The use of corporate websites have evolved over time. Most companies haven’t looked at or updated their websites in months or even years. Our experts talk about what a company should be doing with its website today and what it takes to maintain it to be successful for the purpose you want it to be.
Ted Tagalakis is the Founder & Chief Development Officer for Innoloft, Inc., and is a leader in developing and implementing successful online cross platform engagement strategies. As a social media engineer and communication architect, Ted is at the forefront of implementing the most current and stable platforms to engage the consumer with dynamic websites which are complimented with robust multi-platform digital assets. Innoloft specializes in engineering creative and unique solutions for our unique clients that include SEO, social media, e-commerce, e-mail marketing, branding, key influencer marketing and consumer engagement strategy. Ted a contributing technology author for Business Insider and a graduate of the University of Florida.
You can follow Ted on twitter @ted_tag and find him on LinkedIn. Ted Tagalakis’ Segment
Lynn Hood is the President & Founder, Crackerjack Marketing. Lynn is the Top Kernel at Crackerjack Marketing, an integrated marketing firm that helps business-to-business, medical device, bio-science and high tech companies strategically position themselves and increase sales. Crackerjack Marketing is the answer for businesses that need a right-sized solution for their marketing, branding or public relations needs.
At heart, Lynn is a writer with a special talent for deciphering complex subjects and transforming them into messaging that resonates with the target audience. Strategic, passionate and generous with her time, Lynn provides counsel to a wide range of clients and organizations. She is active in a number of nonprofit organizations that support Atlanta’s growth and benefit the community, including the Southeastern Medical Device Association (SEMDA) and the Metro Atlanta Chamber.
Before founding Crackerjack Marketing, Lynn was President of Hood Marketing Solutions for 20 years. Her diverse background includes serving as a senior writer for the Institute of Nuclear Power Operations (where she visited 22 nuclear power plants), working with small government agencies, and providing PR for a NYSE listed company. She began her writing career as a reporter for the Augusta Chronicle-Herald. Lynn Hood’s Segment
Carolyn Reaves O’Brien is the Founder & Principal of Tag Team Marketing Resources, LLC. Carolyn provides overall daily leadership and managerial oversight for the company’s strategic growth strategies and operations. Ms.Reaves O’Brien guides the Tag Team Marketing Resources vision and values, while assuring that the firm’s processes and efforts are translated into measurable value for every client.
Since 2006, Ms. Reaves O’Brien has led Tag Team Marketing Resources through significant expansion, including garnering over 250 Interim Marketing Expertssm across the U.S. with a focus on placing professional & executive-level women in interim marketing roles. Her partnership with several executive women organizations has led to Tag Team playing a vital role in Women’s Executive Coaching for companies in order to fill their talent pipeline with emerging executive genius. Carolyn Reaves O’Brien’s Segment