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Founded in 2007 by Sean Cook and Matt Piccinin, Shuckin’ Shack grew out of a vision for a local establishment that would provide the highest quality seafood and drinks. The brand began franchising in 2014 and has since grown to over 15 locations across four states, and soon to be five, with average unit volumes sitting at $1 million across the system.
Born and raised in Canada, Shuckin’ Shack Co-Founder Matt Piccinin grew up vacationing in Carolina Beach, NC. After moving to the states, he eventually settled in Carolina Beach and completed his B.A. in Business and Marketing at the University of NC Wilmington. Matt started his career in construction but soon realized his dream of opening his own business. He, along with Co-founder Sean Cook, opened the first Shuckin’ Shack location in the fall of 2007. After spending several years learning the ins and outs of the restaurant business, the two opened a second location in the fall of 2011 and began Shuckin’ Shack Franchising in spring 2014.
Matt resides in Carolina Beach with his wife, LeeAnn, and 2 children. In his spare time, Matt enjoys fishing, surfing, and golfing.
Jonathan Weathington joined Shuckin’ Shack in an official capacity in 2014 at the outset of franchising. Initially hired as VP of Franchise Development, he was promoted to CEO in November of 2014. Prior to working for Shuckin’ Shack, Jonathan helped build the second Shuckin’ Shack in Historic Wilmington NC, and spent 14 years in the service and retail industry with companies such as VF and BB&T. He holds a BA in Political Science and an MA in International Relations.
At home, Jonathan enjoys spending time outdoors and hanging with his wife and two cats – Frank and Etta.
How to Connect
What You’ll Learn in This Episode
- What Shuckin’ Shack looks for in a potential franchisee
- How many locations Shuckin’ Shack has
- How Matt and Jonathan got involved with Shuckin’ Shack