Kristine Schwartz With Reinvent Your Hustle

Intro: [00:00:02] Broadcasting live from the Business RadioX Studios in Atlanta, Georgia, it’s time for Coach the Coach Radio brought to you by the Business RadioX ambassador program, the no cost business development strategy for coaches who want to spend more time serving local business clients and less time selling them. Go to brxambassador.com To learn more. Now here’s your host.

Lee Kantor: [00:00:33] Lee Kantor here, another episode of Coach the Coach Radio, and this is going to be a fun one. Today we have with us Christine Schwartz with Reinvent Your Hustle. Welcome Kristine.

Kristine Schwartz: [00:00:44] Thank you for having me. I’m so excited to be here.

Lee Kantor: [00:00:46] Well, I’m excited to learn what you’re up to tell us about reinvent your hustle. What do you do in disserve, folks?

Kristine Schwartz: [00:00:53] Sure, sure. Definitely. Reinvent Your Hustle is a brand that I built. I’ve been in business for a couple of years now, came from the corporate world and I work with female impact driven brands. I help them build their strategic roadmaps, get very, very confident and clear in their marketing messages, in their their marketing plans, and ultimately help them grow their businesses and scale. So I do that through a couple of different ways, but we can talk about that more.

Lee Kantor: [00:01:24] Sure. But let’s talk about the name of your firm, reinvent your household. How did that those words come to you? And what was it about that message, reinvention hustle that kind of encapsulates what you’re about?

Kristine Schwartz: [00:01:41] Yeah, absolutely. So I was working in the corporate world and worked my way up the corporate ladder and I was laid off. And for anyone that’s been laid off or been in a situation that, you know, you’re just shuk, you need to figure out a way to move forward. And ultimately, I’ve been I’ve been working my way up the ladder my whole life when they didn’t give me a promotion, I went back to school. When I wasn’t promoted after graduation, I took a different position, like you have to find new ways to reinvent yourself. And ultimately, that’s where it came from, reinventing yourself, reinventing your strategy, reinventing your your whole persona and what you want to do and your vision, all the things it just kept popping back into my head. And one day the exercise I absolutely love. And for those listening, if you ever get stuck in, you’re trying to figure out a brand name or a name of something. I did the Post-it exercise where I wrote down all the all the different naming conventions and the words that really pulled me in and reinvent was up there and Hustle was up there. And my friend looked at me and we looked at the wall and she said to me, Well, Christine, you hustle like every single day. And I’m like, Yeah, yeah, you’re right on that one, because we used to be bartenders. And she said, Don’t reinvent your hustle. And I was like, Oh, I like that. I like that. That can be used in so many ways. So that’s that’s truly where it came from.

Lee Kantor: [00:03:04] Now, once you had that name in kind of the mission really that goes behind the name, what was the thinking to kind of really go after the specific niche that you’re serving?

Kristine Schwartz: [00:03:16] You know, it’s because I was in a space where I wanted to help. I wanted to help people that were in my situation. And I think finding your niche is not the easiest thing. Right. Most of us, when we start our business, as we jump around to different different potential results, we want to provide our clients different strategies and how we want to get them there, even the different potential target customer. And so for me to choose my niece should actually took me a long time. And I just realized, because it took me so long that I wanted to help other people figure it out. I got into some conversations with with women and I realized I don’t want to work. I came from Rita. I don’t really want to work necessarily specific to Rita. I want to help service based entrepreneurs, those those women, those people that are transforming other people’s lives. Like I want to see that domino effect. And once I figured that out, I realized I could pull that out of people. And so that’s that. Aha moment where where I figured out, oh, this is my niece. This is what I’m called to do. This is what I truly where I want to focus. And that’s truly how I discovered my niche.

Lee Kantor: [00:04:22] Now, is it a little ironic that when you’re when you have a niche like you do, one of the first things that when you’re counseling other people is you’re instructing them to find a niche for themselves

Kristine Schwartz: [00:04:36] And then that’s 100 percent ironic.

Lee Kantor: [00:04:39] And then they think that they have to serve the world because they don’t want to miss out on anything. And a lot of your counsel, I would imagine, is helping them narrow their focus, not broaden it.

