Meet Irina Alexander, the founder of Academy of MotivAction™. It is Neuro-Science based MotivAction Method™ Training for Entrepreneurs and Thought Leaders, using tools and techniques from behavior research and science to create hugely successful life and businesses.
Her journey for the last 20 years has been a worldwide quest to understand what makes a great entrepreneur and person so successful. Through running her own businesses, learning from many amazing mentors, she has been blessed with many experiences, challenges, and lessons.
She is the owner of multiple businesses, she got her MBA at the age of 21. She is Certified Business Coach, Certified Master Coach and Trainer of Neuro-Linguistic Programming (NLP), Quantum Time Line and Hypnosis.
In 2018, after only 2 years, she reached the top 1.6% of all women-owned businesses in the USA, by working on a business, and not in her business. She knows, all the struggles that businesses have are usually come down to 3 things: Time, People, and Money. “The only thing holding you back from the business of your dreams is you, and more specifically, your beliefs, your habits, your mindset, and your skillset.”
What You’ll Learn In This Episode
- About MotivAction
- Productivity hack for entrepreneurs
This transcript is machine transcribed by Sonix
Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.
Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Irina Alexander with mode of action. She is with the Academy of Motive Action. Welcome, Irina.
Irina Alexander: [00:00:47] Hello, thank you for having me.
Lee Kantor: [00:00:49] Well, I’m excited to learn about mode of action. Tell us a little bit about it.
Irina Alexander: [00:00:55] My reaction is the Academy of Neuroscience tools and techniques that help people to reprogram their mindset, especially specializing, working with business owners.
Lee Kantor: [00:01:12] Now I am assuming and correct me if I’m wrong, it’s a combination of motivation and taking action.
Irina Alexander: [00:01:20] Absolutely. You’re 100 percent correct. What happens is a lot of times people go to different events or taking courses, and they become extremely motivated. However, what they are lacking is actually taking action. Massive inspired action and that’s why it was created is not only theory, it’s actually practical tools that you can implement right now to get the results you want.
Lee Kantor: [00:01:48] Now, why do you think it is in human behavior that it’s easy for them to get fired up and rah rah? And let’s go, you know, take the hill. But it’s hard for them to take that first baby step to begin.
Irina Alexander: [00:02:05] There are probably few reasons human beings are very interesting creatures, and we tend to overthink a lot of times and that overthinking and trying to make everything perfect creates a certain way of procrastination, and the longer you think, the more fear you have towards taking action. And I think that’s one of the things why people not taking action is actually being afraid. They have certain beliefs and so on goes away the way it is, the less motivation they have.
Lee Kantor: [00:02:41] Now, is it something that it’s great if this idea is in my head, but as soon as I bring it into the real world now I’m going to be judged of, Hey, this might fail, I might not be as good as I think I am. There’s a lot of negative things that may happen and and people kind of dwell on that instead of imagine all the possibilities that could happen and all the good things that might happen.
Irina Alexander: [00:03:08] Yes, so most of the people they have unfortunately broken mindset, they focus on what’s not working or what’s might go wrong, and therefore they actually have a lack of communication. So how to communicate those things, how to make them work. And yeah, it’s definitely a challenge for a lot of people what they will say. There is some limited beliefs, limited decisions. Perfectionism is one of them making everything perfect. And I love to give an example of a lot of us have Apple phones, write iPhones, and that’s the least, you know, perfect phone, because what they do is they give us updates every so often. So they launched on Perfect now perfect product, and then they just make it better and better every time. Nobody cares about that. However, when people trying to launch their product or service, they’re trying to make everything perfect and what others will think, or what if it will not work and they just have their focus instead of what they want. They focus in on everything that might go wrong.
Lee Kantor: [00:04:26] Now I find it interesting that humans a lot of time. Don’t give them self and enough grace, and they’ll give grace to other people or people they know they’ll have an excuse for them, but for themselves, they don’t give themselves much grace like they hold themselves almost to a higher standard.
Irina Alexander: [00:04:48] And that is definitely true. Maybe because we we were raised that way, maybe because we were not taught to be kind to ourselves. There’s always that race of being more having more and nothing is wrong with that, wanting more. However, appreciating what you have and living in the moment versus always, you know, running towards something and not appreciating things you have is might be a challenge in life.
Lee Kantor: [00:05:26] Now what’s your back story? How did you get involved in this kind of work?
