Deb Foy With Novus Global

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia. It’s time for Coach the Coach radio brought to you by the Business RadioX Ambassador Program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now, here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one today on the show, we have Deb Foy with Novus Global. Welcome, Deb.

Deb Foy: [00:00:43] Hey, thanks for having me.

Lee Kantor: [00:00:45] Well, I’m excited to learn what you’re up to. Tell us a little bit about your practice. How are you serving, folks?

Deb Foy: [00:00:50] Yeah, so I get to create sacred spaces with individuals and allow them to really tap into their full potential and live the life and career that they are capable living.

Lee Kantor: [00:01:04] Now what’s your back story? How did you get into this line of work?

Deb Foy: [00:01:08] I hired a coach and my life transformed and I was able to do exactly what I told you live to my fullest capacity. And now I get to actually do that with others.

Lee Kantor: [00:01:19] Now what were you doing where you thought a coach could help you?

Deb Foy: [00:01:23] I was an I.T. executive running teams. Thought I was running teams to their fullest capability and realizing that I really wasn’t, but not not knowing that. And so this really opened up a lot of things for me to really work with people and have them truly look at what is holding them back.

Lee Kantor: [00:01:45] Now, with getting a coach at that time, was that something you thought of on your own? You said, Hey, I need a coach or was that something that your organization you were with said, You know what? Coaching is important to us, and we’re going to assign coaches to certain people.

Deb Foy: [00:01:59] And I know there is an individual in my life that said, I think you need a coach. And then I actually paid for it out of my own pocket at first. And then, yeah, and then the rest is history. I was able to really start to get results that I was always looking for. And then, you know, other people then started to support it.

Lee Kantor: [00:02:22] Now, do you find that in companies today, there are more open to coaching and that coaching is just part of the kind of way they serve their employees?

Deb Foy: [00:02:32] I think it’s I think it’s turning into that. I still think there is a ramp up for people to really understand what coaching can do, not only just for the individual but for teams and the actual culture within companies.

Lee Kantor: [00:02:48] So what are some of the ways that you see a coach kind of helping transform somebody to be kind of a better them?

Deb Foy: [00:02:57] Yeah. So often when I I I coach individuals like in corporate America, is that we we don’t really show up pre-determined. And to get max value out of things, we just kind of show up and just let life. We live life. So we kind of show up in and disempowered ways and we kind of get in our own way and we don’t even see that we do that because that’s our default. And that’s how we kind of just show up and operate from our our operating system, if you will.

Lee Kantor: [00:03:34] Now there’s a line from a movie. I forgot what movie was, but the character said he’s a twig on the river of life. And and that’s kind of struck me because I think a lot of people, it’s how you described they were kind of just just going along with the current and whatever happens, you know, they’re kind of reacting to it as it happens. It sounds like in your kind of framework, it’s more you get to be more proactive and make more choices.

Deb Foy: [00:04:01] Absolutely. Yeah. And I and I love what comes to mind is the for human survival needs when you talk about the twig because we talk about like that in a lazy river. You know, we all most of us have been in the lazy river. You just hop on a tube and you kind of go where it takes you. And that’s exactly I love that twig and analogy because like when when we have an awareness around some of the things and how we operate, we don’t necessarily want to go where that current is taking us.

Lee Kantor: [00:04:31] So tell us about those for human survival needs and how your framework helps us kind of get the most out of ourselves.

Deb Foy: [00:04:40] Yeah. So the first one would be looking good. And in most cases, we’re more committed to one or a cocktail of these four needs. And you know, when when you see somebody walking down the street and they actually trip and fall, what’s the first thing that they typically do is they get up and they look around and see if anybody saw them because we’re really focused on looking looking good, right?

Lee Kantor: [00:05:08] And it’s something that they’re less concerned about their own well-being. But if somebody saw them, that would be more hurtful to themselves.

Deb Foy: [00:05:17] Right. And so that that shows up that can show up in many different aspects in our lives. But just think about in the corporate setting when we show up at a in a boardroom or a meeting of some type that we show up and we’re more committed to looking good than anything else, whatever the meeting is about kind of thing. And so that that shows up more than just walking down the street and then stumbling. The second one would be feeling good. And again, you know, we have we have a may have a tough day and we want to like stop the pain, right? And what are we typically want to do is we want to come home. We want to like grab our favorite snack foods, sit down and maybe not flex it out because we just want to feel good. We want to we want to self comfort and we’re focused on that more than anything else sometimes. And that shows up in many other facets too of I’m just really more focused on just feeling good in this moment in time.

