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Richard Decker, Founder & CEO of AWATfit (All Weather, All Terrain Fitness) is franchising his Hamptons-based business. Decker has leveraged more than 30 years of experience in the industry to further develop the mobile concept that is built out of the back of a 20-foot pickup truck and brought directly to clients at their homes, the beach, or elsewhere.
With an influx of requests due to fears around working out indoors during COVID-19, Decker is launching the franchise model to help support capacity.
After owning several brick-and-mortar gyms in the area, Decker saw a strong opportunity to disrupt the stagnant fitness marketplace and grow fast. As COVID has deeply impacted many traditional gyms, Decker sees the future of fitness going mobile.
By eliminating the brick-and-mortar element of gym ownership, AWATfit dramatically slashes overhead and organically expands the brand’s marketing footprint as the truck not only serves as a gym but also a key marketing tool with high visibility. Decker’s goal is to add 1,000 franchisees domestically and abroad, starting with his home base, Long Island.
AWATfit is a fully mobile, full-service fitness business run entirely out of 20-foot truck fully equipped with 20 cutting-edge workout stations designed to address strength, flexibility, core, agility and cardiovascular as well as the mind-body-spirit connection.
Customers get the full workout experience in the comfort and convenience of their preferred location without the hassle of driving, parking, checking in or crowds. With minimal overhead and operational requirements, AWATfit franchises are easy and inexpensive to run, offering the perfect business opportunity for any fitness enthusiast, regardless of their business experience. For more information on franchise opportunities, visit AWATfit.com/franchise.
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