Irina Alexander: [00:05:31] I move to the United States over 12 years ago and I opened my business. In two years, I reached top one point six percent of all women owned businesses. And with that kind of success came right down failure like I was burned out. And what I realized that, you know, no money, worse, your mental health and stability. And I got into figuring out like, why is it happening to me? I had that thinking that everything is against me. Like, why? Why are employees not doing what I’m telling them to do? So I got into researching what’s out there and what I realized that the biggest constraint in business is actually me myself. My beliefs set my mind set. And from exiting my business, I decided to help others to be successful and to. Avoid learning on my mistakes to avoid those pitfalls of being out and being in charge of your life and business and not being a victim of circumstances.
Lee Kantor: [00:06:56] Now what were some of the clues or breadcrumbs that you found that helped you realize that, hey, I might be onto something here?
Irina Alexander: [00:07:06] Oh, honestly, when you do the change work, when you are changing your mindset and people around me kind of saying like, Hey, you’re a different person. Like, you know, a lot of people will have a quit quit already in like, how are you so strong and how you keep pushing forward? So for me, it was the feedback from my family and friends who kind of pointed it out that, hey, you’re actually changing and you are happier, you’re more calm, you’re not work. Twenty four seven, you can finally hang out with us. So the feedback from outside world was kind of my my way of realizing that I am. I am actually changing. I am sleeping at night. I’m not worried. Twenty four seven anymore.
Lee Kantor: [00:08:07] Now do you find that folks, as they evolve in their business kind of journey, they get to a point where the work is important, but that legacy is more important.
Irina Alexander: [00:08:21] If you know. Unfortunately not. And I wish more people would have that bigger picture and thinking about leaving a legacy. But a lot of people went in and started their business because they tired to work for somebody else. They saw that they can do better. They are going to be their own boss. And what? They didn’t realize that they created another job for them. They probably making less money and they are working more and they have more headache and they just in a day to day activity and operations, and they are not thinking about future anymore. So when I come and start working with the businesses, that’s where we focus, like we are starting with the end in mind. What are you here for? What what is not only about product, the service, but how overall you’re helping others with your service and product? And what’s the end goal and always, you know, what’s the honeyeater goal? Like, do you want to pass it to your kids or you want to sell it and things like that
Lee Kantor: [00:09:37] Now in order to get an answer that’s close closer to the truth. It takes a lot of trust between you both. How do you kind of create that environment where there is trust, where the person is going to tell you the truth? Because a lot of times if you ask me, Oh, what’s my goal? Oh, to make money, you know, like, it’s going to be kind of a superficial answer. It’s not going to be kind of the the truth behind the answer.
Irina Alexander: [00:10:05] You know, by working with people, you learn to read people and there are tools and techniques through neuro linguistic where you establish rapport and asking the right questions, really digging down and being honest, like, Hey, is it the real answer or is it just you’re saying that because you don’t want to get to relax? So overall, just establishing good rapport, and it’s a process as we work together for a few weeks or a month. The more we get to know each other, the more people open up. So it’s not like immediately you start with like, Hey, where you want to be in 100 years. For some people, it’s important to know why you’re asking certain questions. So in explaining to them why it’s important to know sharing my own story and saying, Hey, I’m not just a coach who thinks I know everything because I know I don’t. And I’ve been where you’ve been. I’ve been in that rollercoaster with employees, profit loss equipment and so on. And just relating to them.
Lee Kantor: [00:11:22] Now, has there been a time you mentioned, you know, kind of the ups and downs of your of your entrepreneurial journey? Has has there been a time when you attempted something and that you’ve gotten an outcome that maybe wasn’t what you expected, but it was wonderful nevertheless?
Irina Alexander: [00:11:44] Um, you know. The first thing that comes to mind is networking, right? So in order for me to grow my business, I decided to do network. It was pre-COVID and we have in the city where I live, you probably could network two to four times a day. So I took all of my free time or made time to go to those networking events. And honestly, that was the last thing I wanted to do, which means it was exactly what I needed to do meet people, introduce myself, work through my own fears in certain way. And what I realized that not only helped to grow business might not be as fast as I wanted to, but I made so many great connections. I made so many friends that something that I didn’t think would happen. I really built genuine connections with people that are less like turn into a lifetime friendship. So that’s something that was not easy. Something that I didn’t go for. I was there simply to increase sales, and while sales did increase, maybe not as fast as I wanted. I met so many wonderful people and connected to them,
Lee Kantor: [00:13:13] And that’s a great lesson for folks out there. When it comes to your growing, your own business is, you know, sometimes you have to get outside your comfort zone and sometimes you have to reevaluate, what are the metrics that matter? I mean, if you were just judging your actions on how many dollars did I generate, you may not be, you know, thrilled over the top. But if you measured on how many quality friends and relationships I have, you probably hit a home run. So it’s important to measure the right things.