Lee Kantor: [00:06:13] So what are the other two

Deb Foy: [00:06:16] The other two is? One of my favorites is being right more than sex or heroin. Our brain wants to be right about something. And I always ask, what do people’s brain want to be right about? And it’s usually around our limitations when we have a story that we usually share in the space of, you know, your kid gets their license, you throw them the keys, the car and you say, get, you know, be home by eleven o’clock. And so story plays out. Where are the parents at ten point fifty nine, usually right at that door, waiting for that kid to come home and the kid comes home and it’s ten fifty nine. And what’s the first thing that’s said to them? Is cutting it close, aren’t you? Because why? Because they wanted to be right. Right? I’m not saying so. And again, how that shows up in so many aspects of our life. So, so the last one is being in control. And so we we as human beings, we want to be in control and so, so often we don’t plan ahead. You know, so often I’ve been late for a meeting. So you find yourself at the light, the green light, and you’re like, you know, come on, come on, baby change change because we want to be in control and we feel like we’re in control, but yet we are in control. But it’s that need so these for human survival needs at any one time that we’re more committed to or a cocktail of them that kind of gets in the way and is possibly a pattern that shows up in our life, that gets in the way of the very things that we say that we want.

Lee Kantor: [00:07:56] So then we we have kind of most people you believe have kind of a north star. There is something that they are aiming at. And then some of these, I guess you call them survival needs get in the way of them achieving that because there are almost self-sabotaging themselves as they go towards that goal.

Deb Foy: [00:08:16] Absolutely. Yeah, we all have a, like you say, North Star. We like to say vision, right? We all do have a vision regardless, regardless if it’s written down or not that we are moving towards and they’re all always movement in our lives. But then yet we are more committed to one of these four things, and there’s a host of other things that we, you know, gaps in our lives that that hold us back, that we allow to hold us back. And we don’t we don’t even know our relationship or narrative around these things, typically.

Lee Kantor: [00:08:48] So is that where a coach can come in and ask some probing questions and really kind of dig maybe layers deep and not just take things at face value and really kind of probe and see what is that vision? What is the steps they’re taking and make them aware of some of the self-sabotage, or maybe just kind of unconscious activities that they’ve been doing?

Deb Foy: [00:09:13] Absolutely. And it’s a space like no other that is able if people show up in that vulnerable, authentic way, going like this is what’s going on. This is how it is occurring to me. And this is what is kind of getting in my way. We can unpack those things and the very things that we’re always available to them will become crystal clear and more in focus. And therefore they’re able to then move toward and move the needle towards those very things that they want instead of the things that they didn’t want.

Lee Kantor: [00:09:43] Now do you find that the folks that can be vulnerable and have enough kind of self-awareness to even raise their hand to be open to having coaching are are kind of going to get the most out of this? And the folks that maybe need the most coaching are the ones that aren’t self-aware and that they do not kind of look deeper into themselves.

Deb Foy: [00:10:09] Yeah. So so what? What comes up for me when you share that is that everyone comes to the space in a different level of awareness and we are we’re able as coaches to work with whatever level of awareness that they have and to open that up for them. And so, yeah, the ones that possibly know that that they have a different level of awareness and want something different possibly would start in a different place. And those that maybe don’t have awareness would start in in a different place. But we can get those all those people into a place where they’re moving the needle and actually achieving the results that they’re looking to achieve in their life.

Lee Kantor: [00:10:52] Now is this framework that you’ve developed. Is this something that you developed yourself or is this something that you’ve just kind of cobbled together from other folks? How did you come about this?

Deb Foy: [00:11:04] Well, yeah. Well, no. This global, we kind of our foundation and my methodology focuses on the human survival needs, but also focuses around what we call go live. And it stands for growth, ownership, love, integrity, vision and energy. And when you unpack your relationship in the narratives around that, for individuals, teams and cultures within companies, people begin to show up differently. People begin to really start to tap into their energy and their potential like they’ve never have before.

Lee Kantor: [00:11:46] Now in your work, do you work primarily with individuals, maybe entrepreneurs? Or is it something you go to enterprise level organizations and work with entire teams?

Deb Foy: [00:11:56] We do both, and we actually branch out into other avenues as well and work with a lot of professional athletes as well.

Lee Kantor: [00:12:04] So in that in your work, then it can be a variety of folks and. And the outcome isn’t always kind of a business case, it could be like you said an athlete who is just trying to kind of get the most out of themselves.

Deb Foy: [00:12:17] Absolutely. We do a lot of mindset performance coaching for athletes. Hmm.

Lee Kantor: [00:12:24] Now can you share a story, maybe with an entrepreneur, maybe you work, I’m sure, with some coaches as well, but a story where they came to you and they had a challenge and maybe explain the challenge. Obviously, don’t name the name, but explain the challenge they had worked with you and then the new level you were able to help them get to.

