [00:15:29] Have you found that when you’re dealing with the subconscious and subconscious beliefs specifically, that it’s difficult for an individual to do this on their own, that they do need kind of a third party to help kind of make them aware and then give them the tools and resources to, you know, kind of get to this new level.

Alicia Cramer: [00:15:51] It can be very helpful. So one of the things I always explain to my clients is. You can do it yourself, you can. But there is definitely an advantage to having someone. Be there to help guide you through the process, because we can’t always see what’s right in front of us and we certainly can’t see objectively when we’re stuck in a disempowering story, our limitations can seem so incredibly justifiable. We have so many years of evidence to show us where see, it just doesn’t work. That just doesn’t change. That’s just the way that person is. And we get so stuck in that story that the thoughts that can actually help to break us out of that can not occur to us. There’s there’s just if we’re talking about energy and I love to talk about energy and about the sum of those kind of universal principles, like the law of vibration. If somebody is in the problem, we feel it right, we feel the physical sensation of the heaviness and the negativity, you can feel what frustration feels like, you can feel what disempowerment feels like when we are in that state. The solution is not in that vibrational space. The solution is on a higher vibrational plane, so to speak, even the vibration of relief, the feeling, the physical feeling of relief is different than when you’re feeling disempowered. So to be able to see something that could give us relief doesn’t appear to us when we’re so focused on the problem, so focused on our disempowerment, so focused on our old story. So having someone who is objective and can hold that higher vibrational space for us makes a huge difference. And that’s why so many people gravitate towards mentors and towards coaches, because that individual is able to hold that space for us and help point out things that we can’t see when we are so immersed in our problem.

Lee Kantor: [00:18:23] And isn’t it also another benefit of working with somebody else? Just the speed that it will take less time when there’s another person kind of holding you accountable, making you aware of things that maybe you have a subconscious bias against and just being there and helping you change those those maybe negative habits or beliefs, doesn’t that kind of accelerate the process? I would imagine it would take much less time having a third party sit there and see things that are obvious to them that may not be so obvious to the client.

Alicia Cramer: [00:19:00] Absolutely. On a practical level, look at somebody who is learning a sport. If you tried to teach yourself baseball by reading books or even watching maybe a couple of videos, like some tutorials versus working with an experienced baseball player who you can see and feel that the subtle nuances in the way that they perform, doing the various activities that are essential pieces of that sport, is going to rapidly accelerate your ability to learn how to play baseball. Now, on a very practical level, we see it all around us

Lee Kantor: [00:19:48] Now in your work. Can you share a story? Don’t name names, but maybe explain the backstory of what this client was going through, where they were having struggles, that you were able to kind of come in and help them get to a new level.

Alicia Cramer: [00:20:01] Sure, so I’ll use one example that’s coming to mind is a particular client who owns a an equipment company and is doing quite well and in expansive mode, the company is growing and had a situation where an employee had. Gotten into the company bank account and had essentially basically sold over one hundred and over one hundred thousand dollars and there was a lot of trauma there, a lot of trauma around and fear around money. And. I mean, a lot of us could only imagine I personally have not had an experience quite like that, but we could all you know, we can all imagine what it. Could feel like to be in that type of situation where that money is gone and he wasn’t getting it back and many years had gone by or not years, but months had gone by, and he knew that he had to do something because the fear and the trauma were very adversely affecting him. And we worked through that relatively quickly to get some very, very immediate, immediate relief. And then it was a process of continuing to build upon that new mindset that that feeling of confidence with money, because there are so many triggers there, even having a conversation with a bank, what would trigger his old anxiety and that particular client work with me for many, many, many, many years. And the growth has been incredibly phenomenal, going from one one location that was in growth mode to now he has multiple locations and just continues to to reach for new elevated levels of success. And I mean, that’s what’s possible when we let go of our fears, our doubts or insecurities, our limiting beliefs, the things that we’re feeling called to do become possible for us.

Lee Kantor: [00:22:24] Well, good stuff. And congratulations on all the success. If there is someone out there that wants to get a hold of you and learn more about your practice, maybe get on your calendar. What’s the website?

Alicia Cramer: [00:22:35] Website is Aleesha Cramer Dotcom, that is Adelheid CIA, CCRA a MVR dotcom, there is a button that you can click to schedule a complimentary consultation and I am absolutely happy to support any one of it is one of those things where we want it to be of value. So even if it’s not the right fit to continue on working together one on one, it I always guarantee you will get value out of it. Whether that is a mindset shift or helping point you in the right direction.

Lee Kantor: [00:23:17] Well, we should thank you again for sharing your story. You’re doing important work and we appreciate you.

Alicia Cramer: [00:23:21] Oh, thank you so much for having me on.

Lee Kantor: [00:23:23] All right. This is Lee Kantor. We’ll see you all next time on Coach the Coach radio.