Welcome to Franchise Marketing Radio, where we explore the cutting-edge of marketing, technology, and business ownership in franchising. I’m your host, and today we’re thrilled to welcome R. Scott Sutton, Chief Development Officer at Empower Brands. With a career spanning over 25 years and expertise in strategy, franchising, and corporate development, Scott is a powerhouse in driving franchise growth and sustainability. Today, we’ll delve into his insights on Conserva Irrigation, a standout brand under Empower Brands focused on water-smart irrigation solutions, and discuss how they’re making a meaningful impact in the home services sector.
R. Scott Sutton serves Empower Brands as its Chief Development Officer, responsible for the franchise development strategies, initiatives and tactics across the company’s 10 franchise brands.
In addition, he leads the development strategies associated with the integration of acquired brands and incubation of new-to-industry concepts. Scott’s leadership and strategic experience is extensive and diverse.
During his 30+ year career, he has led M&A, strategy, franchise development and new brand incubation functions in publicly traded and private equity backed businesses operating within the B2B products, petroleum services, childcare, home services and retail segments.
Currently, Scott serves as an elected member of the Board of Trustees of the International Franchise Association’s (the “IFA”) Foundation and is a member of the IFA’s Legislative Action Group.
He is a former three-time Chairman of the Emerging Franchisor Conference and served two terms on the Board of the International Institute of Franchise Education at the Huizenga School of Business and Entrepreneurship at Nova Southeastern University.
Scott is recognized as a Certified Merger & Acquisition Advisor, a Certified Franchise Executive and holds a Bachelor of Arts degree from the University of Oklahoma.
A native of Chesapeake, Virginia, Scott and his wife Linda are parents to two adult children and reside in metro Atlanta, Georgia.
Connect with Scott on LinkedIn.
