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Bill McPherson with PostNet and AlphaGraphics

May 23, 2024 by rgandley

Bill McPherson with PostNet and AlphaGraphicsrgandley
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Bill McPherson joined the AlphaGraphics leadership team in September 2018. Prior to AlphaGraphics, Bill served for six years as Executive Director of Development for FirstLight Home Care in Cincinnati, OH. Bill graduated with honors (Magna Cum Laude) with his Finance Degree from California State University, Northridge.

After college, Bill was recruited by Baxter Healthcare where he served in finance and accounting roles in CA and IL during a three-year period. Bill entered the franchise industry in 1990 and has served in a variety of increasing leadership roles with different brands in retail, services, B2B, B2C, and healthcare.

For eight years, he served as Vice President of Development for FASTSIGNS International. While there, he was the catalyst that grew the system from 225 locations to over 500 locations in six countries.

Today he manages two brands under the MBE portfolio: AlphaGraphics and PostNet International.

Connect with Bill on LinkedIn.

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Filed Under: Franchise Marketing Radio Tagged with: alphagraphics, Postnet

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RobGandleyHeadShot250x250At the forefront of franchise marketing, Rob Gandley has blazed a trail for brands looking to grow and innovate in an ever-evolving landscape. With over three decades of experience, he combines a deep understanding of marketing with cutting-edge AI insights, providing franchise clients with a unique advantage in the market.

Since the early days of the internet revolution, Rob has been a pioneer in digital marketing, creating one of the first Google-centric automated franchise lead generation agencies. His focus on AI-powered solutions allows franchisors to reach new audiences, drive organic growth, and stay ahead of the competition by leveraging automation and data-driven strategies.

Rob’s passion for franchise success is clear in every aspect of his work. Whether he’s consulting for a leading franchise brand or interviewing industry leaders on his podcast, Franchise Marketing Radio, his commitment to sharing insights is unwavering. Rob’s thought leadership extends to publications like Entrepreneur Magazine, where his expertise is featured in the latest edition of the Franchise Bible.

An avid outdoorsman, Rob’s approach to franchise growth mirrors the lessons he’s learned from nature: innovate, adapt, and push beyond limits. Much like summiting a mountain, his strategic mindset helps clients navigate challenges, seize opportunities, and reach new heights in their business ventures.

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