Think Customer Relationship Management (CRM) Software is only for the huge companies? Think again. Listen to today’s show to find out how CRM Software is designed to help small businesses. 02/28/2012 Show
Shelby Robert of Star-Tech, Inc., began his business career as the Data Processing Manager for a regional department store chain. The very high cost of equipment, and the long lead times to bring programs into production gave him a clear understanding of the fundamental processes that are the foundation of most businesses. He led the development of a full suite of applications to support the department store’s accounting and merchandising functions, including many leading edge innovations for the retail marketplace.
When he formed Kern Business Systems, the department store became a customer. Additional new customers included several credit unions, two major oil companies, a steel fabricator, and several agri-business firms. To support the requirements of these new customers, KBS expanded beyond its on-line computing offerings to add computer-output-microfiche to its product line. Both divisions of the company produced operating profits from their inception.
After selling KBS, Shelby accepted the position of US General Manager of a British based computer software company. The first US employee of the company, he built the sales, marketing, technical support, and administration operations, managed two of the product development teams, and served as Chief Financial Officer. As the primary American spokesman for the company, he developed and maintained strategic relationships with major global vendors. He developed and executed a sales strategy for the company that quadrupled its gross profits in a single year.
When he moved to Georgia, Shelby incorporated $uperbill Corporation, a medical billing company. The revenue model developed for the company was incentive based so that both the clients and the company would benefit from better performance. A real advantage to clients was that their costs remained fixed as a percentage of income. After four successful years in a very difficult marketplace, the company was sold.
Shelby and a partner formed Star-Tech, Inc., which was incorporated in 2005. The company markets services that run over the internet to companies of all sizes, not-for profit organizations, and churches. All of the services are sold on a subscription basis, and are hosted on the company’s own server farm. He currently serves as Chairman and CEO.
A devoted husband and father, a civic leader, an internationally published author on information process automation, a singer of barbershop harmony, and a private pilot, Shelby attended Vanderbilt University in Nashville, Tennessee, to study Economics and Business Administration, and Fresno State University in Fresno, California to major in Electrical Engineering. He is a member of Marietta Kiwanis, the Big Chicken Chorus, Technical Association of Georgia, and serves as an elder in his church, and as a Board Member for Reconnecting Families, a local not-for-profit. He is a member of the Metro Atlanta Chamber and Cobb County Chamber of Commerce. A former school board member and school board president, and recreation district board member, he was recently selected to receive the prestigious Flourish Award from Kennesaw State University for contributions to the performing arts in the business community. Shelby Robert’s Segment
Robert (Bob) Snelling, has a long history as a pilot at Delta Airlines. He has retired and is now currently a Delta Flight instructor. Bob has served in the legislative for many years in the 1990s. He is a graduate from the Navy Academy, he is a Vietnam Veteran and sings in a barbershop quartet. Bob is currently running for the State Congressional seat in the House District 66. Bob Snelling’s Segment