Kristine Schwartz: [00:04:49] Absolutely right. You try to serve everyone. You end up serving No. One. So a lot of the times what ends up happening is and I had I have this amazing client story, she she came to me and she wrote a book. It’s all about helping you create your best life. And that’s great. But it’s so broad it could apply to anyone. And I said, OK, we got to narrow it down. And now now she is an empowerment engineer. I mean, what you think about it, right? You go you have to think, are you going to go to your doctor? Probably not. You’re probably going to go to your dentist. And even better yet, you know, if you need a particular type of cosmetic surgery or something in your tooth, you’re going to go to someone that can do a root canal. So you get really specific and who can help you because you know that they’re going to be the best of the best. So why wouldn’t your customer ultimately want to go to the best of the best? They want to go to someone who does that solves that problem specifically. So I do I help them narrow that down. But it’s through process, right? It takes time and takes it takes a lot of questions and pulling pulling those ideas out of them.

Lee Kantor: [00:05:52] Now, when you are going through that process, what are some of the roadblocks that the client has that maybe there are self-imposed roadblocks that they put in front of themselves that are kind of getting in the way for them to really narrow the focus and to get clear on the message?

Kristine Schwartz: [00:06:09] Mm hmm. Yeah, I mean, a lot of times they come in and they know that they’re really good at a few different things. And so sometimes when they’re really good at they don’t know exactly what they want to focus on and they don’t want to hinder. Right. The big fear that people that people start out with, especially when you’re starting your businesses. You know, I don’t I don’t want to alienate an entire audience, you know, whether it’s working with men or women or it’s I want to work specifically with moms or I want to work specifically with this type of service based industry or this type of product. And they don’t want to narrow in so much that they feel like no one’s going to come to them. It’s definitely one of those mindset blocks that you have to think about it. Like you can always open that back up. You can always change what you’re up to and who you’re who you’re actually speaking to. I think the other piece, when we’re starting our businesses, we treat it like our baby and we figure everybody’s watching us. And it’s so scary because so many people are going to judge me if I make a mistake, because I took this leap and I’m starting a business. Right. But ultimately, we have to remember that, as you may think, you’re a really big deal, but you’re not actually that big of a deal yet. You can change, you can pivot, you can adjust. And we have to remember that not everyone is watching us as much as we think they are.

Lee Kantor: [00:07:26] So now walk me through what that engagement with you looks like, are they coming to you because they are just getting started? Are they coming to you because they’ve reached a plateau and they’re frustrated? Are they coming to you because there’s a crisis? Like what is usually the entry point for you to begin a relationship with the new client?

Kristine Schwartz: [00:07:45] Yeah, it’s both. And I and I actually have two different programs. So I work with that entry level entrepreneur or that individual that’s adding another layer of service to their business. And I also work with that entrepreneur, that scaling that wants to work with me through understanding Pinterest. So what we’re talking about is that entrepreneur that that is coming to me. Yes, because they’re at a crisis point. Right. They’re at a point where they cannot connect to their passion with their purpose. Right. So I’ll give you an example. There was this woman that I worked with and she was a mindset coach. She it was all about time management. She knew it like the back of her hand. But then she started learning about Reiki and she felt called start doing that in her business and she couldn’t figure out how to connect the dots. There was just something missing. And I, I, I sat and within 30 minutes and this is how it typically goes. You jump into the conversation within 30 minutes because you’re so close to it. When you’re so close to it, it’s hard to see the answer on the other side or to be able to connect the dots. So typically what ends up happening is I have to pull those things out. I just have to ask the right questions. And so I ask them to to lay it on the table. Well, why do you want to do this? OK, well, what’s really important to you? And so ultimately, it’s just getting really, really clear on those things that you’re passionate about. And then also, what is the what’s the transformation of the change on the other side that you want for your customer?

Lee Kantor: [00:09:10] So now, if you were to advise other coaches out there, how would you help them kind of land on a pricing structure that that makes them feel confident and able to ask for that price and not undersell themselves?

