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Franchise Marketing Radio: Ricky Richardson and Mike McClure with Eggs Up Grill

October 24, 2019 by angishields

Franchise Marketing Radio: Ricky Richardson and Mike McClure with Eggs Up Grillangishields
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Eggs Up Grill is home to the whole neighborhood, serving smiles from sunup thru lunch. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs on the griddle and warm, attentive team members will make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m.

Originally founded in Pawleys Island, S.C. in 1997 by restaurateur Chris Skodras, Eggs Up Grill has grown to more than 35 locations across the Southeast and is headquartered in Spartanburg, S.C. With strong AUVs and consistent comp sales momentum, it’s no wonder existing franchisees are reinvesting in the brand, accounting for half of its projected 40% growth in 2019.

In 2018, private equity firm WJ Partners acquired Eggs Up Grill, building the team and priming the brand to rapidly grow in more communities across the US with plans underway to reach the 100-location mark by 2022. For more information, visit https://www.eggsupgrill.com/franchise.

Ricky Richardson was tapped to lead the breakfast, brunch and lunch concept in July 2018 after private investment firm WJ Partners acquired the brand. Under Richardson’s leadership, the brand has since grown to 36 open locations, six more set to open before year-end and 18 locations slated to open in 2020. Richardson has primed Eggs Up Grill for growth with plans underway for the concept to reach the 100-location mark by mid-2022.

Richardson has over 30 years of industry experience across multi-unit and franchise operations. Prior to joining Eggs Up Grill, Richardson served as U.S. president and chief operating officer of Dallas-based TGI Fridays. Richardson’s background includes more than 20 years with TGI Fridays in both the US and International businesses. He also headed operations when Fridays’ then-parent Carlson Restaurant Group Worldwide acquired the California-based Pick Up Stix.

At Eggs Up Grill, Richardson led the development of the first company-owned and operated restaurant which opened in July 2019. It is the brand’s Training Center and innovation lab. The restaurant features a new prototype design aimed at enhancing the guest experience while testing revenue generating concepts including a coffee bar and a grab-and-go counter to drive incremental sales results. These efforts will enhance the guest experience, grow topline sales and improve franchisees’ business results. Richardson recognizes that in the restaurant business, it is always the quality of the guest experience that matters most and it takes the right team and right culture to make that happen. Eggs Up Grill is also fully focused on investing in the right resources and business insight to support franchisees and help them grow top-line sales and profitability at the local level.

Mike McClure, former IHOP executive and owner of the Roswell and Alpharetta Eggs Up Grill restaurants is coming up on his 5th anniversary with the brand – and the success he’s had that is fueling the company’s plans to add an additional 15 Eggs Up Grill restaurants in the greater Atlanta area in the next 5-10 years.

Mike and his wife, Judy, opened their Alpharetta location (near the intersection of Crabapple Road and Rucker Road) in November of 2014 and their Roswell location (not far, near the intersection of Johnson Ferry Road and Shallowford Road) in December of 2016. After graduating from Western Carolina University, Mike moved to Atlanta and started working in the restaurant business as a bartender and a bouncer. After marrying Judy, he worked with IHOP corporate serving as liaison between corporate and the franchise team and eventually overseeing 7 IHOP locations. Mike had always dreamed of owning his own breakfast restaurant and found the opportunity by leaving IHOP to become a franchisee and realize that dream with Eggs Up Grill five years ago.

Now, on the heels of acquisition by private equity and a year after Eggs Up Grill CEO Ricky Richardson took on leadership of the brand after serving as President of TGI Friday’s for years, the company is planning to build on the success Mike and Judy have driven with a plan to open 15 more Eggs Up Grill locations in the next 5-10 years.

Filed Under: Atlanta Business Radio, Franchise Marketing Radio Tagged with: Growth in Atlanta area, History of Eggs Up Grill, What's New at Eggs Up Grill, Why Eggs Up Grill, Why Now

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