Deb Foy: [00:12:43] Yeah. So we worked with a team within an industry and they hired us to really to actually. Enhance their leadership within the individual members of the team and then in in in the result would be the team in their leadership capability. So we went well beyond that and in working with us, we were able to when someone when a team actually creates their goals and objectives for the year, it usually takes months. And in our two in three day training, we had them do this and basically they were done with their goals and objectives within an afternoon. And then we followed up with a coaching engagement and in that coaching engagement, they were able to save $60 million just as it relates to shortening their product launch because of our coaching and how we then continued to invite them into expanding their intuitive fences. And what I mean by an intuitive sense is that what you think is possible and what you think is impossible. So when working with us, we expanded their fence saying that they could continue to reduce the timeline for that production, and they were able to save $60 million. In addition to that, that same team, actually prior to working with us, wanted to go after business that they thought was impossible to be awarded. And in working with us, we then expanded their intuitive fence around that. They went after that business and they were actually awarded that new business that they thought was once impossible to achieve.

Lee Kantor: [00:14:38] Why do you think so many people don’t aim higher?

Deb Foy: [00:14:45] Um, there’s we believe that leaders and and I call everyone a leader because we lead our own life. Always struggle with underestimating their ability and underestimating their team’s ability. So we like to say and we deem this phrase and copyrighted it, it’s met a performance. So we don’t, you know, it’s always a buzz of high performers. We say, what is a better performer? Performers ask themselves in their teams, What are they capable of? Which there’s no ceiling to. So when you begin to have that shift and you begin to ask yourself and others that very question. You begin to really challenge yourself and ignite your energy as it relates to doing and accomplishing that result.

Lee Kantor: [00:15:41] Now, one of the reasons we do this show is to help other coaches learn from each other. Can you share with our listeners how you got your last client? How did your last client come to you and your team?

Deb Foy: [00:15:54] So this person I was talking to. It was a referral, actually someone that they knew had coached with me. And so they were they were recommended, said, Hey, you really need with what I’m hearing from you. I really think this firm could help you in achieving the goals that you’re looking to achieve. So we had a conversation and in fact, you know, we actually have a conversation around, is it a good fit? Is it a good fit for them and is a good fit for us? And then in talking to this person, they had some pretty, pretty awesome goals that they were going after and they didn’t know how they were going to achieve them. And so then that’s how I got my last client. And and again, you know, word of mouth is comes from a very strong place because that person has experienced it in there like this is what you need in order to get what you’re looking for. And that’s typically how we get most of our business is by word of mouth and the life changing experience that those people had, that they want to share with people in their in their system.

Lee Kantor: [00:17:05] And how do you kind of help them or encourage them to share when some folks who go or work with a coach of any kind, they either like to keep it on the down low like so they can have people think they’re doing this all on their own, or they’re embarrassed not by your work, but just embarrassed that they might need help or they don’t have all the answers. How do you kind of help your clients have the confidence to recommend you and refer you and share the good work that you’re doing?

Deb Foy: [00:17:37] I think what happens is that their language starts to change. They actually start to show up differently, more confident and in ways where people around them begin to ask them, What are you doing differently? And then they’re just they just share honestly, like, yeah, I’ve started to coach because they really recognize not only is their language changing, they’re changing it, they’re actually seeing the shifts and the transformation right before their very eyes. And they usually ask these people what’s going on and what’s different about you? And they share in that regard, like, honestly,

Lee Kantor: [00:18:18] Well, is your ideal client you mentioned you work with a variety is the ideal client, though that individual kind of high achiever that’s looking to get to a new level. The, you know, Fortune five hundred or enterprise level company and you mentioned, you know, a high performing athletes, any or all of those are the kind of sweet spot for you and your team.

Deb Foy: [00:18:40] Yeah, absolutely. And I think I think the the most fun I have are the people that are that know they want to change and are looking to change and are ready and willing to do the work.

Lee Kantor: [00:18:55] Right. There’s no shortcut or hack away from doing the work like there’s no kind of silver bullet, I know a lot of folks are looking for something like that, but this this takes some effort.

Deb Foy: [00:19:08] Absolutely. Yeah, I say you can’t get it at a, you know, you can’t pick up a pill and take it. It takes the effort. Yeah. Absolutely.

Lee Kantor: [00:19:15] Well, Deb, congratulations on all the success. If somebody wants to learn more and have a more substantive conversation with you or somebody on the team, what’s the website

Deb Foy: [00:19:25] Nova’s global or? My website is also dubbed for Wacom. And so we’d love to have a conversation with you and see what you’re up to and champion you. Advocate for you.

Lee Kantor: [00:19:39] And that’s Novus novel US Global. Well, thank you again for sharing your story, Deb. You’re doing important work and we appreciate you. Thanks so much. All right, this is Lee Kantor. We’ll see, y’all next time on Coach the Coach radio.