Andrew McCuiston is proud to have had a front row seat to Goldfish Swim Schools’ rapid growth over the last decade. Prior to Goldfish Swim School, Andrew held a prominent role out west with a booming company that grew from $175 million in revenue to $400 million in about two years. Meanwhile, his brother and sister-in-law Chris and Jenny McCuiston had opened Goldfish Swim School Birmingham and were ready to scale.
After learning about the business and believing in its potential, Andrew up and left his steady career out west and came home, knowing there was something GOLDEN about Goldfish Swim School. Andrew’s initial role as Vice President of Franchise Development helped build the foundation of the franchise model. He was able to develop a strong infrastructure for franchise growth with the development of franchise procedures and manuals.
In 2011, he was named one of Crains Detroit Twenty in their Twenties. Since then, his role as evolved into President of Goldfish Swim School, where his responsibility is as the integrator working tirelessly with the leadership team to think big picture, execute the plan, and meet targeted goals. He attributes the company’s success to a relentless focus on internal teams, franchise owners, and the business operations.
As a father of two, he has a deeply rooted passion for the business and its mission, and strongly believes in living by the Goldfish Core Values particularly going above and beyond with every detail to create a Golden Experience!
Connect with Andrew on LinkedIn.
About the Show
The Franchise Bible Coach Radio Podcast with Rick and Rob features no-nonsense franchise industry best practices and proprietary strategies that franchisors and 
franchise owners can implement to improve their profitability and operational efficiencies.
Our show guests are franchise superstars and everyday heroes that share their tips for growth and strategies to survive and thrive during the current challenges.
About Your Hosts
Rick Grossman has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.
Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.
Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise.
Rick had the honor of working with his mentor, Erwin Keup as a contributing Author for the 7th edition of Entrepreneur Magazine’s Franchise Bible published by Entrepreneur Press.
Mr. Grossmann has been chosen as the new Author of Franchise Bible and his 8th Edition was released worldwide in January of 2017. He currently serves as an executive coach and strategist for multiple franchise clients.
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Rob Gandley has served as SeoSamba’s Vice President and Strategic Partner since 2015.
With 25 years of experience in entrepreneurship, digital marketing, sales, and technology, he continues to focus on leading the expansion of SeoSamba’s product and service capabilities and US market penetration. SeoSamba specializes in centralized marketing technology built for multi-location business models and continues to win industry awards and grow consistently year over year.
Concurrent with his work at SeoSamba, Gandley is a strategic growth consultant and CEO of FranchiseNow, a digital marketing and sales consulting firm. Gandley consults digital businesses, entrepreneurs, coaches and multi-location businesses across diverse industries. Prior to SeoSamba, he built an Internet Marketing business and platform responsible for generating over 100,000 qualified franchise development leads used by more than 400 US-based franchise brands for rapid business expansion.
Gandley also held various senior sales and management positions with IT and Internet pioneers like PSINet, AT&T, and SunGard Data Systems from (1993-2005) where he set sales records for sales and revenue growth at each company. He graduated from Pennsylvania State University’s Smeal Business School in 92’ with a BS degree in Finance and emphasis on Marketing.
Connect with Rob on LinkedIn.