Kristine Schwartz: [00:09:27] Yeah, yeah. That’s a good one. So ultimately, I am not above giving it away for a low cost until you’ve nailed it. I’m a huge believer in market research and I’m a huge believer in getting feedback. There’s too many people that are putting themselves out there and they’re not proven their product or they’re not proving they’re their process or the things that they’re they’re selling to others. And so I’m a huge believer in perfecting the process. So when I started, I started consulting for 20 bucks a session and I said, you know, I know that you need help when it comes to your messaging. I’m going to put this together. Let’s have one session, 20 bucks, and then, you know, then I could tweak it that I could ask for their feedback. And that’s a beautiful spot to actually ask for testimonials as well. Did this help you? Yes. OK, great. You grabbed that testimonial on that particular piece of what you’re trying to sell of your product. Now, in each area of what you’re selling, you have testimonials to back it up. So when it comes to actually pricing your product, like I said, I’m not I’m not below starting out and perfecting the process before charging, you know, what you’re worth. That’s what everyone says. Charge what you worth when it comes down to it if you haven’t heard of the value ladder. But I highly recommend you can head to my website and check it out, but or you can Google it. But the value letter is essentially creating a customer journey that feels seamless. And so when you’re trying to price out your offerings, you have to identify how does the customer first find you and how do they then jump on your email list? And are you creating a seamless process for them to just get a taste of your work and what you do and then start to start working with you throughout that process? And there might be people that want to jump to that large, high ticket program that you have.

Kristine Schwartz: [00:11:14] But ultimately, you’ve got to prove yourself and you have to have some some testimonials behind your belt in order to be able to charge what you’re truly worth. Now, what I’ll say is it may only take you three months. It may only take you six months. It may take you a year. It may take you two years. But ultimately, you have to create results for people. And that’s what this business is all about. And once you start creating those results, that’s when you can start charging more and more and more. One thing that I will say is most of the time people come in and they have that money mindset block where they’re scared to charge anything. And so the game I’ll play is throw a number out there and then I’ll say, OK, now what if I said, you know, I go into a little bit higher, into a little bit higher, and usually there’s that uncomfortable point where they’re like, oh, that’s really pushing out of my comfort zone. But I think I could probably do that. And so so push yourself to ask ask yourself, is it true? Are you charging what you are worth right now? And yes, there’s going to be a point of where you want to get to, but you got to build the results. That’s what coaching is all about. It’s about building the results and the transformation for people and leveraging those testimonials so everyone can see what you can actually do for them.

Lee Kantor: [00:12:29] You know, when I’m counseling people in this with that question of what to charge, I say, look yourself in the mirror. It’s the number that you can say out loud without laughing.

Kristine Schwartz: [00:12:39] Yeah, yeah, totally, you know, and the same thing goes when you’re creating a product. I heard this from my coach the other day, so I got to give him a little a little bit of props for this. Brad Hart, he said he said, you know, when you’re creating something and actually this wasn’t even brought out, this was somebody else. When you’re creating something, when you’re creating that product, or maybe it’s a cause or maybe it’s a curriculum, whatever it might be, throw a zero on the end of it, throw another zero, and then you’re probably going to like you’re going to sit back in your chair, be like, I can’t do that. And ultimately, what you’re going to do there is you’re going to create that program so that you’re given as much away as you possibly can, so that you’re going to provide them with the best results. And then once you do that, then you can take that zero away. That’s what your program should do. It should create those amazing results that wow factor, because ultimately the goal is to create those results. And so when you add that extra zero on, it’s super intimidating as the creator. But ultimately it pushes you to create the best product you can create, to create the best curriculum or program or whatever it might be.

Lee Kantor: [00:13:49] Right. Because ultimately, you want your client to be wildly successful.

Kristine Schwartz: [00:13:53] Totally. Exactly. And you want them to be able to I mean, let’s be honest. It’s all about word of mouth. You create an amazing result for your clients. They’re going to love you forever and they’re going to talk about it. It’s just like a pair of yoga pants, right? You put those pair of yoga pants on and they fit like a dream and they make you feel like 100 bucks. I mean, a thousand bucks, whatever you want to call it. You’re going to tell people about any product out there that you love. So, so, so create a program that does the same for you.

Lee Kantor: [00:14:21] Now, if there’s somebody out there that wants to learn more about your practice and get a hold of you and connect with you in a variety of ways, I know on your website there’s a variety of ways that someone can interact with you. But can you share the website?

Kristine Schwartz: [00:14:34] Yeah, it’s w w w dot reinvent your hussle dot com. And if you want to find me on Instagram, that’s where I hang out a lot. So happy to chat DM me, we can we can talk through kind of where you’re at and I’m always happy to, to get on the Zoome call to and chat it through with you.

Lee Kantor: [00:14:52] Well Christine, thank you so much for sharing your story today. You’re doing important work and we appreciate you.

Kristine Schwartz: [00:14:57] Thank you so much. It’s a pleasure to be here. I appreciate it.

Lee Kantor: [00:15:00] All right. This is Lee Kantor. We will see you next time on Coach the Coach Radio.