Irina Alexander: [00:13:47] Absolutely, and seeing the riots, things focusing on riots, things once again back to the beginning of our conversation, what are you focusing on? Are you saying that what everything that is going wrong or you are actually focusing on the great things and finding a way to improve certain things that might not go as good as you thought they would?
Lee Kantor: [00:14:10] So now walk me through what it’s like to be part of this Academy of Motive action. How does someone kind of get involved and what are some of the things they can expect when they do?
Irina Alexander: [00:14:22] So Academy Motive Action is a training for entrepreneurs and thought leaders. As of right now, we have trainings usually quarterly in at our location in Texas, or we can also travel and it’s either a four day or seven day training that is almost like 10 hours long. I know it sounds crazy, but in order for to reprogram the way you think and have direct implementation into your life and business, we kind of taking you out of your environment. And reprograming and learning new tools and techniques and immediately practicing them so you can then leave the facility or leave your office or whatever it is and implement it in your life to create the success you want or a life you want.
Lee Kantor: [00:15:20] So it’s something that when they work with you, they’re coming to you in person. In real life, it’s not virtual, it’s not an online course. This is something that happens in real life, in real time.
Irina Alexander: [00:15:33] Correct. It is a live training that we organize because that’s what especially after COVID, that’s what people have been missing is actually being in person, feeling the energy, getting your hands on tools and techniques and practice them with real people.
Lee Kantor: [00:15:56] Now, if you could give some advice for our listeners right now that an action that they could take right now, today, what would that be something that would move the needle a little bit in their business?
Irina Alexander: [00:16:10] I would say sit down and write down on a scale of one to 10. Pick one area of your life or business and read it on a scale of one to 10. And for example, if it’s five. Then you’re missing five more points to being at the highest point of 10. So what I want you to do after you rate yourself and knows that five points are missing for each of those, I want you to write down what haven’t you been doing or you have been doing that is preventing you from being at 10. Does it make sense?
Lee Kantor: [00:16:55] Yeah, so you’re just kind of assessing what is the cause of it, but you’re not doing anything to take action to change anything just yet. You’re just evaluating and you’re saying, OK, if I did these things, then I could get to 10, correct?
Irina Alexander: [00:17:11] Well, it’s not even to do it or not to do it is. First thing is to realize what it is. You can take action towards something that you know, you don’t know. So you have to be clear, in order to be clear, you need to figure out what is the root cause. And if, like I’m saying, I’m at my house, for example, at eight and not in 10, what is what is I have not been doing or doing for me, not being a 10 while I’ve been eating ice cream, for example, once a week or every night. So I know now that, OK, this is the cause of me not being a tent. And next step is going to be a choice. Are you ready to take to make a choice to change it? Yeah, that’s that’s what mine of action is about,
Lee Kantor: [00:18:03] And that’s an important distinction because I think a lot of time people in their head are afraid. And if you actually write it down or say it out loud, it kind of takes some of the scariness away from it. You can see, Oh, if I do these 14 things, then my life will be better. So why don’t I just start working on these 14 things instead of this kind of vague, not thought of cloudy kind of pollution in my head? That is saying, Oh, I wish I was this, but if you start saying, Well, why am I not this? Here’s the 14 things that I could be doing that maybe I could be closer to that. It it becomes more practical and tangible. It gives me a path to go on as opposed to just this feeling of fear and anxiety.
Irina Alexander: [00:18:55] So mostly because life will not get better by chance, it will get better by choice change and action. So it’s very important to make a choice to change and then take massive action.
Lee Kantor: [00:19:10] Good stuff. Well, if somebody wants to learn more about the Academy of Motive action, where should they go?
Irina Alexander: [00:19:18] They can go to Academy of Motive Action dot com or simply book a call with me, book arena dot com, and we’ll be happy to answer any questions and tell you more or known about you and how how you can succeed in life in business and get what you want.
Lee Kantor: [00:19:37] Well, thank you so much for sharing your story today. You’re doing important work and we appreciate you.
Irina Alexander: [00:19:42] Thank you.
Lee Kantor: [00:19:43] All right, this is Lee Kantor, we’ll see you all next time on Coach the Coach radio.